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Italo Flammia
Nossas boas-vindas ao Curso Uma Perspectiva Prática da Transformação Digital.
Read more
Nossas boas-vindas ao Curso Uma Perspectiva Prática da Transformação Digital.
Read more
Nossas boas-vindas ao Curso Uma Perspectiva Prática da Transformação Digital.
Neste curso, você aprenderá uma perspectiva prática sobre a aplicação da transformação digital nos negócios, explorando as diferentes dimensões que devem ser avaliadas e, conscientemente, priorizadas para a construção de uma estratégia digital ampla e que traga resultados concretos para as organizações.
Ao final deste curso, você será capaz de construir uma estratégia de transformação digital sob medida para a organização maximizando as chances de sucesso e de captura de resultados de curto prazo.
Este curso é composto por quatro módulos, disponibilizados em semanas de aprendizagem. Cada módulo é composto por vídeos, leituras e testes de verificação de aprendizagem. Ao final de cada módulo, temos uma avaliação de verificação dos conhecimentos.
Estamos muito felizes com sua presença neste curso e esperamos que você tire o máximo de proveito dos conceitos aqui apresentados.
Bons estudos!
Register for this course and see more details by visiting:
OpenCourser.com/course/kd5b6m/uma
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What's inside
Syllabus
Módulo 1 | Contexto da Transformação Digital e o Arquétipo do Ser Humano
Neste módulo, será apresentado um contexto sobre a transformação digital sob a ótica dos negócios, da tecnologia e dos comportamentos dos consumidores. Exploraremos as ambições organizacionais que precisam ser reveladas para o desenho de uma estratégia digital sob medida. Trataremos das empresas como organismos vivos que precisam de estratégias digitais sustentáveis e integradoras, tanto em profundidade quanto em abrangência.
Read more
Syllabus
Módulo 1 | Contexto da Transformação Digital e o Arquétipo do Ser Humano
Neste módulo, será apresentado um contexto sobre a transformação digital sob a ótica dos negócios, da tecnologia e dos comportamentos dos consumidores. Exploraremos as ambições organizacionais que precisam ser reveladas para o desenho de uma estratégia digital sob medida. Trataremos das empresas como organismos vivos que precisam de estratégias digitais sustentáveis e integradoras, tanto em profundidade quanto em abrangência.
Read more
Módulo 2 | A Cultura Organizacional Como Viabilizadora e Perpetuadora da Inovação
Neste módulo, falaremos sobre os diversos tipos de cultura organizacional e suas características mais marcantes, bem como as alavancas que podem ser trabalhadas para influenciá-la em favor da inovação na empresa. Também trataremos dos atributos da liderança inovadora, talentos, recompensas e a criação de ambientes criativos.
Módulo 3 | Como Explorar Tecnologias e Dados para Criar Valor aos Clientes
Este módulo abordará como podemos criar uma estratégia para exploração de tecnologias emergentes e dados para criar novas experiências e valores aos clientes. Explanaremos, também, sobre multi e omnicanalidade e sobre os pilares da experiência digital do cliente.
Módulo 4 | Uma Perspectiva Prática da Transformação Digital
Neste módulo, discutiremos a importância de avaliar os processos de negócio da empresa sob a ótica da eficiência e da inovação e, também, como podemos aplicar a inovação aberta sob medida ao contexto da empresa e seu mercado. Também abordaremos instrumentos de estímulo ao intraempreendedorismo e às parcerias com startups.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
O curso é ministrado por professores com reconhecimento no mercado, o que garante a qualidade do conteúdo
O curso aborda temas relevantes para a transformação digital nas organizações
O curso oferece uma visão prática da transformação digital, o que é importante para profissionais que atuam na área
O curso é estruturado em módulos, o que facilita a aprendizagem
O curso aborda aspectos importantes da transformação digital, como cultura organizacional, exploração de tecnologias e dados e inovação aberta
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Save Uma Perspectiva Prática da Transformação Digital to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Uma Perspectiva Prática da Transformação Digital with these
activities:
Revise the basic principles of Digital Transformation
Show steps
This activity will refresh your understanding of the fundamental concepts of Digital Transformation, ensuring a solid foundation for the course.
