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Accroître l’engagement de votre profil d’entreprise sur IG

Nour Bayram

Dans ce projet guidé, vous apprendrez créer un compte professionnel, l'engagement c’est quoi, pourquoi utiliser Instagram pour vos entreprises, comment augmenter le taux d’engagement et comment mesurer votre taux d’enagement sur instagram.

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Dans ce projet guidé, vous apprendrez créer un compte professionnel, l'engagement c’est quoi, pourquoi utiliser Instagram pour vos entreprises, comment augmenter le taux d’engagement et comment mesurer votre taux d’enagement sur instagram.

À la fin de ce projet, vous aurez appris à comment accroître l’engagement de votre profil d’entreprise sur Instagram.

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What's inside

Syllabus

Module 1
Dans ce projet guidé, vous apprendrez créer un compte professionnel, l'engagement c’est quoi, pourquoi utiliser Instagram pour vos entreprises, comment augmenter le taux d’engagement et comment mesurer votre taux d’enagement sur instagram.À la fin de ce projet, vous aurez appris à comment accroître l’engagement de votre profil d’entreprise sur Instagram.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Développe le marketing Instagram, essentiel pour augmenter l'engagement des clients
Adapté aux débutants, permet une prise en main facile des outils et des stratégies d'engagement Instagram
Nour Bayram, instructrice reconnue dans le domaine du marketing digital, apporte son expertise
Fournit des outils pratiques pour mesurer l'engagement Instagram, permettant aux apprenants d'évaluer leurs progrès

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Save Accroître l’engagement de votre profil d’entreprise sur IG to your list so you can find it easily later:
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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Accroître l’engagement de votre profil d’entreprise sur IG with these activities:
Review Social Media Marketing Basics
Refresh your understanding of fundamental social media marketing concepts to strengthen your foundation for this course.
Browse courses on Social Media Marketing
Show steps
  • Review key concepts of social media marketing
  • Explore different social media platforms
  • Identify best practices for content creation
Réviser les bases du marketing
Reviser les concepts fondamentaux du marketing vous permettra d'aborder le cours avec une base solide.
Show steps
  • Lire des articles sur les concepts de base du marketing
  • Regarder des vidéos sur les principes du marketing
  • Faire des exercices sur les définitions et les concepts clés du marketing
Compiler les ressources et les notes du cours
Compiler vos ressources vous permettra de disposer d'un matériel d'étude complet et organisé.
Show steps
  • Télécharger les notes de cours, les présentations et les supports supplémentaires
  • Organiser les ressources dans un système de classement logique
  • Ajouter des notes, des résumés et des exemples pour compléter les ressources
Ten other activities
Expand to see all activities and additional details
Show all 13 activities
Join an Instagram Marketing Forum
Engage with a community of marketers to share ideas, learn from others, and stay up-to-date with the latest trends.
Browse courses on Community Building
Show steps
  • Identify and join relevant forums
  • Participate in discussions and ask questions
  • Connect with other marketers
Suivre des tutoriels sur l'utilisation d'Instagram pour les entreprises
Suivre des tutoriels spécifiques vous aidera à maîtriser rapidement les fonctionnalités d'Instagram pour les entreprises.
Show steps
  • Identifier les tutoriels pertinents sur les plateformes en ligne
  • Suivre les instructions étape par étape des tutoriels
  • Pratiquer les techniques apprises en créant du contenu pour votre compte Instagram professionnel
Develop an Instagram Content Calendar
Create a structured plan for your Instagram content to ensure consistency and engagement.
Browse courses on Content Calendar
Show steps
  • Set content goals and objectives
  • Research and identify relevant topics
  • Plan content themes and formats
  • Schedule content using a social media management tool
Engagement Boosting Exercises
Participate in drills to enhance your skills in increasing Instagram engagement.
Browse courses on Engagement Strategies
Show steps
  • Identify key engagement metrics
  • Analyze competitor content
  • Experiment with different engagement tactics
Explore Instagram Analytics Tools
Familiarize yourself with Instagram's analytics tools to track and measure the effectiveness of your strategies.
Show steps
  • Set up and configure Instagram Insights
  • Understand key metrics and reports
  • Use insights to identify areas for improvement
Créer un moodboard pour votre marque sur Instagram
Créer un moodboard vous permettra de définir clairement l'identité visuelle de votre marque sur Instagram.
Show steps
  • Collecter des images, des couleurs et des polices qui représentent votre marque
  • Organiser les éléments visuels sur un tableau d'inspiration
  • Analyser et ajuster le moodboard pour s'assurer qu'il reflète fidèlement l'identité de votre marque
Rédiger des légendes captivantes pour Instagram
S'entraîner à rédiger des légendes vous permettra d'améliorer vos compétences en rédaction et d'augmenter l'engagement sur vos publications.
Show steps
  • Identifier les éléments clés d'une légende efficace
  • Pratiquer l'écriture de légendes pour différents types de publications
  • Obtenir des commentaires sur vos légendes et les améliorer en conséquence
Develop an Instagram Engagement Strategy
Formulate a comprehensive strategy that outlines your approach to increasing Instagram engagement.
Show steps
  • Define your target audience
  • Set engagement goals and objectives
  • Identify and implement engagement tactics
  • Monitor and evaluate the effectiveness of your strategy
Participer à des groupes d'étude sur Instagram
Participer à des groupes d'étude vous permettra d'échanger avec d'autres professionnels et d'apprendre de leurs expériences.
Show steps
  • Identifier des groupes d'étude pertinents sur les réseaux sociaux ou les plateformes en ligne
  • Participer activement aux discussions et partager vos connaissances
  • Collaborer avec d'autres membres du groupe sur des projets ou des contenus
Contribuer à des projets open source liés à Instagram
Contribuer à des projets open source vous permettra de mettre en pratique vos compétences et de mieux comprendre le fonctionnement d'Instagram.
Show steps
  • Identifier les projets open source liés à Instagram sur des plateformes comme GitHub
  • Choisir un projet qui correspond à vos compétences et à vos intérêts
  • Contribuer au projet en soumettant des correctifs de bugs, des fonctionnalités ou des améliorations de documentation

