Fundamentos do design da experiência do usuário (UX) from Coursera

Fundamentos de design de experiência do usuário (UX) é o primeiro de uma série de sete cursos para equipar você com as habilidades necessárias para se candidatar a vagas iniciantes em design de experiência do usuário. Os designers de UX têm como foco as interações entre pessoas e produtos como sites, app para dispositivos móveis e objetos físicos. Designers de UX tornam essas interações diárias práticas, agradáveis e acessíveis. A função de designer de UX iniciante pode incluir ter empatia com os usuários, definir dificuldades, apresentar soluções de design, criar wireframes, protótipos e maquetes e testar designs para receber feedback.

Seus instrutores serão designers e pesquisadores de UX atuais do Google, e você realizará atividades práticas que simulam situações reais de projeto de UX.

Os alunos que concluírem os sete cursos deste programa de certificação estarão equipados para se candidatar a vagas de designers de UX iniciantes. Nenhuma experiência anterior é necessária.

Ao final deste curso, você será capaz de:

- definir a área de UX e explicar por que ela é importante para clientes e empresas;

- compreender os conceitos básicos de design de UX, como design centrado no usuário, o processo de design, acessibilidade e design voltado à equidade;

- identificar os fatores que contribuem para um design com ótima experiência do usuário.

- revisar as responsabilidades comuns do trabalho de designers de UX iniciantes e das equipes com que trabalham;

- explorar oportunidades de trabalho e planos de carreira no campo da experiência do usuário;

- explicar por que os sprints de design são uma parte importante e útil do trabalho de designers de UX;

- começar a criar um portfólio on-line para mostrar seus próximos trabalhos;

- inscrever-se e participar de comunidades on-line de experiência do usuário.

What's inside

Syllabus

Introdução ao design de experiência do usuário

Designers de experiência do usuário (UX) têm como foco a experiência de usuários que utilizam produtos como sites, aplicativos e objetos físicos. Designers de UX tornam essas interações diárias práticas, agradáveis e acessíveis. Na primeira parte deste curso, você conhecerá o mundo da experiência do usuário e o que constitui um design com ótima experiência do usuário. Você entenderá o trabalho de designers de UX e das equipes em que eles costumam trabalhar. Você também saberá mais sobre como conquistar o Certificado de Design de UX do Google.

Apresentação a termos, ferramentas e estruturas comuns do design de UX

Designers de UX sempre colocam o usuário em primeiro lugar. Nesta parte do curso, você conhecerá o design centrado no usuário e outras estruturas comuns que designers de UX usam no trabalho. Também aprenderá sobre a importância da equidade e da acessibilidade para o design. Além disso, você verá como levar várias plataformas em consideração para desenvolver um design de experiência do usuário perfeito.

Participação em sprints de design

Designers de UX geralmente fazem sprints de design para definir a direção de um produto. Nesta parte do curso, você descobrirá o mundo dos sprints de design, incluindo as fases de um sprint de design e como planejar e participar de um. Também aprenderá sobre retrospectivas, uma maneira de refletir de forma construtiva sobre um sprint de design e melhorar na próxima vez.

Como criar uma presença profissional

Com a expansão constante do mundo digital, as empresas estão reconhecendo que bons designers de experiência do usuário são essenciais. Por isso, o design de UX é uma área de trabalho em ascensão e com alta demanda. A chave para conseguir uma dessas vagas de design de UX é ter um portfólio ótimo e uma presença online forte. Nesta parte do curso, você começará a criar um portfólio para mostrar trabalhos futuros. Você também aprenderá sobre a importância de ter uma marca pessoal e criar uma presença online.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Explora o design de experiência do usuário, padrão na indústria de produtos digitais

Ensina conceitos como design centrado no usuário, acessibilidade e equidade

Desenvolvido por instrutores do Google, referência no mercado de UX

Oferece atividades práticas que simulam situações reais de trabalho

Propõe a criação de um portfólio para exibição de trabalhos

Requer dedicação para conclusão, com prazos e eventos cronometrados

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Fundamentos do design da experiência do usuário (UX) with these activities:

Revise concepts of UX design

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Revising basic UX design concepts will help you build a strong foundation for the course.

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Read articles or blog posts about UX design concepts.
Review notes or materials from previous UX design courses or workshops.
Attend a webinar or online workshop on UX design basics.

