OpenCourser brand icon
Sign in
Sorry, this page is no longer available
Sorry, this page is no longer available
Sorry, this page is no longer available
We may earn an affiliate commission when you visit our partners.
Course image
Course image
Coursera logo

运营管理概论（中文版）

Christian Terwiesch

了解如何提升工作效率和提高质量标准，学会分析和改善服务业或制造业商务流程。主要概念包括流程分析、瓶颈、流程速率和库存量等。成功完成本课程后，您可以运用所学技能处理现实商务挑战，这也是沃顿商学院商务基础专项课程的组成部分。

Enroll now

Here's a deal for you

Save money when you learn with a deal that may be relevant to this course.
All coupon codes, vouchers, and discounts are applied automatically unless otherwise noted.
Valid until March 12, 2027
Save 40% Off 3 Months
Access thousands of top-rated learning programs with a Coursera Plus monthly subscription and take 40% off 3 months for a limited time.
Take
40%
off
Get offer

What's inside

Syllabus

第 1 单元 - 简介
为了让您能对课程和老师有一些基本了解，我们特别制作了这个短小的概述模块！
第 2 单元 - 流程分析
您将在本模块中学习如何找到过程分析的关键因素：流速（flow rate）和流程时间（flow time）；如何找到瓶颈；如何优化劳力和库存；如何处理有多个流动单元的复杂情况。本模块教学结束后，您将能将运营分解为了流程，然后改进流程使利润和效率最大化。
Read more

Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
面向服务业或制造业人员，讲解操作流程分析的改善方法，即识别瓶颈、改善劳动生产率和库存管理。
课程内容包含流程分析、生产率、质量三大类别，内容全面。
课程由沃顿商学院教授 Christian Terwiesch 授课，师资力量雄厚。
属于沃顿商学院商务基础专项课程的组成部分，课程内容具有权威性。
课程内容帮助学员了解运营管理中与质量相关的主要方面，提升质量管理能力。

Save this course

Create your own learning path. Save this course to your list so you can find it easily later.
Save

Reviews summary

运营管理基础核心概论

学生们说，这门沃顿商学院出品的运营管理概论（中文版）课程是学习关键运营管理基础知识的一个非常良好的起点。课程精心设计且结构清晰，循序渐进地涵盖了核心的流程分析技巧、衡量生产率的方法以及保障质量的关键实践等重要概念。许多学生表示课程内容通俗易懂，特别是对于之前没有接触过运营管理的完全初学者而言，感觉非常友好。他们赞扬讲师的讲解生动清晰，提供的案例也很实用贴近实际，有助于学习者快速将抽象理论与日常商务实践相结合。然而，也有部分已有一定运营基础或经验的学生评论说，课程内容相对基础，如果期望获得更深入的理论探讨或高级技巧，可能会觉得深度不够，需要结合其他资源进行补充学习。但总的来说，对于希望快速、系统地掌握运营管理基本框架和重要工具的学习者群体，这门课程被认为是非常有价值的，能够为今后进一步深入学习打下扎实的理论基础。这门课程整体评价较高，其入门友好性和实践启发性尤其受到好评。
对于有经验者可能深度不够。
"如果你已经有一些运营基础，这门课可能内容会比较基础。"
"课程确实是概论，适合零基础，想深入学习需要其他资源。"
"内容比较泛，没有特别深入的数学模型或高级分析。"
学到的知识可以直接应用于工作实践。
"课程中的流程分析方法立刻在我的工作中派上了用场。"
"学到了如何找到瓶颈，这对优化我的团队流程很有帮助。"
"课程提供了很多实用的工具和技巧，不是空讲理论。"
讲师能够把复杂概念讲得明白。
"老师讲课条理清晰，声音也很好听。"
"复杂的运营概念通过案例讲得很生动。"
"我觉得讲师的讲解非常到位，很容易跟上思路。"
适合初学者快速掌握运营管理基础。
"对于完全没有运营背景的我来说，这门课是很好的入门，概念讲得很清楚。"
"非常适合想了解运营管理基础的人。"
"课程内容由浅入深，帮助我建立了对运营管理的初步认知框架。"

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in 运营管理概论（中文版） with these activities:
整理学习材料
整理学习资料将帮助你保持井然有序并在需要时轻松找到信息。
Show steps
  • 收集课程材料
  • 组织笔记和作业
流程改进头脑风暴
与同学一起头脑风暴流程改进想法将激发你的创造力并拓展你的视野。
Show steps
  • 组建学习小组
  • 选择要改进的流程
  • 头脑风暴改进想法
Show all two activities

