التسويق للمشاريع الصغيرة عبر موقع التواصل الإجتماعي الفيسبوك from Coursera

وكيفية تخطيط ومشاركة المحتوى الخاص بهم، ونشر الإعلانات ودراسة مدى فعالية منشوراتك في جذب الانتباه والتفاعل من طرف عملاء وزبناء المستقبل وتحليل تقدمهم ومعرفة ما أثار فضول زبائنهم. حيث ستتمرن على ما تعلمته في هذه الدورة بإنجاز مهمتين عمليتين وذك لتطوير مكتسباتك ومهاراتك

What's inside

Syllabus

التسويق للمشاريع الصغيرة عبر موقع التواصل الإجتماعي الفيسبوك

في نهاية هذا المشروع، سيتعلم المتدربون كيفية استخدام فيسبوك لترويج شركاتهم الصغيرة. سوف يتعلمون أيضاً كيفية إنشاء حساب شخصي واحترافي أو عملي، بالإضافة إلى إنشاء صفحة أعمال تمثل مشاريعهم وشركاتهم بأفضل طريقة، وكيفية التفاعل بشكل استباقي وفعال مع جمهورهم المستهدف من خلال مشاركة الصور، العروض الخاصة، المنتجات الجديدة وغيرها. كما سوف نحدد المعلومات الأساسية التي يجب أن تشملها هذه صفحة ليتمكن الزبائن من إيجاد وسائل الاتصال ومكان الشركة أو المتجر أو الموقع الإلكتروني للعمل، وما هي طريقة طلب أو شراء منتج أو حجز الخدمات المروجة. كما سنغطي وسيلة المسنجر وقواعد إدارة البريد واستعمال الردود التلقائية. وكيفية تخطيط ومشاركة المحتوى الخاص بهم، ونشر الإعلانات ودراسة مدى فعالية منشوراتك في جذب الانتباه والتفاعل من طرف عملاء وزبناء المستقبل وتحليل تقدمهم ومعرفة ما أثار فضول زبائنهم. حيث ستتمرن على ما تعلمته في هذه الدورة بإنجاز مهمتين عمليتين وذك لتطوير مكتسباتك ومهاراتك.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

يغطي أسس استخدام منصة التواصل الإجتماعي فيسبوك في تسويق المشاريع الصغيرة

يقدم تدريبات عملية لتعزيز المهارات المكتسبة

يغطي ميزات وأدوات التسويق الرئيسية على منصة فيسبوك، مثل إنشاء المحتوى وإدارة الإعلانات

يناسب رواد الأعمال وأصحاب المشاريع الصغيرة الذين يتطلعون إلى تطوير مهاراتهم التسويقية على منصة فيسبوك

يحتاج المتدربون إلى معرفة أساسية بمبادئ التسويق والتواصل الاجتماعي

Career center

Learners who complete التسويق للمشاريع الصغيرة عبر موقع التواصل الإجتماعي الفيسبوك will develop knowledge and skills that may be useful to these careers:

Social Media Manager

**Social Media Managers** devise and execute social media strategies for businesses and organizations. This course on Facebook marketing for small businesses provides a solid foundation for this role, as it teaches students how to create engaging content, build a following, and measure the effectiveness of their campaigns. The course also covers the basics of Facebook advertising, which is an essential skill for Social Media Managers.

See salaries and explore the career path for Social Media Manager

Marketing Manager

**Marketing Managers** oversee all aspects of marketing for a business or organization. This course on Facebook marketing for small businesses can be helpful for those who aspire to this role, as it provides a foundation in digital marketing and social media marketing. The course also covers the basics of creating and managing a Facebook business page, which is an essential tool for any Marketer.

See salaries and explore the career path for Marketing Manager

Digital Marketing Specialist

**Digital Marketing Specialists** plan and execute digital marketing campaigns for businesses and organizations. This course on Facebook marketing for small businesses can be helpful for those who want to enter this field, as it provides a foundation in the basics of digital marketing and social media marketing. The course also covers the basics of creating and managing a Facebook business page, which is an essential tool for any Digital Marketing Specialist.

See salaries and explore the career path for Digital Marketing Specialist

Content Creator

**Content Creators** develop and create content for a variety of platforms, including social media, websites, and blogs. This course on Facebook marketing for small businesses can be helpful for those who want to enter this field, as it provides a foundation in the basics of creating engaging content for social media. The course also covers the basics of using Facebook's creative tools, which can be helpful for Content Creators who want to create high-quality content for their social media channels.

