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William Morin

This is the Ultimate package for anyone who want to start their own home based catering business. This is all 5 of my courses in one aggressively prices, jam packed package. Here is what to expect.

Step 1:

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This is the Ultimate package for anyone who want to start their own home based catering business. This is all 5 of my courses in one aggressively prices, jam packed package. Here is what to expect.

Step 1:

In this introductory course I will get you started on your exciting journey to starting your own home based catering business. This is a course to get you started and more content is on the way. In this course you will learn the fundamentals about starting a catering business. In subsequent paid courses for those of you that are sericeous, I teach you how to find and cost and prepare your own catering events to start you off on your entrepreneurial journey. This course is for anyone who has talent for cooking and is motivated to become their own boss, work from anywhere, and live their best life. I have a lot of insights to offer you and more to come.

Step 2:

This section of the course is the first paid module of the program. In this course I will hold your and every step of the way to discovering solutions to the most pressing issues of starting a catering business. How will you find the food you need to purchase? Where will you get the catering equipment? How can you afford all of this? All of this is covered in the first lecture.

The second lecture will teach you to drill down on what your core strengths are so you can effectively define what you can offer to your potential customers and avoid a nightmare scenario that you land a job that you are not able to perform.

The third lecture outlines how you will be able to take payment of the events and also what technology and software you may want to utilize before launching your business.

The final lecture will help you understand your customers and how to better serve them and target them.

This module is incredibly important and will leave you feeling more comfortable with your daring decision to start your own catering business.

Step 3:

This course will teach how to effectively cost and calculate a menu for a catering job or restaurant effectively and easily.

Through this process you will learn how to calculate portions and determine how much food to order for your events for best profitability and simplicity.

I will give you step by step instructions on how to use my super simple costing spreadsheet and hold your hand every step of the way from menu proposal to final per person cost.

Expectations to learn from this course are:

  1. The ability to write an enticing custom menu for your clients using my system and easy to use menu templates.

  2. Understanding of the correct word's to use to make every menu item seem fantastic.

  3. The industry standard portion sizes and the ability to use that to figure out how much to purchase.

  4. How to use your projected purchases to calculate a simple per person or flat rate price for your guest and for you to know exactly how much money you will be taking in per job.

Step 4:

This is probably the one most valuable module in the entire course and the reason will become apparent very, very soon. In this course we begin with teaching out how to sell. What is the sales process for a caterer? How do you find clients? How to you get these people to trust you and to pay you? How do you market your business? How can you create a website for cheap?

I give you a crash course on how to get your website started and set up in one day.

I also give you a step by step process in creating a valuable Thumbtack profile. What is Thumbtack? An invaluable resource for those trying to get their first high paying catering client.

Through the course and my sales strategy I will show you my perfected sales script so you know exactly what to say and how to say it when you talk to potential clients on the phone or in person or online.

I will also teach you how to draw up a professional event contract called the BEO or Banquet Event Order so you know exactly what the customer is going to get, pay and expect.

Step 5:

This is the final installment of my full course on starting your own Home Based Catering Business. All course steps may be stand alone courses but all together you will be an incredible business owner.

In this course we show you how to clearly calculate how much food to order and shop for. How to set up the events and how to execute them professionally.

A lot of us chefs don't interact with customers often so this final module is to help bridge the gap now that you are a catering entrepreneur.

Chef William Morin prides himself in delivering his clients the best possible business growing strategies available on the marketplace. He is a New England native and no stranger to the hospitality industry. From high school culinary classes, studying abroad in Italy, to heading up multi-million dollar restaurants. "Billy" is accomplished in the industry.

Celebrity Chef New Hampshire states:

"...our next Celebrity Chef, William Morin. Born and raised in Salem, William was bit by the cooking bug early at the age of 14, working as a bus boy in a local diner. After four years of bussing tables and eventually working the line at the diner throughout high school, William was accepted into the country’s most prestigious culinary school, the Culinary Institute of America in Hyde Park, New York."

