Service Design Surveys and Analysis from Pluralsight

You will learn a set of tools and concrete steps towards a meaningful service design experience in your organization by focusing on how to create customer surveys & interviews and how to analyse & interpret data through visual representations.

Service design can be that bridge that connects multiple components, ranging from people, infrastructure, communication to materials in order to improve the interaction between the service provider and its users/customers. In this course, Service Design Surveys and Analysis, you’ll learn to manage interviews and surveys. First, you’ll start cleaning up your data, aligning it to the end goal, and understand why it’s important to do so. Next, you’ll discover how to work with data manipulation, putting your input into a visual representation, and understanding the tools you have at hand. Finally, you’ll be prepared to manage interviews, develop surveys and establish a research methodology. When you’re finished with this course, you’ll have the skills and knowledge of design services needed to improve the interaction between the service provider and its users/customers through data analysis.

What's inside

Syllabus

Course Overview

Cleaning up Your Data and Why It’s Important

Modelling Behaviours into Data Visualisation

Getting Ready to Manage Interviews

Traffic lights

Read about what's good

what should give you pause

and possible dealbreakers

Emphasizes surveys and interviews as the foundation for meaningful design experiences, making it practical for service designers

Through data analysis, students will learn to bridge the gap between service providers and users, aligning with the core goals of service design

Prepares students to conduct effective interviews and develop targeted surveys, building on essential skills for service design professionals

Taught by Ada Epistatu, an industry expert in service design

Offers a comprehensive understanding of data analysis techniques in service design, providing students with a valuable skillset

Students will gain a deeper understanding of user perspectives by learning to analyze and interpret data from surveys and interviews, leading to more effective service design solutions

Reviews summary

Service design data application

According to students, this course offers a practical and concrete approach to service design surveys and analysis. Learners will gain valuable skills in data cleaning, data manipulation, and visualizing behaviors, making complex information accessible. The focus on managing interviews and developing surveys provides a strong research methodology foundation for improving customer interactions. While it delivers a solid foundational understanding, some advanced practitioners might find it introductory in parts, though it remains highly relevant for professionals seeking applied skills.

Teaches impactful visual representation of analyzed data.

"Learning to model behaviors into data visualization made complex data understandable and actionable."

"The course emphasized the importance of visual aids for interpreting survey and interview results effectively."

"I appreciate the focus on translating raw data into clear, actionable visual insights for stakeholders."

Highly relevant for service design professionals.

"This course directly addresses challenges I face in my role improving service interactions and customer experience."

"The content is geared towards practical application in an organizational context, which is perfect for my professional growth."

"I recommend this to anyone looking to enhance their analytical skills in a professional service design environment."

Strong focus on creating and managing customer surveys.

"Understanding how to develop and conduct meaningful customer surveys was a major takeaway for me."

"The section on managing interviews provided valuable insights into gathering qualitative data."

"I now feel more confident in establishing a robust research methodology for user research."

Offers concrete steps for data analysis in service design.

"I found the tools and steps for cleaning and visualizing data highly practical for my work."

"The course provided a clear pathway to managing interviews and developing effective surveys."

"I can immediately apply these methods to improve customer interactions in my organization."

Provides a solid foundation, potentially introductory.

"As someone with some prior experience in data analysis, I found certain parts to be a good refresher rather than entirely new material."

"I would have appreciated more advanced case studies or deeper dives into specific, complex analytical tools and scenarios."

"This course is excellent for beginners to service design data, but intermediate users might seek more advanced challenges."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Service Design Surveys and Analysis with these activities:

Review Service Design for Beginners

Show steps

Service Design for Beginners provides a great overview of the core concepts of service design. This will help you build a solid foundation for the course.

View This Is Service Design Doing: Applying Service... on Amazon

Show steps

Read Chapters 1-3
Complete the exercises at the end of each chapter

Learn about Data Visualization Techniques

Show steps

Learning about data visualization techniques will help you communicate your findings in a clear and concise way.

Browse courses on Data Visualization

Show steps

Watch a few tutorials on data visualization
Experiment with different data visualization tools
Create a few data visualizations of your own

Design a Customer Survey

Show steps

Creating a customer survey will help you apply the concepts you learn in the course to a real-world scenario.

Show steps

Brainstorm a list of questions you want to ask your customers
Use a survey tool to create your survey
Distribute your survey to your target audience
Collect and analyze the results

Three other activities

Expand to see all activities and additional details

Show all six activities

Interview Customers

Show steps

Practicing interviewing customers will help you develop the skills necessary to gather valuable insights for your service design projects.

Browse courses on Customer Interviews

Show steps

Identify the customers you want to interview
Prepare a list of questions you want to ask
Conduct the interviews
Take notes and record the interviews

Write a Service Design Case Study

Show steps

Writing a service design case study will help you apply the concepts you learn in the course to a real-world project.

Show steps

Choose a service design project to write about
Research the project and gather data
Write a case study that describes the project, the methods used, and the results

Start a Service Design Project

Show steps

Starting a service design project will help you apply the concepts you learn in the course to a real-world scenario.