See salaries and explore the career path for Content Creator

Social Media Analyst

**Social Media Analysts** collect and analyze data from social media platforms to help businesses and organizations understand their audience and measure the effectiveness of their social media campaigns. This course on Facebook marketing for small businesses provides a foundation in the basics of social media analytics, which can be helpful for those who want to enter this field. The course also covers the basics of using Facebook's analytics tools, which can be helpful for Social Media Analysts who want to collect and analyze data from their social media campaigns.

See salaries and explore the career path for Social Media Analyst

Community Manager

**Community Managers** build and manage online communities for businesses and organizations. This course on Facebook marketing for small businesses can be helpful for those who want to enter this field, as it provides a foundation in the basics of social media marketing and community management. The course also covers the basics of using Facebook's community management tools, which can be helpful for Community Managers who want to build and manage successful online communities.

See salaries and explore the career path for Community Manager

Public Relations Specialist

**Public Relations Specialists** manage the public image of businesses and organizations. This course on Facebook marketing for small businesses can be helpful for those who want to enter this field, as it provides a foundation in the basics of social media marketing and public relations. The course also covers the basics of using Facebook's public relations tools, which can be helpful for Public Relations Specialists who want to manage the public image of their clients.

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Project Manager

**Project Managers** plan and execute projects for businesses and organizations. This course on Facebook marketing for small businesses may be helpful for those who want to enter this field, as it provides a foundation in the basics of project management and social media marketing. The course also covers the basics of using Facebook's project management tools, which can be helpful for Project Managers who want to plan and execute successful projects.

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Customer Service Representative

**Customer Service Representatives** provide customer service to customers of a business or organization. This course on Facebook marketing for small businesses may be helpful for those who want to enter this field, as it provides a foundation in the basics of customer service and social media. The course also covers the basics of using Facebook's customer service tools, which can be helpful for Customer Service Representatives who want to provide excellent customer service to their customers.

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Talent Acquisition Specialist

**Talent Acquisition Specialists** recruit and hire employees for businesses and organizations. This course on Facebook marketing for small businesses may be helpful for those who want to enter this field, as it provides a foundation in the basics of human resources and social media marketing. The course also covers the basics of using Facebook's talent acquisition tools, which can be helpful for Talent Acquisition Specialists who want to recruit and hire the best talent for their organizations.

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Business Development Representative

**Business Development Representatives** generate leads and sales for businesses and organizations. This course on Facebook marketing for small businesses may be helpful for those who want to enter this field, as it provides a foundation in the basics of sales and marketing. The course also covers the basics of using Facebook's business development tools, which can be helpful for Business Development Representatives who want to generate more leads and sales.

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Sales Manager

**Sales Managers** oversee the sales team of a business or organization. This course on Facebook marketing for small businesses may be helpful for those who want to enter this field, as it provides a foundation in the basics of sales and marketing. The course also covers the basics of using Facebook's sales tools, which can be helpful for Sales Managers who want to close more deals.

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Operations Manager

**Operations Managers** oversee the day-to-day operations of a business or organization. This course on Facebook marketing for small businesses may be helpful for those who want to enter this field, as it provides a foundation in the basics of business operations and social media marketing. The course also covers the basics of using Facebook's operations management tools, which can be helpful for Operations Managers who want to improve the efficiency of their operations.

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Event Planner

**Event Planners** plan and execute events for businesses and organizations. This course on Facebook marketing for small businesses may be helpful for those who want to enter this field, as it provides a foundation in the basics of event planning and social media marketing. The course also covers the basics of using Facebook's event planning tools, which can be helpful for Event Planners who want to plan and execute successful events.

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Training and Development Manager

**Training and Development Managers** develop and implement training programs for employees of businesses and organizations. This course on Facebook marketing for small businesses may be helpful for those who want to enter this field, as it provides a foundation in the basics of training and development and social media marketing. The course also covers the basics of using Facebook's training and development tools, which can be helpful for Training and Development Managers who want to develop and implement effective training programs for their employees.

See salaries and explore the career path for Training and Development Manager

التسويق للمشاريع الصغيرة عبر موقع التواصل الإجتماعي الفيسبوك

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