صياغة الميزة التنافسية |Crafting a Competitive Advantage from Coursera

أدى التطور السريع في مجالات العصر الحالي كلها إلى جعل المنافسة (Competition) محل اهتمام الأفراد والشركات والمؤسسات، وقد أصبحت المنافسة (Competition) المحتدمة بين الشركات في مجالات الأعمال هي الحافز الأساسي للابتكار والإبداع، لتحقيق ميزة تنافسية (Competitive Advantage) تتفوق بها الشركة على منافسيها (Competitors).

هذه الدورة هي دورة تمهيدية؛ فهي تلقي الضوء على أساسيات الموضوع بشكل عام بهدف التعريف به وبمحاوره الأساسية التي يجب الإلمام بها.

إذا كنت من المهتمين بفهم صياغة الميزة التنافسية، أو كان مجال عملك يتطلب توظيف ذلك في سياق عملك، فهذه الدورة ستكون مثالية لإغناء خبرتك وتطوير مهاراتك بشكل فعال ومؤثر.

حيث ستزودك هذه الدورة باطلاع واسع ودقيق على مجموعة من المحاور المتعلقة بهذا الموضوع، مثل: فهم كيفية توظيف المعرفة كمصدر لتحقيق الميزة التنافسية، التعرف على العوامل المتوقف عليها مفهوم الميزة التنافسية المستدامة، التعرف على الميزة التنافسية المستدامة، شرح العوامل المحددة للميزة التنافسية.

What's inside

Syllabus

صناعة الميزة التنافسية

ستزودك هذه الدورة باطلاع واسع ودقيق على مجموعة من المحاور المتعلقة بهذا الموضوع، مثل: فهم كيفية توظيف المعرفة كمصدر لتحقيق الميزة التنافسية، التعرف على العوامل المتوقف عليها مفهوم الميزة التنافسية المستدامة، التعرف على الميزة التنافسية المستدامة، شرح العوامل المحددة للميزة التنافسية.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Develops understanding of how knowledge can be harnessed for a competitive advantage

Introduces concept of sustainable competitive advantage and factors influencing it

Covers strategies for developing a sustainable competitive advantage

Suitable for individuals interested in understanding competitive advantage within business contexts

Taught by instructors from Alfaisal University, a reputable institution for business education

Career center

Learners who complete صياغة الميزة التنافسية |Crafting a Competitive Advantage will develop knowledge and skills that may be useful to these careers:

Business Owner

Business owners start and run their own businesses. They are responsible for all aspects of their business, from marketing and sales to finance and operations. This course may be useful as it provides a framework for understanding and developing competitive advantage, which is a key factor in business success.

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Strategy Consultant

Strategy consultants advise businesses on how to achieve their strategic goals. They may provide advice on a variety of topics, including market entry, growth strategies, and mergers and acquisitions. This course may be useful as it provides a framework for understanding and developing competitive advantage, which is a key factor in business strategy and success.

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Marketing Manager

Marketing managers develop and implement marketing campaigns to promote products or services. They also analyze market research data to track the effectiveness of their campaigns. This course may be useful as it provides insights into how to create and maintain a competitive advantage through effective marketing strategies.

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Product Manager

Product managers are responsible for the development and launch of new products. They work with engineers, designers, and marketers to create products that meet the needs of customers. This course may be useful as it provides a framework for understanding and developing competitive advantage, which is a key factor in product development and success.

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Sales Manager

Sales managers lead and motivate sales teams to achieve sales goals. They also develop and implement sales strategies. This course may be useful as it provides a framework for understanding and developing competitive advantage, which is a key factor in sales success.

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Management Consultant

Management consultants advise businesses on how to improve their performance. They may provide advice on a variety of topics, including strategy, operations, and human resources. This course may be useful as it provides a framework for understanding and developing competitive advantage, which is a key factor in business success.

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Supply Chain Manager

Supply chain managers oversee the flow of goods and services from suppliers to customers. They are responsible for ensuring that products are delivered to customers on time, in good condition, and at a competitive price. This course may be useful as it provides a framework for understanding and developing competitive advantage, which is a key factor in supply chain management.

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Private Equity Associate

Private equity associates work for private equity firms, which invest in companies that are not publicly traded. They analyze investment opportunities and make recommendations to their superiors. This course may be useful as it provides a framework for understanding and developing competitive advantage, which is a key factor in private equity investment decision-making.

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Investment Banker

Investment bankers advise companies on mergers and acquisitions, capital raising, and other financial transactions. This course may be useful as it provides a framework for understanding and developing competitive advantage, which is a key factor in investment banking transactions.

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Project Manager

Project managers plan and execute projects. They are responsible for ensuring that projects are completed on time, within budget, and to the required quality standards. This course may be useful as it provides a framework for understanding and developing competitive advantage, which is a key factor in project success.

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Financial Analyst

Financial analysts provide investment advice to individuals and institutions. They analyze financial data to identify investment opportunities and make recommendations. This course may be useful as it provides a framework for understanding and developing competitive advantage, which is a key factor in investment decision-making.

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Operations Manager

Operations managers oversee the day-to-day operations of businesses. They are responsible for ensuring that products and services are produced efficiently and effectively. This course may be useful as it provides a framework for understanding and developing competitive advantage, which is a key factor in operational efficiency.

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Venture Capitalist

Venture capitalists invest in early-stage, high-growth companies. They analyze investment opportunities and make recommendations to their superiors. This course may be useful as it provides a framework for understanding and developing competitive advantage, which is a key factor in venture capital investment decision-making.

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Business Consultant

Business consultants analyze businesses and help them improve their performance. They may provide advice on a variety of topics, including strategy, operations, marketing, and finance. This course may be useful as it provides a framework for understanding and developing competitive advantage, which is a key factor in business success.

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Analyst

Analysts use various analytical and research methods to solve complex problems, inform decision making, and improve outcomes in businesses and other organizations. This course may be useful as it provides a foundation in understanding competitive advantage, which is a key factor in business decision-making and strategy.

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