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Sumner Hobart and Ali Hobart

Do you want to effortlessly master 6 proven product launch methods to rank on page 1 of Amazon & generate organic sales FAST, WITHOUT spending a ton of time, money or effort?

(Oh, and did I mention these 6 methods work even if you have ZERO online marketing experience or have failed Amazon product launches in the past?)

Keep reading because 67% of Amazon Sellers make less than $100/month in profit.

This means that 2 out of every 3 Amazon Sellers deposit less than $100 into their bank account every month.

Why are so many Amazon Sellers making such little profit?

Read more

Do you want to effortlessly master 6 proven product launch methods to rank on page 1 of Amazon & generate organic sales FAST, WITHOUT spending a ton of time, money or effort?

(Oh, and did I mention these 6 methods work even if you have ZERO online marketing experience or have failed Amazon product launches in the past?)

Keep reading because 67% of Amazon Sellers make less than $100/month in profit.

This means that 2 out of every 3 Amazon Sellers deposit less than $100 into their bank account every month.

Why are so many Amazon Sellers making such little profit?

The problem is that most Amazon Sellers only know one or two product launch methods and are completely unaware of the strategies the top 1% of Amazon Sellers use to effortlessly launch their products fast with as little time, money and stress as possible. (HINT: they're not doing giveaways or 50%-90% discounts. )

Knowing only one or two product launch methods leaves your entire Amazon investment at the mercy of a service, agency, or platform that couldn't care less about your Amazon business and ultimately burn your entire investment alive and leave you bankrupt, crying in the corner of your room eating a gallon of off-brand ice cream.

Trust me...I've been there.

Not only that, but many of these so-called "product launch services" use black hat ranking tactics that can have your Amazon account shut down FOREVER.

Luckily for your there's a solution.

Let me introduce you to the Amazon Product Launch Secrets Course.

In this course you will learn...

  • The step-by-step guide to rank products & generate organic sales on Amazon faster, more profitably AND with less stress than ever before.

  • #1 Amazon product launch MYTH that can cause you to lose your entire investment (and mind) and how to spot & avoid it like a pro.

  • Uncover he mystery of Amazon's A9 ranking algorithm so you can stop putting yourself at the unforgiving mercy of bad product launch methods and gurus/services that don't care about your business.

  • Learn how to reach hundreds of00 by tapping into the power of influencer marketing.

  • Ethically steal MASSIVE amounts of traffic from the world's largest search engine and send it to your listing for a huge surge in keyword ranking

  • Get high quality buyers to your listing (for CHEAP) for years to come with simple Pinterest Ads.

  • 100% FREE product press release template

You may be wondering why I (Sumner) have any credibility to teach this topic.

Well, I am an (actual) full-time Amazon Seller who generates a LOT more than $100 in profit per month and I've been burned many times before by trying to launch products on Amazon without any guidance OR relying on so-called "product launch services" that blew through my investment with absolutely ZERO results to show.

I've spent MONTHS interviewing & studying 7 and 8-figure Amazon Sellers to learn their secret ranking strategies as well as relentlessly testing different ranking methods of my own to find the absolute BEST ways to launch products on Amazon with as little time, money and stress as humanely possible.

Oh, and learning how to NOT put myself and my business at the mercy of one or two crap strategies.

If you've made it this far I know I can drastically help your Amazon business but don't take my word for it.

Take a look at the course reviews for yourself.

By the end of this course you will have every single thing that you need to profitably rank products on Amazon faster and with greater confidence & success than ever before.

30 DAY GUARANTEE: The best part is if this course does not have a profound impact on every single product you launch on Amazon for the rest of your life Udemy will refund your entire purchase amount within 30 days.

BONUS: Along with everything listed above I will also teach you 3 little-known TOS-friendly hacks to generate your first 10 Amazon reviews FASTER than your competitors and other Amazon Sellers as well as a couple other tricks ;)

ADD TO CART now and launch every single product on Amazon easier, faster and with greater confidence than ever before.

