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Kyle Jepson
Whether you're thinking about a career in sales, just getting started at your new sales job, or managing entry level sales people, this course will provide you a valuable perspective on your sales career. You'll start out the course with an overview of what it takes to be successful in sales. It might surprise you. You'll learn why most people have it all wrong about sales!
Read more
Whether you're thinking about a career in sales, just getting started at your new sales job, or managing entry level sales people, this course will provide you a valuable perspective on your sales career. You'll start out the course with an overview of what it takes to be successful in sales. It might surprise you. You'll learn why most people have it all wrong about sales!
Read more
Whether you're thinking about a career in sales, just getting started at your new sales job, or managing entry level sales people, this course will provide you a valuable perspective on your sales career. You'll start out the course with an overview of what it takes to be successful in sales. It might surprise you. You'll learn why most people have it all wrong about sales!
The following five lessons will cover the inbound sales methodology, a framework used by thousands of sales professionals to get started in sales. You'll learn the difference between active and passive buyers, and how to build relationships and earn their attention. You'll learn why understanding the buyer's context is imperative providing them solutions.
In this course, you'll gain the fundamental knowledge required to be successful in sales. By investing your time in sales training, you're already ahead of the curve.
Register for this course and see more details by visiting:
OpenCourser.com/course/or09co/sales
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What's inside
Syllabus
Building Your Sales Career
In this module, you'll learn how to start your career in sales and learn the fundamentals of inside sales. If you're already in sales or managing a sales team, use this training with your team to help make sure everyone is on the same page.
Read more
Syllabus
Building Your Sales Career
In this module, you'll learn how to start your career in sales and learn the fundamentals of inside sales. If you're already in sales or managing a sales team, use this training with your team to help make sure everyone is on the same page.
Read more
Selling With a Consultative Mindset
In this module, you'll learn how to take a personalized, contextual, well-researched approach to every conversation. If you're already in sales or managing a sales team, use this training with your team to help make sure everyone is on the same page.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Explores the inbound sales methodology, which is standard in the sales industry
Develops a consultative mindset, which helps learners sell with a personalized, contextual, and well-researched approach
Taught by Kyle Jepson, who is recognized for their work in sales
Examines sales as a career, which is highly relevant to those considering a career in sales
Covers the basics of inside sales, which is useful for those just starting out in sales
Requires learners to already have some sales experience or knowledge, which may be a barrier for some
Save this course
Save Sales Training: Building Your Sales Career to your list so you can find it easily later:
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Reviews summary
Sales training: skills and techniques
Learners say this series of lectures largely positive will teach you the essential inbound sales techniques for developing a successful career in sales. According to students, this course will teach you the skills that are important to employers, including prospecting, customer relations, and closing deals. Students also enjoy the course format which features engaging assignments, knowledgeable instructors, and useful readings and quizzes.
Earn a certificate upon completion to showcase your skills to potential employers.
"I have been in sales and Sales training for about A LONG TIME, I needed to have a refresher because things has changed and consistently changing."
"I’ve learned and discover a lot of what I have missing in sales business.Its Because of hubspot online course I understand what my sales job really means and what I’m doing wrong and what should I do right.And it feels good also that in the end of the course you will have certification that you’ve gone a training sales."
Relevant and informative content delivered by experienced instructors.
"Nice content with vast information about inbound leads and how to tackle the sales and proceed to sign off with a deal."
"The content of the sales training was unique compared to traditional theories.Trainers were confident enough to explain each concept in detail and they were not just reading the study material."
"It is a good course that gives an understanding of what inbound sales are."
Gain the knowledge and skills needed to succeed in a sales career.
"The course is really understandable, I loved the mentors with vivid personalities, and their way of teaching is excellent."
"It was a very deep and useful course as it deals with every possible situation that one can face in sales either B2B or B2C. Great learning experience."
"The organized well and packs a punch each video, especially for a newbie like me."
Learn proven techniques for attracting, engaging, and closing customers.
"I learned a lot about Sales training that I never even knew before."
"This has given me a fresh and refreshed perspective."
"It will allow me to engage and attract the newer (younger) prospects."
Focus on building relationships and providing value to customers.
"This course focuses on inbound selling."
"I have already applied many of the concepts to my everyday conversations in the workplace."
"My understanding on effect sales approach has defiantly been changed. I've now come to know and compare the inbound sales approach with the legacy approach and see the tremendous value in what I've come to know."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Sales Training: Building Your Sales Career with these
activities:
Review key concepts from previous courses
Show steps
Take some time to review the key principles of sales from your previous coursework. This will help refresh your memory and set a strong foundation for this course.
Browse courses on
Review
Show steps
-
Review your notes and textbooks from previous sales courses.
-
Complete practice questions.
