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Action-Driven Business Plan

From the ‘Classroom’ to the World

Prof. (Emeritus) Shlomo Maital

"Action-Driven Business Plan: From the ‘Classroom’ to the World" is a capstone project, that requires you, our learner, to pull together all you will have learned in the three courses that comprise the "Startup Entrepreneurship" Specialization. This course is in fact the culmination of the process designed to provide you with the opportunity to demonstrate what you have learned on a real-world project of your choice.

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"Action-Driven Business Plan: From the ‘Classroom’ to the World" is a capstone project, that requires you, our learner, to pull together all you will have learned in the three courses that comprise the "Startup Entrepreneurship" Specialization. This course is in fact the culmination of the process designed to provide you with the opportunity to demonstrate what you have learned on a real-world project of your choice.

During the following six weeks you will gradually create, improve and refine your business plan, moving from one milestone to another. Each week will begin with a short note from Prof. Maital, explaining what the current phase is about and providing you with points to consider while working on the assignments. We encourage you to practice what you have learned using the self-assessment practice quizzes and brainstorm with your peers in the weekly forums.

During the first week you will create a non-business plan as an initial step towards creating your business plan. In weeks two, three and five, you will be required to submit three assignments for peer evaluation, which will help you to prepare your final business plan. At the end of the course you will prepare and submit your completed business plan and an effective two-minute video describing your idea. Your business plan will include the following sections: The Need, the Product, Unique Features, The Market and Future Developments, a Gantt chart and a project budget.

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What's inside

Syllabus

Welcome & Make a Plan
Create a completed non-business plan (a series of actions each of which moves your idea toward implementation), including a list of the activities to be undertaken, with degrees of importance (scale of 1 to 3, where 1 is ‘most important’).
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Zoom Out
Write a diary: recording conversations, data, insights, day by day, gleaned from a variety of sources, by face-to-face chats, email, Web searches, etc.
Zoom In
A revision of the original product or service idea, in light of information gathered in the Zoom Out process
Shape the Business Design - part 1
Begin to design the business or organization that will successfully implement your creative idea. Prepare an activity map.
Shape the Business Design - part 2
Prepare an initial cash flow statement, showing money flowing out (operations; capital) and flowing in. Estimate your capital needs realistically. Prepare a bootstrapping option (self financing). Prepare a risk map.
Write a Business Plan
Prepare a business plan comprising five sections: The Need; The Product; Unique Features; The Market; Future Developments. Include a Gantt chart (project plan – detailed activities and starting and ending dates); and a project budget. Prepare an effective two-minute video describing your idea, including your ‘pitch’

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Strengthens an existing foundation for intermediate learners by focusing on specific segments of business planning
Provides a comprehensive overview of the different sections of a business plan
Provides opportunities to practice what you have learned using self-assessment practice quizzes throughout the course
Encourages interaction with peers through weekly forums
Requires multiple peer evaluations, which can provide valuable feedback for improving your work
Taught by a renowned professor with experience in entrepreneurship and business planning

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Reviews summary

Action-driven business plan: from the ‘classroom’ to the world

Learners overwhelmingly agree that this action-driven business plan course is insightful and helpful. Students say the course assignments and instructors are great! They note that deadlines should be improved.
Useful Course Content
"Very helpful"
"very usefull"
"Useful content. Keep going."
Insightful Assignments
"very very good"
"Nice. Good Content"
"Very good course over all !"
Exceptional Instructors
"Great Course, Great Teachers"
"Very helpful"
"Thanks a lot. "
Unclear Deadlines
"Need solve the peers avaliation."
"no comment"

Activities

Coming soon We're preparing activities for Action-Driven Business Plan: From the ‘Classroom’ to the World. These are activities you can do either before, during, or after a course.

