MBA: Retail business, Merchandising, and E-commerce from Udemy

If you have been to a retail store do why you end up buying more than you actually need?

That's because they provide you with an amazing shopping experience by using some business strategy. This course will help you understand the strategy you can follow if you are planning to start your own retail business or e-commerce brand in the future.

Section 1 Introduction to Retail business Basics

What is Retail Management
Retail Marketing Mix
Porter Five Force Model
SWOT Analysis
Consumer vs Customers
Understanding the Retail Consumer
Variety vs Assortment

Section 2 Types of Retail store and Trading area

Types of retail stores based on the format
Types of retail stores based on the trading area
Reilly's Law of Retail Gravitation | Retail Management |
Huff Gravity Model | Retail Management |
Trading area Advance exercise

Section 3 Omnichannel and e-commerce

Webrooming vs Showrooming
Multichannel and Omnichannel strategy

Section 4 Warby Parker Omnichannel Case study

Warby Parker Case Study Intro
Warby parker Retail Finance Metrics
Basics of Income Statement
Warby Parker Contribution Margin

Section 5 Customer Data in retail business

Customer Relationship Management
Recency, Frequency, and Monetary (RFM) analysis
Market Basket Analysis (Market Basket Analysis)
Association and Support (Market Basket Analysis)
Confidence (Market Basket Analysis)
Lift (Market Basket Analysis)
Name manager and Indirect function
Market Basket Analysis

Section 6 Store layout and design

Customer Lifetime Value
Customer Lifetime Value Assignment
Types of Store Layout
The goal of Store Design
Store layout Exercise - Lift

Section 7 Retail finance and accounting

Introduction to Retail Finance
Income Statement and Cash flow statement
Introduction to Asset Management and Margin Management
The Strategic Profit Model in Retail business
Walmart and Tiffany Financial Statement
Retail Finance Assignment
Financial metrics Conclusion

Section 8 Category and Inventory Management

Introduction to Category Management
ROI and GMROI
ABC Analysis for Inventory Management

Section 9 E-commerce and D2C brands

Introduction to e-commerce and D2C
Private labels and white labels
D2C business model
Marketing, Sales, and expansion of the D2C brand

What's inside

Learning objectives

Retail business
Merchandising management and planning
E-commerce and d2c brand
Inventory management and planning
Customer relationship management
Market basket analysis
Store layout and design
Customer life time value
Retail finance and accounting
Introduction to asset management and margin management
Category and inventory management

E-commerce and d2c brands
Private labels and white labels
Types of retail store based on trading area
Retail marketing mix
Inventory management
Warehouse management
Stock management , eoq
Asset and inventory turnover ratio
Show more
Show less

Retail business
Merchandising management and planning
E-commerce and d2c brand
Inventory management and planning
Customer relationship management
Market basket analysis
Store layout and design
Customer life time value
Retail finance and accounting
Introduction to asset management and margin management
Category and inventory management
E-commerce and d2c brands
Private labels and white labels
Types of retail store based on trading area
Retail marketing mix
Inventory management
Warehouse management
Stock management , eoq
Asset and inventory turnover ratio
Show more
Show less

Syllabus

Introduction to Retail Management Basics

What is Retail Management?

A Step-by-Step Guide to Using Udemy Effectively

Understanding the Retail Marketing Mix

Traffic lights

Read about what's good

what should give you pause

and possible dealbreakers

Covers the essentials of retail management, including marketing mix, SWOT analysis, and understanding consumer behavior, which are foundational for launching a retail venture

Explores retail finance and accounting, including income statements, cash flow statements, asset management, and the strategic profit model, which are crucial for financial decision-making

Examines customer data analysis techniques like RFM analysis and market basket analysis, providing practical skills for understanding customer behavior and optimizing marketing strategies

Discusses inventory management techniques, including ABC analysis and EOQ, which are essential for optimizing stock levels and reducing costs in a retail setting

Includes a case study of Warby Parker's omnichannel strategy, offering insights into how to integrate online and offline channels for a seamless customer experience

