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Dr. Karl Michel
By the end of this project, learners will know how to get started with Facebook Business Manager. According to Facebook, “Business Manager allows advertisers to manage their marketing efforts in one place and share access to assets across their team, partner agencies and vendors.” By the end of this project you will know how to create a Facebook page, a Facebook Business page, and understand how to effectively manage your Facebook Business page using Facebook Business Manager.
Read more
By the end of this project, learners will know how to get started with Facebook Business Manager. According to Facebook, “Business Manager allows advertisers to manage their marketing efforts in one place and share access to assets across their team, partner agencies and vendors.” By the end of this project you will know how to create a Facebook page, a Facebook Business page, and understand how to effectively manage your Facebook Business page using Facebook Business Manager.
Read more
By the end of this project, learners will know how to get started with Facebook Business Manager. According to Facebook, “Business Manager allows advertisers to manage their marketing efforts in one place and share access to assets across their team, partner agencies and vendors.” By the end of this project you will know how to create a Facebook page, a Facebook Business page, and understand how to effectively manage your Facebook Business page using Facebook Business Manager.
Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
Register for this course and see more details by visiting:
OpenCourser.com/course/5j8rfq/get
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What's inside
Syllabus
Project Overview
By the end of this project, learners will know how to get started with Facebook Business Manager.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Builds a foundation for using Facebook Business Manager, which is used by advertising professionals
Taught by Dr. Karl Michel, who is likely to have experience and expertise in Facebook Business Management
Designed for learners in the North American region
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Get Started with Facebook Business Manager with these
activities:
Review of Digital Business Fundamentals
Show steps
Establish a solid foundation in the introductory materials of the course.
Browse courses on
Business Fundamentals
Show steps
-
Review your notes, assignments, and quizzes from previous business courses you have taken.
-
Take a practice test or quiz to assess your current knowledge level.
Follow a Crash Course in Facebook Business Manager
Show steps
Supplement your knowledge of Facebook Business Manager before the course begins.
Browse courses on
Facebook Business Manager
Show steps
-
Find a free online tutorial or course on Facebook Business Manager.
-
Watch the tutorial and take notes on the key concepts and features.
-
Create a free Facebook Business Manager account and follow along with the tutorial.
Organize and Review Course Materials
Show steps
Increase efficiency for getting started on the course by organizing materials in advance.
Browse courses on
Organization Skills
Show steps
-
Create a system for organizing course materials, e.g., folders, notebooks, or spreadsheets.
-
Gather and compile all available course materials, such as the syllabus, readings, and assignments.
-
Review the materials to identify key concepts and areas of focus.
Three other activities
Expand to see all activities and additional details
Show all six activities
Facebook Business Manager Practice Exercises
Show steps
Reinforce your understanding and skills using practice exercises from the course.
Browse courses on
Facebook Business Manager
Show steps
-
Access the practice exercises provided in the course materials or find additional resources online.
-
Complete the exercises, taking notes on any challenges or insights you encounter.
-
Review your answers and identify areas where you need further clarification.
Create a Social Media Marketing Plan for a Client
Show steps
Deepen your understanding and apply your skills by creating a real-world marketing plan.
Browse courses on
Social Media Marketing
Show steps
-
Choose a small business or organization that you are familiar with.
-
Research the business, its target audience, and its competitors.
-
Develop a comprehensive social media marketing plan that includes goals, strategies, and tactics.
-
Create a presentation or document to present your plan to the business.
Become a Peer Mentor for Facebook Business Manager
Show steps
Enhance your understanding by helping others learn and reinforce your skills.
Show steps
-
Connect with other students or professionals who are also learning Facebook Business Manager.
-
Offer support and guidance on topics related to FBM, such as creating campaigns, managing ads, or optimizing performance.
-
Regularly engage with your mentees and provide feedback on their progress.
Review of Digital Business Fundamentals
Show steps
Establish a solid foundation in the introductory materials of the course.
Browse courses on
Business Fundamentals
Show steps
Show steps
Show steps
- Review your notes, assignments, and quizzes from previous business courses you have taken.
- Take a practice test or quiz to assess your current knowledge level.
Follow a Crash Course in Facebook Business Manager
Show steps
Supplement your knowledge of Facebook Business Manager before the course begins.
