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Cristina Bicchieri
This course is Part 2 of the Social Norms, Social Change series. In this course, we will examine social change, the tools we may use to enact change, and put into practice all we have learned in Part 1. See Social Norms, Social Change Part I at this link: https://coursera.org/learn/norms
Read more
This course is Part 2 of the Social Norms, Social Change series. In this course, we will examine social change, the tools we may use to enact change, and put into practice all we have learned in Part 1. See Social Norms, Social Change Part I at this link: https://coursera.org/learn/norms
Read more
This course is Part 2 of the Social Norms, Social Change series. In this course, we will examine social change, the tools we may use to enact change, and put into practice all we have learned in Part 1. See Social Norms, Social Change Part I at this link: https://coursera.org/learn/norms
This course covers scripts and schemas, the cognitive structures in which social expectations are embedded, and their relationship with social norms. The course then examines the essentials of norm abandonment, including the relations between personal beliefs and social expectations. We will also evaluate existing intervention strategies, including legal reforms, information campaigns, economic incentives, and group deliberations. Finally, we look at a variety of tools policy makers may use to effect change, highlight the role of trendsetters in social change, and explore the conditions under which they can be successful. The course is a joint Penn-UNICEF project."
Please see the following link for a 30% discount on the book that accompanies this course:
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What's inside
Syllabus
Honors Lesson: Scripts and Schemas
This course is "part 2" of Social Norms, Social Change and the lessons here are a continuation of the first course.
This module covers scripts and schemas, the cognitive structures in which social expectations are embedded, and their relationship with social norms.
Read more
Syllabus
Honors Lesson: Scripts and Schemas
This course is "part 2" of Social Norms, Social Change and the lessons here are a continuation of the first course.
This module covers scripts and schemas, the cognitive structures in which social expectations are embedded, and their relationship with social norms.
Read more
Norm Creation
Norm Abandonment
This module covers the essentials of norm abandonment, including the relations between personal beliefs and social expectations. It also evaluates existing intervention strategies, including legal reforms, information campaigns, economic incentives, and group deliberations.
Trendsetters and Social Change
This module covers trendsetters and their relations to social change. Who are trendsetters? What are their characteristics? How can we identify them? And how can we use them to bring about positive social change. This module also discusses the role of soap operas and edutainment in bringing about social change, how fictional characters and groups can act as trendsetters, and comparative advantages of edutainment interventions over traditional interventions.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Explores social expectations, scripts, and schemas embedded in social norms
Examines the essentials of norm abandonment and personal beliefs within social expectations
Evaluates existing intervention strategies, including legal reforms, information campaigns, economic incentives, and group deliberations
Covers trendsetters and their relation to social change, including their characteristics and identification
Discusses the role of soap operas and edutainment in social change, highlighting the advantages of edutainment interventions
Taught by Cristina Bicchieri, a reputed scholar in the field of social norms and social change
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Reviews summary
Social norms and social change ii
According to students, this course is worth your time. Although only two reviews were available for this course, students highlight that the course is excellent and are thankful for the instructor (Cristina).
Thank you Cristina.
"Thank you very much Cristina."
Course is great.
"Great course to learn."
"I think my time that I spent for this course is worth."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Social Norms, Social Change II with these
activities:
Review Social Norms and Social Change Part I
Show steps
Familiarize yourself with the concepts of social norms and social change covered in Part I of this course
Browse courses on
Social Norms
Show steps
-
Watch the video lectures from Part I of the course.
-
Read the assigned readings from Part I.
-
Take notes on the key concepts.
Gather Resources on Social Norms and Social Change
Show steps
Build a comprehensive collection of resources to enhance your understanding of social norms and social change
Browse courses on
Social Norms
Show steps
-
Conduct online research using search engines, academic databases, and social media.
-
Organize resources into categories, such as articles, books, videos, and websites.
-
Create an annotated bibliography or reference list.
Explore Practical Applications of Social Norms
Show steps
Enhance your understanding of how social norms operate in real-world scenarios
Browse courses on
Social Norms
Show steps
-
Identify a social norm that interests you.
-
Research examples of how this norm has been applied or challenged in different contexts.
-
Create a presentation or paper sharing your findings.
