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Prerna Singh

This talk will take you through real-life case studies and examples to teach you how to test ideas, validate approaches, and implement learnings for products at various stages of maturity.

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This talk will take you through real-life case studies and examples to teach you how to test ideas, validate approaches, and implement learnings for products at various stages of maturity.

This talk will take you through real-life case studies and examples to teach you how to test ideas, validate approaches, and implement learnings for products at various stages of maturity.

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What's inside

Syllabus

Letting Your Customer Be Your Guide

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
This course uses case studies from various businesses to teach students how a product evolves over time and how to use these learnings in the future
Teaches a systematic iterative process to ensure a product is validated and tested

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Letting Your Customer Be Your Guide with these activities:
Read 'Designing Data-Intensive Applications'
This book provides a comprehensive overview of designing and building data-intensive applications. Reading it will supplement your knowledge and enhance your understanding of course concepts.
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  • Read chapters relevant to course topics
  • Take notes and highlight key concepts
Refine problem-solving skills
This course emphasizes problem-solving. Review your problem-solving skills to set yourself up for greater success.
Browse courses on Problem-Solving
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  • Review textbooks or online materials on problem-solving techniques
  • Practice solving problems related to course topics
Create a project plan
This course includes several projects. Develop a project plan to improve your likelihood of success.
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  • Define project scope and goals
  • Create a timeline and identify milestones
  • Identify resources and potential risks
Five other activities
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Show all eight activities
Attend a workshop on software testing
This course covers software testing. Attending a workshop will provide you with hands-on experience and insights from experts.
Browse courses on Software Testing
Show steps
  • Identify and register for a relevant workshop
  • Attend the workshop and actively participate in activities
  • Reflect on what you learned and apply it to your projects
Practice using testing tools
This course covers testing. Practice using testing tools to improve the quality of your projects.
Browse courses on Testing
Show steps
  • Review documentation and tutorials on testing tools
  • Practice writing test cases and using testing frameworks
Participate in a coding competition
This course involves advanced coding. Participating in a competition will test your skills and enhance your learning.
Browse courses on Coding
Show steps
  • Identify and register for a relevant coding competition
  • Practice and prepare for the competition
  • Participate in the competition and reflect on your performance
Write a blog post on a course topic
This course emphasizes the importance of communication. Writing a blog post will help you articulate your understanding and reinforce your learning.
Browse courses on Technical Writing
Show steps
  • Choose a specific topic related to the course
  • Research and gather information on the topic
  • Write and edit the blog post
  • Publish the blog post and share it with others
Volunteer for a software development project
This course involves practical software development. Volunteering will provide you with valuable experience and contribute to the community.
Browse courses on Software Development
Show steps
  • Identify and contact organizations that align with your interests
  • Inquire about volunteer opportunities and responsibilities
  • Contribute to the project and collaborate with others
  • Reflect on your experience and identify areas for growth