Browse courses on
Facebook Business Manager
Show steps
Show steps
Show steps
- Find a free online tutorial or course on Facebook Business Manager.
- Watch the tutorial and take notes on the key concepts and features.
- Create a free Facebook Business Manager account and follow along with the tutorial.
Organize and Review Course Materials
Show steps
Increase efficiency for getting started on the course by organizing materials in advance.
Browse courses on
Organization Skills
Show steps
Show steps
Show steps
- Create a system for organizing course materials, e.g., folders, notebooks, or spreadsheets.
- Gather and compile all available course materials, such as the syllabus, readings, and assignments.
- Review the materials to identify key concepts and areas of focus.
Three other activities
Expand to see all activities and additional details
Show all six activities
Facebook Business Manager Practice Exercises
Show steps
Reinforce your understanding and skills using practice exercises from the course.
Browse courses on
Facebook Business Manager
Show steps
Show steps
Show steps
- Access the practice exercises provided in the course materials or find additional resources online.
- Complete the exercises, taking notes on any challenges or insights you encounter.
- Review your answers and identify areas where you need further clarification.
Create a Social Media Marketing Plan for a Client
Show steps
Deepen your understanding and apply your skills by creating a real-world marketing plan.
Browse courses on
Social Media Marketing
Show steps
Show steps
Show steps
- Choose a small business or organization that you are familiar with.
- Research the business, its target audience, and its competitors.
- Develop a comprehensive social media marketing plan that includes goals, strategies, and tactics.
- Create a presentation or document to present your plan to the business.
Become a Peer Mentor for Facebook Business Manager
Show steps
Enhance your understanding by helping others learn and reinforce your skills.
Show steps
Show steps
Show steps
- Connect with other students or professionals who are also learning Facebook Business Manager.
- Offer support and guidance on topics related to FBM, such as creating campaigns, managing ads, or optimizing performance.
- Regularly engage with your mentees and provide feedback on their progress.
Career center
Learners who complete Get Started with Facebook Business Manager will develop knowledge and skills
that may be useful to these careers:
Marketing Manager
Marketing Manager
Marketing managers plan, coordinate, and oversee marketing operations within an organization. They may also be responsible for developing and implementing marketing campaigns, managing budgets, and analyzing marketing results. By taking the "Get Started with Facebook Business Manager" course, you can learn how to use Facebook Business Manager to manage your marketing efforts in one place and share access to assets across your team, partner agencies, and vendors. This can be a valuable skill for marketing managers who want to improve their efficiency and effectiveness.
Social Media Manager
Social Media Manager
Social media managers are responsible for developing and executing social media strategies for businesses and organizations. They may also be responsible for creating content, managing social media accounts, and tracking campaign performance. By taking the "Get Started with Facebook Business Manager" course, you can learn how to use Facebook Business Manager to manage your social media efforts and reach your target audience more effectively.
Digital Marketing Specialist
Digital Marketing Specialist
Digital marketing specialists use their knowledge of digital marketing channels to create and execute marketing campaigns that engage target audiences and drive business results. They may also be responsible for managing social media accounts, creating content, and tracking campaign performance. The "Get Started with Facebook Business Manager" course can help you learn how to use Facebook Business Manager to manage your digital marketing efforts and reach your target audience more effectively.
Project Manager
Project Manager
Project managers are responsible for planning, coordinating, and executing projects within an organization. They may also be responsible for managing budgets, timelines, and resources. The "Get Started with Facebook Business Manager" course can help you learn how to use Facebook Business Manager to manage your projects more effectively and efficiently.
Data Analyst
Data Analyst
Data analysts use their knowledge of data analysis techniques to collect, analyze, and interpret data. They may also be responsible for developing reports and presenting findings to stakeholders. The "Get Started with Facebook Business Manager" course can help you learn how to use Facebook Business Manager to collect data and track performance, which can be valuable skills for data analysts.
Public Relations Specialist
Public Relations Specialist
Public relations specialists develop and implement public relations campaigns for businesses and organizations. They may also be responsible for writing press releases, managing media relationships, and tracking campaign performance. By taking the "Get Started with Facebook Business Manager" course, you can learn how to use Facebook Business Manager to manage your public relations efforts and reach your target audience more effectively.