Career center

Learners who complete Action-Driven Business Plan: From the ‘Classroom’ to the World will develop knowledge and skills that may be useful to these careers:
Business Analyst
A Business Analyst is responsible for identifying and analyzing business needs, as well as developing solutions to improve efficiency and productivity. This course provides a solid foundation in business planning, market research, and financial analysis, which are all essential skills for a successful Business Analyst. By taking this course, you will gain the knowledge and skills necessary to develop and implement effective business plans, which can lead to a successful career as a Business Analyst.
Entrepreneur
Entrepreneurs are individuals who start and manage their own businesses. This course provides a comprehensive overview of the entrepreneurial process, from idea generation to business planning to market research. By taking this course, you will gain the knowledge and skills necessary to launch and grow your own business, which can lead to a successful career as an Entrepreneur.
Product Manager
Product Managers are responsible for managing the development and launch of new products. This course provides a solid foundation in product development, market research, and financial analysis, which are all essential skills for a successful Product Manager. By taking this course, you will gain the knowledge and skills necessary to develop and launch successful products, which can lead to a successful career as a Product Manager.
Project Manager
Project Managers are responsible for planning, executing, and controlling projects. This course provides a comprehensive overview of project management, from project planning to risk management to stakeholder management. By taking this course, you will gain the knowledge and skills necessary to manage projects successfully, which can lead to a successful career as a Project Manager.
Consultant
Consultants provide advice and guidance to organizations on a variety of topics, including business strategy, marketing, and operations. This course provides a solid foundation in business analysis, problem-solving, and communication, which are all essential skills for a successful Consultant. By taking this course, you will gain the knowledge and skills necessary to provide valuable advice to clients, which can lead to a successful career as a Consultant.
Business Development Manager
Business Development Managers are responsible for generating new business for their organizations. This course provides a solid foundation in sales, marketing, and negotiation, which are all essential skills for a successful Business Development Manager. By taking this course, you will gain the knowledge and skills necessary to generate new business for your organization, which can lead to a successful career as a Business Development Manager.
Marketing Manager
Marketing Managers are responsible for developing and executing marketing campaigns. This course provides a solid foundation in marketing principles, market research, and campaign management, which are all essential skills for a successful Marketing Manager. By taking this course, you will gain the knowledge and skills necessary to develop and execute successful marketing campaigns, which can lead to a successful career as a Marketing Manager.
Sales Manager
Sales Managers are responsible for leading and managing sales teams. This course provides a solid foundation in sales management, team leadership, and customer relationship management, which are all essential skills for a successful Sales Manager. By taking this course, you will gain the knowledge and skills necessary to lead and manage sales teams successfully, which can lead to a successful career as a Sales Manager.
Operations Manager
Operations Managers are responsible for planning, executing, and controlling the operations of an organization. This course provides a solid foundation in operations management, process improvement, and supply chain management, which are all essential skills for a successful Operations Manager. By taking this course, you will gain the knowledge and skills necessary to plan, execute, and control operations successfully, which can lead to a successful career as an Operations Manager.
Financial Analyst
Financial Analysts are responsible for analyzing financial data and making recommendations on investment decisions. This course provides a solid foundation in financial analysis, valuation, and portfolio management, which are all essential skills for a successful Financial Analyst. By taking this course, you will gain the knowledge and skills necessary to analyze financial data and make sound investment decisions, which can lead to a successful career as a Financial Analyst.
Data Analyst
Data Analysts are responsible for collecting, analyzing, and interpreting data to support decision-making. This course provides a solid foundation in data analysis, statistics, and machine learning, which are all essential skills for a successful Data Analyst. By taking this course, you will gain the knowledge and skills necessary to collect, analyze, and interpret data to support decision-making, which can lead to a successful career as a Data Analyst.
Software Engineer
Software Engineers are responsible for designing, developing, and testing software applications. This course provides a solid foundation in software engineering principles, software development methodologies, and programming languages, which are all essential skills for a successful Software Engineer. By taking this course, you will gain the knowledge and skills necessary to design, develop, and test software applications, which can lead to a successful career as a Software Engineer.
Web Developer
Web Developers are responsible for designing and developing websites. This course provides a solid foundation in web development principles, web design tools, and programming languages, which are all essential skills for a successful Web Developer. By taking this course, you will gain the knowledge and skills necessary to design and develop websites, which can lead to a successful career as a Web Developer.
Graphic designer
Graphic Designers are responsible for creating visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. This course provides a solid foundation in graphic design principles, design software, and typography, which are all essential skills for a successful Graphic Designer. By taking this course, you will gain the knowledge and skills necessary to create visual concepts that inspire, inform, and captivate consumers, which can lead to a successful career as a Graphic Designer.
Technical Writer
Technical Writers are responsible for creating technical documentation, such as user manuals, white papers, and training materials. This course provides a solid foundation in technical writing principles, documentation tools, and style guides, which are all essential skills for a successful Technical Writer. By taking this course, you will gain the knowledge and skills necessary to create technical documentation that is clear, concise, and accurate, which can lead to a successful career as a Technical Writer.

Reading list

We've selected 13 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Action-Driven Business Plan: From the ‘Classroom’ to the World.
Provides a practical guide to building a successful startup by using the lean methodology. It introduces concepts such as the build-measure-learn feedback loop, which is essential for validating and iterating on your business idea.
Provides a framework for developing and testing your business model. It helps you to identify your value proposition, target market, and revenue streams.
Explains why large companies often fail to innovate, even when they have the resources to do so. It provides insights into the disruptive innovation process and how to avoid the innovator's dilemma.
Provides a framework for developing a good strategy. It helps you to identify the key elements of a good strategy and to avoid the common mistakes that lead to bad strategies.
Provides advice on how to build and manage a successful technology company. It covers topics such as hiring, firing, fundraising, and product development.
Provides a contrarian view on how to build a successful business. It argues that the best businesses are built by creating new markets, not by competing in existing ones.
Provides a framework for getting your startup traction. It helps you to identify your target market, develop your marketing strategy, and build your customer base.
Provides a framework for developing and testing your value proposition. It helps you to identify your value proposition, target market, and competitive landscape.
Provides a practical guide to building a successful product using the lean methodology. It covers topics such as user research, product design, and product development.
Provides a concise and practical guide to the essential business skills that you need to succeed in the business world. It covers topics such as marketing, finance, and operations.

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