إدارة المبيعات السلسة الخالية من الاحتكاك from Coursera

تقدم لك هذه الدورة التدريبية إطار عمل المبيعات السلسة الخالية من الاحتكاك وكيف يمكنه تمكين فريق المبيعات لديك من أن يكون أكثر فعالية وكفاءة. ستتعلم كيفية قياس فعالية فريقك من خلال تدقيق كفاءة المندوب. ستكتشف كيفية إنشاء عملية مبيعات تتوافق مع رحلة المشتري المستهدف بالإضافة إلى أهداف عملك. ستتعلم أيضًا كيفية إنشاء برنامج تدريبي فعال للمبيعات وإستراتيجية التوظيف وعملية الإعداد لمساعدتك في تزويد فريقك بأفضل محترفي المبيعات وتدريبهم ليكونوا ناجحين.

بنهاية هذه الدورة التدريبية، ستكون قادرًا على:

• تحديد عملية المبيعات التي تقلل الاحتكاك في المبيعات وتستند إلى رحلة المشتري المستهدف

• إنشاء برنامج توجيه وتدريب فعال للمبيعات

• إنشاء إستراتيجية توظيف المبيعات التي تمكّنك من العثور على الأشخاص المناسبين لفريقك

• تنفيذ عملية إعداد ناجحة للمبيعات لمواءمة الموظفين الجدد مع أهداف عملك

بغض النظر عن تجربتك الحالية، ستوجهك هذه الدورة التدريبية حول كيفية إنشاء عملية مبيعات فعالة وكيفية توظيف وتدريب وإدارة فريق مبيعات فعال. هذه الدورة التدريبية مخصصة لأي شخص مهتم ببدء حياته المهنية في مجال المبيعات - سواء كنت تريد تغيير مسارك الوظيفي، وتبحث عن وظيفة للمبتدئين، أو ترغب في صقل مهاراتك في وظيفتك الحالية كمندوب مبيعات. لا يتطلب الأمر أي معارف أساسية أو خبرات كي تبدأ في ذلك.

خلال الدورة التدريبية، سوف تكمل التمارين التي تطلب منك تطبيق المهارات التي تعلمتها بطريقة عملية، مثل إكمال تدقيق كفاءة مندوب وتخطيط مبيعاتك العملية وتنفيذ عملية التدريب باستخدام نموذج

What's inside

Syllabus

تبني عقلية مبيعات سلسلة

في الأسبوع الأول، ستتعرّف على إطار البيع السلس الخالي من الاحتكاك وكيفية تطبيق هذا الإطار حتى يتمكن فريقك من قضاء المزيد من الوقت في البيع والتوافق مع المشتري المستهدف. ستتعلم أيضًا كيفية تحويل فريق المبيعات لديك من خلال منحهم فرصًا متسقة للتعلُّم والتحسّن.

إنشاء عملية مبيعات

ستختبر هذا الأسبوع نظرية الوظائف وكيف يمكن استخدامها لمساعدتك في استهداف المشترين المناسبين للمنتج الذي تبيعه. ستتعمق أكثر أيضًا في رحلة المشتري وكيف سيشكّل ذلك عملية المبيعات الخاصة بك.

توجيه وتنمية فريق المبيعات

في الأسبوع الثالث، ستركز على أهمية وجود برنامج تدريب فعال للمبيعات في الوصول إلى أهداف مبيعاتك. ستتعلم أيضًا تقنيات توجيه مختلفة لمساعدة أعضاء فريق المبيعات لديك في أن يصبحوا أكثر نجاحًا.

توظيف مندوبي المبيعات وإعدادهم

ستتعلم في الأسبوع الأخير كيفية تطوير إستراتيجية لتوظيف أفضل مندوبي المبيعات وكيفية إنشاء عملية إعداد تضمن نجاحهم. ستنهي الدورة التدريبية ببعض النصائح المفيدة للبحث والتقديم وإجراء المقابلات لدورك التالي.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Explores fundamentals of successful sales, which is an industry standard

Constructs a sales plan to optimize team performance

Develops techniques to manage and motivate sales teams

Teaches strategies to increase sales efficiency and revenue

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in إدارة المبيعات السلسة الخالية من الاحتكاك with these activities:

Seek guidance from experienced sales professionals

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Connect with mentors who can provide insights, support, and guidance throughout the course.

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Identify potential mentors within your network or industry.
Reach out and request guidance.
Schedule regular meetings or touchpoints.

Review sales techniques

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Review essential sales techniques and tactics to refresh your knowledge and prepare for the course.

Browse courses on Sales Techniques

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Identify key sales techniques and tactics.
Review specific examples and case studies.

Join a sales study group

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Connect with peers to discuss course concepts, share experiences, and provide support.

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Find or form a study group with other course participants.
Establish regular meeting times and set goals.

Five other activities

Expand to see all activities and additional details

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Practice sales role-playing

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Engage in role-playing exercises to practice applying sales techniques and handling objections.

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Identify common sales scenarios.
Prepare and rehearse responses to objections.

Develop a sales training plan

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Create a comprehensive sales training plan to enhance the skills of your team and improve sales performance.

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Assess current training needs and identify areas for improvement.
Design and develop a training program that addresses these needs.

Explore sales process optimization

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Expand your knowledge of sales process optimization techniques to enhance the effectiveness of your sales team.