Career center

Learners who complete 运营管理概论（中文版） will develop knowledge and skills that may be useful to these careers:
Business Process Analyst
A **Business Process Analyst** studies and analyzes business processes with the goal of improving efficiency and productivity. For successful **Business Process Analysts**, they must have the ability to identify, evaluate, and improve processes, as well as strong analytical and problem-solving skills. An in-depth understanding of operations management is essential for this role. This course, which covers topics like process analysis, efficiency, productivity, and quality, helps to build a strong foundation for grasping the core concepts of business process management.
See salaries and explore the career path for Business Process Analyst
Operations Research Analyst
An **Operations Research Analyst** uses analytical techniques to solve complex problems in a variety of industries, including manufacturing, healthcare, and finance. They develop and implement mathematical models to optimize processes and improve efficiency. A strong understanding of operations management is essential for this role. This course helps to build a strong foundation for grasping the core concepts of operations research, making it a suitable choice for those interested in this career.
See salaries and explore the career path for Operations Research Analyst
Manufacturing Engineer
A **Manufacturing Engineer** designs, develops, and improves production processes in manufacturing environments. They use their knowledge of engineering principles and operations management to optimize processes, improve quality, and reduce costs. This course, with its focus on process analysis, efficiency, productivity, and quality, may be useful for those interested in this career.
See salaries and explore the career path for Manufacturing Engineer
Supply Chain Manager
A **Supply Chain Manager** plans, implements, and manages the flow of goods and services from suppliers to customers. They use their knowledge of operations management to optimize inventory levels, reduce costs, and improve customer service. An understanding of operations management is highly beneficial for this role. This course may be helpful for those interested in this career as it provides an overview of key operations management concepts.
See salaries and explore the career path for Supply Chain Manager
Project Manager
A **Project Manager** plans, executes, and closes projects. They use their knowledge of project management principles and operations management to ensure that projects are completed on time, within budget, and to the required quality standards. An understanding of operations management is beneficial for this role. This course may be helpful for those interested in this career.
See salaries and explore the career path for Project Manager
Quality Control Inspector
A **Quality Control Inspector** ensures that products and services meet quality standards. They use their knowledge of quality control principles and operations management to identify and correct defects, and to improve processes. An understanding of operations management is beneficial for this role. This course may be helpful for those interested in this career.
See salaries and explore the career path for Quality Control Inspector
Inventory Manager
An **Inventory Manager** plans, implements, and manages inventory levels. They use their knowledge of inventory management principles and operations management to optimize inventory levels, reduce costs, and improve customer service. An understanding of operations management is highly beneficial for this role. This course may be helpful for those interested in this career as it provides an overview of key operations management concepts.
See salaries and explore the career path for Inventory Manager
Production Manager
A **Production Manager** plans, implements, and manages production processes. They use their knowledge of production management principles and operations management to optimize production levels, reduce costs, and improve quality. An understanding of operations management is essential for this role. This course may be helpful for those interested in this career as it provides an overview of key operations management concepts.
See salaries and explore the career path for Production Manager
Process Engineer
A **Process Engineer** designs, develops, and improves processes in a variety of industries, including manufacturing, healthcare, and finance. They use their knowledge of engineering principles and operations management to optimize processes, improve quality, and reduce costs. An understanding of operations management is highly beneficial for this role. This course may be helpful for those interested in this career as it provides an overview of key operations management concepts.
See salaries and explore the career path for Process Engineer
Business Analyst
A **Business Analyst** analyzes business processes and systems to identify areas for improvement. They use their knowledge of business analysis principles and operations management to develop and implement solutions that improve efficiency, productivity, and quality. An understanding of operations management is beneficial for this role. This course may be helpful for those interested in this career as it provides an overview of key operations management concepts.
See salaries and explore the career path for Business Analyst
Management Consultant
A **Management Consultant** advises businesses on how to improve their operations and performance. They use their knowledge of management principles and operations management to help businesses identify and solve problems, and to develop and implement solutions that improve efficiency, productivity, and quality. An understanding of operations management is beneficial for this role. This course may be helpful for those interested in this career as it provides an overview of key operations management concepts.
See salaries and explore the career path for Management Consultant
Financial Analyst
A **Financial Analyst** analyzes financial data to make recommendations on investments and other financial decisions. They use their knowledge of financial analysis principles and operations management to evaluate the financial performance of companies and to identify opportunities for growth. An understanding of operations management is beneficial for this role. This course may be helpful for those interested in this career as it provides an overview of key operations management concepts.
See salaries and explore the career path for Financial Analyst
Marketing Manager
A **Marketing Manager** plans, implements, and manages marketing campaigns. They use their knowledge of marketing principles and operations management to develop and implement marketing strategies that reach target audiences, generate leads, and drive sales. An understanding of operations management is beneficial for this role. This course may be helpful for those interested in this career as it provides an overview of key operations management concepts.
See salaries and explore the career path for Marketing Manager
Sales Manager
A **Sales Manager** plans, implements, and manages sales teams. They use their knowledge of sales principles and operations management to develop and implement sales strategies that generate leads, close deals, and build relationships with customers. An understanding of operations management is beneficial for this role. This course may be helpful for those interested in this career as it provides an overview of key operations management concepts.
See salaries and explore the career path for Sales Manager
Human Resources Manager
A **Human Resources Manager** plans, implements, and manages human resources programs. They use their knowledge of human resources principles and operations management to develop and implement HR strategies that attract, retain, and develop employees. An understanding of operations management is beneficial for this role. This course may be helpful for those interested in this career as it provides an overview of key operations management concepts.
See salaries and explore the career path for Human Resources Manager

