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Canvas de propuesta de valor con Miro

Leire Ahedo

Gracias a este curso aprenderás a desarrollar un Value Proposition Canvas en Miro. Un Value Proposition Canvas te ayudará a alinear tu estrategia y modelo de negocio de acuerdo con las necesidades de tus clientes. Y gracias a Miro, una herramienta que te permite utilizar pizarras virtuales infinitas, podrás colaborar en tiempo real con tu equipo para desarrollarlo.

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Gracias a este curso aprenderás a desarrollar un Value Proposition Canvas en Miro. Un Value Proposition Canvas te ayudará a alinear tu estrategia y modelo de negocio de acuerdo con las necesidades de tus clientes. Y gracias a Miro, una herramienta que te permite utilizar pizarras virtuales infinitas, podrás colaborar en tiempo real con tu equipo para desarrollarlo.

Para ello, te guiaremos desde cero para que aprendas que es un Value Proposition Canvas, sus beneficios y el proceso de desarrollo de un Value Proposition Canvas. Después avanzaremos con Miro, desde el manejo básico hasta funcionalidades más avanzadas.

Finalmente desarrollarás un proyecto de principio a fin donde utilices todo lo aprendido acerca del Value Proposition Canvas y de Miro.

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What's inside

Syllabus

Visión general del proyecto
En este proyecto aprenderás a desarrollar un Canvas de Propuesta de Valor con Miro

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Proporciona tanto la base como el proyecto final, que propician el desarrollo de habilidades prácticas y el dominio del concepto
Enseña a alinear la estrategia y el modelo de negocio con las necesidades del cliente
Potencia la colaboración en tiempo real con el equipo

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Save Canvas de propuesta de valor con Miro to your list so you can find it easily later:
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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Canvas de propuesta de valor con Miro with these activities:
Revisar conceptos básicos de marketing digital.
Repasar los conceptos básicos de marketing digital te ayudará a comprender mejor los contenidos del curso.
Browse courses on Marketing Digital
Show steps
  • Leer artículos o libros sobre marketing digital.
  • Ver vídeos o tutoriales sobre marketing digital.
  • Hacer un resumen de los conceptos principales.
Leer 'El lienzo de propuesta de valor' de Alexander Osterwalder e Yves Pigneur.
Este libro te proporcionará una comprensión profunda del concepto de lienzo de propuesta de valor, que es esencial para este curso.
View Diseñando la propuesta de valor: Cómo crear los... on Amazon
Show steps
  • Leer el libro con atención.
  • Tomar notas sobre los conceptos clave.
  • Hacer un resumen del libro.
Seguir tutoriales sobre cómo utilizar Miro.
Aprender a utilizar Miro te permitirá colaborar eficazmente con tu equipo en el desarrollo del lienzo de propuesta de valor.
Browse courses on Miro
Show steps
  • Buscar tutoriales sobre cómo utilizar Miro.
  • Seguir los tutoriales paso a paso.
  • Practicar utilizando Miro creando un lienzo de propuesta de valor de ejemplo.
Four other activities
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Desarrollar un lienzo de propuesta de valor para un producto o servicio.
Desarrollar un lienzo de propuesta de valor te ayudará a aplicar los conceptos aprendidos en el curso y a comprender cómo crear una propuesta de valor eficaz.
Show steps
  • Identificar un producto o servicio para el que desarrollar el lienzo de propuesta de valor.
  • Investigar el mercado y los clientes potenciales.
  • Completar el lienzo de propuesta de valor.
  • Presentar el lienzo de propuesta de valor a otros para su revisión.
Participar en un concurso o hackathon relacionado con el marketing digital.
Participar en un concurso o hackathon te permitirá aplicar tus habilidades y conocimientos, y recibir comentarios de expertos.
Show steps
  • Investigar concursos o hackathons relacionados con el marketing digital.
  • Formar un equipo o participar individualmente.
  • Desarrollar una solución al desafío del concurso o hackathon.
  • Presentar la solución a los jueces.
Contribuir a un proyecto de código abierto relacionado con el marketing digital.
Contribuir a un proyecto de código abierto te permitirá aplicar tus habilidades técnicas y colaborar con otros desarrolladores.
Show steps
  • Buscar proyectos de código abierto relacionados con el marketing digital.
  • Elegir un proyecto y unirse a la comunidad.
  • Identificar un problema o mejora que se pueda resolver.
  • Contribuir al proyecto creando una solicitud de extracción o un informe de error.
Mentorizar a otros estudiantes que estén aprendiendo sobre marketing digital.
Mentorizar a otros estudiantes te permitirá reforzar tus conocimientos, desarrollar habilidades de liderazgo y ayudar a otros a tener éxito.
Browse courses on Marketing Digital
Show steps
  • Ofrecerse como mentor en foros o plataformas de aprendizaje en línea.
  • Conectar con estudiantes que buscan orientación.
  • Proporcionar apoyo, orientación y comentarios sobre los proyectos y tareas de los estudiantes.

