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Building products requires trust between product and executive teams. In this session you will learn techniques that product teams can use to build and maintain trust.

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Building products requires trust between product and executive teams. In this session you will learn techniques that product teams can use to build and maintain trust.

A foundational element in building a product-led organization is the bi-directional trust between the executive and product teams. When trust is breached executives feel the need to step in and dictate product direction. As a result product teams feel disenfranchised. In this session, Product-Led Culture: Build and Maintain Executive Trust, you will learn what happens when this trust breaks down, and review three areas to focus on to build trust: developing a process, doing the work outlined in the process, and showing the work through regular check-ins. You will learn the techniques and skills required to build trust with executives and maintain it long term.

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What's inside

Syllabus

Product-Led Culture: Build and Maintain Executive Trust

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Develops a process for product-led culture, which is standard in industry
Teaches methods to maintain trust with executives

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Product-Led Culture: Build and Maintain Executive Trust with these activities:
Review product life cycle management processes
Review the principles of product life cycle management to strengthen your understanding of product development and trust-building.
Show steps
  • Gather resources on product life cycle management.
  • Review the different stages of the product life cycle.
  • Identify the key processes involved in each stage.
Participate in a discussion forum with other product professionals
Connect with peers in the field to share ideas, ask questions, and gain insights on trust-building strategies.
Show steps
  • Join a discussion forum for product managers or product leaders.
  • Engage in discussions on topics related to trust-building.
  • Share your own experiences and perspectives.
Analyze case studies of successful product-led organizations
Examine real-world examples of companies that have effectively built and maintained trust between product and executive teams.
Browse courses on Case Studies
Show steps
  • Identify case studies of successful product-led organizations.
  • Analyze the key factors that contributed to their success.
  • Identify the strategies and tactics they used to build trust.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Complete online courses or modules on trust-building in product management
Enhance your knowledge of trust-building principles and best practices through structured learning resources.
Browse courses on Online Courses
Show steps
  • Identify reputable online courses or modules on trust-building in product management.
  • Enroll in the course or module.
  • Complete the course or module and apply the concepts you learn.
Attend workshops on trust-building and stakeholder management
Immerse yourself in hands-on learning experiences that provide practical tools and techniques for building trust with executives.
Show steps
  • Research and identify workshops on trust-building and stakeholder management.
  • Register for and attend the workshops.
  • Actively participate in the workshops and apply the concepts you learn.
Develop a plan for building and maintaining trust with executives
Create a roadmap that outlines the specific actions you will take to establish and nurture trust with executives.
Browse courses on Stakeholder Management
Show steps
  • Identify the key stakeholders you need to build trust with.
  • Define the specific goals you want to achieve.
  • Develop a timeline for implementing your plan.
  • Identify the resources you will need.
Seek guidance from experienced product leaders who have successfully built trust with executives
Connect with mentors who can provide valuable insights, support, and advice on navigating the challenges of trust-building.
Browse courses on Mentorship
Show steps
  • Identify potential mentors who have expertise in trust-building.
  • Reach out to them and express your interest in mentorship.
  • Establish regular touchpoints for guidance and support.

Career center

Learners who complete Product-Led Culture: Build and Maintain Executive Trust will develop knowledge and skills that may be useful to these careers:
Product Manager
With the techniques in Product-Led Culture: Build and Maintain Executive Trust, you will be able to build and maintain trust with executives on your product vision. This trust is essential for a Product Manager to have successful outcomes with any product they manage.
Product Owner
As a Product Owner, you may need to win over executives on your product vision. By using the techniques you learn in Product-Led Culture: Build and Maintain Executive Trust, you will learn to do just that. This will enable you to get executive buy-in on your vision and move your product forward.

Reading list

We've selected 12 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Product-Led Culture: Build and Maintain Executive Trust.
Practical guide to developing and managing minimum viable products (MVPs), grounded in the paradigm of customer-driven innovation, and provides a valuable perspective on how to create products that meet customer needs.
Offers a comprehensive framework for building successful tech products, emphasizing the importance of customer research, continuous iteration, and data-driven decision-making, and would be a valuable addition to the course's focus on building trust with executives.
This classic work provides insights into the challenges of marketing and selling technology products to a mainstream audience and discusses the importance of understanding the different needs and motivations of early adopters and mainstream customers, deepening the course's exploration of customer segmentation and targeting.
This seminal work explores the challenges faced by established companies in adapting to disruptive technologies and provides a framework for understanding the dynamics of innovation and technological change, enriching the course's discussion of organizational culture and innovation.
Provides a clear and concise framework for evaluating the quality of a strategy and emphasizes the importance of clarity, focus, and alignment, enhancing the course's focus on developing a process and maintaining trust.
Provides a practical framework for acquiring customers and building a sustainable business, reinforcing the course's focus on product development and marketing.
Popularized the concept of the lean startup methodology, emphasizing the importance of experimentation, iteration, and customer feedback, aligning with the course's focus on building products that meet customer needs.
Builds on the concepts of 'The Innovator's Dilemma' and provides a framework for developing and executing successful growth strategies, extending the course's discussion of innovation and organizational culture.
Introduces the Value Proposition Canvas, a tool for designing and communicating the value proposition of a product or service, enhancing the course's focus on customer segmentation and value creation.
Describes a structured process for solving business problems and testing new ideas quickly and efficiently, complementing the course's emphasis on iteration and customer feedback.
Challenges the notion that building more features leads to success and emphasizes the importance of focusing on customer value and outcomes, reinforcing the course's emphasis on product-led growth.

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