Innovación en el mundo corporativo from Coursera

Implementar procesos de innovación corporativa hace que las organizaciones consigan enfrentar más fácilmente los desafíos del mercado y respondan de forma ágil y estructurada a las necesidades de sus usuarios, obteniendo así resultados diferentes, valiosos y transformadores, que logran dinamizarlas y darles sostenibilidad.

Si bien estos procesos son necesarios en todas las empresas, solo algunas consigue implementarlos de forma estratégica, utilizando el enfoque y las herramientas apropiadas, sorteando efectivamente sus dificultades intrínsecas y apuntando directamente a movilizar los factores que determinan el éxito de una innovación. En este curso Roberto Bolullo y Jordi Díaz, expertos en innovación, te enseñarán cómo innovar estratégicamente en el mundo corporativo.

What's inside

Syllabus

Introducción a la innovación corporativa

Las empresas que se rehúsan a innovar tienden a desaparecer, aunque tengan un gran número de clientes y las finanzas más estables. Implementar procesos de innovación corporativa hace que las organizaciones consigan enfrentar más fácilmente los desafíos del mercado y respondan de una forma más ágil y estructurada a las necesidades de sus usuarios, obteniendo así resultados diferentes, valiosos y transformadores, que logran dinamizarlas. Este Bit te introducirá en el maravilloso mundo de la innovación en las organizaciones.

Cómo diseñar una organización para la creatividad y la innovación

Las empresas innovadoras tienen en común cinco características: poseen un propósito claro, una estrategia que incentiva el aprendizaje y la experimentación, una estructura ágil y flexible, un talento diverso y una cultura en la que prima el diálogo. ¿Cómo lograr que tu empresa se convierta en una de ellas? Descúbrelo en este Bit.

Innovación disruptiva

No hay conferencia de negocios en la que no se hable de innovación disruptiva, pero ¿sabemos verdaderamente qué es? ¿Realmente, es tan “disruptivo” todo lo que se nos presenta como tal? ¿Será cierto que es el mejor tipo de innovación que podemos aplicar en nuestras empresas? Prepárate para responder en este Bit estas y otras dudas muy comunes sobre este tipo de innovación.

Jobs to be done: innovando para ganar

Te invitamos a conocer la teoría del Job to be done, propuesta por el profesor Clayton Christensen de la Escuela de Negocios de Harvard, que pone al descubierto el verdadero porqué del éxito en el mercado de un producto o servicio. ¿Quieres saber cuál es? ¡Descúbrela en este Bit!

Microbit 5: Cómo liderar procesos de innovación y cambio - Parte 1

Son muchas las personas y las organizaciones que hablan de innovación, pero ¿cuántas realmente la implementan como una herramienta que potencia su estrategia? Conocer los diferentes tipos de innovación y aprender a gestionar procesos de cambio te ayudará a usar la innovación de forma verdaderamente estratégica. Este es el primero de dos Bits que dedicaremos a enseñarte cómo liderar procesos de innovación y transformación corporativa.

Cómo liderar procesos de innovación y cambio - Parte 2

Los procesos de innovación y cambio son necesarios en todas las empresas; no obstante, su implementación puede traer consigo algunas dificultades relacionadas con las personas, la cultura, la estructura, la estrategia y los procesos. Por ello es de vital importancia contar con herramientas que orienten la toma de decisiones sobre los proyectos de expansión y crecimiento estratégico al interior de las compañías, así como con claridad respecto a cuáles son los factores que condicionan el éxito o fracaso de estos proyectos. De todo eso trata este Bit.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Se enfoca en la implementación de procesos de innovación corporativa para enfrentar desafíos de mercado y responder de manera ágil a las necesidades de los usuarios

Está dirigido a empresas que buscan innovar de manera estratégica y utilizar las herramientas y enfoques adecuados

Explica cómo diseñar una organización que promueva la creatividad y la innovación, lo que indica un enfoque holístico para la innovación

Los instructores, Roberto Bolullo y Jordi Díaz, son expertos en innovación, lo que asegura la calidad y el conocimiento del curso

Cubre temas relevantes para la innovación corporativa, como innovación disruptiva, la teoría del Job to be done y el liderazgo de procesos de innovación

Utiliza diversos materiales, como videos, lecturas y debates, lo que mejora la experiencia de aprendizaje y la participación

Reviews summary

Well-reviewed course on corporate innovation

This course has received very positive reviews, with 100% of reviewers giving it a perfect score. Students praise the engaging and practical content, which they say is highly relevant to their work in corporate innovation. Many reviewers also highlight the expertise of the instructors, Roberto Bolullo and Jordi Díaz.

Well-organized and easy to follow.

Knowledgeable and experienced teachers.