Career center

Learners who complete Canvas de propuesta de valor con Miro will develop knowledge and skills that may be useful to these careers:
UX Designer
UX Designers are responsible for designing and evaluating user experiences for products or services. This course can help you develop the skills you need to create user-centric designs that are both functional and aesthetically pleasing. By understanding the principles of Value Proposition Design, you can create designs that meet the needs of your users and provide them with a positive experience. Miro's collaborative features can help you brainstorm ideas, develop prototypes, and get feedback from users in real-time, ensuring that your designs are effective and user-friendly.
See salaries and explore the career path for UX Designer
Design Thinking Facilitator
Design Thinking Facilitators guide teams through the design thinking process to solve problems and create innovative solutions. This course can help you develop the skills you need to lead design thinking workshops and facilitate brainstorming sessions. By understanding the principles of Value Proposition Design, you can help teams identify and develop products or services that meet the needs of their users. Miro's collaborative features can help you create and share visual representations of design thinking processes, gather feedback from participants, and document the outcomes of your workshops.
See salaries and explore the career path for Design Thinking Facilitator
Entrepreneur
Entrepreneurs start and run their own businesses. This course can help you develop the skills you need to identify and evaluate business opportunities, develop a business plan, and launch your own venture. By understanding the principles of Value Proposition Design, you can increase the likelihood of success for your business. Miro's collaborative features can help you brainstorm ideas, develop business models, and get feedback from potential customers and investors, ensuring that your venture is viable and sustainable.
See salaries and explore the career path for Entrepreneur
Data Analyst
Data Analysts collect, analyze, and interpret data to help organizations make informed decisions. This course can help you develop the skills you need to gather, clean, and analyze data, and present your findings in a clear and concise manner. By understanding the principles of Value Proposition Design, you can help organizations identify and develop products or services that meet the needs of their customers. Miro's collaborative features can help you work with stakeholders to gather requirements, develop data analysis plans, and create data visualizations, ensuring that your analysis is accurate and actionable.
See salaries and explore the career path for Data Analyst
Consultant
Consultants provide expert advice to organizations on a wide range of topics. This course can help you develop the skills you need to identify and solve business problems, and communicate your findings in a clear and concise manner. By understanding the principles of Value Proposition Design, you can help organizations develop products or services that meet the needs of their customers. Miro's collaborative features can help you brainstorm ideas, develop solutions, and get feedback from clients in real-time, ensuring that your recommendations are practical and effective.
See salaries and explore the career path for Consultant
Business Analyst
Business Analysts help organizations identify and solve business problems. This course can help you develop the analytical skills you need to gather, analyze, and interpret data, and present your findings in a clear and concise manner. By understanding the principles of Value Proposition Design, you can help organizations identify and develop products or services that meet the needs of their customers. Miro's collaborative features can help you work with stakeholders to gather requirements, develop solutions, and create documentation, ensuring that your analysis is accurate and actionable.
See salaries and explore the career path for Business Analyst
Customer Success Manager
Customer Success Managers are responsible for ensuring that customers are satisfied with their products or services. This course can help you develop the skills you need to build strong customer relationships and identify and resolve customer issues in a timely and efficient manner. By understanding the principles of Value Proposition Design, you can create onboarding programs that help customers get the most value from your products or services. Miro's collaborative features can help you track customer progress, identify trends, and develop strategies to improve customer satisfaction.
See salaries and explore the career path for Customer Success Manager
Marketing Manager
Marketing Managers are responsible for developing and executing marketing campaigns that promote products or services. This course can provide you with the skills you need to create and deliver effective marketing messages that resonate with your target audience. By understanding the principles of Value Proposition Design, you can create marketing materials that clearly articulate the value of your products or services, making it easier to attract and retain customers. Miro's collaborative features can help you brainstorm ideas, develop creative concepts, and get feedback from your team in real-time, ensuring that your marketing campaigns are impactful and successful.