Follow online tutorials on UX design tools and techniques

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Completing online tutorials will provide you with hands-on experience in using UX design tools and techniques.

Browse courses on UX Design Tools

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Identify specific UX design tools or techniques you want to learn.
Find online tutorials or courses that cover these tools or techniques.
Follow the tutorials and complete the exercises.
Apply what you've learned to a personal project or portfolio.

Participate in UX design challenges or hackathons

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Participating in UX design challenges or hackathons can help you develop your skills, test your abilities, and build your portfolio.

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Find UX design challenges or hackathons that align with your interests.
Form a team or work individually.
Brainstorm ideas and develop a solution.
Design and prototype your solution.
Submit your project and present it to a panel of judges.

Two other activities

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Conduct user research and testing

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Practicing user research and testing will help you develop essential skills for evaluating and improving UX designs.

Browse courses on User Research

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Define the goals of your research or test.
Identify appropriate research methods or testing techniques.
Recruit participants and conduct the research or test.
Analyze the data and draw insights.
Use your findings to improve your UX designs.

Design a UX portfolio to showcase your skills

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Creating a UX portfolio will allow you to present your skills and experience to potential employers.

Browse courses on UX Portfolio

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Gather your best UX design work.
Create a visually appealing and user-friendly portfolio website or online presence.
Write clear and concise case studies that highlight your problem-solving abilities and design process.
Get feedback on your portfolio from other UX designers or professionals.

Career center

Learners who complete Fundamentos do design da experiência do usuário (UX) will develop knowledge and skills that may be useful to these careers:

UX Designer

UX Designers focus on how users and products interact with one another in the context of websites, mobile applications, and physical objects. They are responsible for making these experiences as practical, enjoyable, and accessible as possible. The Google UX Design Certificate's first course, Fundamentals of UX Design, provides you with the fundamental knowledge and skills to be successful in this role. The course covers topics such as user-centered design, design thinking, accessibility, and equity in design. By taking this course, you'll build a solid foundation for your UX career, and have the confidence and experience to pursue a UX Design role.

See salaries and explore the career path for UX Designer

UX Researcher

UX Researchers are responsible for understanding user needs and behaviors. They conduct research studies, analyze data, and provide insights to UX designers and product teams. The Fundamentals of UX Design course provides a valuable foundation for UX Researchers as it covers topics such as user research methods, data analysis, and the importance of empathy in design. By taking this course, you'll gain a better understanding of the research and design process, and be well-equipped for a career in UX Research.

See salaries and explore the career path for UX Researcher

Product Designer

Product Designers are responsible for the overall design and development of products. They work closely with UX Designers and UX Researchers to ensure that products meet user needs and are easy to use. The Fundamentals of UX Design course provides a valuable foundation for Product Designers as it covers topics such as user-centered design, design thinking, and the product development process. By taking this course, you'll gain a greater understanding of the role of UX in product design, and be better prepared for a career in this field.

See salaries and explore the career path for Product Designer

Interaction Designer

Interaction Designers are responsible for designing the interactions between users and products. They work closely with UX Designers and UX Researchers to create user interfaces that are intuitive and easy to use. The Fundamentals of UX Design course provides a valuable foundation for Interaction Designers as it covers topics such as user-centered design, design thinking, and the principles of interaction design. By taking this course, you'll gain a better understanding of the role of interaction design in UX, and be better prepared for a career in this field.

See salaries and explore the career path for Interaction Designer

UI Designer

UI Designers are responsible for the visual design of products. They work closely with UX Designers and UX Researchers to create user interfaces that are both visually appealing and easy to use. The Fundamentals of UX Design course provides a valuable foundation for UI Designers as it covers topics such as user-centered design, design thinking, and the principles of visual design. By taking this course, you'll gain a better understanding of the role of UI design in UX, and be better prepared for a career in this field.

See salaries and explore the career path for UI Designer

Front-End Developer

Front-End Developers are responsible for the implementation of the visual and interactive elements of websites and applications. They work closely with UX Designers and UX Researchers to ensure that designs are implemented accurately and meet user needs. The Fundamentals of UX Design course may be useful for Front-End Developers as it provides a better understanding of the UX design process and the principles of user-centered design. By taking this course, you'll gain a better appreciation for the importance of UX and be better equipped to collaborate with UX Designers and UX Researchers.