Career center

Learners who complete Letting Your Customer Be Your Guide will develop knowledge and skills that may be useful to these careers:
Marketing Manager
In the role of a Marketing Manager, you will be responsible for creating and executing marketing campaigns that promote products or services. You will need to have a deep understanding of your target audience and how to reach them most effectively. This course will prove helpful to you as your marketing campaigns will be more successful if they are informed by customer feedback. You will learn how to gain this feedback in the course.
User Experience Designer
As a User Experience Designer, you will design the look and feel of digital products. You will need to have a strong understanding of human-computer interaction and how to create user-friendly interfaces. This course will prove helpful in building upon your skills in human-computer interaction, as you will further your understanding of how users respond to specific designs.
Product Manager
As a Product Manager, you will be leading a team of Product Development experts to bring new and innovative products to the market. As this is a leadership role, you will need to make data-driven decisions. This course can help you understand how to test ideas and validate approaches, which will provide a boost to your ability to lead your team. This course may prove particularly helpful if your team is currently working on a new product, or if you intend to launch one in the future.
Product Owner
As a Product Owner, you will be responsible for defining and managing the backlog of a software development project. You will need to have a strong understanding of agile development methodologies and how to prioritize features. This course may prove helpful to you as it will help you build upon your existing knowledge of agile development. You will also learn how to validate approaches to product management, which will make you a more effective Product Owner.
Business Analyst
As a Business Analyst, you will help businesses improve their performance by identifying and solving problems. You will need to have a strong understanding of business processes and how to analyze data. This course may prove helpful to you as it will help you build upon your existing knowledge of business processes. You will also learn how to validate approaches to problem-solving, which will make you a more effective Business Analyst.
Software Developer
As a Software Developer, you will be responsible for designing, developing, and testing software applications. You will need to have a strong understanding of programming languages and software development methodologies. This course may prove helpful to you as it will help you build upon your existing knowledge of programming languages and software development. You will also learn how to validate approaches to software development, which will make you a more effective Software Developer.
Project Manager
As a Project Manager, you will be responsible for planning, executing, and closing projects. You will need to have a strong understanding of project management methodologies and how to manage risk. This course may prove helpful to you as it will help you build upon your existing knowledge of project management. You will also learn how to validate approaches to project management, which will make you a more effective Project Manager.
UX Writer
As a UX Writer, you will be responsible for writing user-friendly text for websites, apps, and other digital products. You will need to have a strong understanding of human-computer interaction and how to write clear and concise text that is easy to understand. This course may prove helpful to you as it will help you build upon your existing knowledge of human-computer interaction. You will also learn how to validate approaches to UX writing, which will make you a more effective UX Writer.
Scrum Master
As a Scrum Master, you will be responsible for facilitating agile development projects. You will need to have a strong understanding of scrum and how to keep teams on track. This course may prove helpful to you as it will help you build upon your existing knowledge of scrum. You will also learn how to validate approaches to scrum, which will make you a more effective Scrum Master.
Sales Manager
As a Sales Manager, you will lead a team of sales representatives and be responsible for achieving sales targets. You will need to have a strong understanding of sales techniques and how to motivate your team. This course may prove helpful to you as it will help you build upon your existing sales knowledge. You will also learn how to validate approaches to sales, which will make you a more effective Sales Manager.
Data Analyst
As a Data Analyst, you will collect, analyze, and interpret data to identify trends and patterns. You will need to have a strong foundation in statistics and programming. This course may prove helpful to you as it will help you build upon your existing statistics knowledge. You will also learn how to validate approaches to data analysis to ensure your conclusions are sound.
Technical Writer
As a Technical Writer, you will be responsible for writing documentation for software and other technical products. You will need to have a strong understanding of technical writing principles and how to communicate complex information clearly. This course may prove helpful to you as it will help you build upon your existing knowledge of technical writing principles. You will also learn how to validate approaches to technical writing, which will make you a more effective Technical Writer.
Customer Success Manager
As a Customer Success Manager, you will be responsible for ensuring that customers are satisfied with your company's products or services. You will need to have a strong understanding of customer relationship management and how to resolve customer issues. This course may prove helpful to you as it will help you build upon your existing knowledge of customer relationship management. You will also learn how to validate approaches to customer success, which will make you a more effective Customer Success Manager.
Market Researcher
As a Market Researcher, you will collect and analyze data about consumers and markets. You will need to have a strong understanding of research methods and how to interpret data. This course may prove helpful to you as it will help you build upon your existing knowledge of research methods. You will also learn how to validate approaches to market research, which will make you a more effective Market Researcher.
Quality Assurance Analyst
As a Quality Assurance Analyst, you will be responsible for testing software to ensure that it meets requirements. You will need to have a strong understanding of testing methodologies and how to write test cases. This course may prove helpful to you as it will help you build upon your existing knowledge of testing methodologies. You will also learn how to validate approaches to quality assurance, which will make you a more effective Quality Assurance Analyst.

Reading list

We've selected eight books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Letting Your Customer Be Your Guide.
Provides a framework for understanding why successful companies often fail to innovate and how they can overcome this challenge. It is particularly relevant to this course because it provides insights into how to test ideas and validate approaches.
Provides a practical guide to building and testing new products and services. It valuable resource for anyone interested in learning how to implement learnings for products at various stages of maturity.
Provides a clear and concise framework for developing and evaluating strategies. It is helpful for anyone who wants to learn how to develop a customer-centric strategy.
Provides a framework for understanding how to sustain growth in a rapidly changing market. It valuable resource for anyone who wants to learn how to build a sustainable business.
Provides a practical guide to design thinking. It valuable resource for anyone who wants to learn how to use design thinking to solve problems and create innovative solutions.
Provides a practical guide to lean product development. It valuable resource for anyone who wants to learn how to build and launch products quickly and efficiently.
Provides a framework for understanding the innovator's dilemma in education. It valuable resource for anyone who wants to learn how to innovate in a system that is resistant to change.

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