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Crea un perfil de negocios en Twitter

Mike Nieva

En este proyecto guiado, estableceremos la creación de una cuenta de Twitter, paso a paso, con el objetivo de promover y/o impulsar un negocio o marca personal dentro de esta red social.

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What's inside

Syllabus

Módulo 1: Desarrollo de proyecto guiado
En este módulo, desarrollaremos el proyecto guiado "Crea un perfil de negocios en Twitter".

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Perfecto para emprendedores, propietarios de negocios y profesionales de marketing que buscan promover su negocio o marca personal en Twitter
Ideal para principiantes con conocimientos limitados de Twitter
Impartido por Mike Nieva, un experto en marketing de redes sociales
Cubre los conceptos básicos de la creación de un perfil comercial en Twitter
Requiere una cuenta de Twitter existente
No profundiza en estrategias avanzadas de marketing de Twitter

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Crea un perfil de negocios en Twitter with these activities:
Revisa las bases de marketing digital
Fortalece tus conocimientos previos sobre conceptos básicos de marketing digital para comprender mejor las estrategias y tácticas cubiertas en este curso.
Browse courses on Marketing Digital
Show steps
  • Repasar los principios fundamentales del marketing digital
  • Revisar las diferentes plataformas de redes sociales
  • Explorar las herramientas y técnicas de marketing en línea
Participa en tutoriales guiados sobre Twitter
Mejora tus habilidades prácticas en Twitter siguiendo tutoriales guiados que te proporcionarán instrucciones paso a paso sobre cómo utilizar las funciones y herramientas de la plataforma.
Browse courses on Twitter
Show steps
  • Buscar y seleccionar tutoriales relevantes sobre Twitter
  • Seguir los pasos descritos en los tutoriales
  • Experimentar con las funciones y herramientas de Twitter
Asiste a eventos de networking relacionados con las redes sociales
Amplía tu red profesional y aprende de otros profesionales de la industria asistiendo a eventos de networking donde se discutan las mejores prácticas y tendencias en redes sociales.
Browse courses on Networking
Show steps
  • Identificar y registrarse para eventos relevantes
  • Conectar con otros asistentes
  • Participar en discusiones y sesiones
Two other activities
Expand to see all activities and additional details
Show all five activities
Realiza ejercicios de práctica para mejorar tus habilidades en Twitter
Solidifica tus habilidades en Twitter realizando ejercicios de práctica que te permitan experimentar con diferentes funciones, herramientas y estrategias.
Show steps
  • Encontrar ejercicios de práctica en línea o fuera de línea
  • Completar los ejercicios de práctica regularmente
  • Analizar los resultados y áreas de mejora
Contribuye a proyectos de código abierto relacionados con Twitter
Profundiza tu comprensión de la plataforma de Twitter y sus funcionalidades contribuyendo a proyectos de código abierto que amplíen sus capacidades o resuelvan problemas comunes.
Show steps
  • Investigar proyectos de código abierto relacionados con Twitter
  • Identificar áreas en las que puedes contribuir
  • Leer la documentación y las pautas del proyecto
  • Hacer cambios y enviar solicitudes de extracción

Career center

Learners who complete Crea un perfil de negocios en Twitter will develop knowledge and skills that may be useful to these careers:
Social Media Manager
Social Media Managers plan and implement social media strategies for businesses and brands. This course may be especially useful for those who want to learn how to create and manage a Twitter profile for a business or personal brand. The course covers topics such as developing a Twitter marketing strategy, creating engaging content, and using Twitter analytics to track progress.
See salaries and explore the career path for Social Media Manager
Digital Marketer
Digital Marketers use digital channels to promote products and services. This course may be especially useful for those who want to learn how to use Twitter as part of a digital marketing campaign. The course covers topics such as creating a Twitter marketing strategy, creating engaging content, and using Twitter analytics to track progress.
See salaries and explore the career path for Digital Marketer
Content Creator
Content Creators develop and create content for a variety of platforms, including social media. This course may be especially useful for those who want to learn how to create engaging content for Twitter. The course covers topics such as developing a content strategy, creating different types of content, and using Twitter analytics to track progress.
See salaries and explore the career path for Content Creator
Community Manager
Community Managers build and manage online communities for businesses and brands. This course may be especially useful for those who want to learn how to use Twitter to build and engage with a community. The course covers topics such as developing a community management strategy, creating engaging content, and using Twitter analytics to track progress.
See salaries and explore the career path for Community Manager
Public Relations Specialist
Public Relations Specialists manage the public image of businesses and organizations. This course may be especially useful for those who want to learn how to use Twitter as part of a public relations campaign. The course covers topics such as developing a public relations strategy, creating engaging content, and using Twitter analytics to track progress.
See salaries and explore the career path for Public Relations Specialist
Marketing Manager
Marketing Managers plan and implement marketing campaigns for businesses and organizations. This course may be especially useful for those who want to learn how to use Twitter as part of a marketing campaign. The course covers topics such as developing a marketing strategy, creating engaging content, and using Twitter analytics to track progress.
See salaries and explore the career path for Marketing Manager
Sales Manager
Sales Managers lead and manage sales teams for businesses and organizations. This course may be especially useful for those who want to learn how to use Twitter as part of a sales campaign. The course covers topics such as developing a sales strategy, creating engaging content, and using Twitter analytics to track progress.
See salaries and explore the career path for Sales Manager
Customer Service Manager
Customer Service Managers lead and manage customer service teams for businesses and organizations. This course may be especially useful for those who want to learn how to use Twitter as part of a customer service strategy. The course covers topics such as developing a customer service strategy, creating engaging content, and using Twitter analytics to track progress.
See salaries and explore the career path for Customer Service Manager
Product Manager
Product Managers lead and manage product development teams for businesses and organizations. This course may be especially useful for those who want to learn how to use Twitter to promote and market new products. The course covers topics such as developing a product marketing strategy, creating engaging content, and using Twitter analytics to track progress.
See salaries and explore the career path for Product Manager
Event Planner
Event Planners plan and execute events for businesses and organizations. This course may be especially useful for those who want to learn how to use Twitter to promote and market events. The course covers topics such as developing an event marketing strategy, creating engaging content, and using Twitter analytics to track progress.
See salaries and explore the career path for Event Planner
Business Development Manager
Business Development Managers identify and develop new business opportunities for businesses and organizations. This course may be especially useful for those who want to learn how to use Twitter to find and connect with potential customers and partners.
See salaries and explore the career path for Business Development Manager
Entrepreneur
Entrepreneurs start and run their own businesses. This course may be especially useful for those who want to learn how to use Twitter to promote and market their businesses. The course covers topics such as developing a business plan, creating engaging content, and using Twitter analytics to track progress.
See salaries and explore the career path for Entrepreneur
Career Counselor
Career Counselors help people find and advance in their careers. This course may be especially useful for those who want to learn how to use Twitter to help their clients find and connect with job opportunities.
See salaries and explore the career path for Career Counselor
Teacher
Teachers educate students in a variety of subjects and at different levels. This course may be especially useful for those who want to learn how to use Twitter to engage with students and share educational resources.
See salaries and explore the career path for Teacher
Writer
Writers create written content for a variety of purposes, including marketing, journalism, and fiction. This course may be especially useful for those who want to learn how to use Twitter to promote and market their writing.
See salaries and explore the career path for Writer

