This course is targeted towards digital marketers, advertising professionals, business owners, marketing students, freelancers, and third-party businesses seeking skills to plan and optimize digital campaigns. Campaign planning refers to the process of documenting the steps of a marketing or advertising campaign and how they will be implemented. Learning to effectively engage in campaign planning can unlock your brand’s potential by working backwards from customer experiences and interests, as well by tapping Amazon Ads insights to plan, buy, and optimize media.
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This course is targeted towards digital marketers, advertising professionals, business owners, marketing students, freelancers, and third-party businesses seeking skills to plan and optimize digital campaigns. Campaign planning refers to the process of documenting the steps of a marketing or advertising campaign and how they will be implemented. Learning to effectively engage in campaign planning can unlock your brand’s potential by working backwards from customer experiences and interests, as well by tapping Amazon Ads insights to plan, buy, and optimize media.
This course is targeted towards digital marketers, advertising professionals, business owners, marketing students, freelancers, and third-party businesses seeking skills to plan and optimize digital campaigns. Campaign planning refers to the process of documenting the steps of a marketing or advertising campaign and how they will be implemented. Learning to effectively engage in campaign planning can unlock your brand’s potential by working backwards from customer experiences and interests, as well by tapping Amazon Ads insights to plan, buy, and optimize media.
This course will teach you how to strategically leverage Amazon Ads solutions to meet campaign goals and accomplish day-to-day tasks in strategy and planning roles.
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Syllabus
Campaign Planning
This module will measure your proficiency in strategically leveraging Amazon Ads solutions toward meeting campaign goals and day-to-day tasks in strategy and planning roles. Topics include campaign planning using audience tools, using retail insights to make decisions on campaign strategy, and identifying strategies to meet both long and short-term goals.
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Syllabus
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Activities
Review audience targeting techniques
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Sharpen your skills in identifying and targeting specific customer segments.
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Campaign Planning
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-
Review different targeting options
-
Practice creating audience segments
Develop a hypothetical digital advertising strategy
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Develop a strong foundation for designing effective digital advertising campaigns.
Browse courses on
Campaign Planning
Show steps
-
Research and analyze target audience
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Define campaign goals and objectives
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Select appropriate Amazon Ads solutions
-
Create a media plan and budget
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Track and measure campaign performance
Utilize video ads to engage customers
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Discover the power of video ads and how to use them effectively to connect with customers.
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Create engaging video content
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Select the right video ad formats
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Target and optimize video ad campaigns
Five other activities
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Explore Amazon DSP for cross-channel advertising
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Learn the fundamentals of using Amazon DSP to expand your advertising reach beyond Amazon.
Browse courses on
Campaign Planning
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-
Create an Amazon DSP account
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Set up and target campaigns
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Monitor and optimize campaign performance
Optimize Sponsored Ads campaigns
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Gain practical experience in optimizing Sponsored Ads campaigns for improved performance.
Browse courses on
Campaign Planning
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-
Identify areas for optimization
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Adjust bids and budgets
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Test and refine ad copy and creative
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Monitor and analyze campaign performance
Create a study guide covering course concepts
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Solidify your understanding by creating a comprehensive study resource.
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Review course materials
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Summarize key concepts
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Organize and compile materials
Develop a capstone project for a key shopping period
Show steps
Demonstrate your understanding of campaign planning and optimization by creating a comprehensive advertising strategy.
Browse courses on
Capstone Project
Show steps
-
Define the campaign goals
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Select the target audience
-
Choose the right Amazon Ads solutions
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Create a media plan and budget
-
Track and measure campaign performance
Develop a blog post on Amazon Ads best practices
Show steps
Share your knowledge and understanding of Amazon Ads strategies with a wider audience.
Show steps
-
Choose a relevant topic
-
Research and gather information
-
Write and edit blog post
-
Publish and promote blog post
Review audience targeting techniques
Show steps
Sharpen your skills in identifying and targeting specific customer segments.
Browse courses on
Campaign Planning
Show steps
- Review different targeting options
- Practice creating audience segments
Develop a hypothetical digital advertising strategy
Show steps
Develop a strong foundation for designing effective digital advertising campaigns.
Browse courses on
Campaign Planning
Show steps
- Research and analyze target audience
- Define campaign goals and objectives
- Select appropriate Amazon Ads solutions
- Create a media plan and budget
- Track and measure campaign performance
Utilize video ads to engage customers
Show steps
Discover the power of video ads and how to use them effectively to connect with customers.
Show steps
- Create engaging video content
- Select the right video ad formats
- Target and optimize video ad campaigns
Explore Amazon DSP for cross-channel advertising
Show steps
Learn the fundamentals of using Amazon DSP to expand your advertising reach beyond Amazon.
Browse courses on
Campaign Planning
Show steps
- Create an Amazon DSP account
- Set up and target campaigns
- Monitor and optimize campaign performance
Optimize Sponsored Ads campaigns
Show steps
Gain practical experience in optimizing Sponsored Ads campaigns for improved performance.
Browse courses on
Campaign Planning
Show steps
- Identify areas for optimization
- Adjust bids and budgets
- Test and refine ad copy and creative
- Monitor and analyze campaign performance
Create a study guide covering course concepts
Show steps
Solidify your understanding by creating a comprehensive study resource.
Show steps
- Review course materials
- Summarize key concepts
- Organize and compile materials
Develop a capstone project for a key shopping period
Show steps
Demonstrate your understanding of campaign planning and optimization by creating a comprehensive advertising strategy.
Browse courses on
Capstone Project
Show steps
- Define the campaign goals
- Select the target audience
- Choose the right Amazon Ads solutions
- Create a media plan and budget
- Track and measure campaign performance
Develop a blog post on Amazon Ads best practices
Show steps
Share your knowledge and understanding of Amazon Ads strategies with a wider audience.
Show steps
- Choose a relevant topic
- Research and gather information
- Write and edit blog post
- Publish and promote blog post
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