Career center

Learners who complete Accroître l’engagement de votre profil d’entreprise sur IG will develop knowledge and skills that may be useful to these careers:
Social Media Manager
A Social Media Manager is responsible for developing and executing social media strategies for businesses. This course can help Social Media Managers learn how to create engaging content, measure their results, and use Instagram to grow their business. The course's emphasis on engagement metrics and strategies for increasing engagement will be particularly useful for Social Media Managers who want to improve their results on Instagram.
See salaries and explore the career path for Social Media Manager
Content Creator
Content Creators are responsible for creating and producing content for businesses. This course can help Content Creators learn how to create engaging content for Instagram, measure their results, and use Instagram to grow their business. The course's focus on engagement metrics and strategies for increasing engagement will be particularly useful for Content Creators who want to improve their results on Instagram.
See salaries and explore the career path for Content Creator
Marketing Manager
Marketing Managers are responsible for planning and executing marketing campaigns for businesses. This course can help Marketing Managers learn how to use Instagram to reach their target audience, create engaging content, and measure their results. The course's focus on engagement metrics and strategies for increasing engagement will be particularly useful for Marketing Managers who want to improve their results on Instagram.
See salaries and explore the career path for Marketing Manager
Digital Marketing Manager
Digital Marketing Managers are responsible for planning and executing digital marketing campaigns for businesses. This course can help Digital Marketing Managers learn how to use Instagram to reach their target audience, create engaging content, and measure their results. The course's focus on engagement metrics and strategies for increasing engagement will be particularly useful for Digital Marketing Managers who want to improve their results on Instagram.
See salaries and explore the career path for Digital Marketing Manager
Public relations manager
Public Relations Managers are responsible for managing the public image of businesses. This course can help Public Relations Managers learn how to use Instagram to reach their target audience, create engaging content, and measure their results. The course's focus on engagement metrics and strategies for increasing engagement will be particularly useful for Public Relations Managers who want to improve their results on Instagram.
See salaries and explore the career path for Public relations manager
Brand Manager
Brand Managers are responsible for managing the brand identity of businesses. This course can help Brand Managers learn how to use Instagram to build a strong brand presence, create engaging content, and measure their results. The course's focus on engagement metrics and strategies for increasing engagement will be particularly useful for Brand Managers who want to improve their results on Instagram.
See salaries and explore the career path for Brand Manager
Community Manager
Community Managers are responsible for building and managing online communities for businesses. This course can help Community Managers learn how to use Instagram to build a strong community, create engaging content, and measure their results. The course's focus on engagement metrics and strategies for increasing engagement will be particularly useful for Community Managers who want to improve their results on Instagram.
See salaries and explore the career path for Community Manager
Social Media Strategist
Social Media Strategists are responsible for developing and executing social media strategies for businesses. This course can help Social Media Strategists learn how to create engaging content, measure their results, and use Instagram to grow their business. The course's emphasis on engagement metrics and strategies for increasing engagement will be particularly useful for Social Media Strategists who want to improve their results on Instagram.
See salaries and explore the career path for Social Media Strategist
Content Strategist
Content Strategists are responsible for developing and executing content strategies for businesses. This course can help Content Strategists learn how to create engaging content, measure their results, and use Instagram to grow their business. The course's focus on engagement metrics and strategies for increasing engagement will be particularly useful for Content Strategists who want to improve their results on Instagram.
See salaries and explore the career path for Content Strategist
Marketing Specialist
Marketing Specialists are responsible for developing and executing marketing campaigns for businesses. This course can help Marketing Specialists learn how to use Instagram to reach their target audience, create engaging content, and measure their results. The course's focus on engagement metrics and strategies for increasing engagement will be particularly useful for Marketing Specialists who want to improve their results on Instagram.
See salaries and explore the career path for Marketing Specialist
Digital Marketing Analyst
Digital Marketing Analysts are responsible for analyzing the results of digital marketing campaigns for businesses. This course can help Digital Marketing Analysts learn how to measure the results of their Instagram campaigns and identify opportunities for improvement. The course's focus on engagement metrics and strategies for increasing engagement will be particularly useful for Digital Marketing Analysts who want to improve their results on Instagram.
See salaries and explore the career path for Digital Marketing Analyst
Market Researcher
Market Researchers are responsible for conducting market research to identify trends and opportunities for businesses. This course may be useful for Market Researchers who want to learn how to use Instagram to conduct market research and gather insights about their target audience.
See salaries and explore the career path for Market Researcher
Public Relations Specialist
Public Relations Specialists are responsible for managing the public relations for businesses. This course may be useful for Public Relations Specialists who want to learn how to use Instagram to build a strong brand presence and reach their target audience.
See salaries and explore the career path for Public Relations Specialist
Advertising Specialist
Advertising Specialists are responsible for developing and executing advertising campaigns for businesses. This course may be useful for Advertising Specialists who want to learn how to use Instagram to reach their target audience and create engaging ads.
See salaries and explore the career path for Advertising Specialist
Sales Manager
Sales Managers are responsible for managing the sales team for businesses. This course may be useful for Sales Managers who want to learn how to use Instagram to generate leads and close sales.
See salaries and explore the career path for Sales Manager