Reading list

We've selected seven books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Crea un perfil de negocios en Twitter.
Cover image
Content Marketing For Dummies
Save
Provides a comprehensive guide to using Twitter for business purposes. It covers everything from creating a profile to developing a content strategy to measuring your results. It valuable resource for anyone who wants to use Twitter to grow their business.
Content Marketing For Dummies
Paperback
Check
Content Marketing For Dummies
Kindle Edition
Check
Cover image
Search Engine Optimization All-in-One For Dummies
Save
Provides a step-by-step guide to using Twitter for marketing purposes. It covers everything from setting up your account to creating content to measuring your results. It valuable resource for anyone who wants to use Twitter to grow their business.
Search Engine Optimization All-in-One For Dummies
Paperback
Check
Search Engine Optimization All-in-One For Dummies
Kindle Edition
Check
Cover image
Social Media ROI
Save
Provides a guide to measuring the ROI of social media marketing. It covers everything from setting up your goals to tracking your results. It valuable resource for anyone who wants to use social media to grow their business.
(English) Social Media ROI: Managing and Measuring Social...
Paperback
$$
(English) Social Media ROI: Managing and Measuring Social...
Kindle Edition
$
Cover image
The Rockstars of JVZoo.com
Save
Provides a guide to using Twitter to grow your business. It covers everything from creating a profile to developing a content strategy. It valuable resource for anyone who wants to use Twitter to grow their business.
The Rockstars of JVZoo.com
Paperback
Check
The Rockstars of JVZoo.com
Kindle Edition
Check
Cover image
Twitter For Dummies
Save
Provides a comprehensive overview of Twitter marketing. It covers everything from creating a profile to developing a content strategy. It valuable resource for anyone who wants to get started with Twitter marketing.
Twitter For Dummies
Paperback
Check
Twitter For Dummies
Kindle Edition
Check
Cover image
The Likeable Social Business
Save
Provides a guide to using Twitter to grow your business. It covers everything from creating a profile to developing a content strategy. It valuable resource for anyone who wants to use Twitter to grow their business.
The Likeable Social Business
Paperback
Check
The Likeable Social Business
Kindle Edition
Check
Cover image
Trust Agents
Save
Provides a comprehensive overview of Twitter marketing. It covers everything from creating a profile to developing a content strategy. It valuable resource for anyone who wants to get started with Twitter marketing.
(English) Trust Agents: Using the Web to Build Influence,...
Hardcover
$$
(English) Trust Agents: Using the Web to Build Influence,...
Hardcover
$$
(English) Trust Agents: Using the Web to Build Influence,...
Kindle Edition
$$

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Course image
Effort
2 horas
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Mike Nieva
Language
Español
Good to know
Perfecto para emprendedores, propietarios de negocios y profesionales de marketing que buscan promover su negocio o marca personal en Twitter
Ideal para principiantes con conocimientos limitados de Twitter
Impartido por Mike Nieva, un experto en marketing de redes sociales
Cubre los conceptos básicos de la creación de un perfil comercial en Twitter
Requiere una cuenta de Twitter existente
No profundiza en estrategias avanzadas de marketing de Twitter
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