-
Watch review videos online.
Review of the fundamentals of sales
Show steps
Review the foundational knowledge required to succeed in sales. These foundational principles will help you better understand the course lessons as we progress.
View
Sales Management
on Amazon
Show steps
-
Read 'Sales Management: Analysis and Decision Making'.
-
Annotate important terms and concepts.
-
Summarize each chapter.
Practice active listening skills
Show steps
Active listening is a crucial skill in sales. Practice these exercises to refine your ability to fully engage with your customers and build rapport.
Browse courses on
Active Listening
Show steps
-
Find a partner.
-
Take turns being the speaker and the listener.
-
The speaker shares a story or experience for 2 minutes.
-
The listener actively listens and asks clarifying questions.
-
Switch roles and repeat.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Attend industry networking events
Show steps
Expand your professional network by attending industry events. These gatherings provide opportunities to connect with potential clients, learn from experts, and stay informed about industry trends.
Browse courses on
Networking
Show steps
-
Identify industry events in your area.
-
Register for the events that align with your interests.
-
Prepare an elevator pitch.
-
Attend the events and actively engage with attendees.
Develop a sales pitch
Show steps
Create a sales pitch tailored to a specific target audience. This project allows you to apply the concepts of inbound sales and build your confidence in presenting.
Show steps
-
Identify your target audience.
-
Research their needs and pain points.
-
Develop a value proposition that resonates with them.
-
Craft a persuasive sales pitch that highlights the benefits of your product or service.
-
Practice your pitch in front of a mirror or with a friend.
Volunteer your expertise
Show steps
Share your sales knowledge by mentoring junior sales professionals or students. This not only benefits them but also reinforces your understanding of the concepts and helps you develop your leadership skills.
Browse courses on
Mentoring
Show steps
-
Identify a junior sales professional or student who could benefit from your guidance.
-
Offer your support and mentorship.
-
Meet regularly to provide guidance, advice, and encouragement.
-
Share your experiences and insights.
Create a blog or vlog about your sales experience
Show steps
Document your sales experiences by creating a blog or vlog. This not only helps you process and retain the information but also establishes you as a thought leader in the industry.
Browse courses on
Content Creation
Show steps
-
Choose a blogging or vlogging platform.
-
Create a content calendar.
-
Develop high-quality content that provides value to your audience.
-
Promote your blog or vlog on social media.
Review key concepts from previous courses
Show steps
Take some time to review the key principles of sales from your previous coursework. This will help refresh your memory and set a strong foundation for this course.
Browse courses on
Review
Show steps
Show steps
Show steps
- Review your notes and textbooks from previous sales courses.
- Complete practice questions.
- Watch review videos online.
Review of the fundamentals of sales
Show steps
Review the foundational knowledge required to succeed in sales. These foundational principles will help you better understand the course lessons as we progress.
View
Sales Management
on Amazon
Show steps
Show steps
Show steps
- Read 'Sales Management: Analysis and Decision Making'.
- Annotate important terms and concepts.
- Summarize each chapter.
Practice active listening skills
Show steps
Active listening is a crucial skill in sales. Practice these exercises to refine your ability to fully engage with your customers and build rapport.
Browse courses on
Active Listening
Show steps
Show steps
Show steps
- Find a partner.
- Take turns being the speaker and the listener.
- The speaker shares a story or experience for 2 minutes.
- The listener actively listens and asks clarifying questions.
- Switch roles and repeat.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Attend industry networking events
Show steps
Expand your professional network by attending industry events. These gatherings provide opportunities to connect with potential clients, learn from experts, and stay informed about industry trends.
Browse courses on
Networking
Show steps
Show steps
Show steps
- Identify industry events in your area.
- Register for the events that align with your interests.
- Prepare an elevator pitch.
- Attend the events and actively engage with attendees.
Develop a sales pitch
Show steps
Create a sales pitch tailored to a specific target audience. This project allows you to apply the concepts of inbound sales and build your confidence in presenting.
Show steps
Show steps
Show steps
- Identify your target audience.
- Research their needs and pain points.
- Develop a value proposition that resonates with them.
- Craft a persuasive sales pitch that highlights the benefits of your product or service.
- Practice your pitch in front of a mirror or with a friend.
Volunteer your expertise
Show steps
Share your sales knowledge by mentoring junior sales professionals or students. This not only benefits them but also reinforces your understanding of the concepts and helps you develop your leadership skills.
Browse courses on
Mentoring
Show steps
Show steps
Show steps
- Identify a junior sales professional or student who could benefit from your guidance.
- Offer your support and mentorship.
- Meet regularly to provide guidance, advice, and encouragement.
- Share your experiences and insights.