Show steps
-
Review notes or materials from previous courses or workshops on Digital Transformation.
-
Attend a webinar or online workshop to brush up on key concepts.
Revise core concepts of business strategy
Show steps
Brush up on the fundamental principles of business strategy to strengthen your understanding of the course material.
Browse courses on
Business Strategy
Show steps
-
Review course syllabus and textbooks to identify key concepts
-
Summarize and create flashcards of essential definitions and frameworks
-
Attempt practice problems or case studies related to business strategy
Engage in peer discussions on current digital trends
Show steps
Connect with fellow learners and exchange perspectives on emerging digital technologies and their impact on businesses.
Browse courses on
Digital Trends
Show steps
-
Join online forums or discussion groups related to digital transformation
-
Initiate or participate in discussions on current industry trends
-
Share insights and learn from the experiences of others
Six other activities
Expand to see all activities and additional details
Show all nine activities
Curate a list of case studies on successful digital transformations
Show steps
Enhance your understanding of digital transformation by compiling a collection of successful case studies and analyzing their strategies and outcomes.
Browse courses on
Case Studies
Show steps
-
Search for relevant case studies from industry publications and academic journals
-
Extract key insights and best practices
-
Summarize and organize case studies in a structured format
Explore online tutorials on data analytics for business
Show steps
Gain practical skills in data analytics by following guided tutorials that demonstrate how to use tools and techniques for extracting insights from business data.
Browse courses on
Data Analytics
Show steps
-
Identify online tutorials that align with course topics
-
Follow step-by-step instructions to analyze data sets
-
Apply learned techniques to real-world business scenarios
Develop a digital marketing strategy for a small business
Show steps
Apply your knowledge of digital transformation to a real-world scenario by creating a comprehensive marketing strategy for a small business.
Browse courses on
Digital Marketing
Show steps
-
Research industry trends and target audience
-
Develop a digital marketing roadmap
-
Create a content marketing plan
-
Monitor and evaluate campaign results
Conduct SWOT analysis to assess a business's digital readiness
Show steps
Strengthen your analytical skills by performing SWOT analyses on businesses to evaluate their strengths, weaknesses, opportunities, and threats in the digital landscape.
Browse courses on
SWOT Analysis
Show steps
-
Gather data on a chosen business's internal and external environment
-
Identify and categorize key factors
-
Develop a SWOT matrix to present findings
-
Formulate recommendations based on the analysis
Develop a Digital Transformation roadmap for a specific industry or organization
Show steps
Creating a roadmap will force you to think critically about the key steps, resources, and timelines involved in implementing Digital Transformation within a specific context.
Show steps
-
Research the industry or organization to understand their current digital maturity level.
-
Identify key business objectives and align them with potential digital solutions.
-
Prioritize initiatives based on impact, feasibility, and dependencies.
-
Outline a phased implementation plan with clear milestones and metrics for success.
Mentor or tutor other students or professionals who are interested in Digital Transformation
Show steps
Mentoring others not only reinforces your own understanding of Digital Transformation but also allows you to make a positive impact on the next generation of professionals in the field.
Browse courses on
Knowledge Sharing
Show steps
-
Identify opportunities to mentor or tutor others, such as through online platforms or local meetups.
-
Prepare materials and resources to support your mentees or tutees.
-
Provide guidance, feedback, and encouragement to help your mentees or tutees achieve their learning goals.
-
Foster a positive and supportive learning environment.
Revise the basic principles of Digital Transformation
Show steps
This activity will refresh your understanding of the fundamental concepts of Digital Transformation, ensuring a solid foundation for the course.
Show steps
Show steps
Show steps
- Review notes or materials from previous courses or workshops on Digital Transformation.
- Attend a webinar or online workshop to brush up on key concepts.
Revise core concepts of business strategy
Show steps
Brush up on the fundamental principles of business strategy to strengthen your understanding of the course material.