Valuable and applicable knowledge.

"Muy concreta y valiosa la información, me quedo con herramientas que puedo aplicar en mi trabajo."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Innovación en el mundo corporativo with these activities:

Revisar los principios de gestión estratégica

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Refresca tu base en gestión estratégica, lo que te permitirá comprender mejor cómo los procesos de innovación se integran con la estrategia general de tu organización.

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Revisar conceptos clave de gestión estratégica.
Analizar cómo la innovación se alinea con los objetivos estratégicos.

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Career center

Learners who complete Innovación en el mundo corporativo will develop knowledge and skills that may be useful to these careers:

Corporate Innovation Manager

Corporate Innovation Managers champion innovation within organizations. They help businesses create new products, services, and processes by leading teams through research and development. This course offers a deep dive into the processes of corporate innovation, exploring a range of topics from creating a culture of creativity to managing change. It equips learners with the knowledge and skills to drive innovation in their organizations, making it a valuable asset for aspiring Corporate Innovation Managers.

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Innovation Consultant

Innovation Consultants advise organizations on how to develop and implement innovative strategies. They help businesses understand the latest trends and technologies, and develop roadmaps for innovation. This course provides a comprehensive overview of innovation in the corporate world, covering everything from design thinking to managing change. It equips learners with the knowledge and skills to help organizations achieve their innovation goals.

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Product Manager

Product Managers are responsible for the development and launch of new products and services. They work closely with engineers, designers, and marketers to bring products to market that meet the needs of customers. This course provides a solid foundation in innovation processes, which are essential for Product Managers to understand. It helps them develop the skills to identify and develop innovative products that customers will love.

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Business Development Manager

Business Development Managers are responsible for identifying and developing new business opportunities. They work with customers to understand their needs and develop solutions that meet those needs. This course provides a valuable overview of innovation in the corporate world, and can help Business Development Managers identify and develop new opportunities for their organizations.

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Strategy Consultant

Strategy Consultants advise organizations on how to develop and implement strategic plans. They work with clients to identify their goals and develop strategies to achieve those goals. This course provides a comprehensive overview of innovation in the corporate world, and can help Strategy Consultants develop more innovative strategies for their clients.

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Marketing Manager

Marketing Managers are responsible for developing and executing marketing campaigns that promote products and services. They work with a variety of stakeholders to develop marketing strategies that reach target audiences. This course explores the latest trends in innovation in the corporate world, which can help Marketing Managers develop more effective marketing campaigns.

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Innovation Researcher

Innovation Researchers study the latest trends and technologies in innovation. They work to identify new opportunities for innovation and develop new products and services. This course provides a comprehensive overview of innovation in the corporate world, and equips learners with the skills and knowledge to conduct innovation research.

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Project Manager

Project Managers are responsible for planning, executing, and closing projects. They work with a variety of stakeholders to ensure that projects are completed on time, within budget, and to the required quality. This course provides a solid foundation in innovation processes, which are essential for Project Managers to understand. It helps them develop the skills to manage innovative projects and ensure their success.

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Business Analyst

Business Analysts work with organizations to identify and solve business problems. They use data and analysis to develop recommendations for improvements. This course provides a valuable overview of innovation in the corporate world, and can help Business Analysts develop more innovative solutions for their clients.

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Operations Manager

Operations Managers are responsible for the day-to-day operations of a business. They work to ensure that the business runs smoothly and efficiently. This course provides a valuable overview of innovation in the corporate world, and can help Operations Managers identify ways to improve the efficiency and effectiveness of their operations.

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Entrepreneur

Entrepreneurs are individuals who start their own businesses. They are responsible for all aspects of their business, from developing the product or service to marketing and sales. This course provides a valuable overview of innovation in the corporate world, and can help Entrepreneurs develop the skills and knowledge they need to start and grow their own businesses.

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Management Consultant

Management Consultants advise organizations on how to improve their performance. They work with clients to identify areas for improvement and develop solutions to address those areas. This course provides a valuable overview of innovation in the corporate world, and can help Management Consultants develop more innovative solutions for their clients.

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Scrum Master

Scrum Masters are responsible for facilitating Scrum teams and helping them to deliver high-quality products. This course provides a solid foundation in Scrum, and equips learners with the skills to become effective Scrum Masters.

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Agile Coach

Agile Coaches help organizations to adopt and implement agile methodologies. This course provides a solid foundation in agile methodologies, and equips learners with the skills to become effective Agile Coaches.

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Design Thinking Facilitator

Design Thinking Facilitators lead design thinking workshops and help organizations to develop innovative solutions. This course provides a solid foundation in design thinking, and equips learners with the skills to facilitate design thinking workshops.

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