Introduces e-commerce and D2C brands, covering private labels, white labels, and the D2C business model, which are relevant for those looking to start an online retail business

Reviews summary

Comprehensive retail & e-commerce mba overview

According to learners, this course provides a comprehensive overview covering a wide range of essential topics for retail and e-commerce professionals. Students particularly appreciate the practical sections, including Excel exercises for data analysis like RFM and Market Basket Analysis, and the coverage of retail finance concepts. While praised for its breadth and useful real-world examples, some reviewers feel the course serves best as a foundational introduction rather than an advanced deep dive, suggesting it's ideal for those needing a solid understanding across multiple areas. The course content is generally seen as well-structured and clear.

Excellent overview for beginners but not a deep dive.

"It's a great foundational course for understanding the basics of retail and e-commerce, but it doesn't go into advanced topics."

"This course gives you a good overview of all major areas, perfect for someone new to the field or needing a refresher."

"Good for understanding the concepts but could be more advanced for those with prior experience in specific areas."

"I got a solid foundation, perfect for beginners or mid-level managers who need a wider perspective."

Well-paced and structured logically.

"The course flows logically from one topic to the next, making it easy to follow."

"I found the pace to be just right, covering topics thoroughly without rushing."

"Well structured course. Concepts were taught very clearly. Overall it's very useful."

"The structure of the modules is excellent and helps in building knowledge step-by-step."

Concepts are explained clearly and are easy to follow.

"The instructor explains complex concepts very clearly, making them easy to understand."

"Content is well-structured and presented in an easy-to-digest manner."

"Lectures were concise and clear, covering key points effectively."

"Very clear explanations and good examples throughout the course."

Sections on finance and data analysis are particularly strong.

"The modules on retail finance and customer data analysis (CRM, RFM, MBA) were incredibly insightful."

"Learning about financial metrics and applying data analysis techniques was the highlight for me."

"The financial sections and the data analysis using Excel were very well explained and useful."

"Gained valuable knowledge from the sections on inventory management and retail finance."

Helpful Excel exercises applying concepts like RFM and MBA.

"I found the Excel exercises, especially the RFM and Market Basket analysis, very practical and helpful."

"The practical examples and assignments using Excel were highly beneficial for understanding the concepts."

"Applying the concepts with the provided Excel files made learning much more engaging and useful."

"Loved the Market Basket Analysis section and the hands-on exercise."

Broad coverage of essential retail/e-commerce areas.

"This course provides a comprehensive overview of retail business, merchandising, and e-commerce, covering key areas like finance, data, and inventory."

"The course covered almost every aspect of retail business from basic to advance."

"I really enjoyed the content and the way it was taught, covering so many topics like finance, layout, CRM, and inventory."

"A very comprehensive course that covers all main topics of a retail business!"

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in MBA: Retail business, Merchandising, and E-commerce with these activities:

Review Retail Math Fundamentals

Show steps

Reinforce foundational retail math concepts like margin, markup, and inventory turnover to better understand financial performance metrics covered in the course.

Browse courses on Return on Investment

Show steps

Review formulas for key retail metrics.
Practice calculating metrics using sample data.
Identify areas where your understanding is weak.

Read 'Retail Management' by Michael Levy and Barton Weitz

Show steps

Gain a broader and deeper understanding of retail management principles by studying a comprehensive textbook.

View Retailing Management on Amazon

Show steps

Read assigned chapters related to course topics.
Take notes on key concepts and examples.
Relate book content to course lectures and discussions.

Analyze a Local Retail Store

Show steps

Apply course concepts by analyzing a real-world retail store's operations, merchandising, and customer experience.

Show steps

Choose a local retail store to analyze.
Observe store layout, product assortment, and customer interactions.
Analyze the store's strengths, weaknesses, opportunities, and threats (SWOT).
Write a report summarizing your findings and recommendations.

Four other activities

Expand to see all activities and additional details

Show all seven activities

Create a Presentation on Omnichannel Strategies

Show steps

Deepen your understanding of omnichannel retailing by researching and presenting on successful omnichannel strategies.