Browse courses on
Business Strategy
Show steps
Show steps
Show steps
- Review course syllabus and textbooks to identify key concepts
- Summarize and create flashcards of essential definitions and frameworks
- Attempt practice problems or case studies related to business strategy
Engage in peer discussions on current digital trends
Show steps
Connect with fellow learners and exchange perspectives on emerging digital technologies and their impact on businesses.
Browse courses on
Digital Trends
Show steps
Show steps
Show steps
- Join online forums or discussion groups related to digital transformation
- Initiate or participate in discussions on current industry trends
- Share insights and learn from the experiences of others
Six other activities
Expand to see all activities and additional details
Show all nine activities
Curate a list of case studies on successful digital transformations
Show steps
Enhance your understanding of digital transformation by compiling a collection of successful case studies and analyzing their strategies and outcomes.
Browse courses on
Case Studies
Show steps
Show steps
Show steps
- Search for relevant case studies from industry publications and academic journals
- Extract key insights and best practices
- Summarize and organize case studies in a structured format
Explore online tutorials on data analytics for business
Show steps
Gain practical skills in data analytics by following guided tutorials that demonstrate how to use tools and techniques for extracting insights from business data.
Browse courses on
Data Analytics
Show steps
Show steps
Show steps
- Identify online tutorials that align with course topics
- Follow step-by-step instructions to analyze data sets
- Apply learned techniques to real-world business scenarios
Develop a digital marketing strategy for a small business
Show steps
Apply your knowledge of digital transformation to a real-world scenario by creating a comprehensive marketing strategy for a small business.
Browse courses on
Digital Marketing
Show steps
Show steps
Show steps
- Research industry trends and target audience
- Develop a digital marketing roadmap
- Create a content marketing plan
- Monitor and evaluate campaign results
Conduct SWOT analysis to assess a business's digital readiness
Show steps
Strengthen your analytical skills by performing SWOT analyses on businesses to evaluate their strengths, weaknesses, opportunities, and threats in the digital landscape.
Browse courses on
SWOT Analysis
Show steps
Show steps
Show steps
- Gather data on a chosen business's internal and external environment
- Identify and categorize key factors
- Develop a SWOT matrix to present findings
- Formulate recommendations based on the analysis
Develop a Digital Transformation roadmap for a specific industry or organization
Show steps
Creating a roadmap will force you to think critically about the key steps, resources, and timelines involved in implementing Digital Transformation within a specific context.
Show steps
Show steps
Show steps
- Research the industry or organization to understand their current digital maturity level.
- Identify key business objectives and align them with potential digital solutions.
- Prioritize initiatives based on impact, feasibility, and dependencies.
- Outline a phased implementation plan with clear milestones and metrics for success.
Mentor or tutor other students or professionals who are interested in Digital Transformation
Show steps
Mentoring others not only reinforces your own understanding of Digital Transformation but also allows you to make a positive impact on the next generation of professionals in the field.
Browse courses on
Knowledge Sharing
Show steps
Show steps
Show steps
- Identify opportunities to mentor or tutor others, such as through online platforms or local meetups.
- Prepare materials and resources to support your mentees or tutees.
- Provide guidance, feedback, and encouragement to help your mentees or tutees achieve their learning goals.
- Foster a positive and supportive learning environment.
Career center
Learners who complete Uma Perspectiva Prática da Transformação Digital will develop knowledge and skills
that may be useful to these careers:
Digital Marketing Manager
Digital Marketing Manager
Digital Marketing Managers plan and execute digital marketing campaigns to promote products and services. This course covers digital strategy and customer experience, which can help you to build a foundation for this role.
Solutions Architect
Solutions Architect
Solutions Architects design and develop technology solutions for businesses. This course covers digital strategy and emerging technologies, which can help you to build a foundation for this role.
Technology Evangelist
Technology Evangelist
Technology Evangelists promote and educate customers and stakeholders about new technologies. This course covers emerging technologies and digital strategy, which can help you to build a foundation for this role.
Chief Digital Officer
Chief Digital Officer
Chief Digital Officers oversee a company's strategy for digital products, services, and processes. This course includes modules on creating a digital strategy and evaluating emerging technologies. By taking this course, you can build a foundation for this role.