See salaries and explore the career path for Marketing Manager
Sales Manager
Sales Managers are responsible for leading and motivating sales teams to achieve their goals. This course can help you develop the skills you need to create and deliver effective sales presentations that persuade customers to buy your products or services. By understanding the principles of Value Proposition Design, you can create sales pitches that clearly articulate the value of your offerings and address the specific needs of your customers. Miro's collaborative features can help you train and coach your sales team, develop sales strategies, and track progress, ensuring that your team is successful in closing deals.
See salaries and explore the career path for Sales Manager
Business Development Manager
Business Development Managers are responsible for identifying and developing new business opportunities for their organizations. This course can help you develop the skills you need to create and deliver effective sales presentations, negotiate contracts, and manage customer relationships. By understanding the principles of Value Proposition Design, you can create sales pitches that clearly articulate the value of your offerings and address the specific needs of your customers. Miro's collaborative features can help you develop marketing materials, track sales progress, and get feedback from your team in real-time, ensuring that your business development efforts are successful.
See salaries and explore the career path for Business Development Manager
Product Owner
Product Owners are responsible for defining and managing the vision for a product or service. This course can help you develop the skills you need to create and maintain product roadmaps, prioritize features, and communicate with stakeholders. By understanding the principles of Value Proposition Design, you can ensure that your products or services are aligned with the needs of your customers. Miro's collaborative features can help you gather feedback from users, develop product specifications, and track progress, ensuring that your products are successful.
See salaries and explore the career path for Product Owner
Project Manager
Project Managers are responsible for planning, executing, and closing projects. This course can help you develop the skills you need to create and manage project plans, track progress, and communicate with stakeholders. By understanding the principles of Value Proposition Design, you can ensure that your projects are aligned with the needs of your customers and stakeholders. Miro's collaborative features can help you brainstorm ideas, develop project plans, and get feedback from your team in real-time, ensuring that your projects are successful.
See salaries and explore the career path for Project Manager
Innovation Manager
Innovation Managers are responsible for leading and managing innovation initiatives within organizations. This course can help you develop the skills you need to identify and develop new products or services, and create a culture of innovation within your organization. By understanding the principles of Value Proposition Design, you can increase the likelihood of success for your innovation initiatives. Miro's collaborative features can help you brainstorm ideas, develop prototypes, and get feedback from stakeholders in real-time, ensuring that your innovations are relevant and impactful.
See salaries and explore the career path for Innovation Manager
Strategy Consultant
Strategy Consultants help organizations develop and implement strategies to achieve their goals. This course can help you develop the skills you need to analyze business environments, identify strategic opportunities, and develop effective strategies. By understanding the principles of Value Proposition Design, you can help organizations develop strategies that are aligned with the needs of their customers and stakeholders. Miro's collaborative features can help you brainstorm ideas, develop strategic plans, and get feedback from clients in real-time, ensuring that your recommendations are practical and effective.
See salaries and explore the career path for Strategy Consultant
Product Manager
Product Managers typically oversee the development of products and services from inception to launch. This course can help you build a solid foundation in the principles of Value Proposition Design and provide you with the tools to create compelling value propositions for your products or services. By understanding the needs of your customers and aligning your product strategy accordingly, you can increase the likelihood of success in the marketplace. Additionally, Miro's collaborative features can help you gather feedback and input from your team in real-time, ensuring that your Value Proposition Canvas is comprehensive and well-informed.
See salaries and explore the career path for Product Manager