Show steps

Research different omnichannel strategies.
Select a specific omnichannel strategy to focus on.
Create a presentation outlining the strategy and its benefits.
Include real-world examples of companies using the strategy.

Practice Market Basket Analysis Exercises

Show steps

Solidify your understanding of market basket analysis by working through practice problems and case studies.

Show steps

Find datasets suitable for market basket analysis.
Use Excel or other tools to perform the analysis.
Calculate association, support, confidence, and lift.
Interpret the results and draw conclusions.

Read 'The Everything Store: Jeff Bezos and the Age of Amazon' by Brad Stone

Show steps

Understand the strategies and challenges of e-commerce by studying the history of Amazon.

View Amazon Unbound: Jeff Bezos and the Invention of... on Amazon

Show steps

Read the book and take notes on key events and decisions.
Analyze Amazon's strategies in the context of course concepts.
Discuss the book's insights with classmates or colleagues.

Develop a Store Layout Proposal

Show steps

Apply store layout and design principles by creating a detailed proposal for a new or redesigned retail space.

Show steps

Choose a type of retail store and target customer.
Research best practices for store layout and design.
Create a floor plan and visual mockups of the store.
Justify your design choices based on course concepts.

Career center

Learners who complete MBA: Retail business, Merchandising, and E-commerce will develop knowledge and skills that may be useful to these careers:

Retail Manager

A retail manager oversees the daily operations of a retail store, ensuring smooth functioning and maximizing profitability. This course helps develop a keen understanding of retail management basics, including the retail marketing mix, Porter's Five Forces model, and SWOT analysis, providing a solid foundation for aspiring retail managers. Through the course, you explore retail store types, trading areas, and layout designs, enhancing your ability to create effective store layouts and customer experiences. Knowledge of retail finance, accounting, and inventory management, covered in detail, is critical for making informed decisions as a retail manager.

See salaries and explore the career path for Retail Manager

E-commerce Manager

The e-commerce manager is responsible for overseeing the online sales and marketing efforts of a company. This course provides insights into e-commerce and direct to consumer brands, including private and white labels. Exploring omnichannel strategies, as well as understanding the nuances of webrooming versus showrooming, helps you develop an effective online sales strategy. You may find that learning about customer relationship management and market basket analysis allows you to improve customer retention and drive sales in an e-commerce environment. The course also delves into retail finance and accounting, helping you understand the financial aspects of running an e-commerce business.

See salaries and explore the career path for E-commerce Manager

Merchandise Manager

A merchandise manager plans and directs the buying and selling of goods within a retail organization. This course covers merchandising management and planning, providing a framework for making informed decisions about product selection, pricing, and promotion. Studying category and inventory management helps you optimize product assortment and ensure efficient stock levels. You may find that understanding the retail marketing mix and analyzing customer data enables you to create targeted merchandising strategies that resonate with consumers. The course will also explore the importance of understanding retail consumer behavior to identify opportunities to maximize profitability.

See salaries and explore the career path for Merchandise Manager

Category Manager

The category manager is responsible for the performance of a specific category of products within a retail setting. This course provides a strong foundation in category management, covering key concepts such as return on investment, gross margin return on investment, and abc analysis for inventory management. You explore inventory management, including types of inventory and optimal stock levels. The course may be particularly useful due to its discussion of common issues with abc analysis, along with its introduction to abc-xyz inventory optimization.

See salaries and explore the career path for Category Manager

Business Intelligence Analyst

The business intelligence analyst helps companies make sense of their data to improve decision making, often working with analytics software. The course covers customer data in retail business, including customer relationship management, recency frequency monetary analysis, and market basket analysis. It may be useful to understand the retail industry and derive actionable insights from customer data. BI analysts provide retailers with data driven recommendations.

See salaries and explore the career path for Business Intelligence Analyst

Supply Chain Analyst

A supply chain analyst examines and optimizes a company's supply chain operations, from sourcing to distribution. This course may be useful in that it covers inventory management and warehousing, including types of inventory management, optimal stock levels, and techniques for reducing safety stock levels. You explore the economic order quantity and understand lead time considerations. As a supply chain analyst, you will use this information to enhance supply chain efficiency and reduce costs.

