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Tricia Bagley and Freedom Learning Group
By the end of this project, you will be able to design a service blueprint that serves as a point of shared understanding, informs a smooth service process, and collects quantifiable metrics to identify opportunities for continuous improvements. To identify...
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By the end of this project, you will be able to design a service blueprint that serves as a point of shared understanding, informs a smooth service process, and collects quantifiable metrics to identify opportunities for continuous improvements. To identify UX opportunities with a service blueprint visualization, you will gain hands-on experience applying design thinking, user interface knowledge, context from each step of the customer experience, and business intelligence integrations in the Miro online visual collaboration platform for teamwork. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
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Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Develops UX skills, which are necessary in design thinking
Builds a strong foundation in UX design
Taught by Tricia Bagley and Freedom Learning Group, who are recognized for their work in design thinking
Examines continuous improvement, which is highly relevant to industry
Includes hands-on labs and interactive materials
Works best for learners in the North America region

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Reviews summary

Basic, low-value course

Students generally believe that this course is basic, vague, and offers little value. Some students even reported that one could learn more through free tutorials online.

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Identify UX Opportunities with Service Blueprints in Miro with these activities:
Form a study group for service design
Enhance your learning by collaborating with peers on service design concepts.
Show steps
  • Identify a group of peers who are also interested in service design.
  • Set up a regular meeting time to discuss course materials and work on projects together.
  • Share ideas, provide feedback, and support each other's learning.
Compile a collection of service blueprint examples
Build a personal library of service blueprint examples to inspire your own work.
Show steps
  • Conduct an online search or browse through industry publications to find examples of service blueprints.
  • Download or save the service blueprints that you find interesting and relevant.
  • Organize the service blueprints into a collection or folder for easy reference.
Follow online tutorials on service design
Learn from industry experts by following online tutorials on service design.
Show steps
  • Identify online platforms or websites that offer service design tutorials.
  • Select a tutorial that is relevant to your interests and learning goals.
  • Follow the steps outlined in the tutorial and complete the accompanying exercises.
Four other activities
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Show all seven activities
Complete online service design exercises
Develop your problem-solving and analytical skills by completing online exercises.
Show steps
  • Identify online platforms or websites that offer service design exercises.
  • Select an exercise that is relevant to your interests and learning goals.
  • Complete the exercise and review the feedback provided.
Attend a service design workshop
Gain practical experience in service design by attending a workshop.
Show steps
  • Research and identify a service design workshop that aligns with your interests.
  • Attend the workshop and actively participate in the hands-on exercises.
  • Apply the concepts and techniques learned in the workshop to your own service design projects.
Practice creating service blueprints
Reinforce the concepts of service blueprints by creating several versions from real-world scenarios.
Show steps
  • Identify a real-world service encounter that you have experienced.
  • Analyze the service encounter and identify the key touchpoints and interactions.
  • Sketch out a service blueprint for the service encounter.
  • Share your service blueprint with peers to get feedback and improve your design.
Design a service blueprint for a new service
Demonstrate your understanding of service design by creating a service blueprint for a new service that addresses a specific need.
Show steps
  • Identify a specific need or problem that a new service could address.
  • Brainstorm and develop a set of ideas for potential services.
  • Create a detailed service blueprint for the most promising service idea.
  • Present your service blueprint to peers or potential stakeholders.

Career center

Learners who complete Identify UX Opportunities with Service Blueprints in Miro will develop knowledge and skills that may be useful to these careers:
User Experience Designer
User Experience Designers conceptualize, plan, and conduct user and customer research to identify opportunities for service and product improvements. This course introduces the Service Blueprint, which helps UX Designers identify user touchpoints that can be adjusted to increase customer satisfaction. It also helps Designers collect quantifiable metrics to inform future designs that maximize user experience.
Service Designer
Service Designers focus on mapping user flows within a service ecosystem. This course introduces the Service Blueprint, a visualization tool that Service Designers can use to create a shared understanding of a service process. By accurately capturing the customer experience, Service Designers can identify areas for improvement and ensure the service process is smooth and efficient.
Product Manager
Product Managers lead cross-functional teams in the execution of product vision. This course helps Product Managers build a foundation in Design Thinking, which is essential for bridging the gap between customer needs and product functionality. The Service Blueprint helps Product Managers create a visual representation of the service, which can be used to analyze and improve the product roadmap.
Service Operations Manager
Service Operations Managers focus on the day-to-day operations involved in delivering a service. This course introduces the Service Blueprint, which provides Service Operations Managers with a holistic view of the customer experience. By understanding each touchpoint and interaction point, Service Operations Managers can identify areas for improvement and ensure the service is delivered effectively and efficiently.
Business Analyst
Business Analysts identify and define business requirements and analyze and improve business processes. This course helps Business Analysts build a foundation in Service Design Thinking, a human-centered approach to problem-solving that can be used to improve business processes and create value for customers and stakeholders.
Information Architect
Information Architects design and organize information systems to make them usable and accessible. This course helps Information Architects build a foundation in User Interface knowledge, which is essential for creating intuitive and user-friendly information systems. The Service Blueprint helps Information Architects visualize the user experience and identify areas for improvement.
Process Improvement Specialist
Process Improvement Specialists identify and improve business processes to increase efficiency and effectiveness. This course introduces the Service Blueprint, which helps Process Improvement Specialists create a visual representation of a process. By understanding the process flow and identifying bottlenecks, Process Improvement Specialists can make targeted changes to improve outcomes.
Customer Experience Manager
Customer Experience Managers focus on improving the customer experience across all touchpoints. This course helps Customer Experience Managers build a foundation in Design Thinking, which can be used to understand customer needs and create customer-centric experiences. By collecting quantifiable metrics, Customer Experience Managers can identify opportunities for improvement and measure the impact of changes.
Design Researcher
Design Researchers study user behavior and needs to inform the design of products and services. This course helps Design Researchers build a foundation in User Interface knowledge, which is essential for understanding how users interact with interfaces. The Service Blueprint helps Design Researchers visualize the user experience and identify areas for improvement.

Reading list

We've selected six books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Identify UX Opportunities with Service Blueprints in Miro .
Provides a broader perspective on design thinking and its applications in various industries. It explores the importance of design in driving innovation, solving business problems, and creating value for customers.
Provides a practical guide to web usability, focusing on the principles of clear and intuitive design. It emphasizes the importance of user-centered design and offers tips and techniques for creating websites that are easy to use and navigate.
Provides guidance on how to measure and evaluate the effectiveness of design interventions, particularly in the context of service design. It covers various methods for collecting and analyzing data, helping readers understand the impact of their design decisions and improve the overall customer experience.
Provides a popular framework for building and managing a successful startup company, emphasizing the importance of iterative development, customer validation, and continuous learning. While not specifically focused on service design, it offers valuable insights into the principles and practices of customer-centric innovation.
This influential book explores the concept of disruptive innovation and explains why established companies often fail to adapt to new technologies and markets. While not directly related to service design, it provides valuable insights into the challenges and opportunities of innovation in rapidly changing environments.
This classic book provides a comprehensive introduction to user experience (UX) design, covering its principles, methods, and best practices. While not specifically focused on service design, it offers valuable foundation knowledge for understanding the user-centric approach and design principles that are essential for creating effective service experiences.

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