Reading list

We've selected six books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Accroître l’engagement de votre profil d’entreprise sur IG.
Cover image
The Power of Visual Storytelling: How to Use...
Save
Provides a comprehensive guide to creating and using visual content to engage customers on Instagram.
(English) The Power of Visual Storytelling: How to Use...
Kindle Edition
$$
Cover image
Instagram Power, Second Edition: Build Your Brand...
Save
Provides a step-by-step guide to building a successful Instagram marketing strategy, covering topics such as setting up an Instagram business account, creating engaging content, and using Instagram ads.
Instagram Power, Second Edition: Build Your Brand...
Paperback
Check
Instagram Power, Second Edition: Build Your Brand...
Kindle Edition
Check
Cover image
Instagram For Dummies
Save
Covers everything you need to know about using Instagram Stories for business.
(English) Instagram For Dummies (For Dummies (Computer/Tech))
Paperback
$$
(English) Instagram For Business For Dummies
Paperback
$$
(English) Instagram For Business For Dummies
Paperback
$$
(English) Instagram For Business For Dummies
Paperback
$$
(English) Instagram For Dummies
Kindle Edition
$$
(English) Instagram For Business For Dummies
Kindle Edition
$$
Cover image
Digital Marketing For Dummies
Save
Provides a beginner-friendly guide to Instagram marketing, covering topics such as creating a business profile, using Instagram stories, and using Instagram ads.
(English) Digital Marketing For Dummies (For Dummies...
Paperback
$$
(Deutsch) Digitales Marketing für Dummies (German Edition)
Kindle Edition
$$
(English) DIGITAL MARKETING FOR DUMMIES
Paperback
$$
Cover image
How to Make Money with Social Media
Save
Offers a beginner-friendly introduction to Instagram marketing, covering the basics of creating a profile, posting content, and engaging with followers.
(English) How to Make Money with Social Media: An Insider's...
Kindle Edition
$$
(English) How to Make Money with Social Media: An Insider's...
Hardcover
$$
Cover image
Digital Marketing For Dummies
Save
Provides a general overview of Instagram marketing, covering topics such as creating a strong brand presence, running successful campaigns, and analyzing results.
Digital Marketing For Dummies
Paperback
Check
Digital Marketing For Dummies
Kindle Edition
Check

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Course image
Effort
2 heures
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Nour Bayram
Language
Français
Good to know
Développe le marketing Instagram, essentiel pour augmenter l'engagement des clients
Adapté aux débutants, permet une prise en main facile des outils et des stratégies d'engagement Instagram
Nour Bayram, instructrice reconnue dans le domaine du marketing digital, apporte son expertise
Fournit des outils pratiques pour mesurer l'engagement Instagram, permettant aux apprenants d'évaluer leurs progrès
Share and help others discover this course.
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