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沃顿商务基础毕业项目 (中文版)

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Take this course as a part of 商务基础 (中文版) and save 10% off. (Get details)

学习者需要选择一个(由华为公司提供的)实战商业机会,或者自己工作中的例子,仔细地评估,并清晰地表述给同学、沃顿教职员以及相关行业合作伙伴高管。 学习目标: 分析一个现实商业机会的收益与风险 提出一套如何利用这个商机的策略 准确并清晰地与他人交流你的分析和方案。学习者需要提供一个战略计划,以幻灯片或者视频的形式,展示针对这个商机的”市场进入”战略。 学习者需要明确商机的意义,分析其主要收益和风险,并提供一个“市场进入”方案,包含以下关键方面: 市场营销:针对新的产品,设计一个以消费者中心的传播/市场营销计划。 金融/财务:针对可行的项目,设计一个金融模型(比如净现金流模型),包含对成本和收益的预测。 运营管理:针对新项目,构建一个生产以及(或者)服务计划。
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University of Pennsylvania

Rating Not enough ratings
Length 6 weeks
Starts Apr 8 (in 7 weeks)
Cost $135
From University of Pennsylvania via Coursera
Instructor Christian Terwiesch
Download Videos On all desktop and mobile devices
Language Chinese
Subjects Business
Tags Business Business Essentials Business Strategy

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Coursera

&

University of Pennsylvania

Rating Not enough ratings
Length 6 weeks
Starts Apr 8 (in 7 weeks)
Cost $135
From University of Pennsylvania via Coursera
Instructor Christian Terwiesch
Download Videos On all desktop and mobile devices
Language Chinese
Subjects Business
Tags Business Business Essentials Business Strategy

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