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Christian Terwiesch
学习者需要选择一个（由华为公司提供的）实战商业机会，或者自己工作中的例子，仔细地评估，并清晰地表述给同学、沃顿教职员以及相关行业合作伙伴高管。 学习目标： 分析一个现实商业机会的收益与风险 提出一套如何利用这个商机的策略 准确并清晰地与他人交流你的分析和方案。学习者需要提供一个战略计划，以幻灯片或者视频的形式，展示针对这个商机的”市场进入”战略。 学习者需要明确商机的意义，分析其主要收益和风险，并提供一个“市场进入”方案，包含以下关键方面： 市场营销：针对新的产品，设计一个以消费者中心的传播/市场营销计划。 金融/财务：针对可行的项目，设计一个金融模型（比如净现金流模型），包含对成本和收益的预测。 运营管理：针对新项目，构建一个生产以及（或者）服务计划。
Register for this course and see more details by visiting:
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What's inside
Syllabus
欢迎加入沃顿商学院基础课程毕业项目!
营销视频回顾
运营视频回顾
Read more
Syllabus
欢迎加入沃顿商学院基础课程毕业项目!
营销视频回顾
运营视频回顾
Read more
会计和金融视频回顾
任务安排
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
适合希望在商业环境中应用营销技能的学生。
适合希望在商业环境中应用金融技能的学生。
适合希望在商业环境中应用运营管理技能的学生。
适合希望了解如何评估商业机会的学生。
适合希望提升商业分析技能的学生。
适合希望提升战略规划技能的学生。
Save this course
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Reviews summary
Practical end-of-capstone project
Based on 1 review, the '沃顿商务基础毕业项目 (中文版)' appears to be a highly-rated course that offers a practical end-of-capstone project.
Offers a practical end-of-capstone project.
"非常实用的上午基础毕业项目设计。"
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in 沃顿商务基础毕业项目 (中文版) with these
activities:
Become a mentor to other students
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Mentoring other students will help you reinforce your knowledge of the course material and develop your leadership skills.
Show steps
-
Identify opportunities to mentor other students, such as joining a tutoring program or volunteering to help with coursework.
-
Share your knowledge and expertise with other students in a supportive and encouraging way.
Join a study group
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Forming a study group will provide you with a network of peers to help with understanding topics and completing assignments.
Show steps
-
Find classmates who are interested in forming a study group
-
Set regular meeting times and locations
-
Establish clear goals and expectations for each meeting
Review financial statements
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Reviewing financial statements will ensure your background knowledge in accounting and finance is strong and provides context for other course materials.
Browse courses on
Financial Statements
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-
Re-read your notes from previous accounting classes
-
Read through practice financials and find examples of line items for different types of accounts
Five other activities
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Show all eight activities
Explore additional resources on marketing communication
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This course only provides a cursory overview of marketing communication, so this activity is an opportunity to gain additional knowledge.
Browse courses on
Marketing Communication
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-
Watch a series of YouTube videos on marketing communication best practices
-
Read articles on case studies of successful marketing campaigns
-
Enroll in an inexpensive online course about marketing communication
Practice financial modeling techniques
Show steps
Financial modeling is a core skill taught in this course. Invest more time practicing techniques by taking part in online exercises and tutorials.
Browse courses on
Financial Modeling
Show steps
-
Find and complete online tutorials on financial modeling
-
Build a financial model from scratch using an example company's financials
Participate in a case competition
Show steps
Case competitions are a great way to test your skills and learn from other students. This activity is especially recommended if you are interested in pursuing a career in consulting.
Browse courses on
Business Strategy
Show steps
-
Find a case competition that you are interested in
-
Form a team of students to work with
-
Prepare for the competition by researching the case and developing a solution
-
Present your solution to a panel of judges
Develop a strategic plan for a new product or service
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This course will provide a framework to develop a strategic plan. Take the next step by developing a plan that can be executed in the real world.
Browse courses on
Strategic Planning
Show steps
-
Identify a new product or service that you are interested in
-
Research the market for your product or service
-
Develop a marketing, financial, and operations plan for your new venture
-
Present your plan to a panel of experts for feedback
Create a portfolio of your work
Show steps
Creating a portfolio of your work will provide a valuable tool for evaluating your progress and showcasing your skills after completion of the course.
Browse courses on
Portfolio
Show steps
-
Collect examples of your work from this course and other classes
-
Create a website or online portfolio to showcase your work
-
Get feedback on your portfolio from peers, mentors, or potential employers
Become a mentor to other students
Show steps
Mentoring other students will help you reinforce your knowledge of the course material and develop your leadership skills.
Show steps
Show steps
Show steps
- Identify opportunities to mentor other students, such as joining a tutoring program or volunteering to help with coursework.
