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Service Design Surveys and Analysis

Ada Epistatu

You will learn a set of tools and concrete steps towards a meaningful service design experience in your organization by focusing on how to create customer surveys & interviews and how to analyse & interpret data through visual representations.

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You will learn a set of tools and concrete steps towards a meaningful service design experience in your organization by focusing on how to create customer surveys & interviews and how to analyse & interpret data through visual representations.

Service design can be that bridge that connects multiple components, ranging from people, infrastructure, communication to materials in order to improve the interaction between the service provider and its users/customers. In this course, Service Design Surveys and Analysis, you’ll learn to manage interviews and surveys. First, you’ll start cleaning up your data, aligning it to the end goal, and understand why it’s important to do so. Next, you’ll discover how to work with data manipulation, putting your input into a visual representation, and understanding the tools you have at hand. Finally, you’ll be prepared to manage interviews, develop surveys and establish a research methodology. When you’re finished with this course, you’ll have the skills and knowledge of design services needed to improve the interaction between the service provider and its users/customers through data analysis.

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What's inside

Syllabus

Course Overview
Cleaning up Your Data and Why It’s Important
Modelling Behaviours into Data Visualisation
Getting Ready to Manage Interviews
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Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Emphasizes surveys and interviews as the foundation for meaningful design experiences, making it practical for service designers
Through data analysis, students will learn to bridge the gap between service providers and users, aligning with the core goals of service design
Prepares students to conduct effective interviews and develop targeted surveys, building on essential skills for service design professionals
Taught by Ada Epistatu, an industry expert in service design
Offers a comprehensive understanding of data analysis techniques in service design, providing students with a valuable skillset
Students will gain a deeper understanding of user perspectives by learning to analyze and interpret data from surveys and interviews, leading to more effective service design solutions

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Activities

Coming soon We're preparing activities for Service Design Surveys and Analysis. These are activities you can do either before, during, or after a course.

Career center

Learners who complete Service Design Surveys and Analysis will develop knowledge and skills that may be useful to these careers:
Market Researcher
A Market Researcher conducts research to help businesses understand their customers and make informed decisions. This course will help you build a foundation in the principles of market research, including how to design and conduct surveys and interviews. You'll also learn how to analyze and interpret data to identify patterns and insights that can help you make better decisions about your marketing strategy.
User Experience (UX) Researcher
A UX Researcher plans and conducts research that helps businesses understand their users. This course will help you build a foundation in the principles of UX research, including how to design and conduct surveys and interviews. You'll also learn how to analyze and interpret data to identify patterns and insights that can help you improve the user experience of your products or services.
Customer Success Manager
A Customer Success Manager helps businesses retain and grow their customers by understanding their needs and providing them with the support they need. This course will help you build a foundation in the principles of customer success management, including how to design and conduct surveys and interviews to understand your customers' needs. You'll also learn how to analyze and interpret data to identify patterns and insights that can help you improve your customer success strategy.
Data Analyst
A Data Analyst helps businesses make better decisions by analyzing and interpreting data. This course will help you build a foundation in the principles of data analysis, including how to clean up data, analyze data, and visualize data. You'll also learn how to communicate your findings to stakeholders in a clear and concise way.
Marketing Analyst
A Marketing Analyst helps businesses understand their customers and make informed decisions about their marketing strategy. This course will help you build a foundation in the principles of marketing analytics, including how to conduct customer research, analyze data, and visualize data. You'll also learn how to communicate your findings to stakeholders in a clear and concise way.
Product Manager
A Product Manager is responsible for the development and management of a product or service. This course will help you build a foundation in the principles of product management, including how to conduct customer research to understand their needs. You'll also learn how to analyze and interpret data to identify patterns and insights that can help you make better decisions about your product strategy.
Quality Assurance (QA) Analyst
A QA Analyst is responsible for testing software to ensure that it meets quality standards. This course will help you build a foundation in the principles of QA, including how to design and execute test plans, analyze data, and report defects. You'll also learn how to use data to improve the quality of your software.
Salesforce Administrator
A Salesforce Administrator is responsible for managing and maintaining Salesforce software. This course will help you build a foundation in the principles of Salesforce administration, including how to manage users, configure data, and create reports. You'll also learn how to use data to improve the efficiency of your Salesforce implementation.
Data Scientist
A Data Scientist uses data to solve business problems. This course will help you build a foundation in the principles of data science, including how to collect data, clean data, analyze data, and build predictive models. You'll also learn how to communicate your findings to stakeholders in a clear and concise way.
Business Analyst
A Business Analyst helps businesses improve their operations by understanding their needs and identifying opportunities for improvement. This course will help you build a foundation in the principles of business analysis, including how to conduct customer research to understand their needs. You'll also learn how to analyze and interpret data to identify patterns and insights that can help you make better decisions about your business strategy.
Service Designer
A Service Designer helps businesses improve their customer experience by designing and managing services. This course will help you build a foundation in the principles of service design, including how to conduct customer research to understand their needs. You'll also learn how to analyze and interpret data to identify patterns and insights that can help you improve your service design.
Project Manager
A Project Manager is responsible for planning, executing, and closing projects. This course will help you build a foundation in the principles of project management, including how to manage stakeholder expectations, track progress, and manage risk. You'll also learn how to use data to make better decisions about your project.
Customer Service Representative
A Customer Service Representative is responsible for providing customer support. This course will help you build a foundation in the principles of customer service, including how to handle customer inquiries, resolve customer issues, and build customer relationships. You'll also learn how to use data to improve the quality of your customer service.
IT Support Specialist
An IT Support Specialist is responsible for providing technical support to users. This course will help you build a foundation in the principles of IT support, including how to troubleshoot hardware and software problems, provide customer support, and manage IT infrastructure. You'll also learn how to use data to improve the efficiency of your IT support.
Operations Manager
An Operations Manager is responsible for planning, executing, and controlling the day-to-day operations of a business. This course will help you build a foundation in the principles of operations management, including how to manage people, processes, and technology. You'll also learn how to use data to improve the efficiency of your operations.

Reading list

We've selected nine books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Service Design Surveys and Analysis.
Provides a practical introduction to service design thinking. It great resource for anyone who wants to learn more about the basics of service design or apply service design thinking to their work.
This classic book on design provides insights into the principles of good design. It valuable resource for anyone who wants to learn more about how to design products and services that are user-friendly and efficient.
Provides insights into why large companies often fail to innovate. It valuable resource for anyone who wants to learn more about the challenges of innovation and how to overcome them.
Provides a practical guide to using lean principles to build successful businesses. It valuable resource for anyone who wants to learn more about how to validate their business ideas and build a sustainable business.
Provides a practical guide to developing value propositions that customers want. It valuable resource for anyone who wants to learn more about how to create products and services that are successful.
Provides a practical guide to mapping the customer journey. It valuable resource for anyone who wants to learn more about how to improve the customer experience.
Provides insights into the service economy and how service businesses can compete, grow, and create jobs. It valuable resource for anyone who wants to learn more about the service sector.
Provides insights into the art of customer service. It valuable resource for anyone who wants to learn more about how to provide excellent customer service.
Provides insights into customer-centricity. It valuable resource for anyone who wants to learn more about how to create a customer-centric organization.

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