Management Consultant
Management Consultant
Management Consultants advise businesses on how to improve their performance. This course covers digital strategy and organizational culture, which can help you to build a foundation for this role.
Project Manager
Project Manager
Project Managers plan, execute, and close projects. This course covers project management and innovation, which can help you to develop the skills needed to manage digital transformation projects.
Systems Analyst
Systems Analyst
Systems Analysts analyze and design business systems. This course covers business process evaluation and innovation, which can help you to build a foundation for this role.
Innovation Manager
Innovation Manager
Innovation Managers lead and manage innovation initiatives within organizations. This course discusses organizational culture and leadership, which can help you to build a foundation for this role.
Business Transformation Manager
Business Transformation Manager
Business Transformation Managers implement strategies to improve business performance. A background in one of these areas can help you to understand the big picture and develop your path in a business transformation role. This course includes a module on developing a digital transformation strategy that may be useful for this role.
Data Scientist
Data Scientist
Data Scientists use data to solve business problems and develop data-driven solutions. This course provides an overview of data exploration and analysis techniques, which can help you to build a foundation for this role.
User Experience Researcher
User Experience Researcher
User Experience Researchers study how users interact with products and services. This course covers customer experience and data analysis, which can help you to build a foundation for this role.
Data Analyst
Data Analyst
Data Analysts collect, analyze, and interpret data to help businesses make better decisions. This course covers data exploration and extraction, which can help you to build a foundation for this role.
Software Engineer
Software Engineer
Software Engineers design, develop, and maintain software applications. This course covers technology exploration and data analysis, which can help you to build a foundation for this role.
Product Manager
Product Manager
Product Managers are responsible for the development and management of products. This course covers customer experience and data analysis, which can help you to understand the needs of customers and develop better products.
Chief Technology Officer
Chief Technology Officer
Chief Technology Officers are responsible for the development, implementation, and management of technology solutions within an organization. This course may be useful for understanding the development and implementation of digital technologies and their impact on business.
For more career information including salaries, visit:
OpenCourser.com/course/kd5b6m/uma
Reading list
We've selected ten books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Uma Perspectiva Prática da Transformação Digital.
Introduces the lean startup methodology, providing a practical guide to building and iterating on new business ideas.
Examines the disruptive nature of technological innovation and its impact on established companies.
Builds on the concepts of The Innovator's Dilemma, providing a framework for creating and sustaining successful growth in the face of disruptive technologies.
Save
Explores the characteristics of high-performing teams and organizations, providing insights into the role of culture in innovation.
Provides unconventional insights and advice on building disruptive startups and creating value in the face of competition.
Discusses the challenges of marketing and selling technology products to mainstream customers, providing strategies for crossing the chasm between early adopters and the general market.
Save
Argues that design thinking key competitive advantage for businesses, providing a framework for applying design principles to business strategy and innovation.
Provides a step-by-step guide to launching and growing a successful startup, drawing on the author's experience as an entrepreneur and business educator.
Offers practical insights and advice for entrepreneurs facing the challenges of building a business, drawing on the author's experience as a venture capitalist and entrepreneur.
Provides a practical guide to developing value propositions that meet customer needs and create value for businesses.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/kd5b6m/uma
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Effort
4 semanas, de 4 a 5 horas por semana.
Level
Introductory
Via
Coursera
Institution
Fundação Instituto de Administração
Instructor
Italo Flammia
Language
Português
This course belongs to a
collection
called
Introdução aos Sistemas de Informação para Negócios. It's comprised of four courses:
- Integração e Cibersegurança entre os Sistemas de Informação
- Sistemas e Tecnologias Digitais nas Organizações
- Gerenciamento de Serviços de TI
- Uma Perspectiva Prática da Transformação Digital (viewing)
Good to know
O curso é ministrado por professores com reconhecimento no mercado, o que garante a qualidade do conteúdo
O curso aborda temas relevantes para a transformação digital nas organizações
O curso oferece uma visão prática da transformação digital, o que é importante para profissionais que atuam na área
O curso é estruturado em módulos, o que facilita a aprendizagem
O curso aborda aspectos importantes da transformação digital, como cultura organizacional, exploração de tecnologias e dados e inovação aberta
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