Protothinking® para proyectos sociales from edX

Consolidar tus estrategias con enfoque social tiene gran valor: por un lado, estás mejorando la calidad de vida en un territorio, y por otro, estás influyendo positivamente para que otras personas sigan tu ruta y materialicen sus propias ideas.

Para activar un proyecto social debes recurrir a un método: convocar a tu equipo, enfocarte en los retos de un territorio específico, aprender técnicas de facilitación, generar estrategias; elaborar, evaluar y validar los prototipos, encontrar aliados, consolidar versiones y aprender del proceso.

Protothinking® es un concepto y también el método a seguir. En cuanto concepto es estructura mental para aterrizar una idea al mundo real; en cuanto a método es creación y consolidación. Te ofrece herramientas de diseño para que puedas ser el facilitador del proceso, para ello establece cuatro focos o frentes de acción: definición, empatía, experimentación y validación.

Arriésgate a generar cambios locales basados en las premisas globales de Protothinkign®:

● La versión final no existe. Todo producto, servicio o estrategia con enfoque social sigue siendo un prototipo. No hay versiones finales, no se puede asumir una experiencia social como una versión final; cada versión trae su aprendizaje y es susceptible de mejora.

● Evalúa la percepción del usuario en todo sentido. Es importante tener en cuenta varios puntos de observación y la percepción de los usuarios a quién va dirigida la estrategia de diseño.

● Cuestiona las imágenes, los objetos y los supuestos. Los espacios y enfoques se transforman. Lo que funciona en un lugar no necesariamente funciona en otro.

● Piensa con las manos. Transforma el entorno. No hay límites para escoger y transformar el entorno a la hora de descubrir nuevas estrategias. Cualquier espacio se puede transformar.

What's inside

Learning objectives

Establecer una ruta para consolidar tus estrategias con enfoque social
Facilitar un proceso de diseño para proyectos sociales y liderar actividades en encuentros, reuniones, talleres y otros espacios donde requieras socializarlos

Aplicar técnicas de diseño enfocadas en el prototipado rápido para llevar tus ideas a la acción * manejar herramientas de definición, empatía, exploración y validación para estrategias de innovación

Establecer una ruta para consolidar tus estrategias con enfoque social
Facilitar un proceso de diseño para proyectos sociales y liderar actividades en encuentros, reuniones, talleres y otros espacios donde requieras socializarlos
Aplicar técnicas de diseño enfocadas en el prototipado rápido para llevar tus ideas a la acción * manejar herramientas de definición, empatía, exploración y validación para estrategias de innovación

Syllabus

1. Innovación es: prototipar el futuro

● Identifica un proyecto social

● Descubre Protothinking®

● Enfócate en un territorio

● Conoce la ruta del prototipado

2. Ensambla tu proyecto social

● Comprende el proyecto

● Organiza el equipo

● Planea las sesiones

● Construye el reto

3. Prototipa y transforma

● Configura los talleres

● Mapea e idea

● Prototipa las estrategias

4. Valida las estrategias de tu proyecto

● Valida las primeras versiones

● Prototipa una versión tecnológica

● Mantente en modo beta

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Enseña técnicas y conocimientos orientados a prototipos rápidos, lo que ayuda a los estudiantes a materializar sus ideas

Proporciona herramientas de diseño para facilitar el proceso de diseño, lo que permite a los estudiantes liderar actividades de socialización

Está diseñado para aquellos interesados en desarrollar estrategias sociales que mejoren la calidad de vida en un territorio específico

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Protothinking® para proyectos sociales with these activities:

Revisar Protocolo de diseño

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Revisar las pautas básicas de diseño te ayudará a aplicar los preceptos de Protothinking® con mayor eficiencia desde el comienzo de tu proyecto social.

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Revisa bibliografía de diseño
Revisa material de Protothinking®

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Career center

Learners who complete Protothinking® para proyectos sociales will develop knowledge and skills that may be useful to these careers:

Social Entrepreneur

Social Entrepreneurs are individuals with a strong drive to make a positive impact on society. They identify social problems and develop innovative solutions to address them. Protothinking® para proyectos sociales can be a valuable tool for Social Entrepreneurs as it provides a structured approach to developing and refining social impact initiatives. The course's focus on prototyping and validation can help Social Entrepreneurs test and iterate their ideas to ensure they are effective and sustainable.

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Nonprofit Manager

Nonprofit Managers are responsible for planning, organizing, and directing the operations of nonprofit organizations. They work to ensure that their organizations are achieving their missions and making a positive impact on the community. Protothinking® para proyectos sociales can be a helpful resource for Nonprofit Managers as it provides tools and techniques for developing and implementing effective social programs. The course's emphasis on collaboration and stakeholder engagement can be particularly valuable for Nonprofit Managers who are working to build partnerships and support for their organizations.

