Effectuation : l'entrepreneuriat pour tous from Coursera

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Syllabus

Présentation du cours & Semaine 1 : Les Mythes de l'entrepreneuriat

La première semaine est consacrée à évoquer quelques mythes tenaces sur l’entrepreneuriat que l’effectuation remet en question. On pense souvent qu’il faut être visionnaire pour être entrepreneur, que les entrepreneurs aiment le risque, qu'ils sont capables de prédire l’avenir, et qu'ils réussissent seuls. À la fin de la semaine 1, vous aurez développé une vision réaliste de ce qu’est l’entrepreneuriat tel qu’il se fait vraiment, loin des mythes qui le caractérisent souvent.

Semaine 2 : Les principes de l'effectuation

La deuxième semaine est consacrée à la présentation des quatre grands principes de l’effectuation : un tiens vaut mieux que deux tu l’auras, le raisonnement en pertes acceptables, le patchwork fou ainsi que le principe de la limonade. Derrière ces noms un peu étranges se cachent des principes aux implications très pratiques qui permettent aux entrepreneurs de développer leur entreprise. À la fin de la semaine 2, vous serez capable d’expliquer ce qu’est l’effectuation et de détailler ses quatre grands principes.

Semaine 3 - Le processus entrepreneurial

En troisième semaine, nous étudierons le processus entrepreneurial, c’est à dire comment les principes de l’effectuation s’agencent dans l’action de l’entrepreneur au cours du temps pour développer son projet. Nous étudierons ce processus au travers d’un exemple réel. Cela nous permettra de définir ensuite quelques concepts fondamentaux de l’entrepreneuriat comme l’idée initiale, l’opportunité, la viabilité d’un projet, etc… À la fin de la semaine 3, vous serez capable d’expliquer le processus entrepreneurial.

Semaine 4 - La notion d'incertitude

Cette semaine sera consacrée à la notion d’incertitude, omniprésente dans un contexte entrepreneurial et pourtant généralement mal comprise et confondue avec le risque. Une fois le concept clarifié, nous étudierons comment les entrepreneurs prennent leurs décisions en situation d’incertitude. Nous verrons notamment l’importance du rôle que jouent les parties prenantes au projet entrepreneurial : partenaires, fournisseurs et bien sûr premiers clients. Nous évoquerons à propos de ces derniers l’approche dite par “co-création” et montrerons pourquoi elle est essentielle à la réussite de l’entrepreneur face à l’incertitude. À la fin de la semaine 4, vous serez capable d’expliquer ce qu’est l’incertitude, en quoi elle diffère du risque, et pourquoi elle est importante dans l’entrepreneuriat.

Semaine 5 - Le 5ème principe

Cette semaine conclut le cours en revenant sur les concepts les plus importants. Nous montrerons d’abord comment l’effectuation remet en question les mythes de l’entrepreneuriat que nous aurons évoqués dans la première semaine. Ensuite, nous indiquerons le contexte dans lequel l’effectuation est pertinente et ceux dans lesquels il vaut mieux utiliser une approche plus classique. Nous présenterons ensuite le 5e principe que nous aurons gardé pour la fin tant il exprime la philosophie qui sous-tend l’effectuation, c’est à dire que le monde est le résultat de notre action, et que sa transformation est possible par tous. À la fin de la semaine 5, vous serez capable de déterminer dans quel contexte l’effectuation est pertinente et d’expliquer le 5ème principe de l’effectuation.

Semaine 6 - Examen final et conclusion du MOOC

Bienvenue dans cette dernière ligne droite du MOOC, consacrée à l'examen final du MOOC. Pour clôre ce MOOC, un petit souvenir vous est proposé sous la forme d'une "map" (carte) récapitulative du MOOC dans son ensemble.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Adapté aux débutants, il offre une base solide pour comprendre les principes de l'entrepreneuriat

Il s'appuie sur les travaux de l'éminente chercheuse Saras Sarasvathy, pionnière dans l'étude de l'effectuation

Le cours présente les cinq principes de l'effectuation, une approche pragmatique qui permet aux entrepreneurs de développer leur entreprise

Il examine le processus entrepreneurial et met en évidence l'importance de la gestion de l'incertitude

Il inclut des exercices pratiques et des exemples réels pour illustrer les concepts

Reviews summary

Entrepreneurship for all: effectuation theory

The 'Effectuation: Entrepreneurship for All' course dives into Effectuation, a business logic employed by skilled entrepreneurs. It explains that Effectuation is available to everyone and shares five key principles used by successful entrepreneurs. Those who complete this course will gain a practical understanding of how to develop a business using Effectuation principles.

Learn when to apply Effectuation and when to rely on more traditional entrepreneurial approaches.

"Ensuite, nous indiquerons le contexte dans lequel l’effectuation est pertinente et ceux dans lesquels il vaut mieux utiliser une approche plus classique."

Understand the difference between uncertainty and risk and how entrepreneurs navigate these in decision-making.

