Goldman Sachs 10,000 Women के साथ, ग्राहकों और प्रतिस्पर्धा के मूल सिद्धांत from Coursera

यह मुफ़्त ऑनलाइन प्रोग्राम Goldman Sachs 10,000 Women संग्रह में उपलब्ध 10 पाठ्यक्रमों में से एक है, जो उन उद्यमियों के लिए बनाया गया है जो अपने बिज़नेस या व्यवसाय को अगले स्तर पर ले जाने के लिए तैयार हैं।

इस कोर्स में, आप अपने ग्राहकों की खरीद प्रक्रिया की जांच करेंगे और बाजार विभाजन के लाभों का पता लगाएंगे।

प्रतिस्पर्धी विश्लेषण और अपने प्रतिस्पर्धात्मक लाभ की पहचान के माध्यम से, आप इस बात पर विचार करेंगे कि आपके ग्राहकों और प्रतिस्पर्धियों की समझ आपको अपने ऑफ़र के मूल्य को अधिकतम करने में कैसे मदद कर सकती है, जिससे आप व्यावसायिक विकास प्राप्त कर सकते हैं।

इस पाठ्यक्रम के अंत तक, आपने एक स्पष्ट ग्राहक मूल्य प्रस्ताव (ग्रा. मू. प्र.) विकसित कर लिया होगा। यह आपको अपने लक्षित दर्शकों के लिए एक सम्मोहक तरीके से अपने व्यवसाय की पेशकश को बताने में सक्षम करेगा।

आपके पास यह जांचने का अवसर भी होगा कि मूल्य निर्धारण रणनीति का विकास व्यवसाय के विकास का सर्वोत्तम समर्थन कैसे कर सकता है।

10,000 Women पाठ्यक्रम संग्रह वास्तव में ऑनलाइन सीखने का एक फ्लेक्सिबल अनुभव प्रदान करता है। आपके पास कार्यक्रम को किसी भी तरह से अपनाने की स्वतंत्रता है जैसे आपको ठीक लगे - अपनी सीखने की यात्रा को अपनी व्यक्तिगत व्यावसायिक विकास आवश्यकताओं के अनुरूप बनाने के लिए कोई भी पाठ्यक्रम, या पाठ्यक्रमों का संयोजन लें। यदि आप सभी 10 पाठ पूरे करते हैं, तो आप अपने व्यवसाय के सभी प्रमुख तत्वों का पता लगा पाएंगे और अपने व्यवसाय के विकास के लिए एक संपूर्ण योजना विकसित कर पाएंगे।

आप Goldman Sachs 10,000 Women संग्रह पृष्ठ पर अधिक जानकारी प्राप्त कर सकते हैं, जहाँ अक्सर पूछे जाने वाले सवालों का जवाब भी प्रदान किया गया है।

पाठ्यक्रम के दौरान आपको कुछ ऐसे शब्द और सन्दर्भ मिल सकते हैं जिन्हे समझाने की ज़रुरत हो। आपकी सहायता के लिए, एक सामान्य शब्दकोष (जनरल ग्लोसरी) और एक वित्तीय शब्दकोष (फाइनेंशियल ग्लोसरी) बनायी गयी है, जिसे आप किसी भी समय देख सकते हैं।

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Syllabus

Goldman Sachs 10,000 Women के साथ, ग्राहकों और प्रतिस्पर्धा के मूल सिद्धांत

इस पाठ में, आप अपने व्यवसाय से जुड़े ग्राहकों और प्रतिस्पर्धा के महत्व को समझेंगे, और विचार करेंगे कि इस सीख का उपयोग आपके लक्षित ग्राहकों और आपके व्यवसाय के लिए अधिकतम मूल्य को प्राप्त करने के लिए कैसे किया जा सकता है। इस पाठ के अंत तक, आशा है कि आप एक स्पष्ट ग्राहक मूल्य प्रस्ताव (ग्रा. मू. प्र.) बना चुके होंगे, जो आपके लक्षित ग्राहकों को आपके व्यावसायिक पेशकशों के बारे में आकर्षिक तरीके से बताने में मदद करेगा, और यह अध्ययन करने में भी मदद करेगा कि आप अपने व्यवसाय को कैसे प्रभावशाली बना सकते हैं और व्यवसाय को बढ़ाने के लिए आपकी मूल्य निर्धारण रणनीति (प्राइसिंग स्ट्रेटेजी) कैसे बेहतर तरीके से विकसित की जा सकती है। पाठ्यक्रम के दौरान आपको कुछ ऐसे शब्द और सन्दर्भ मिल सकते हैं जिन्हे और समझने की ज़रुरत हो। आपकी सहायता के लिए, एक सामान्य शब्दकोष (जनरल ग्लोसरी) और एक वित्तीय शब्दकोष (फाइनेंशियल ग्लोसरी) बनायी गयी है, जिसे आप किसी भी समय देख सकते हैं। वीडियो: इस पाठ्यक्रम के सभी वीडियो अभी अंग्रेजी सबटाइटल्स के साथ अंग्रेजी में उपलब्ध हैं। हिंदी अनुवाद का उपयोग करने के लिए, कृपया प्रत्येक वीडियो के नीचे स्थित 'डाउनलोड' फ़ंक्शन तक स्क्रोल करें और संबंधित फ़ाइल को चुनें।