- Share your knowledge and expertise with other students in a supportive and encouraging way.
Join a study group
Show steps
Forming a study group will provide you with a network of peers to help with understanding topics and completing assignments.
Show steps
Show steps
Show steps
- Find classmates who are interested in forming a study group
- Set regular meeting times and locations
- Establish clear goals and expectations for each meeting
Review financial statements
Show steps
Reviewing financial statements will ensure your background knowledge in accounting and finance is strong and provides context for other course materials.
Browse courses on
Financial Statements
Show steps
Show steps
Show steps
- Re-read your notes from previous accounting classes
- Read through practice financials and find examples of line items for different types of accounts
Five other activities
Expand to see all activities and additional details
Show all eight activities
Explore additional resources on marketing communication
Show steps
This course only provides a cursory overview of marketing communication, so this activity is an opportunity to gain additional knowledge.
Browse courses on
Marketing Communication
Show steps
Show steps
Show steps
- Watch a series of YouTube videos on marketing communication best practices
- Read articles on case studies of successful marketing campaigns
- Enroll in an inexpensive online course about marketing communication
Practice financial modeling techniques
Show steps
Financial modeling is a core skill taught in this course. Invest more time practicing techniques by taking part in online exercises and tutorials.
Browse courses on
Financial Modeling
Show steps
Show steps
Show steps
- Find and complete online tutorials on financial modeling
- Build a financial model from scratch using an example company's financials
Participate in a case competition
Show steps
Case competitions are a great way to test your skills and learn from other students. This activity is especially recommended if you are interested in pursuing a career in consulting.
Browse courses on
Business Strategy
Show steps
Show steps
Show steps
- Find a case competition that you are interested in
- Form a team of students to work with
- Prepare for the competition by researching the case and developing a solution
- Present your solution to a panel of judges
Develop a strategic plan for a new product or service
Show steps
This course will provide a framework to develop a strategic plan. Take the next step by developing a plan that can be executed in the real world.
Browse courses on
Strategic Planning
Show steps
Show steps
Show steps
- Identify a new product or service that you are interested in
- Research the market for your product or service
- Develop a marketing, financial, and operations plan for your new venture
- Present your plan to a panel of experts for feedback
Create a portfolio of your work
Show steps
Creating a portfolio of your work will provide a valuable tool for evaluating your progress and showcasing your skills after completion of the course.
Browse courses on
Portfolio
Show steps
Show steps
Show steps
- Collect examples of your work from this course and other classes
- Create a website or online portfolio to showcase your work
- Get feedback on your portfolio from peers, mentors, or potential employers
Career center
Learners who complete 沃顿商务基础毕业项目 (中文版) will develop knowledge and skills
that may be useful to these careers:
Marketing Manager
Marketing Manager
A Marketing Manager is responsible for developing and overseeing the implementation of a business's marketing strategy. This course can help a Marketing Manager develop the skills needed to analyze market opportunities and develop effective marketing campaigns. The course's focus on financial analysis and planning can also be useful for Marketing Managers who need to understand the financial implications of their marketing decisions.
Financial Analyst
Financial Analyst
Financial Analysts use financial data to make investment recommendations and provide guidance to businesses. This course can help a Financial Analyst develop the skills needed to analyze financial statements and make sound investment decisions. The course's focus on financial modeling and valuation can also be useful for Financial Analysts who need to understand the financial implications of their investment decisions.
Product Manager
Product Manager
Product Managers are responsible for the development and launch of new products and services. This course can help a Product Manager develop the skills needed to analyze market opportunities and develop successful product strategies. The course's focus on marketing and operations management can also be useful for Product Managers who need to understand the marketing and operational implications of their product decisions.
Management Consultant
Management Consultant
Management Consultants provide advice to businesses on how to improve their operations and performance. This course can help a Management Consultant develop the skills needed to analyze business problems and develop effective solutions. The course's focus on strategy and financial analysis can also be useful for Management Consultants who need to understand the financial implications of their recommendations.
Business Analyst
Business Analyst
Business Analysts work with businesses to identify and solve business problems. This course can help a Business Analyst develop the skills needed to analyze business processes and develop effective solutions. The course's focus on data analysis and visualization can also be useful for Business Analysts who need to understand the data that drives business decisions.
Operations Manager
Operations Manager
Operations Managers are responsible for the day-to-day operations of a business. This course can help an Operations Manager develop the skills needed to manage a team and ensure that a business runs smoothly. The course's focus on operations management and supply chain management can also be useful for Operations Managers who need to understand the operational implications of their decisions.
Data Analyst
Data Analyst
Data Analysts use data to identify trends and patterns and provide insights to businesses. This course can help a Data Analyst develop the skills needed to collect, clean, and analyze data. The course's focus on data visualization can also be useful for Data Analysts who need to communicate their findings to stakeholders.