Billy has been; featured in various New England publications, a Thumbtack Top Pro, teaching Culinary Arts classes and featured in public speaking events.

Billy's hobby, digital marketing, eventually merged with his Culinary passion and he gave birth to The Morin Hospitality Group. A company dedicated to helping businesses realize their untapped potential in the digital space.

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What's inside

Learning objectives

  • Begin a home based catering business with little to no starting capital.
  • Dispelling myths when it comes to starting a catering business from home and revealing the truth to give you the confidence to launch forward.
  • Identifying your strengths in the food and wine world and leveraging them to drill down on your core service offering.
  • Licensing requirements and legal commentary.
  • Identify where to purchase food and equipment for their catering venture.
  • How to "purchase" catering equipment with no upfront capital.
  • How to leverage the network you have already built professionally.
  • Defining you service offering to begin marketing yourself as a professional caterer.
  • Easily understand and calculate industry standard catering portion size and order quantity math concepts.
  • Determine how much food to order and how to portion per person perfectly.
  • How to cost a catering job or a menu item easily and to industry standards using the provided spreadsheet and explanation.
  • How to communicate your pricing structure to your guest as a per person price or a flat rate price.
  • When and how to add and calculate the cost of labor into your quote as a simplified per person price or flat rate price.
  • How to write an attractive menu with descriptors and value added vocabulary.
  • Ability to customize and attractive looking menu and effectively cost and price the menu quickly and easily for maximum customer value and profitability.
  • How to use our proprietary menu costing spreadsheet.
  • Learn how and where to find potential customers.
  • Understanding the sales process from a hospitality and food service point of view.
  • Building your own professional and functional business website step by step (incredible value!)
  • How to create contracts and banquet event orders with downloadable templates and examples.
  • How to kickstart your sales funnel using the effective, local hiring app, thumbtack
  • A step by step, color by numbers, sales script to take your potential client from stranger to high paying customer.
  • How to properly calculate portion sizes and figure out how much food to purchase.
  • How to behave at an event to represent yourself well.
  • Defining hospitality and interacting with customers.
  • Collecting the money, the payment for the event.
  • Show more
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Syllabus

Step 1: Foundations
Introduction
Myths and Mindset
Evaluating Your Current Situation
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Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Breaks down the process of starting a home-based catering business into manageable steps, which is helpful for those new to entrepreneurship
Includes templates for menus and contracts, which saves learners time and effort in creating these documents from scratch
Features a module on sales and marketing, which are essential skills for attracting clients and growing a catering business
Uses a costing spreadsheet to calculate menu prices, which is a practical tool for managing finances and profitability
Requires learners to purchase food and equipment, which may pose a financial barrier for some individuals
Teaches how to create a website, which is valuable for establishing an online presence and attracting potential customers