Six other activities
Expand to see all activities and additional details
Show all nine activities
Read 'Nudge' by Richard Thaler and Cass Sunstein
Show steps
Gain insights into the role of social norms and nudges in shaping behavior and promoting positive change
View
Nudge: The Final Edition
on Amazon
Show steps
-
Read the book and take notes on key concepts.
-
Identify examples of nudges from your own life or current events.
-
Discuss the implications of the book for social change efforts.
Connect with Social Change Professionals
Show steps
Expand your network and gain valuable insights from experienced professionals in the field of social change
Browse courses on
Social Norms
Show steps
-
Identify potential mentors who work in social change organizations or academia.
-
Reach out to them via email or LinkedIn and express your interest in connecting.
-
Set up meetings or calls to discuss your career goals and seek guidance.
Analyze Social Change Case Studies
Show steps
Develop your analytical skills by examining real-world examples of social change
Browse courses on
Social Norms
Show steps
-
Select a case study of social change.
-
Identify the key factors that contributed to the change.
-
Analyze the challenges and successes faced by the change-makers.
Volunteer with a Social Change Organization
Show steps
Gain practical experience and contribute to social change efforts firsthand
Browse courses on
Social Norms
Show steps
-
Identify a social change organization that aligns with your interests.
-
Contact the organization and inquire about volunteer opportunities.
-
Attend volunteer training and participate in activities.
Create a Social Change Campaign
Show steps
Apply your knowledge to develop a plan for promoting positive social change
Browse courses on
Social Norms
Show steps
-
Identify a social issue you are passionate about.
-
Research the issue and develop a campaign strategy.
-
Create materials (e.g., posters, social media posts) to raise awareness.
-
Implement your campaign and track its impact.
Design a Social Norms Intervention
Show steps
Apply your knowledge to develop and implement a social norms intervention to address a specific social issue
Browse courses on
Social Norms
Show steps
-
Identify a target behavior or social norm you want to change.
-
Design an intervention that is tailored to the specific context and target audience.
-
Implement and evaluate the intervention to assess its effectiveness.
Review Social Norms and Social Change Part I
Show steps
Familiarize yourself with the concepts of social norms and social change covered in Part I of this course
Browse courses on
Social Norms
Show steps
Show steps
Show steps
- Watch the video lectures from Part I of the course.
- Read the assigned readings from Part I.
- Take notes on the key concepts.
Gather Resources on Social Norms and Social Change
Show steps
Build a comprehensive collection of resources to enhance your understanding of social norms and social change
Browse courses on
Social Norms
Show steps
Show steps
Show steps
- Conduct online research using search engines, academic databases, and social media.
- Organize resources into categories, such as articles, books, videos, and websites.
- Create an annotated bibliography or reference list.
Explore Practical Applications of Social Norms
Show steps
Enhance your understanding of how social norms operate in real-world scenarios
Browse courses on
Social Norms
Show steps
Show steps
Show steps
- Identify a social norm that interests you.
- Research examples of how this norm has been applied or challenged in different contexts.
- Create a presentation or paper sharing your findings.
Six other activities
Expand to see all activities and additional details
Show all nine activities
Read 'Nudge' by Richard Thaler and Cass Sunstein
Show steps
Gain insights into the role of social norms and nudges in shaping behavior and promoting positive change
View
Nudge: The Final Edition
on Amazon
Show steps
Show steps
Show steps
- Read the book and take notes on key concepts.
- Identify examples of nudges from your own life or current events.
- Discuss the implications of the book for social change efforts.
Connect with Social Change Professionals
Show steps
Expand your network and gain valuable insights from experienced professionals in the field of social change
Browse courses on
Social Norms
Show steps
Show steps
Show steps
- Identify potential mentors who work in social change organizations or academia.
- Reach out to them via email or LinkedIn and express your interest in connecting.
- Set up meetings or calls to discuss your career goals and seek guidance.
Analyze Social Change Case Studies
Show steps
Develop your analytical skills by examining real-world examples of social change
Browse courses on
Social Norms
Show steps
Show steps
Show steps
- Select a case study of social change.
- Identify the key factors that contributed to the change.
- Analyze the challenges and successes faced by the change-makers.