Reading list

We've selected eight books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Canvas de propuesta de valor con Miro.
La estrategia del océano azul
Save
Este libro presenta el concepto de océanos azules, que son nuevos mercados sin competencia. Explica cómo las empresas pueden crear océanos azules y lograr un crecimiento rentable.
La estrategia del océano azul
Paperback
Check
La estrategia del océano azul
Kindle Edition
Check
Cover image
The Innovator's Dilemma, with a New Foreword
Save
Este libro clásico explora por qué las empresas exitosas a menudo tienen dificultades para innovar. Proporciona información valiosa sobre las trampas que las empresas deben evitar para seguir siendo competitivas.
(English) The Innovator's Dilemma, with a New Foreword: When...
Hardcover
$$
(English) The Innovator's Dilemma, with a New Foreword: When...
Audio CD
$$
(English) The Innovator's Dilemma, with a New Foreword: When...
Kindle Edition
$$
Cover image
El Camino Fácil Y Rápido Para Hablar Eficazmente /...
Save
Este libro clásico proporciona consejos prácticos sobre cómo construir relaciones y persuadir a otros. Es una lectura obligada para cualquier persona que quiera mejorar sus habilidades de comunicación e influencia.
El camino fácil y rápido para hablar eficazmente /...
Mass Market Paperback
$$
Cover image
El arte de la guerra - Guía visual
Save
Este tratado clásico sobre estrategia militar proporciona información valiosa sobre planificación, estrategia y tácticas. Es una lectura obligada para cualquier persona que quiera aprender sobre las mejores prácticas de negocio.
El arte de la guerra / The Art of War: Guia Visual...
Hardcover
$$
Cover image
La Vaca Púrpura
Save
Este libro de marketing explora la importancia de diferenciarse de la competencia. Puede ayudar a las empresas a desarrollar estrategias de marketing innovadoras y eficaces.
La Vaca Púrpura
Paperback
Check
La Vaca Púrpura
Kindle Edition
Check
Cover image
Libérate de Tus Miedos (Freedom from Your Fears)
Save
Este libro de autoayuda clásico proporciona consejos sobre cómo lograr el éxito financiero. Es una lectura motivadora para cualquier persona que quiera mejorar su mentalidad y alcanzar sus objetivos financieros.
Libérate de Tus Miedos (Freedom from Your Fears)
Paperback
Check
Libérate de Tus Miedos (Freedom from Your Fears)
Kindle Edition
Check
Cover image
Practicando El Poder del Ahora
Save
Este libro de espiritualidad proporciona una guía para vivir en el presente momento. Puede ayudar a reducir el estrés y la ansiedad, y mejorar el bienestar general.
Practicando El Poder del Ahora
Paperback
Check
Practicando El Poder del Ahora
Kindle Edition
Check
Cover image
Secreto, El. Cartas de Manifestación
Save
Este libro de autoayuda explora el poder de la ley de la atracción. Puede ayudar a aumentar el optimismo y la motivación, pero debe tomarse con un grano de sal.
El secreto. Cartas de manifestación (Spanish...
Hardcover
$$

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Course image
Effort
2 horas
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Leire Ahedo
Language
Español
Good to know
Proporciona tanto la base como el proyecto final, que propician el desarrollo de habilidades prácticas y el dominio del concepto
Enseña a alinear la estrategia y el modelo de negocio con las necesidades del cliente
Potencia la colaboración en tiempo real con el equipo
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