Sales Training: Inbound Business Strategy from Coursera

Welcome to the Inbound Certification course!

This course will introduce you to inbound and provide you with a big picture view of everything you need for a successful inbound strategy.

So, why inbound?

Inbound is a fundamental shift in the way you do business. Instead of an interruption-based message where the marketer or salesperson had all the control, inbound is about empowering potential customers. Consumer’s buying behaviors have changed and will continue to change. That's the driving force behind inbound. What your customers want today is different than what they wanted 10 years ago. That means you need to change the way you market, sell, and service to match the way people actually want to shop and buy.

So, wondering what to expect in this course?

After an initial lesson on an introduction to the inbound fundamentals, the course consists of a set of lessons that follows the inbound methodology. The inbound methodology illustrates the four stages that make an inbound business. It reflects the entire inbound marketing, sales, services, and relationship process. The stages are Attract, Convert, Close, and Delight.

Each lesson includes different tactics that you can apply to help you and your business grow better. You’ll also hear from HubSpot executives and leadership including: HubSpot’s Co-founders Brian Halligan & Dharmesh Shah. Chief People Officer, Katie Burke. VP of HubSpot Academy, Mark Kilens. VP of Marketing, Meghan Anderson. SVP of Product, Christopher O’Donnell. VP of Sales, Michelle Benfer. And VP of Customer Success, Alison Elworthy

What's inside

Syllabus

Inbound Business Strategy

From attracting leads to engaging prospects, and delighting customers, this module covers the basics of what inbound is all about.

Sales & Marketing Alignment

In this module, you'll learn how to align marketing and sales for optimal efficiency.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Introduces foundational concepts and practices of inbound marketing and sales

Focuses on inbound marketing, enabling learners to attract, engage, and retain customers

Provides practical tactics and strategies for implementing inbound strategies in business

Taught by industry experts from HubSpot, a leading provider of inbound marketing software and services

Features guest appearances from HubSpot executives and leadership, sharing insights and best practices

Reviews summary

Sales training: inbound success

Learners say that the Sales Training: Inbound Business Strategy course is an excellent, concise, and engaging introduction to inbound marketing strategies. According to students, they especially appreciate the practical knowledge and useful insights they gain from taking this course. Many students mention that this course has changed their perspective on sales and marketing, and they now have a better understanding of how to integrate both in their companies.

Relevant and timely course material

"I just got it at the right time and place."

"The time and content are well connected."

Interesting videos with professional insights

"me gusto que los videos fueron muy interesantes"

"Thank you #Coursera for providing me a series of lectures on Sales Training:Inbound Business Strategy through #HubSpot_Academy."

"I can barely begin to express all the excitement your course has caused! :)"

Shifts mindset on sales and marketing

"This course redefined my business thinking."

"It has changed my view on marketing and sales and I know now how I can integrate both in my company"

"I learned a lot and I hope i can put it to some good use!"

Practical, up-to-date content

"Practical knowledge and advice that I've never found in a single location."

"The course is excellent! Good videos, profound examples and deep knowledge."

"It was an amazing course , full with important and updated informations"

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Sales Training: Inbound Business Strategy with these activities:

Review Inbound Marketing Fundamentals

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Reinforce your understanding of the core concepts of inbound marketing before starting the course.

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Revisit the 4 Stages of Inbound Marketing: Attract, Convert, Close, Delight.
Review the benefits of inbound marketing compared to traditional marketing.

Read 'Inbound Marketing: Get Found Using Google, Social Media, and Blogs' by Brian Halligan and Dharmesh Shah

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Gain valuable insights from the co-founders of HubSpot on the principles and best practices of inbound marketing.

View Inbound Marketing, Revised and Updated: Attract... on Amazon

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Purchase or borrow the book.
Read and take notes on the key concepts and strategies presented.

Explore HubSpot's Free Inbound Marketing Course

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Supplement your learning with HubSpot's comprehensive inbound marketing course.

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Enroll in the free course on HubSpot Academy.
Complete the modules covering the basics of inbound marketing.

Two other activities

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Join an Inbound Marketing Discussion Forum

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Connect with other learners and professionals to exchange ideas and insights on inbound marketing.

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Join an online forum or community dedicated to inbound marketing.
Participate in discussions, ask questions, and share your experiences.

Analyze Inbound Marketing Case Studies

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Reinforce your knowledge by examining real-world examples of successful inbound marketing campaigns.

Browse courses on Case Study Analysis

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Find case studies from reputable sources.
Analyze the strategies, tactics, and results of each case study.
Identify key lessons learned and best practices.

Career center

Learners who complete Sales Training: Inbound Business Strategy will develop knowledge and skills that may be useful to these careers:

Inbound Marketing Manager

Inbound Marketing Managers are responsible for developing and executing inbound marketing campaigns. They use a variety of inbound marketing tactics, such as content marketing, search engine optimization (SEO), social media marketing, and email marketing, to attract, engage, and convert leads into customers. This course provides a comprehensive overview of the inbound marketing methodology, and it can help you develop the skills and knowledge you need to be successful in this role.