I look forward to seeing you inside :)

Enroll now

What's inside

Learning objectives

  • Step-by-step guide to rank products & generate organic sales on amazon faster, more profitably and with less stress than ever before.
  • #1 amazon product launch myth that can cause you to lose your entire investment (and mind) and how to avoid it like a pro.
  • Uncover the simple secrets of amazon's a9 ranking algorithm & know more than the so-called "experts".
  • Learn how to reach hundreds of thousands of potential buyers for only $14.00 by tapping into the power of influencer marketing.
  • Drive massive amounts of traffic from the world's #1 search engine right to your listing for a surge in keyword ranking & sales.
  • Get high quality buyers to your listing (for cheap) for years to come with simple pinterest ads.
  • 100% free amazon press release template!
  • Even more hacks & strategies not found anywhere else! add to cart now.

Syllabus

Welcome! (START HERE)
Amazon Product Launch Explained
The Amazon Product Launch Formula
How To Select THE RIGHT Keywords
Read more

Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Teaches strategies to improve product ranking and organic sales on Amazon, which is highly relevant for e-commerce businesses looking to increase their visibility and revenue
Explores Amazon PPC campaign types, which helps learners understand the nuances of advertising on the platform and optimize their ad spend for better results
Includes tutorials on Google Ads, Bing Ads, and Pinterest Ads, which helps learners diversify their traffic sources and reach a wider audience beyond the Amazon platform
Features a section on influencer marketing, which helps learners tap into the power of social media to promote their products and drive sales through trusted voices
Requires learners to use Helium 10, which may require a subscription to a third-party tool, adding to the overall cost of implementing the course's strategies
Discusses press releases as a product launch strategy, which may not be suitable for all products or businesses due to the time and effort required to create and distribute them effectively

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Reviews summary

Practical amazon product launch strategies

Based on the provided reviews, learners say this course provides practical and actionable strategies for launching products on Amazon. They highlight that the content is very clear and easy to understand, often presented in a step-by-step manner. Students find it to be a well-organized resource with a ton of useful information. The course is highly recommended, particularly for those starting out or who have previously struggled with product launches on the platform.
Structured and easy to follow.
"The course is very good. It is well organized..."
"Easy to understand and follow..."
Walks you through the process.
"provides valuable strategies and step by step"
"guide you through..."
"Easy to understand and follow"
Provides actionable strategies for launches.
"Excellent course! Very clear and concise, it provides valuable strategies and steps for launching products on Amazon..."
"The course... provides practical information on how to launch a product on Amazon..."
"Great information to start with and guide you through..."
"Good course with a ton of useful information... Practical."
Easy to understand & follow.
"Very clear and concise"
"easy to understand"
"Easy to understand and follow"
"clearly explained in an easy-to-understand manner"
Recommended for Amazon sellers.
"highly recommend this course"
"highly recommend it for anyone serious about selling on Amazon."
"Recommended for anyone in the Amazon world."
"I highly recommend this to anyone starting out or who has had difficulty with launches before."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in 6 Amazon Product Launch Secrets Gurus Don't Want You To Know with these activities:
Review Amazon Seller Central Basics
Familiarize yourself with the Amazon Seller Central interface and its functionalities to navigate the platform effectively during product launches.
Browse courses on Amazon Seller Central
Show steps
  • Explore the Seller Central dashboard.
  • Review product listing creation process.
  • Understand order management and fulfillment options.
Read 'Product Launch: How to Sell More Online' by Jacquelyn Kyle
Gain a broader understanding of product launch principles and strategies applicable to various online platforms.
Show steps
  • Read the book and take notes on key concepts.
  • Identify strategies applicable to Amazon product launches.
  • Compare the book's strategies with the course content.
Keyword Research Practice
Refine your keyword research skills by practicing with different product niches and using various keyword research tools.
Show steps
  • Identify a product niche.
  • Use keyword research tools to find relevant keywords.
  • Analyze keyword search volume and competition.
  • Create a list of target keywords for a product launch.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Create a Sample Amazon Product Listing
Practice creating a compelling product listing with optimized keywords, high-quality images, and persuasive descriptions.
Show steps
  • Choose a product to create a listing for.
  • Write a title with relevant keywords.
  • Craft a detailed product description.
  • Select high-quality product images.
  • Optimize backend keywords.
Simulate a Product Launch
Apply the course's product launch methods to a simulated product launch scenario to gain practical experience.
Show steps
  • Select a product and target keywords.
  • Implement the course's launch strategies.
  • Track keyword ranking and sales performance.
  • Analyze the results and identify areas for improvement.
Follow Advanced Amazon PPC Tutorials
Explore advanced Amazon PPC strategies and techniques through online tutorials to optimize advertising campaigns.
Show steps
  • Find tutorials on advanced PPC topics.
  • Implement the strategies in your campaigns.
  • Monitor campaign performance and make adjustments.
Read 'Amazon Advertising: PPC Campaign Optimization' by Robert Bell
Deepen your understanding of Amazon PPC campaign optimization techniques.
Show steps
  • Read the book and highlight key strategies.
  • Apply the strategies to your PPC campaigns.
  • Track the impact on campaign performance.