Reading list

We've selected 14 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in 运营管理概论（中文版）.
Cover image
Operations Management
Save
Provides a comprehensive overview of operations management, covering key concepts such as process analysis, quality management, and supply chain management. It valuable resource for students and practitioners alike.
(English) Operations Management
Paperback
$$$
(English) Operations And Process Management: Principles And...
Hardcover
$$
(English) Operations Management
Paperback
$$$$
(English) Online Course Pack:Operations Management/Companion...
Paperback
$$$$
Cover image
Principles of Operations Management: Sustainability...
Save
Explores the role of operations management in achieving sustainability and competitiveness. It covers topics such as green supply chain management, lean manufacturing, and sustainable product design.
Principles of Operations Management: Sustainability...
Paperback
Check
Principles of Operations Management: Sustainability...
Kindle Edition
Check
Cover image
Operations Management
Save
Provides a comprehensive overview of operations management from a supply chain perspective. It covers topics such as supplier management, inventory management, and logistics.
(English) Service Systems Engineering and Management...
Hardcover
$$$$
(English) Operations Management, First Canadian Edition with...
Hardcover
$$$
(English) Operations Management, First Canadian Edition
Hardcover
$$$
(English) Operations Management: Sustainability and Supply...
Hardcover
$$$$
(English) Operations Management: Sustainability and Supply...
Loose Leaf
$$$
(English) Operations Management: Sustainability and Supply...
Hardcover
$$$$
Cover image
Operations and Supply Chain Management, 15e (SIE)
Save
Focuses on the unique challenges of managing service operations. It covers topics such as service quality, customer satisfaction, and employee motivation.
Operations and Supply Chain Management, 15e (SIE)
Paperback
Check
Operations and Supply Chain Management, 15e (SIE)
Kindle Edition
Check
Cover image
Introduction to the Principalship
Save
Provides a comprehensive overview of operations management theory and practice. It valuable resource for students and practitioners alike.
(English) Introduction to the Principalship
Paperback
$$$
(English) Introduction to the Principalship
Paperback
$$$
(English) Introduction to the Principalship: Theory to...
Kindle Edition
$$$
Cover image
What is Lean Six Sigma
Save
Provides a quick reference guide to 100 Lean Six Sigma tools. It valuable resource for practitioners who want to improve quality and speed.
(English) What is Lean Six Sigma
Kindle Edition
$
Cover image
Principles of Total Quality, Third Edition
Save
Provides a comprehensive overview of quality management tools and techniques. It valuable resource for practitioners who want to improve quality.
(English) Principles of Total Quality
Kindle Edition
$$$$
Cover image
Supply Chain Management
Save
Provides a comprehensive overview of supply chain management. It valuable resource for students and practitioners alike.
(English) Supply Chain Management: Strategy, Planning, and...
Hardcover
$$$$
(English) Supply Chain Management (5th Edition)
Hardcover
$$$$
(English) Supply Chain Management: Strategy@@ Planning@@ and...
Paperback
$$$$
(English) Supply Chain Management, 4th Edition
Hardcover
$$
(English) Supply Chain Management: Strategy, Planning, and...
Hardcover
$$$$
(English) Supply Chain Management: Strategy, Planning, and...
Hardcover
$$$
(English) Supply Chain Management 5e
Paperback
$$$
Cover image
The Race
Save
Novel that teaches the principles of operations management. It valuable resource for students and practitioners alike.
(English) The Race
Paperback
$$
(Español) LA Carrera/the Race (Spanish Edition)
Paperback
$$
Cover image
Automation and Autonomy
Save
Tells the story of the development of lean manufacturing. It valuable resource for practitioners who want to learn more about lean.
(English) Automation and Autonomy: Labour, Capital and...
Kindle Edition
$$$$
Cover image
Quantitative Techniques and Operations Research
Save
Provides a quantitative approach to operations management. It valuable resource for practitioners who want to use quantitative methods to improve operations.
Quantitative Techniques and Operations Research
Paperback
Check
Quantitative Techniques and Operations Research
Kindle Edition
Check
Cover image
Principles of Operations Management: Sustainability...
Save
Provides a global perspective on operations management. It valuable resource for practitioners who work in global supply chains.
(English) Principles of Operations Management: Sustainability...
Paperback
$$$
Cover image
An Introduction to Management Science: Quantitative...
Save
Provides a decision-making approach to operations management. It valuable resource for practitioners who want to make better decisions about operations.
(English) An Introduction to Management Science: Quantitative...
Hardcover
$$$
Information Systems Project Management
Save
Provides a process approach to operations management. It valuable resource for practitioners who want to improve processes.
(English) Information Systems Project Management: A Process...
Paperback
$$$