See salaries and explore the career path for Inbound Marketing Manager

Sales Manager

Sales Managers are responsible for leading and managing sales teams. They develop and implement sales strategies, set sales goals, and motivate and train sales representatives. This course provides a strong foundation in the inbound sales methodology, and it can help you develop the skills and knowledge you need to be successful in this role.

See salaries and explore the career path for Sales Manager

Marketing Manager

Marketing Managers are responsible for developing and executing marketing campaigns. They use a variety of marketing tactics, such as advertising, public relations, and market research, to create awareness and generate leads for their organizations. This course provides a comprehensive overview of the inbound marketing methodology, and it can help you develop the skills and knowledge you need to be successful in this role.

See salaries and explore the career path for Marketing Manager

Content Marketing Manager

Content Marketing Managers are responsible for creating and managing content that attracts, engages, and converts leads into customers. They use a variety of content marketing tactics, such as blogging, social media, and email marketing, to reach their target audience. This course provides a strong foundation in the inbound marketing methodology, and it can help you develop the skills and knowledge you need to be successful in this role.

See salaries and explore the career path for Content Marketing Manager

Social Media Manager

Social Media Managers are responsible for developing and executing social media campaigns. They use a variety of social media platforms, such as Facebook, Twitter, and LinkedIn, to reach their target audience. This course provides a strong foundation in the inbound marketing methodology, and it can help you develop the skills and knowledge you need to be successful in this role.

See salaries and explore the career path for Social Media Manager

Email Marketing Manager

Email Marketing Managers are responsible for developing and executing email marketing campaigns. They use a variety of email marketing tactics, such as email newsletters, lead nurturing campaigns, and automated email sequences, to reach their target audience. This course provides a strong foundation in the inbound marketing methodology, and it can help you develop the skills and knowledge you need to be successful in this role.

See salaries and explore the career path for Email Marketing Manager

Marketing Analyst

Marketing Analysts are responsible for analyzing marketing data and providing insights to help organizations make better marketing decisions. They use a variety of analytical tools and techniques, such as Google Analytics and marketing automation software, to track and measure the effectiveness of marketing campaigns. This course provides a strong foundation in the inbound marketing methodology, and it can help you develop the skills and knowledge you need to be successful in this role.

See salaries and explore the career path for Marketing Analyst

Sales Representative

Sales Representatives are responsible for selling products or services to customers. They use a variety of sales techniques, such as cold calling, networking, and relationship building, to generate leads and close deals. This course provides a strong foundation in the inbound sales methodology, and it can help you develop the skills and knowledge you need to be successful in this role.

See salaries and explore the career path for Sales Representative

Customer Success Manager

Customer Success Managers are responsible for helping customers achieve success with their products or services. They work closely with customers to identify their needs and develop solutions to help them meet their goals. This course provides a strong foundation in the inbound customer success methodology, and it can help you develop the skills and knowledge you need to be successful in this role.

See salaries and explore the career path for Customer Success Manager

Product Manager

Product Managers are responsible for developing and managing products. They work closely with engineering, marketing, and sales teams to bring new products to market and ensure that existing products meet the needs of customers. This course may be helpful for Product Managers who want to learn more about inbound marketing and sales methodologies.

See salaries and explore the career path for Product Manager

Business Development Manager

Business Development Managers are responsible for developing and executing business development strategies. They work closely with sales teams to identify and develop new business opportunities. This course may be helpful for Business Development Managers who want to learn more about inbound marketing and sales methodologies.

See salaries and explore the career path for Business Development Manager

Admissions Counselor

Admissions Counselors are responsible for helping students apply to and enroll in colleges and universities. They work with students to identify their academic goals, prepare their applications, and navigate the admissions process. This course may be helpful for Admissions Counselors who want to learn more about inbound marketing and sales methodologies.

See salaries and explore the career path for Admissions Counselor

Career Counselor

Career Counselors are responsible for helping people find and pursue careers that are a good fit for their skills, interests, and values. They work with clients to identify their career goals, develop job search strategies, and prepare for job interviews. This course may be helpful for Career Counselors who want to learn more about inbound marketing and sales methodologies.

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Financial Analyst

Financial Analysts are responsible for analyzing financial data and providing insights to help investors make investment decisions. They use a variety of analytical tools and techniques, such as financial modeling and forecasting, to evaluate the financial performance of companies. This course may be helpful for Financial Analysts who want to learn more about inbound marketing and sales methodologies.

See salaries and explore the career path for Financial Analyst

Management Consultant

Management Consultants are responsible for helping organizations improve their performance. They work with clients to identify areas for improvement, develop solutions, and implement changes. This course may be helpful for Management Consultants who want to learn more about inbound marketing and sales methodologies.

See salaries and explore the career path for Management Consultant