Career center

Learners who complete 6 Amazon Product Launch Secrets Gurus Don't Want You To Know will develop knowledge and skills that may be useful to these careers:
Amazon Seller
An Amazon seller sources or creates products and sells them on Amazon's marketplace. This career requires product selection, listing optimization, and marketing strategies to drive sales and build a successful brand. This course directly helps an Amazon seller by providing a step-by-step guide to ranking products and generating organic sales on Amazon. The course's focus on product launch methods, avoiding common pitfalls, and driving traffic through various avenues, specifically through Amazon PPC, Google, and Pinterest ads, are also essential skills for anyone selling on Amazon. An Amazon seller who wishes to achieve high sales and rankings can benefit from this course.
E-commerce Marketing Specialist
An e-commerce marketing specialist develops and implements strategies to promote products online, and this course helps achieve that goal. This role involves analyzing market trends, managing online advertising campaigns, and optimizing product listings to increase sales. This course provides a detailed understanding of product launch methods on Amazon, a major e-commerce platform. Learning the step-by-step guide to rank products and generate sales, along with strategies for Amazon PPC, Google Ads, and Pinterest Ads, will directly apply to the work of an e-commerce marketing specialist. These skills are essential for efficiently promoting products and achieving maximum profitability in an online environment.
PPC Specialist
A pay per click or PPC specialist is an expert at creating and managing paid advertising campaigns on platforms like Google, Amazon, and others. This role involves optimizing ad spend, analyzing campaign performance, and implementing bidding strategies to maximize conversions. This course provides extensive knowledge of Amazon PPC, including campaign types, keyword selection, and optimization techniques. The course also covers Google Ads and Pinterest Ads, all of which help a PPC specialist broaden their expertise. These skills are necessary to successfully manage paid advertising campaigns on various platforms. A PPC specialist with an understanding of many platforms can utilize this knowledge to their advantage.
Digital Marketing Consultant
A digital marketing consultant advises businesses on strategies to enhance their online presence and sales. This role requires expertise in various digital marketing channels, including search engine optimization, social media, and paid advertising. This course will help a digital marketing consultant by teaching various product launch methods and techniques to drive traffic from channels like Google Ads, Pinterest Ads, and influencer marketing, which are necessary for successful product promotions. The course's focus on Amazon's A9 ranking algorithm and PPC campaign optimization is also beneficial for consultants aiming to improve their clients' Amazon presence. These skills are also directly applicable to other areas of digital marketing.
Online Business Owner
An online business owner manages all aspects of an online business, which includes product sourcing, marketing, customer service, and operations. This role requires a broad understanding of e-commerce, digital marketing, and business management. This course directly helps an online business owner by providing a solid foundation in launching products on Amazon. The course provides strategies to rank products and generate sales, as well as guidance on avoiding common mistakes and driving organic traffic and paid traffic. This holistic approach to product launches, marketing, and brand visibility, is fundamental to launching an online business.
E-commerce Product Manager
An e-commerce product manager oversees the online product lifecycle, from launch to sales. This role requires an understanding of product strategy, user experience, and marketing. This course will directly assist an e-commerce product manager by providing a detailed understanding of product launch methods on Amazon, including ranking strategies and generating organic sales. The course's focus on understanding Amazon’s A9 algorithm and driving traffic using PPC, Google, and Pinterest ads, will give an e-commerce product manager the knowledge to launch products more successfully, achieve product goals, and maximize their return.
Marketing Analyst
A marketing analyst evaluates marketing strategies and campaigns to understand their effectiveness and ROI. This role involves data collection, data analysis, and reporting to improve future marketing efforts. This course helps a marketing analyst by offering details into Amazon product launch strategies. Understanding how to rank products, generate organic sales, and use advertising platforms like Google Ads and Pinterest Ads, can help a marketing analyst understand the impact of their advertising efforts. This also helps marketing analysts make better decisions based upon data from different advertising platforms.
SEO Specialist