Share

Help others find this course page by sharing it with your friends and followers:
Facebook
LinkedIn
Reddit
X
Link
Email

Similar courses

Here are nine courses similar to 运营管理概论（中文版）.
Six Sigma Advanced Define and Measure Phases
Most relevant
ISO 9001, Quality Management and Strategic Thinking...
Most relevant
Oil & Gas Process Simulation/ Modeling Using Aspen HYSYS
Most relevant
Improve your productivity and performance with Canva
Most relevant
The Construction Industry: The Way Forward
Most relevant
Agile Leadership Principles and Practices
Most relevant
GenAI for Sales Teams
Most relevant
Performance Management
Most relevant
Assets in Accounting
Most relevant

Coursera Buyer Protection & Guarantee

Verified partner policies & purchase protections

Accredited University Partner
Free Trial & Audit

7-Day Free Trial & Free Audit

7-day free trial on monthly Coursera Plus subscriptions; free audit option available on most individual courses to explore video lectures and readings at no charge.

Return & Refund Policy

14-Day Refund Guarantee

14-day refund window on annual Coursera Plus subscriptions and single-course purchases prior to certificate issuance. Monthly subscriptions do not offer refunds once billed.

Buyer Protections

Verified Academic & Industry Partner

Accredited university and industry certifications (e.g. Stanford, Google, IBM, Yale), secure SSL payment processing, and verifiable digital certificate links.

Key Purchase Protections
14-day refund window on annual Coursera Plus and single courses
7-day free trial on monthly Coursera Plus subscriptions
Free course audit option for lectures and readings
Verified certificates from top universities & companies
OpenCourser Verified Partner Policy details last reviewed: 2026-10-22
Course image
Effort
4 weeks of study, 4-6 hours a week
Via
Coursera
Institution
University of Pennsylvania
Instructor
Christian Terwiesch
Language
中文
Transcripts
English Español
This course belongs to a collection called 商务基础 (中文版). It's comprised of five courses:
  1. 市场营销概论 (中文版）
  2. 运营管理概论（中文版） (viewing)
  3. 沃顿商务基础毕业项目 (中文版)
  4. 财务会计概论（中文版）
  5. 企业金融概论（中文版）
Traffic lights
Read about what's good
what should give you pause
and possible dealbreakers
面向服务业或制造业人员，讲解操作流程分析的改善方法，即识别瓶颈、改善劳动生产率和库存管理。
课程内容包含流程分析、生产率、质量三大类别，内容全面。
课程由沃顿商学院教授 Christian Terwiesch 授课，师资力量雄厚。
属于沃顿商学院商务基础专项课程的组成部分，课程内容具有权威性。
课程内容帮助学员了解运营管理中与质量相关的主要方面，提升质量管理能力。
Share this
Share to help others discover this course.
Facebook LinkedIn X Reddit Link Email
Begin learning today
Enroll now to gain full access to 运营管理概论（中文版）.
Enroll now
Save for later
Add this course to your list. Find it anytime.
Save
Our mission

OpenCourser helps millions of learners each year. People visit us to learn workspace skills, ace their exams, and nurture their curiosity.

Our extensive catalog contains over 50,000 courses and twice as many books. Browse by search, by topic, or even by career interests. We'll match you to the right resources quickly.

Find this site helpful? Tell a friend about us.

Affiliate disclosure

We're supported by our community of learners. When you purchase or subscribe to courses and programs or purchase books, we may earn a commission from our partners.

Your purchases help us maintain our catalog and keep our servers humming without ads.

Thank you for supporting OpenCourser.

© 2016 - 2025 OpenCourser