Volunteer with a Social Change Organization
Show steps
Gain practical experience and contribute to social change efforts firsthand
Browse courses on
Social Norms
Show steps
Show steps
Show steps
- Identify a social change organization that aligns with your interests.
- Contact the organization and inquire about volunteer opportunities.
- Attend volunteer training and participate in activities.
Create a Social Change Campaign
Show steps
Apply your knowledge to develop a plan for promoting positive social change
Browse courses on
Social Norms
Show steps
Show steps
Show steps
- Identify a social issue you are passionate about.
- Research the issue and develop a campaign strategy.
- Create materials (e.g., posters, social media posts) to raise awareness.
- Implement your campaign and track its impact.
Design a Social Norms Intervention
Show steps
Apply your knowledge to develop and implement a social norms intervention to address a specific social issue
Browse courses on
Social Norms
Show steps
Show steps
Show steps
- Identify a target behavior or social norm you want to change.
- Design an intervention that is tailored to the specific context and target audience.
- Implement and evaluate the intervention to assess its effectiveness.
Career center
Learners who complete Social Norms, Social Change II will develop knowledge and skills
that may be useful to these careers:
Social Policy Analyst
Social Policy Analyst
Social Policy Analysts are responsible for researching and analyzing data in order to make recommendations on social policy. Many work for local, state, or federal agencies. Others work for nonprofit organizations or research groups. Taking this course can help you succeed as a Social Policy Analyst by helping you understand how social norms and social change can affect policy design and implementation. Additionally, this course will help you build a foundation in how to conduct research and analyze data on social issues.
Survey Researcher
Survey Researcher
Survey Researchers design and conduct surveys to collect data on a variety of topics, including social issues. They may work for government agencies, private research firms, or nonprofit organizations. This Social Norms, Social Change II course can help you succeed as a Survey Researcher by teaching you how to design and conduct surveys that are valid and reliable. Additionally, the course will help you build a foundation in how to analyze and interpret survey data.
Social Work Program Director
Social Work Program Director
Social Work Program Directors oversee the development and implementation of social work programs. They may work for government agencies, nonprofit organizations, or healthcare providers. This Social Norms, Social Change II course can help you succeed as a Social Work Program Director by helping you understand how social norms and social change can affect the design and implementation of social work programs. Additionally, the course will help you build a foundation in how to develop and manage social work programs.
Community Organizer
Community Organizer
Community Organizers work with communities to identify and address social issues. They may work for government agencies, nonprofit organizations, or faith-based organizations. This Social Norms, Social Change II course can help you succeed as a Community Organizer by helping you understand how social norms and social change can affect community organizing efforts. Additionally, the course will help you build a foundation in how to develop and implement community organizing campaigns.
Social Change Activist
Social Change Activist
Social Change Activists work to bring about social change through advocacy, education, and direct action. They may work for nonprofit organizations, political campaigns, or government agencies. This Social Norms, Social Change II course can help you succeed as a Social Change Activist by helping you understand how social norms and social change can affect social change efforts. Additionally, the course will help you build a foundation in how to develop and implement social change campaigns.
Lobbyist
Lobbyist
Lobbyists represent the interests of their clients before government officials. They may work for corporations, trade associations, or nonprofit organizations. This Social Norms, Social Change II course can help you succeed as a Lobbyist by helping you understand how social norms and social change can affect lobbying efforts. Additionally, the course will help you build a foundation in how to develop and implement lobbying campaigns.
Political Consultant
Political Consultant
Political Consultants work with political candidates and campaigns to develop and implement campaign strategies. They may also work for political parties or interest groups. This Social Norms, Social Change II course can help you succeed as a Political Consultant by helping you understand how social norms and social change can affect political campaigns. Additionally, the course will help you build a foundation in how to develop and implement political campaign strategies.
Media Advocate
Media Advocate
Media Advocates work to promote the interests of their clients in the media. They may work for corporations, nonprofit organizations, or government agencies. This Social Norms, Social Change II course can help you succeed as a Media Advocate by helping you understand how social norms and social change can affect media coverage. Additionally, the course will help you build a foundation in how to develop and implement media advocacy campaigns.
Public relations manager
Public relations manager
Public Relations Managers oversee the development and implementation of public relations campaigns for their clients. They may work for corporations, nonprofit organizations, or government agencies. This Social Norms, Social Change II course can help you succeed as a Public Relations Manager by helping you understand how social norms and social change can affect public relations campaigns. Additionally, the course will help you build a foundation in how to develop and implement public relations campaigns.
