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Product-Led Culture

Build and Maintain Executive Trust

Building products requires trust between product and executive teams. In this session you will learn techniques that product teams can use to build and maintain trust.

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Building products requires trust between product and executive teams. In this session you will learn techniques that product teams can use to build and maintain trust.

A foundational element in building a product-led organization is the bi-directional trust between the executive and product teams. When trust is breached executives feel the need to step in and dictate product direction. As a result product teams feel disenfranchised. In this session, Product-Led Culture: Build and Maintain Executive Trust, you will learn what happens when this trust breaks down, and review three areas to focus on to build trust: developing a process, doing the work outlined in the process, and showing the work through regular check-ins. You will learn the techniques and skills required to build trust with executives and maintain it long term.

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What's inside

Syllabus

Product-Led Culture: Build and Maintain Executive Trust

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Develops a process for product-led culture, which is standard in industry
Teaches methods to maintain trust with executives

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Activities

Coming soon We're preparing activities for Product-Led Culture: Build and Maintain Executive Trust. These are activities you can do either before, during, or after a course.

Career center

Learners who complete Product-Led Culture: Build and Maintain Executive Trust will develop knowledge and skills that may be useful to these careers:
Product Manager
With the techniques in Product-Led Culture: Build and Maintain Executive Trust, you will be able to build and maintain trust with executives on your product vision. This trust is essential for a Product Manager to have successful outcomes with any product they manage.
See salaries and explore the career path for Product Manager
Product Owner
As a Product Owner, you may need to win over executives on your product vision. By using the techniques you learn in Product-Led Culture: Build and Maintain Executive Trust, you will learn to do just that. This will enable you to get executive buy-in on your vision and move your product forward.
See salaries and explore the career path for Product Owner

Reading list

We've selected 12 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Product-Led Culture: Build and Maintain Executive Trust.
Cover image
The Lean Product Playbook
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Practical guide to developing and managing minimum viable products (MVPs), grounded in the paradigm of customer-driven innovation, and provides a valuable perspective on how to create products that meet customer needs.
The Lean Product Playbook: How to Innovate with...
Hardcover
$$
The Lean Product Playbook: How to Innovate with...
Kindle Edition
$$
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Transformed
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Offers a comprehensive framework for building successful tech products, emphasizing the importance of customer research, continuous iteration, and data-driven decision-making, and would be a valuable addition to the course's focus on building trust with executives.
Transformed
Paperback
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Transformed
Kindle Edition
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Crossing the Chasm, 3rd Edition
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This classic work provides insights into the challenges of marketing and selling technology products to a mainstream audience and discusses the importance of understanding the different needs and motivations of early adopters and mainstream customers, deepening the course's exploration of customer segmentation and targeting.
Crossing the Chasm, 3rd Edition: Marketing and...
Paperback
$$
(中文) Crossing the Chasm: A Guide to Marketing Disruptive...
Paperback
$$
Crossing the Chasm, 3rd Edition: Marketing and...
Kindle Edition
$$
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The Innovator's Dilemma, with a New Foreword
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This seminal work explores the challenges faced by established companies in adapting to disruptive technologies and provides a framework for understanding the dynamics of innovation and technological change, enriching the course's discussion of organizational culture and innovation.
The Innovator's Dilemma, with a New Foreword: When...
Hardcover
$$
The Innovator's Dilemma, with a New Foreword: When...
Audio CD
$$
The Innovator's Dilemma, with a New Foreword: When...
Kindle Edition
$$
Cover image
The Crux
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Provides a clear and concise framework for evaluating the quality of a strategy and emphasizes the importance of clarity, focus, and alignment, enhancing the course's focus on developing a process and maintaining trust.
The Crux: How Leaders Become Strategists
Hardcover
$$
The Crux: How Leaders Become Strategists
Kindle Edition
$$
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The Hard Thing About Hard Things
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Offers practical advice and insights from a successful entrepreneur and venture capitalist on the challenges and rewards of building a successful company, complementing the course's emphasis on the importance of leadership and decision-making.
The Hard Thing About Hard Things: Building a...
Hardcover
$$
The Hard Thing About Hard Things [Hardcover] By Ben...
Paperback
$$
(Español) Emprender y liderar una startup: El duro camino has...
Kindle Edition
$
The Hard Thing About Hard Things [Hardcover],...
Paperback
$$
The hard thing about hard things: ondernemen zonder...
Paperback
$$$
Summary of 'The Hard Thing About Hard Things by Ben...
Audible Audiobook
$
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Traction
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Provides a practical framework for acquiring customers and building a sustainable business, reinforcing the course's focus on product development and marketing.
Traction
Paperback
$$
(Français) Traction - Comment toute start-up peut développer...
Kindle Edition
$$
(Italiano) Traction. Le strategie vincenti per ottenere una...
Paperback
$$
Lean Startup: How Today's Entrepreneurs Use...
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Popularized the concept of the lean startup methodology, emphasizing the importance of experimentation, iteration, and customer feedback, aligning with the course's focus on building products that meet customer needs.
The Lean Startup: How Today's Entrepreneurs Use...
Hardcover
$$
The Lean Startup: How Today's Entrepreneurs Use...
Kindle Edition
$$
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The Disruptive Innovation Set (2 Books)
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Builds on the concepts of 'The Innovator's Dilemma' and provides a framework for developing and executing successful growth strategies, extending the course's discussion of innovation and organizational culture.
The Disruptive Innovation Set (2 Books)
Paperback
$$
The Disruptive Innovation Set (2 Books)
Kindle Edition
$$
Cover image
Value Proposition Design
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Introduces the Value Proposition Canvas, a tool for designing and communicating the value proposition of a product or service, enhancing the course's focus on customer segmentation and value creation.
Value Proposition Design: How to Create Products...
Paperback
$$
Value Proposition Design: How to Create Products...
Kindle Edition
$$
Cover image
Sprint
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Describes a structured process for solving business problems and testing new ideas quickly and efficiently, complementing the course's emphasis on iteration and customer feedback.
Sprint: How to Solve Big Problems and Test New...
Hardcover
$$
(Español) Sprint: El método para resolver problemas y testar...
Kindle Edition
$
Penguin Readers Level 6: Sprint (ELT Graded Reader)
Paperback
$$
Cover image
Escaping the Build Trap
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Challenges the notion that building more features leads to success and emphasizes the importance of focusing on customer value and outcomes, reinforcing the course's emphasis on product-led growth.
Escaping the Build Trap: How Effective Product...
Paperback
$$
Escaping the Build Trap: How Effective Product...
Kindle Edition
$$

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Course image
Time
31 hours
Level
Introductory
Via
Pluralsight
Language
English
Good to know
Develops a process for product-led culture, which is standard in industry
Teaches methods to maintain trust with executives
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