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

डेवलप्स बिज़नेस डेवलपमेंट कौशल, जो उद्यमियों के लिए लाभदायक है।

गोल्डमैन सैक्स 10,000 महिलाओं द्वारा प्रदान किया जाता है, जो इस क्षेत्र में मान्यता प्राप्त विशेषज्ञ हैं।

ग्राहक मूल्य प्रस्ताव लिखने के बारे में निर्देश प्रदान करता है, जो किसी व्यवसाय की बिक्री बढ़ाने के लिए महत्वपूर्ण है।

प्रतिस्पर्धी विश्लेषण और मूल्य निर्धारण रणनीति विकसित करने में मदद करता है, जो व्यवसायों को प्रतिस्पर्धा में बढ़त दिला सकता है।

लचीलापन और स्व-अध्ययन की अनुमति देता है, जो व्यस्त उद्यमियों के लिए फायदेमंद है।

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Goldman Sachs 10,000 Women के साथ, ग्राहकों और प्रतिस्पर्धा के मूल सिद्धांत with these activities:

Solve practice questions for market segmentation

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Practice solving market segmentation problems to improve understanding of how to identify and target specific customer segments.

Browse courses on Market Segmentation

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Review the concept of market segmentation.
Identify the different bases for market segmentation.
Apply segmentation techniques to a real-world case study.

Develop a customer value proposition (CVP) for your business

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Apply the concepts learned in the course to create a clear and concise CVP that effectively communicates the value of your business to target customers.

Browse courses on Customer Value Proposition

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Determine the unique value your business offers.
Identify your target customers.
Craft a concise statement that communicates your CVP.

Follow an online tutorial on competitive analysis

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Supplement the course material by following a guided tutorial that provides step-by-step instructions on conducting a competitive analysis.

Browse courses on Competitive Analysis

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Identify a suitable online tutorial on competitive analysis.
Go through the tutorial and take notes on key concepts.
Apply the techniques learned to analyze a competitor in your own industry.

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Develop a pricing strategy for your business

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Utilize the knowledge gained to create a comprehensive pricing strategy that aligns with your business objectives and target market.

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Define your pricing objectives.
Conduct market research to understand customer price sensitivity.
Evaluate different pricing models.
Develop a pricing strategy that meets your goals.

Career center

Learners who complete Goldman Sachs 10,000 Women के साथ, ग्राहकों और प्रतिस्पर्धा के मूल सिद्धांत will develop knowledge and skills that may be useful to these careers:

Marketing Consultant

As a Marketing Consultant, it is crucial to have a deep understanding of customers and competitors to develop effective marketing strategies. This course, Understanding Customers and Competition with Goldman Sachs 10,000 Women, provides valuable insights into customer behavior, market segmentation, and competitive analysis. By learning how to create a clear customer value proposition and develop a pricing strategy that aligns with business objectives, you can enhance your ability to create and execute successful marketing campaigns.

See salaries and explore the career path for Marketing Consultant

Market Research Analyst

Market Research Analysts play a pivotal role in understanding customer needs and preferences. This course, Understanding Customers and Competition with Goldman Sachs 10,000 Women, offers a comprehensive overview of market research techniques and methodologies. By gaining expertise in customer segmentation, survey design, and data analysis, you can develop valuable insights that inform product development, marketing strategies, and business decisions.

See salaries and explore the career path for Market Research Analyst

Business Development Manager

Business Development Managers are responsible for identifying and acquiring new customers. This course, Understanding Customers and Competition with Goldman Sachs 10,000 Women, provides essential knowledge on customer value proposition, market segmentation, and competitive analysis. By understanding the needs and motivations of potential customers, as well as the competitive landscape, you can effectively develop and implement business development strategies that drive revenue growth.