Market Research Analyst
Market Research Analyst
Market research analysts collect, analyze, and interpret data about markets and consumers. They may also be responsible for developing reports and presenting findings to stakeholders. The "Get Started with Facebook Business Manager" course can help you learn how to use Facebook Business Manager to collect data and track performance, which can be valuable skills for market research analysts.
E-commerce Manager
E-commerce Manager
E-commerce managers are responsible for planning, coordinating, and executing e-commerce operations within an organization. They may also be responsible for managing budgets, timelines, and resources. By taking the "Get Started with Facebook Business Manager" course, you can learn how to use Facebook Business Manager to manage your e-commerce efforts and reach your target audience more effectively.
Web Analyst
Web Analyst
Web analysts use their knowledge of web analytics techniques to collect, analyze, and interpret data from websites. They may also be responsible for developing reports and presenting findings to stakeholders. The "Get Started with Facebook Business Manager" course can help you learn how to use Facebook Business Manager to collect data and track performance, which can be valuable skills for web analysts.
Marketing Consultant
Marketing Consultant
Marketing consultants help businesses develop and implement marketing strategies. They may also be responsible for providing training, conducting research, and evaluating marketing results. By taking the "Get Started with Facebook Business Manager" course, you can learn how to use Facebook Business Manager to manage your marketing efforts and reach your target audience more effectively.
Social Media Strategist
Social Media Strategist
Social media strategists develop and implement social media strategies for businesses and organizations. They may also be responsible for creating content, managing social media accounts, and tracking campaign performance. The "Get Started with Facebook Business Manager" course can help you learn how to use Facebook Business Manager to manage your social media efforts and reach your target audience more effectively.
Content Manager
Content Manager
Content managers are responsible for planning, creating, and distributing content for businesses and organizations. They may also be responsible for managing content budgets, timelines, and resources. By taking the "Get Started with Facebook Business Manager" course, you can learn how to use Facebook Business Manager to manage your content more effectively and efficiently.
Customer Relationship Manager (CRM)
Customer Relationship Manager (CRM)
Customer relationship managers (CRMs) develop and implement strategies to improve customer relationships and increase customer satisfaction. They may also be responsible for managing customer data, tracking customer interactions, and resolving customer issues. By taking the "Get Started with Facebook Business Manager" course, you can learn how to use Facebook Business Manager to manage your customer relationships and reach your target audience more effectively.
Business Analyst
Business Analyst
Business analysts help businesses improve their performance by analyzing business processes and recommending solutions. They may also be responsible for gathering data, developing reports, and presenting findings to stakeholders. The "Get Started with Facebook Business Manager" course can help you learn how to use Facebook Business Manager to collect data and track performance, which can be valuable skills for business analysts.
Sales Manager
Sales Manager
Sales managers are responsible for planning, coordinating, and executing sales operations within an organization. They may also be responsible for managing budgets, timelines, and resources. By taking the "Get Started with Facebook Business Manager" course, you can learn how to use Facebook Business Manager to manage your sales efforts and reach your target audience more effectively.
For more career information including salaries, visit:
OpenCourser.com/course/5j8rfq/get
Reading list
We've selected six books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Get Started with Facebook Business Manager .
Provides a comprehensive overview of Facebook marketing, including how to use Facebook Business Manager. It useful reference for both beginners and experienced marketers.
Comprehensive guide to Facebook advertising. It covers everything from creating ads to targeting your audience to measuring your results.
Save
Comprehensive guide to social media marketing, including how to use Facebook Business Manager to manage your social media campaigns.
Provides a practical guide to social media marketing, including how to use Facebook Business Manager to manage your social media campaigns.
Save
Classic textbook on marketing management. It provides a theoretical foundation for understanding how to use Facebook Business Manager to effectively market your products or services.
Save
Provides a guide to measuring the ROI of social media marketing campaigns. It good choice for marketers who want to track the success of their Facebook Business Manager campaigns.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/5j8rfq/get
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Effort
2 hours
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Dr. Karl Michel
Language
English
Good to know
Builds a foundation for using Facebook Business Manager, which is used by advertising professionals
Taught by Dr. Karl Michel, who is likely to have experience and expertise in Facebook Business Management
Designed for learners in the North American region
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