An SEO specialist focuses on optimizing websites and online content to improve search engine rankings. This role requires in-depth knowledge of search engine algorithms, keyword research, and content optimization. While this course focuses on Amazon product launches, it may be helpful to an SEO specialist by providing insight into ranking algorithms, particularly Amazon's A9. The course's techniques for keyword research and driving traffic from search engines and other online platforms, are also relevant to SEO. An SEO specialist who works with e-commerce companies may find this information valuable.
Social Media Marketing Manager
A social media marketing manager develops and implements social media strategies to promote products, build brand awareness, and drive traffic. This role requires a deep understanding of social media platforms, content creation, and analytics. This course may be useful, as it covers influencer marketing and Pinterest Ads. It can provide a social media marketing manager with specific strategies to reach new audiences and drive traffic to Amazon listings. The skills taught in this course may be applicable for a social media marketing manager.
Market Research Analyst
A market research analyst studies market conditions to provide data for product development, pricing, and marketing strategies. This role involves collecting and analyzing data on consumer behavior and market trends. This course may be useful as it offers insight into specific strategies for launching products on Amazon, including methods to rank products and drive traffic. The course's focus on understanding Amazon's A9 ranking algorithm and different advertising avenues gives a market research analyst an understanding of e-commerce marketing, which is essential to analyze market trends and consumer behavior on platforms like Amazon. This course provides some of the knowledge relevant to market research.
Brand Manager
A brand manager is responsible for building and maintaining a company's brand, ensuring consistency across all marketing efforts. This role involves developing brand strategies, managing marketing campaigns, and driving brand awareness. This course may be useful to a brand manager by offering an alternative perspective on product launches and marketing strategies on a major e-commerce platform. The course's focus on product ranking, organic sales generation, and using marketing channels such as Google Ads and Pinterest Ads may offer insights for a brand manager. These insights may be applicable to different areas of marketing, as well.
Content Marketing Specialist
A content marketing specialist creates engaging and valuable content to attract and retain customers. This role involves content creation, strategy development, and performance analysis. This course may be helpful to a content marketing specialist since it provides insight into driving traffic through channels, like press releases, as well as through influencer marketing, and other forms of content distribution. Although this course is primarily focused on Amazon product launches, a content marketing specialist can apply these methods to their work, broadening their skill set and approach to content distribution.
Business Development Manager
A business development manager identifies and pursues new business opportunities, builds relationships with clients, and generates leads. This role requires a strong understanding of various business strategies, including e-commerce and marketing. This course may be helpful by providing strategies to launch products on Amazon. The course’s focus on sales, marketing, and traffic generation on e-commerce platforms gives a business development manager a perspective on how to grow sales for various companies. The role may be improved through knowledge of e-commerce business development.
Project Manager
A project manager plans, organizes, and oversees projects to ensure they are completed on time, within budget, and meet specific goals. This role requires strong organizational, communication, and leadership skills. Since this course is focused on the details of Amazon product launches, it may be useful for a project manager who is working on similar assignments. Learning the different strategies, marketing options, and steps necessary for a product launch, will help a project manager in many different areas of their work.
Sales Representative
A sales representative is responsible for selling products or services to customers. This role involves understanding customer needs, presenting product benefits, and closing sales. This course may be useful for a sales representative as it explains different methods of generating sales, specifically on Amazon. Some of these skills may transfer to sales in other fields. The techniques of this course may supplement some of the existing skills of a sales representative.

Reading list

We've selected one books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in 6 Amazon Product Launch Secrets Gurus Don't Want You To Know.
Provides a comprehensive overview of product launch strategies applicable to various online platforms, including Amazon. It covers essential aspects such as market research, product positioning, and promotional techniques. While not Amazon-specific, it offers valuable insights into the broader principles of successful product launches. This book is more valuable as additional reading to provide a broader context.

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