Browse courses on Project Management

Show steps

Identify a problem that you want to solve
Develop a project plan
Implement your project
Evaluate your results

Career center

Learners who complete Service Design Surveys and Analysis will develop knowledge and skills that may be useful to these careers:

User Experience (UX) Researcher

A UX Researcher plans and conducts research that helps businesses understand their users. This course will help you build a foundation in the principles of UX research, including how to design and conduct surveys and interviews. You'll also learn how to analyze and interpret data to identify patterns and insights that can help you improve the user experience of your products or services.

See salaries and explore the career path for User Experience (UX) Researcher

Market Researcher

A Market Researcher conducts research to help businesses understand their customers and make informed decisions. This course will help you build a foundation in the principles of market research, including how to design and conduct surveys and interviews. You'll also learn how to analyze and interpret data to identify patterns and insights that can help you make better decisions about your marketing strategy.

See salaries and explore the career path for Market Researcher

Customer Success Manager

A Customer Success Manager helps businesses retain and grow their customers by understanding their needs and providing them with the support they need. This course will help you build a foundation in the principles of customer success management, including how to design and conduct surveys and interviews to understand your customers' needs. You'll also learn how to analyze and interpret data to identify patterns and insights that can help you improve your customer success strategy.

See salaries and explore the career path for Customer Success Manager

Product Manager

A Product Manager is responsible for the development and management of a product or service. This course will help you build a foundation in the principles of product management, including how to conduct customer research to understand their needs. You'll also learn how to analyze and interpret data to identify patterns and insights that can help you make better decisions about your product strategy.

See salaries and explore the career path for Product Manager

Service Designer

A Service Designer helps businesses improve their customer experience by designing and managing services. This course will help you build a foundation in the principles of service design, including how to conduct customer research to understand their needs. You'll also learn how to analyze and interpret data to identify patterns and insights that can help you improve your service design.

See salaries and explore the career path for Service Designer

Business Analyst

A Business Analyst helps businesses improve their operations by understanding their needs and identifying opportunities for improvement. This course will help you build a foundation in the principles of business analysis, including how to conduct customer research to understand their needs. You'll also learn how to analyze and interpret data to identify patterns and insights that can help you make better decisions about your business strategy.

See salaries and explore the career path for Business Analyst

Data Analyst

A Data Analyst helps businesses make better decisions by analyzing and interpreting data. This course will help you build a foundation in the principles of data analysis, including how to clean up data, analyze data, and visualize data. You'll also learn how to communicate your findings to stakeholders in a clear and concise way.

See salaries and explore the career path for Data Analyst

Marketing Analyst

A Marketing Analyst helps businesses understand their customers and make informed decisions about their marketing strategy. This course will help you build a foundation in the principles of marketing analytics, including how to conduct customer research, analyze data, and visualize data. You'll also learn how to communicate your findings to stakeholders in a clear and concise way.

See salaries and explore the career path for Marketing Analyst

Project Manager

A Project Manager is responsible for planning, executing, and closing projects. This course will help you build a foundation in the principles of project management, including how to manage stakeholder expectations, track progress, and manage risk. You'll also learn how to use data to make better decisions about your project.

See salaries and explore the career path for Project Manager

Quality Assurance (QA) Analyst

A QA Analyst is responsible for testing software to ensure that it meets quality standards. This course will help you build a foundation in the principles of QA, including how to design and execute test plans, analyze data, and report defects. You'll also learn how to use data to improve the quality of your software.

See salaries and explore the career path for Quality Assurance (QA) Analyst

Salesforce Administrator

A Salesforce Administrator is responsible for managing and maintaining Salesforce software. This course will help you build a foundation in the principles of Salesforce administration, including how to manage users, configure data, and create reports. You'll also learn how to use data to improve the efficiency of your Salesforce implementation.

See salaries and explore the career path for Salesforce Administrator

Customer Service Representative

A Customer Service Representative is responsible for providing customer support. This course will help you build a foundation in the principles of customer service, including how to handle customer inquiries, resolve customer issues, and build customer relationships. You'll also learn how to use data to improve the quality of your customer service.

See salaries and explore the career path for Customer Service Representative

Data Scientist

A Data Scientist uses data to solve business problems. This course will help you build a foundation in the principles of data science, including how to collect data, clean data, analyze data, and build predictive models. You'll also learn how to communicate your findings to stakeholders in a clear and concise way.

See salaries and explore the career path for Data Scientist

IT Support Specialist

An IT Support Specialist is responsible for providing technical support to users. This course will help you build a foundation in the principles of IT support, including how to troubleshoot hardware and software problems, provide customer support, and manage IT infrastructure. You'll also learn how to use data to improve the efficiency of your IT support.

See salaries and explore the career path for IT Support Specialist

Operations Manager

An Operations Manager is responsible for planning, executing, and controlling the day-to-day operations of a business. This course will help you build a foundation in the principles of operations management, including how to manage people, processes, and technology. You'll also learn how to use data to improve the efficiency of your operations.

See salaries and explore the career path for Operations Manager