Investment Banker
Investment Banker
Investment Bankers help businesses raise capital. This course may be useful for an Investment Banker who wants to develop the skills needed to help businesses raise capital.
Financial Planner
Financial Planner
Financial Planners help individuals and businesses plan for their financial future. This course may be useful for a Financial Planner who wants to develop the skills needed to help individuals and businesses plan for their financial future.
Auditor
Auditor
Auditors examine and evaluate financial records. This course may be useful for an Auditor who wants to develop the skills needed to examine and evaluate financial records.
Tax Accountant
Tax Accountant
Tax Accountants prepare and file tax returns. This course may be useful for a Tax Accountant who wants to develop the skills needed to prepare and file tax returns.
Accountant
Accountant
Accountants prepare and analyze financial statements. This course may be useful for an Accountant who wants to develop the skills needed to prepare and analyze financial statements.
IT Project Manager
IT Project Manager
IT Project Managers oversee the implementation of IT projects. This course may be useful for an IT Project Manager who wants to develop the skills needed to manage IT projects.
Systems Analyst
Systems Analyst
Systems Analysts work with businesses to design and implement new systems. This course may be useful for a Systems Analyst who wants to develop the skills needed to design and implement new systems.
Software Engineer
Software Engineer
Software Engineers design, develop, and maintain software applications. This course may be useful for a Software Engineer who wants to develop the skills needed to design and develop software applications for businesses.
For more career information including salaries, visit:
OpenCourser.com/course/49ig2m/Wo
Reading list
We've selected 15 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
沃顿商务基础毕业项目 (中文版).
Save
本书是市场营销领域的经典教材，提供了全面的市场营销知识，涵盖了消费者行为、市场调研、产品开发、定价策略、渠道管理、促销策略等核心内容。对于希望深入了解市场营销原理和实践的学习者，本书是极好的参考书。
Provides a structured approach to developing and testing new business ideas. It is particularly useful for learners who are looking to develop a business plan for their chosen opportunity.
Provides a step-by-step guide to building a successful startup. It is particularly useful for learners who are looking to launch a new product or service.
Save
Provides a comprehensive overview of marketing principles and practices. It is particularly useful for learners who are looking to develop a marketing plan for their chosen opportunity.
Provides a comprehensive overview of financial management principles and practices. It is particularly useful for learners who are looking to develop a financial plan for their chosen opportunity.
Provides a comprehensive overview of operations management principles and practices. It is particularly useful for learners who are looking to develop an operations plan for their chosen opportunity.
Provides a framework for understanding how disruptive innovation can lead to the downfall of established companies. It is particularly useful for learners who are looking to develop a strategy for dealing with disruption in their own industry.
Save
Provides a simple and effective framework for developing and evaluating strategies. It is particularly useful for learners who are looking to improve their strategic thinking skills.
Provides a set of timeless principles that can help businesses to achieve marketing success. It is particularly useful for learners who are looking to develop a marketing plan for their chosen opportunity.
Provides a framework for understanding the challenges involved in bringing a new product or service to market. It is particularly useful for learners who are looking to develop a go-to-market strategy for their chosen opportunity.
Provides a practical guide to using lean principles to develop and launch successful products. It is particularly useful for learners who are looking to develop a product development plan for their chosen opportunity.
Provides a collection of essays on the challenges of starting and running a business. It is particularly useful for learners who are looking for inspiration and advice on how to overcome the challenges they will face.
Provides a contrarian view on how to build a successful startup. It is particularly useful for learners who are looking for inspiration and advice on how to create a new and innovative business.
This ancient Chinese military treatise provides timeless principles that can be applied to any competitive situation, including business. It is particularly useful for learners who are looking for wisdom on how to develop winning strategies.
Save
This classic work of political philosophy provides a ruthless and realistic guide to acquiring and maintaining power. It is particularly useful for learners who are looking for wisdom on how to navigate the complexities of business and politics.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/49ig2m/Wo
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Level
Introductory
Via
Coursera
Institution
University of Pennsylvania
Instructor
Christian Terwiesch
Language
中文
Transcript
English
This course belongs to a
collection
called
商务基础 (中文版). It's comprised of five courses:
- 市场营销概论 (中文版）
- 运营管理概论（中文版）
- 沃顿商务基础毕业项目 (中文版) (viewing)
- 财务会计概论（中文版）
- 企业金融概论（中文版）
Good to know
适合希望在商业环境中应用营销技能的学生。
适合希望在商业环境中应用金融技能的学生。
适合希望在商业环境中应用运营管理技能的学生。
适合希望了解如何评估商业机会的学生。
适合希望提升商业分析技能的学生。
适合希望提升战略规划技能的学生。
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