Market Researcher
Market Researcher
Market Researchers study consumer behavior and trends to help businesses develop and market their products and services. They may work for market research firms, corporations, or government agencies. This Social Norms, Social Change II course can help you succeed as a Market Researcher by helping you understand how social norms and social change can affect consumer behavior. Additionally, the course will help you build a foundation in how to conduct market research.
Advertising Executive
Advertising Executive
Advertising Executives develop and implement advertising campaigns for their clients. They may work for advertising agencies, corporations, or nonprofit organizations. This Social Norms, Social Change II course can help you succeed as an Advertising Executive by helping you understand how social norms and social change can affect advertising campaigns. Additionally, the course will help you build a foundation in how to develop and implement advertising campaigns.
Brand Manager
Brand Manager
Brand Managers develop and implement marketing strategies for their brands. They may work for corporations or marketing agencies. This Social Norms, Social Change II course can help you succeed as a Brand Manager by helping you understand how social norms and social change can affect brand marketing. Additionally, the course will help you build a foundation in how to develop and implement brand marketing strategies.
Product Manager
Product Manager
Product Managers develop and manage products for their companies. They may work for corporations or startups. This Social Norms, Social Change II course may be useful as a Product Manager by helping you understand how social norms and social change can affect product development and marketing. Additionally, the course will help you build a foundation in how to develop and manage products.
Operations Manager
Operations Manager
Operations Managers oversee the day-to-day operations of their businesses. They may work for corporations, nonprofits, or government agencies. This Social Norms, Social Change II course may be useful as an Operations Manager by helping you understand how social norms and social change can affect business operations. Additionally, the course will help you build a foundation in how to manage a business.
Customer Service Manager
Customer Service Manager
Customer Service Managers oversee the customer service operations of their businesses. They may work for corporations, nonprofits, or government agencies. This Social Norms, Social Change II course may be useful as a Customer Service Manager by helping you understand how social norms and social change can affect customer service. Additionally, the course will help you build a foundation in how to manage a customer service department.
For more career information including salaries, visit:
OpenCourser.com/course/m0zg1s/social
Reading list
We've selected nine books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Social Norms, Social Change II.
Provides a thorough overview of the cognitive and psychological factors that influence social norms and change, including how habits and routines are formed and broken.
Save
Examines the role of social norms in social change. It explores how social norms can both hinder and promote social change.
Save
Provides a rational choice perspective on the normative foundations of social order. It explores how individual self-interest can lead to the emergence of social norms.
Provides a comprehensive overview of the field of social norms. It covers a variety of topics, including the nature of social norms, the functions of social norms, and the enforcement of social norms.
Save
Explores the social psychology of social norms. It examines how social norms are formed, how they are maintained, and how they are changed.
Examines the relationship between social norms and the law. It explores how social norms can influence the law, and how the law can influence social norms.
Explores the evolution of social norms. It examines how social norms have evolved over time, and how they have shaped human behavior.
Explores the role of social norms in public health. It examines how social norms can influence health behaviors, and how health interventions can be designed to take social norms into account.
Save
Explores the role of social norms in environmental protection. It examines how social norms can influence environmental behaviors, and how environmental policies can be designed to take social norms into account.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/m0zg1s/social
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Effort
2-3 hours of work per week
Level
Introductory
Via
Coursera
Institutions
University of Pennsylvania
Unicef
Instructor
Cristina Bicchieri
Language
English
Transcripts
Español
Français
Português
Deutsch
Italiano
中文
العربية
한국어
日本語
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Türkçe
Polski
Ελληνικά
українська мова
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Good to know
Explores social expectations, scripts, and schemas embedded in social norms
Examines the essentials of norm abandonment and personal beliefs within social expectations
Evaluates existing intervention strategies, including legal reforms, information campaigns, economic incentives, and group deliberations
Covers trendsetters and their relation to social change, including their characteristics and identification
Discusses the role of soap operas and edutainment in social change, highlighting the advantages of edutainment interventions
Taught by Cristina Bicchieri, a reputed scholar in the field of social norms and social change
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