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Community Organizer

Community Organizers work to bring people together to address common issues and concerns. They facilitate discussions, build consensus, and develop strategies for social change. Protothinking® para proyectos sociales can be a useful tool for Community Organizers as it provides a framework for designing and implementing community-based initiatives. The course's focus on empathy and user-centered design can help Community Organizers to better understand the needs of the community and develop solutions that are responsive to those needs.

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Social Impact Consultant

Social Impact Consultants advise organizations on how to create and measure social value. They help businesses and nonprofits develop and implement social impact strategies that align with their missions and values. Protothinking® para proyectos sociales can be a valuable resource for Social Impact Consultants as it provides a practical approach to designing and evaluating social impact initiatives. The course's emphasis on prototyping and validation can help Social Impact Consultants to develop effective and sustainable solutions that meet the needs of their clients.

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Social Worker

Social Workers help people navigate complex social systems and improve their well-being. They work with individuals, families, and communities to address a wide range of issues, including poverty, mental illness, and addiction. Protothinking® para proyectos sociales can be a useful tool for Social Workers as it provides a structured approach to developing and implementing social interventions. The course's focus on empathy and user-centered design can help Social Workers to better understand the needs of their clients and develop solutions that are responsive to those needs.

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Public Policy Analyst

Public Policy Analysts research, analyze, and make recommendations on public policy issues. They work with policymakers to develop and implement policies that address social and economic problems. Protothinking® para proyectos sociales can be a useful tool for Public Policy Analysts as it provides a framework for designing and evaluating policy interventions. The course's focus on stakeholder engagement and validation can help Public Policy Analysts to ensure that their policies are responsive to the needs of the public.

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Program Manager

Program Managers are responsible for planning, implementing, and evaluating social programs. They work with stakeholders to develop program goals, objectives, and strategies. Protothinking® para proyectos sociales can be a useful tool for Program Managers as it provides a structured approach to program design and evaluation. The course's focus on prototyping and validation can help Program Managers to develop effective and sustainable programs that meet the needs of their target population.

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Social Researcher

Social Researchers conduct research on social issues and problems. They use qualitative and quantitative methods to collect and analyze data on topics such as poverty, crime, and education. Protothinking® para proyectos sociales can be a useful tool for Social Researchers as it provides a framework for designing and conducting research projects. The course's focus on empathy and user-centered design can help Social Researchers to better understand the experiences and perspectives of their research participants.

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Grant Writer

Grant Writers develop and submit grant proposals to secure funding for nonprofit organizations and social programs. They work with program staff to identify funding opportunities and develop proposals that are aligned with the funder's priorities. Protothinking® para proyectos sociales can be a useful tool for Grant Writers as it provides a structured approach to proposal development. The course's focus on stakeholder engagement and validation can help Grant Writers to develop proposals that are responsive to the needs of the target population and likely to be funded.

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Social Media Manager

Social Media Managers develop and implement social media strategies for organizations and brands. They use social media platforms to connect with target audiences, build relationships, and promote products or services. Protothinking® para proyectos sociales can be a useful tool for Social Media Managers as it provides a framework for developing and evaluating social media campaigns. The course's focus on empathy and user-centered design can help Social Media Managers to better understand the needs of their target audience and develop campaigns that are engaging and effective.

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User Experience Designer

User Experience Designers (UX Designers) design and evaluate the user experience of products and services. They work to ensure that products are easy to use, efficient, and enjoyable. Protothinking® para proyectos sociales can be a useful tool for UX Designers as it provides a framework for user-centered design. The course's focus on empathy and prototyping can help UX Designers to better understand the needs of users and develop products that are responsive to those needs.

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Service Designer

Service Designers design and improve services to make them more user-friendly and effective. They work with stakeholders to identify pain points and develop solutions that meet the needs of users. Protothinking® para proyectos sociales can be a useful tool for Service Designers as it provides a framework for service design. The course's focus on empathy and prototyping can help Service Designers to better understand the needs of users and develop services that are responsive to those needs.

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Product Manager

Product Managers are responsible for the development and launch of new products. They work with engineers, designers, and marketing teams to bring products to market. Protothinking® para proyectos sociales can be a useful tool for Product Managers as it provides a framework for product development. The course's focus on prototyping and validation can help Product Managers to develop products that are responsive to the needs of users and likely to be successful in the marketplace.

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Business Analyst

Business Analysts analyze business processes and systems to identify areas for improvement. They work with stakeholders to develop solutions that streamline operations and improve efficiency. Protothinking® para proyectos sociales can be a useful tool for Business Analysts as it provides a framework for business process improvement. The course's focus on prototyping and validation can help Business Analysts to develop solutions that are effective and sustainable.

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Data Analyst

Data Analysts collect, analyze, and interpret data to help organizations make informed decisions. They work with stakeholders to identify data needs and develop data-driven solutions. Protothinking® para proyectos sociales can be a useful tool for Data Analysts as it provides a framework for data analysis. The course's focus on prototyping and validation can help Data Analysts to develop data-driven solutions that are effective and responsive to the needs of stakeholders.

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