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Identify areas for optimization within the sales process.
Research and explore best practices for sales process optimization.

Implement a sales automation tool

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Gain hands-on experience by implementing a sales automation tool to streamline processes and enhance productivity.

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Research and select a sales automation tool that aligns with your needs.
Plan and execute the implementation process.

Share your sales knowledge with others

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Reinforce your understanding by mentoring others and sharing your knowledge and experience.

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Identify opportunities to mentor junior sales professionals or students.
Provide guidance and support to help them develop their skills.

Career center

Learners who complete إدارة المبيعات السلسة الخالية من الاحتكاك will develop knowledge and skills that may be useful to these careers:

Sales Trainer

A Sales Trainer is responsible for training and developing sales teams. This course can provide you with the skills and knowledge you need to be successful in this role, including how to develop and deliver effective sales training programs, evaluate sales performance, and provide feedback to sales teams.

See salaries and explore the career path for Sales Trainer

Sales Operations Manager

A Sales Operations Manager plans and executes sales operations strategies, including developing and implementing sales processes, managing sales teams, and analyzing sales data to improve performance. The insights provided by this course on how to build a consistent and effective sales process will be invaluable to a Sales Operations Manager seeking to optimize team performance and drive sales growth.

See salaries and explore the career path for Sales Operations Manager

National Sales Manager

A National Sales Manager is responsible for the sales performance of a company's products or services across a particular region or country. This course can help build a foundation for success in this role by teaching you how to establish and implement sales strategies, manage and motivate teams, and develop and execute marketing campaigns to generate leads and drive sales.

See salaries and explore the career path for National Sales Manager

Sales Manager

A Sales Manager develops and implements strategic sales plans, forecasts sales, and manages and motivates sales teams. Leading sales teams to crush their quotas often requires not only a strong understanding of sales best practices, but the ability to create and champion those practices. This course will provide you with expert-level knowledge of sales processes and techniques from HubSpot Academy, a world-renowned authority on sales training and development. This course may be particularly useful for new Sales Managers leading teams for the first time, or for tenured Sales Managers looking to challenge and improve their process.

See salaries and explore the career path for Sales Manager

Sales Consultant

A Sales Consultant provides advice and guidance to clients on sales strategies and techniques. This course can provide you with the skills and knowledge you need to be successful in this role, including how to develop and execute sales plans, provide sales training, and close deals.

See salaries and explore the career path for Sales Consultant

Regional Sales Manager

A Regional Sales Manager develops and executes sales strategies for a specific region, typically overseeing a team of sales representatives. Essential aspects of this role include the ability to create a laser-focused sales process and the skill to rally your team around it day after day. By taking this course, you will learn how to create a frictionless sales process that can increase sales velocity and close rates while increasing team productivity.

See salaries and explore the career path for Regional Sales Manager

Inside Sales Representative

An Inside Sales Representative is responsible for generating and closing sales leads over the phone or email. This course can provide you with the skills and knowledge you need to be successful in this role, including how to prospect for leads, qualify leads, and close deals.

See salaries and explore the career path for Inside Sales Representative

Business Development Manager

A Business Development Manager identifies and develops new business opportunities for a company. This course can be useful for Business Development Managers who are looking to improve their sales skills and knowledge of sales processes. The course will provide you with a framework for developing and executing a sales strategy, as well as techniques for managing and motivating a sales team.

See salaries and explore the career path for Business Development Manager

Account Manager

An Account Manager is responsible for managing relationships with key customers, ensuring customer satisfaction, and driving sales growth. This course can provide you with the skills and knowledge you need to be successful in this role, including how to build and maintain strong customer relationships, develop and execute account plans, and close deals.

See salaries and explore the career path for Account Manager

Customer Success Manager

A Customer Success Manager is responsible for ensuring that customers are successful with a company's products or services. This course can provide you with the skills and knowledge you need to be successful in this role, including how to build and maintain strong customer relationships, develop and execute customer success plans, and resolve customer issues.

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Sales Engineer

A Sales Engineer provides technical expertise and support to sales teams, helping them to close deals and ensure customer satisfaction. This course can provide you with the technical knowledge and sales skills you need to be successful in this role, including how to understand and articulate technical concepts to non-technical audiences, develop and deliver sales presentations, and close deals.

See salaries and explore the career path for Sales Engineer

Marketing Manager

A Marketing Manager is responsible for developing and executing marketing strategies to promote a company's products or services. This course can provide you with a strong foundation in marketing principles and best practices, as well as the skills you need to develop and execute effective marketing campaigns.

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Operations Manager

An Operations Manager is responsible for planning and executing the day-to-day operations of a company. This course can provide you with the skills and knowledge you need to be successful in this role, including how to develop and implement operational plans, manage teams, and improve efficiency.

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Product Manager

A Product Manager is responsible for the development and management of a company's products. This course can help build a foundation for success in this role by providing you with a deep understanding of the product development process, as well as the skills you need to manage a product team and launch successful products.

See salaries and explore the career path for Product Manager

Salesforce Administrator

A Salesforce Administrator implements, configures, and manages Salesforce software to meet the specific needs of an organization. This course can help build a foundation for success in this role by providing you with a deep understanding of Salesforce's features and functionality, as well as best practices for implementing and managing a Salesforce system.

See salaries and explore the career path for Salesforce Administrator