See salaries and explore the career path for Supply Chain Analyst

Business Development Manager

The business development manager focuses on identifying and pursuing new growth opportunities for a company. This course may be useful in that it covers e-commerce and direct to consumer brands, potentially providing a useful understanding of these emerging business models. Learning about private labels and white labels, along with studying the direct to consumer business model, could help inform your strategies. In this role, you will use your knowledge of marketing, sales, and expansion of direct to consumer brands to drive growth within your organization.

See salaries and explore the career path for Business Development Manager

Market Research Analyst

A market research analyst studies consumer behavior and market trends to advise a company on potential actions and strategies. This course may be helpful in that it discusses understanding the retail consumer and conducting a swot analysis in retail. You study customer relationship management and learn about rfm analysis. As a market research analyst, you will be able to use the aforementioned strategies to study consumers and make informed decisions.

See salaries and explore the career path for Market Research Analyst

Financial Analyst

Financial analysts evaluate financial data to provide guidance to businesses in decision making. This course may be useful in that it covers retail finance and accounting, including income statements, cash flow statements, and balance sheets. You study asset management and margin management, as well as analyzing the financial statements of companies such as walmart and tiffany. Financial analysts may use this information to enhance financial data driven recommendations.

See salaries and explore the career path for Financial Analyst

Marketing Manager

Marketing managers plan and execute marketing campaigns to promote products or services. This role may be useful because the course covers the retail marketing mix. You learn about multichannel and omnichannel strategies, as well as webrooming versus showrooming. As a marketing manager, you will use this knowledge to create effective marketing strategies in the retail sector. Also important will be the focus on customer relationships.

See salaries and explore the career path for Marketing Manager

Operations Manager

Operations managers oversee the day to day activities of an organization to maximize efficiency. This course may be helpful in that it covers inventory management and warehousing, including types of inventory management and optimal stock levels. You will explore economic order quantity and understand lead time considerations. As an operations manager, you will be able to use this information to streamline operations and improve efficiency.

See salaries and explore the career path for Operations Manager

Data Analyst

Data analysts examine data using statistical techniques and software to reach conclusions and suggest improvements for an organization. The course may assist you in this role by covering customer relationship management and market basket analysis. Additionally, the course discusses various excel functions to analyze market data. You can use these skills to look for trends in consumer data and improve customer relations using the conclusions.

See salaries and explore the career path for Data Analyst

Brand Manager

Brand managers oversee all aspects of a brand, including marketing and positioning. The course may be helpful because it covers e-commerce and direct to consumer brands, potentially providing a useful understanding of these emerging business models. Learning about private labels and white labels, along with studying the direct to consumer business model, could help inform your brand strategies. In this role, you will use your knowledge of marketing, sales, and expansion of direct to consumer brands to manage the brand.

See salaries and explore the career path for Brand Manager

Project Manager

Project managers oversee specific projects, coordinating teams and managing timelines. This course may be useful in that it offers experience with project management concepts such as defining goals, scheduling tasks, and allocating resources. It may also broaden project management skills in a new industry, offering unique and useful experience. As a project manager, you will be able to apply project management techniques to new unique challenges.

See salaries and explore the career path for Project Manager

Management Consultant

Management consultants provide advice to organizations on how to improve their performance. The course can help you develop a broad understanding of retail operations, strategy, and finance. You may find that learning about the retail marketing mix, porter's five forces model, swot analysis, and financial statement analysis can assist in providing helpful advice to businesses. In this role, you will use this knowledge to evaluate business performance and guide them towards optimal strategies.

See salaries and explore the career path for Management Consultant

MBA

Retail business, Merchandising, and E-commerce

What's inside

Learning objectives

Syllabus

Traffic lights

Save this course

Reviews summary

Comprehensive retail & e-commerce mba overview

Activities

Career center

Reading list

Share

Similar courses