See salaries and explore the career path for Business Development Manager

Product Manager

Product Managers play a key role in defining and developing products that meet customer needs. This course, Understanding Customers and Competition with Goldman Sachs 10,000 Women, provides a solid foundation in customer value proposition, market segmentation, and competitive analysis. By gaining insights into customer behavior and competitive dynamics, you can enhance your ability to create and manage products that deliver value to customers and achieve business success.

See salaries and explore the career path for Product Manager

Sales Manager

Sales Managers lead and motivate sales teams to achieve revenue targets. This course, Understanding Customers and Competition with Goldman Sachs 10,000 Women, offers valuable insights into customer behavior, market segmentation, and competitive analysis. By understanding the needs and motivations of customers, as well as the competitive landscape, you can develop effective sales strategies, coach your team, and drive sales performance.

See salaries and explore the career path for Sales Manager

Brand Manager

Brand Managers are responsible for developing and managing brands to create a positive perception in the minds of consumers. This course, Understanding Customers and Competition with Goldman Sachs 10,000 Women, provides essential knowledge on customer value proposition and market segmentation. By understanding the needs and motivations of customers, as well as the competitive landscape, you can effectively build and manage brands that resonate with consumers and drive business growth.

See salaries and explore the career path for Brand Manager

Marketing Director

Marketing Directors are responsible for developing and executing marketing strategies to achieve business objectives. This course, Understanding Customers and Competition with Goldman Sachs 10,000 Women, provides comprehensive knowledge on market research techniques, customer value proposition, market segmentation, and competitive analysis. By gaining expertise in these areas, you can lead marketing teams in developing and implementing successful marketing campaigns that drive brand awareness, generate leads, and increase revenue.

See salaries and explore the career path for Marketing Director

Management Consultant

Management Consultants advise businesses on how to improve their performance and achieve their goals. This course, Understanding Customers and Competition with Goldman Sachs 10,000 Women, offers valuable insights into customer behavior, market segmentation, and competitive analysis. By understanding the needs and challenges of clients, as well as the competitive landscape, you can provide informed recommendations that help businesses optimize their operations and drive growth.

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Entrepreneur

Entrepreneurs launch and run their own businesses. This course, Understanding Customers and Competition with Goldman Sachs 10,000 Women, provides a solid foundation in customer value proposition, market segmentation, and competitive analysis. By gaining insights into customer needs, market opportunities, and competitive dynamics, you can develop and implement effective strategies that increase your chances of success in the competitive world of entrepreneurship.

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Data Analyst

Data Analysts collect, analyze, and interpret data to provide insights for businesses. This course, Understanding Customers and Competition with Goldman Sachs 10,000 Women, offers valuable knowledge on data collection methods, data analysis techniques, and data visualization. By gaining expertise in these areas, you can develop valuable insights from customer data that can inform decision-making and drive business growth.

See salaries and explore the career path for Data Analyst

Financial Analyst

Financial Analysts provide insights and recommendations on financial matters. This course, Understanding Customers and Competition with Goldman Sachs 10,000 Women, may be helpful in understanding the financial implications of business decisions and the competitive landscape within the financial industry.

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Investment Banker

Investment Bankers provide financial advice and services to companies and governments. This course, Understanding Customers and Competition with Goldman Sachs 10,000 Women, may be helpful in understanding the financial and business landscape within the investment banking industry.

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Software Engineer

Software Engineers design, develop, and maintain software systems. While this course, Understanding Customers and Competition with Goldman Sachs 10,000 Women, is not directly related to software engineering, it may provide valuable insights into the customer-centric approach and market analysis that can be applied to the development of user-friendly and successful software products.

See salaries and explore the career path for Software Engineer

Web Developer

Web Developers design, develop, and maintain websites. While this course, Understanding Customers and Competition with Goldman Sachs 10,000 Women, is not directly related to web development, it may provide valuable insights into the customer-centric approach and market analysis that can be applied to the creation of user-friendly and successful websites.

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Computer Programmer

Computer Programmers write and maintain computer programs. While this course, Understanding Customers and Competition with Goldman Sachs 10,000 Women, is not directly related to computer programming, it may provide valuable insights into the customer-centric approach and market analysis that can be applied to the development of user-friendly and successful software products.

See salaries and explore the career path for Computer Programmer