Create a blog or vlog about your sales experience
Show steps
Document your sales experiences by creating a blog or vlog. This not only helps you process and retain the information but also establishes you as a thought leader in the industry.
Browse courses on
Content Creation
Show steps
Show steps
Show steps
- Choose a blogging or vlogging platform.
- Create a content calendar.
- Develop high-quality content that provides value to your audience.
- Promote your blog or vlog on social media.
Career center
Learners who complete Sales Training: Building Your Sales Career will develop knowledge and skills
that may be useful to these careers:
Sales Executive
Sales Executive
A Sales Executive is responsible for developing new business and managing existing accounts. This course provides a solid foundation in the sales process, including developing and executing sales strategies, building relationships with customers, and closing deals. The course also covers the importance of understanding the customer's needs and providing solutions that meet those needs. This course is a valuable resource for anyone looking to start or advance a career in sales.
Business Development Manager
Business Development Manager
A Business Development Manager is responsible for identifying and developing new business opportunities. This course provides a comprehensive overview of the sales process, including market research, lead generation, and sales forecasting. The course also covers the importance of building relationships with customers and understanding their needs. This course is a valuable resource for anyone looking to start or advance a career in business development.
Sales Consultant
Sales Consultant
A Sales Consultant provides advice and guidance to customers on products and services. This course provides a comprehensive overview of the sales process, including product knowledge, sales techniques, and customer service. The course also covers the importance of understanding the customer's needs and providing solutions that meet those needs. This course is a valuable resource for anyone looking to start or advance a career in sales consulting.
Account Manager
Account Manager
An Account Manager is responsible for managing relationships with existing customers. This course provides a comprehensive overview of the sales process, including customer relationship management, account planning, and sales forecasting. The course also covers the importance of understanding the customer's needs and providing solutions that meet those needs. This course is a valuable resource for anyone looking to start or advance a career in account management.
Sales Trainer
Sales Trainer
A Sales Trainer is responsible for training and developing sales teams. This course provides a comprehensive overview of the sales process, including sales techniques, sales management, and customer service. The course also covers the importance of understanding the customer's needs and providing solutions that meet those needs. This course is a valuable resource for anyone looking to start or advance a career in sales training.
Marketing Manager
Marketing Manager
A Marketing Manager is responsible for developing and executing marketing campaigns. This course provides a comprehensive overview of the marketing process, including market research, marketing strategy, and marketing communications. The course also covers the importance of understanding the customer's needs and providing solutions that meet those needs. This course may be useful for anyone looking to start or advance a career in marketing.
Product Manager
Product Manager
A Product Manager is responsible for developing and managing products. This course provides a comprehensive overview of the product development process, including market research, product design, and product launch. The course also covers the importance of understanding the customer's needs and providing solutions that meet those needs. This course may be useful for anyone looking to start or advance a career in product management.
Project Manager
Project Manager
A Project Manager is responsible for planning, executing, and closing projects. This course provides a comprehensive overview of the project management process, including project planning, project execution, and project closure. The course also covers the importance of understanding the customer's needs and providing solutions that meet those needs. This course may be useful for anyone looking to start or advance a career in project management.
Operations Manager
Operations Manager
An Operations Manager is responsible for managing the day-to-day operations of a business. This course provides a comprehensive overview of the operations management process, including business planning, process improvement, and quality control. The course also covers the importance of understanding the customer's needs and providing solutions that meet those needs. This course may be useful for anyone looking to start or advance a career in operations management.
Financial Analyst
Financial Analyst
A Financial Analyst is responsible for analyzing financial data and making recommendations. This course provides a comprehensive overview of the financial analysis process, including financial statement analysis, financial modeling, and investment analysis. The course also covers the importance of understanding the customer's needs and providing solutions that meet those needs. This course may be useful for anyone looking to start or advance a career in financial analysis.
Data Analyst
Data Analyst
A Data Analyst is responsible for collecting, analyzing, and interpreting data. This course provides a comprehensive overview of the data analysis process, including data collection, data analysis, and data visualization. The course also covers the importance of understanding the customer's needs and providing solutions that meet those needs. This course may be useful for anyone looking to start or advance a career in data analysis.
Software Engineer
Software Engineer
A Software Engineer is responsible for designing, developing, and testing software applications. This course provides a comprehensive overview of the software development process, including software design, software development, and software testing. The course also covers the importance of understanding the customer's needs and providing solutions that meet those needs. This course may be useful for anyone looking to start or advance a career in software engineering.
Web Developer
Web Developer
A Web Developer is responsible for designing, developing, and maintaining websites. This course provides a comprehensive overview of the web development process, including web design, web development, and web maintenance. The course also covers the importance of understanding the customer's needs and providing solutions that meet those needs. This course may be useful for anyone looking to start or advance a career in web development.