"Une fois le concept clarifié, nous étudierons comment les entrepreneurs prennent leurs décisions en situation d’incertitude."

Gain insight into the steps of the entrepreneurial process and how Effectuation is applied at each stage.

"À la fin de la semaine 3, vous serez capable d’expliquer le processus entrepreneurial."

Learn the five principles of Effectuation: Affordable Loss, Bird-in-Hand, Lemonade, Patchwork Quilt, and the Controlling the Risk

"Le cours vous montrera que l’entrepreneuriat n’est pas réservé à des super-héros, mais au contraire accessible à tous."

"Il vous présentera les cinq principes d’action utilisés par les entrepreneurs experts vous permettant, vous aussi, de vous lancer."

Career center

Learners who complete Effectuation : l'entrepreneuriat pour tous will develop knowledge and skills that may be useful to these careers:

Entrepreneur

Entrepreneurs are individuals who start and manage their own businesses. They are responsible for all aspects of the business, from developing the business plan to marketing the products or services. The Effectuation course can be very helpful for entrepreneurs, as it can help them to develop the skills they need to launch and grow their businesses.

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Venture Capitalist

Venture capitalists invest in early-stage companies with the potential for high growth. They provide funding and advice to help these companies grow and succeed. The Effectuation course may be useful for venture capitalists, as it can help them to develop the skills they need to evaluate investment opportunities and make sound investment decisions.

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Private Equity Investor

Private equity investors invest in private companies with the potential for high growth. They provide funding and advice to help these companies grow and succeed. The Effectuation course may be useful for private equity investors, as it can help them to develop the skills they need to evaluate investment opportunities and make sound investment decisions.

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Innovation Manager

Innovation managers are responsible for developing and implementing innovation strategies for their companies. They work with employees, customers, and partners to identify and develop new products and services. The Effectuation course may be useful for innovation managers, as it can help them to develop the skills they need to identify and develop new opportunities for their companies.

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Strategy Consultant

Strategy consultants help organizations to develop and implement strategies that will help them achieve their goals. They analyze the organization's current situation, identify opportunities and challenges, and develop and implement plans to help the organization reach its goals. The Effectuation course may be useful for strategy consultants, as it can help them to develop the skills they need to understand the needs of their clients and develop effective strategies.

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Business Consultant

Business consultants help organizations to improve their business processes and make better decisions. They analyze the organization's current situation, looking for ways to reduce inefficiencies, improve communication, and make better use of resources. They then develop and implement plans to help the organization reach its goals. The Effectuation course may be useful for business consultants, as it can help them to develop the skills they need to understand the needs of their clients and develop effective solutions.

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Corporate Development Manager

Corporate development managers are responsible for developing and implementing strategies for their companies' growth. They work with senior management to identify and execute acquisitions, joint ventures, and other strategic initiatives. The Effectuation course may be useful for corporate development managers, as it can help them to develop the skills they need to identify and execute strategic initiatives.

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Business Development Manager

Business development managers are responsible for identifying and developing new business opportunities for their companies. They work with potential customers and partners to develop and close deals. The Effectuation course may be useful for business development managers, as it can help them to develop the skills they need to identify and develop new business opportunities.

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Management Consultant

Management consultants help organizations to improve their performance by providing advice on a variety of topics, including strategy, operations, and technology. The Effectuation course may be useful for management consultants, as it can help them to develop the skills they need to understand the needs of their clients and develop effective solutions.

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Marketing Manager

Marketing managers are responsible for developing and executing marketing campaigns that promote their company's products or services. They work with other departments within the company to develop marketing strategies, create marketing materials, and manage marketing budgets. The Effectuation course may be useful for marketing managers, as it can help them to develop the skills they need to understand the needs of their customers and develop effective marketing campaigns.

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Product Manager

Product managers are responsible for managing the development and launch of new products or services. They work with engineers, designers, and other team members to bring new products to market. The Effectuation course may be useful for product managers, as it can help them to develop the skills they need to understand the needs of their customers and develop successful products.

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Investment Banker

Investment bankers help companies to raise capital and advise them on mergers and acquisitions. They work with companies to develop and execute financing strategies. The Effectuation course may be useful for investment bankers, as it can help them to develop the skills they need to understand the needs of their clients and develop effective financing strategies.

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Sales Manager

Sales managers are responsible for leading and managing sales teams. They set sales goals, develop sales strategies, and train and motivate sales staff. The Effectuation course may be useful for sales managers, as it can help them to develop the skills they need to motivate their teams and achieve sales goals.

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Project Manager

Project managers are responsible for planning, executing, and closing projects. They work with stakeholders to define project goals, develop project plans, and manage project budgets. The Effectuation course may be useful for project managers, as it can help them to develop the skills they need to manage projects effectively and deliver results.

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Financial Analyst

Financial analysts use financial data to make recommendations about investments and financial decisions. They analyze financial statements, economic data, and other sources of information to develop investment recommendations. The Effectuation course may be useful for financial analysts, as it can help them to develop the skills they need to analyze financial data and make sound investment decisions.

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