See salaries and explore the career path for Front-End Developer

Visual Designer

Visual Designers are responsible for the creation of visual content, such as illustrations, graphics, and animations. They work closely with UX Designers and UX Researchers to create visuals that are both visually appealing and effective in communicating information. The Fundamentals of UX Design course may be useful for Visual Designers as it provides a better understanding of the UX design process and the principles of user-centered design. By taking this course, you'll gain a better appreciation for the importance of UX and be better equipped to collaborate with UX Designers and UX Researchers.

See salaries and explore the career path for Visual Designer

Content Designer

Content Designers are responsible for the creation and management of content for websites, applications, and other digital products. They work closely with UX Designers and UX Researchers to ensure that content is clear, concise, and easy to understand. The Fundamentals of UX Design course may be useful for Content Designers as it provides a better understanding of the UX design process and the principles of user-centered design. By taking this course, you'll gain a better appreciation for the importance of UX and be better equipped to collaborate with UX Designers and UX Researchers.

See salaries and explore the career path for Content Designer

Marketing Manager

Marketing Managers are responsible for developing and executing marketing campaigns to promote products and services. They work closely with UX Designers and UX Researchers to ensure that marketing campaigns are aligned with user needs and preferences. The Fundamentals of UX Design course may be useful for Marketing Managers as it provides a better understanding of the UX design process and the principles of user-centered design. By taking this course, you'll gain a better appreciation for the importance of UX and be better equipped to collaborate with UX Designers and UX Researchers.

See salaries and explore the career path for Marketing Manager

Technical Writer

Technical Writers are responsible for creating and maintaining documentation for technical products and services. They work closely with UX Designers and UX Researchers to ensure that documentation is clear, concise, and easy to understand. The Fundamentals of UX Design course may be useful for Technical Writers as it provides a better understanding of the UX design process and the principles of user-centered design. By taking this course, you'll gain a better appreciation for the importance of UX and be better equipped to collaborate with UX Designers and UX Researchers.

See salaries and explore the career path for Technical Writer

Salesforce Administrator

Salesforce Administrators are responsible for managing and maintaining Salesforce CRM systems. They work closely with UX Designers and UX Researchers to ensure that Salesforce systems are configured in a way that meets user needs and preferences. The Fundamentals of UX Design course may be useful for Salesforce Administrators as it provides a better understanding of the UX design process and the principles of user-centered design. By taking this course, you'll gain a better appreciation for the importance of UX and be better equipped to collaborate with UX Designers and UX Researchers.

See salaries and explore the career path for Salesforce Administrator

Data Analyst

Data Analysts are responsible for collecting, analyzing, and interpreting data to provide insights to businesses. They work closely with UX Designers and UX Researchers to ensure that data is used to improve the user experience. The Fundamentals of UX Design course may be useful for Data Analysts as it provides a better understanding of the UX design process and the principles of user-centered design. By taking this course, you'll gain a better appreciation for the importance of UX and be better equipped to collaborate with UX Designers and UX Researchers.

See salaries and explore the career path for Data Analyst

Project Manager

Project Managers are responsible for planning, executing, and closing projects. They work closely with UX Designers and UX Researchers to ensure that projects are completed on time, within budget, and to the required quality standards. The Fundamentals of UX Design course may be useful for Project Managers as it provides a better understanding of the UX design process and the principles of user-centered design. By taking this course, you'll gain a better appreciation for the importance of UX and be better equipped to collaborate with UX Designers and UX Researchers.

See salaries and explore the career path for Project Manager

Software Engineer

Software Engineers are responsible for designing, developing, and maintaining software applications. They work closely with UX Designers and UX Researchers to ensure that software applications are designed and developed in a way that meets user needs and preferences. The Fundamentals of UX Design course may be useful for Software Engineers as it provides a better understanding of the UX design process and the principles of user-centered design. By taking this course, you'll gain a better appreciation for the importance of UX and be better equipped to collaborate with UX Designers and UX Researchers.

See salaries and explore the career path for Software Engineer

Business Analyst

Business Analysts are responsible for understanding business needs and requirements. They work closely with UX Designers and UX Researchers to ensure that business needs are translated into user requirements. The Fundamentals of UX Design course may be useful for Business Analysts as it provides a better understanding of the UX design process and the principles of user-centered design. By taking this course, you'll gain a better appreciation for the importance of UX and be better equipped to collaborate with UX Designers and UX Researchers.

See salaries and explore the career path for Business Analyst

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