Graphic designer
Graphic designer
A Graphic Designer is responsible for creating visual concepts, such as logos, brochures, and websites. This course provides a comprehensive overview of the graphic design process, including graphic design principles, graphic design software, and graphic design techniques. The course also covers the importance of understanding the customer's needs and providing solutions that meet those needs. This course may be useful for anyone looking to start or advance a career in graphic design.
Writer
Writer
A Writer is responsible for creating written content, such as articles, blog posts, and marketing copy. This course provides a comprehensive overview of the writing process, including writing principles, writing techniques, and writing styles. The course also covers the importance of understanding the customer's needs and providing solutions that meet those needs. This course may be useful for anyone looking to start or advance a career in writing.
For more career information including salaries, visit:
OpenCourser.com/course/or09co/sales
Reading list
We've selected 16 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Sales Training: Building Your Sales Career.
Provides a step-by-step guide to prospecting for sales leads. It covers everything from identifying your target market to qualifying leads and closing deals. This fundamental book for anyone in sales, including those new to the profession or those looking to improve their skills.
Comprehensive guide to sales techniques and strategies. It covers everything from building relationships to closing deals. This classic sales book that has been used by millions of salespeople around the world. It's a great resource for anyone looking to improve their sales skills, and it's also a valuable reference tool for experienced salespeople.
Introduces the SPIN selling methodology, which proven framework for asking questions that uncover customer needs and pain points. This book must-read for anyone who wants to improve their sales questioning skills. It's also a great resource for sales managers who want to train their teams on how to sell more effectively.
Challenges the traditional sales model and introduces a new approach that focuses on teaching customers about their own business challenges. This book great resource for sales professionals who want to differentiate themselves from the competition and close more deals.
Provides a step-by-step system for building a sales machine that generates leads, closes deals, and grows your business. This book great resource for sales managers and business owners who want to improve their sales performance.
Provides a data-driven approach to sales acceleration. It covers everything from building a sales pipeline to measuring sales performance. This book great resource for sales managers who want to improve their team's efficiency and effectiveness.
Provides insights into the psychology of sales. It covers everything from understanding customer behavior to closing deals. This book great resource for sales professionals who want to improve their sales skills and increase their close rate.
Save
Provides a step-by-step guide to creating a sales playbook. A sales playbook valuable tool for sales teams because it provides a framework for selling and ensures that everyone is on the same page. This book great resource for sales managers who want to improve their team's performance.
Provides tips and techniques for closing sales. It covers everything from overcoming objections to negotiating deals. This book great resource for sales professionals who want to improve their close rate.
Provides a framework for generating predictable revenue. It covers everything from lead generation to customer acquisition. This book great resource for sales managers and business owners who want to improve their sales performance.
Save
Provides tips and techniques for creating a more efficient and productive work life. It covers everything from time management to outsourcing. This book great resource for sales professionals who want to improve their work-life balance.
Provides a mindset for success. It covers everything from setting goals to taking action. This book great resource for sales professionals who want to improve their motivation and achieve their full potential.
Save
Provides financial education and advice. It covers everything from investing to real estate. This book great resource for sales professionals who want to improve their financial literacy and secure their financial future.
Provides a framework for building a successful business. It covers everything from marketing to operations. This book great resource for sales professionals who want to start their own business or improve their current business practices.
Provides insights into the process of innovation. It covers everything from disruptive technologies to market disruption. This book great resource for sales professionals who want to stay ahead of the curve and understand the latest trends in business.
Provides a framework for crossing the chasm between early adopters and mainstream customers. It covers everything from marketing to sales. This book great resource for sales professionals who want to launch new products or services and reach a wider audience.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/or09co/sales
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Level
Introductory
Via
Coursera
Institution
HubSpot Academy
Instructor
Kyle Jepson
Language
English
Transcripts
Español
Français
Português
Deutsch
Italiano
中文
العربية
한국어
日本語
हिंदी
Nederlands
Svenska
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اُردُو,
فارسی
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tiếng Việt
پښتو
آذربایجان دیلی
This course belongs to a
collection
called
Sales Training for High Performing Teams. It's comprised of four courses:
- Sales Training: Inbound Business Strategy
- Sales Training: Sales Team Management
- Sales Training: Techniques for a Human-Centric Sales Process
- Sales Training: Building Your Sales Career (viewing)
Good to know
Explores the inbound sales methodology, which is standard in the sales industry
Develops a consultative mindset, which helps learners sell with a personalized, contextual, and well-researched approach
Taught by Kyle Jepson, who is recognized for their work in sales
Examines sales as a career, which is highly relevant to those considering a career in sales
Covers the basics of inside sales, which is useful for those just starting out in sales
Requires learners to already have some sales experience or knowledge, which may be a barrier for some
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