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Reviews summary

Home catering business practical steps

According to learners, this comprehensive bundle provides practical guidance and a step-by-step approach to starting a home-based catering business. Students found the useful templates, such as the menu costing spreadsheet and Banquet Event Order template, particularly helpful. The course covers many aspects of the business, from finding clients to handling payment, making it well-suited for beginners looking to build a strong foundation. However, learners note that the section on legal and licensing requirements requires local legal research as it provides general information. Additionally, they advise that information on specific platforms may need updating due to the changing nature of online tools.
Well-suited for those new to the field.
"This course seems perfect if you have cooking skills but lack business experience."
"It breaks down complex topics into easily digestible steps."
"I felt it was geared towards someone starting from scratch."
Addresses many aspects of starting the business.
"It touches on everything from finding clients to handling payments."
"I got a good overview of the entire catering business process from start to finish."
"It covers foundational business concepts needed for this specific niche."
Provides actionable steps and templates.
"The step-by-step instructions for setting up a website were invaluable."
"The provided menu costing spreadsheet is incredibly useful and easy to follow."
"I really appreciated the concrete examples like the sales script and BEO template."
Some tech/platform info might change.
"Specific online tool recommendations might become outdated quickly."
"Strategies for platforms like Thumbtack could change over time."
"I'd advise checking current information for any recommended software or sites."
Legal/licensing requires external research.
"You definitely need to do your own research on local and state licensing."
"The legal section provides a general idea but isn't specific to my area."
"I learned that local regulations vary greatly, so I need to look them up myself."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Home Based Catering Business Ultimate Bundle All 5 Courses with these activities:
Review Food Safety Regulations
Familiarize yourself with local food safety regulations to ensure compliance and avoid legal issues when starting your catering business.
Show steps
  • Research local health department websites for catering guidelines.
  • Identify required permits and licenses for home-based catering.
  • Review safe food handling practices and temperature control.
Read 'Setting Up a Catering Business' by Rick Stein
Gain practical insights into the catering business from an experienced professional.
Show steps
  • Obtain a copy of the book.
  • Read the book, taking notes on key concepts.
  • Reflect on how the book's advice applies to your business plan.
Develop a Sample Catering Menu
Practice menu creation and costing to prepare for client proposals.
Show steps
  • Identify your target market and catering niche.
  • Brainstorm menu ideas based on your culinary strengths.
  • Calculate the cost of ingredients and labor for each dish.
  • Design an attractive menu layout with descriptions and pricing.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Costing Practice
Refine your costing skills using the provided spreadsheet to ensure accurate pricing.
Show steps
  • Gather sample recipes and ingredient prices.
  • Use the course's spreadsheet to calculate the cost per serving.
  • Adjust pricing based on desired profit margins.
  • Repeat with different recipes and scenarios.
Create a Catering Business Website
Establish an online presence to attract potential clients and showcase your services.
Show steps
  • Choose a domain name and web hosting provider.
  • Select a website template or design a custom layout.
  • Write compelling content about your catering services and experience.
  • Add high-quality photos of your food and events.
  • Optimize your website for search engines.
Attend Local Food Events
Connect with potential clients and partners in the local food scene.
Show steps
  • Research local food festivals, farmers' markets, and culinary events.
  • Prepare business cards and a brief elevator pitch.
  • Attend events and network with attendees and vendors.
  • Follow up with promising contacts after the event.
Read 'Catering: A Guide to Managing a Successful Catering Business' by Julius Ford
Learn advanced management techniques for running a catering business.
View Alter Ego: A Novel on Amazon
Show steps
  • Obtain a copy of the book.
  • Read the book, focusing on management strategies.
  • Implement the book's advice in your business operations.

Career center

Learners who complete Home Based Catering Business Ultimate Bundle All 5 Courses will develop knowledge and skills that may be useful to these careers:
Caterer
A Caterer plans, prepares, and serves food for various events and occasions. This course is designed to help anyone start their own home-based catering business, and provides the fundamental knowledge and skills for success. The course covers identifying strengths, costing menus, sales and marketing, and event execution. Aspiring caterers will especially benefit from the menu costing spreadsheet, guidance on creating attractive menus, and the sales script provided in the course.
Food Service Manager
A Food Service Manager oversees the operations of a restaurant, catering service, or other food-related business. The skills taught in this course may be useful for those looking to manage the financial and operational aspects of a catering business. The course covers costing menus, pricing strategies, and determining portion sizes. This knowledge will help a future food service manager optimize profitability. The menu costing spreadsheet can be especially helpful.
Restaurant Owner
A Restaurant Owner is responsible for all aspects of running a restaurant, from menu planning to customer service. This course covers menu creation, costing, and sales, which are essential for launching a successful restaurant business. Those interested in opening a restaurant will find the menu costing spreadsheet and sales script especially valuable. The course also touches on branding and marketing, which can help a restaurant owner stand out in a competitive market.
Event Planner
An Event Planner coordinates all aspects of events, including catering. This course teaches how to start a home based catering business. The course's coverage of menu planning, costing, and client communication is extremely useful for event planners who want to manage the catering component of their events. The Banquet Event Order (BEO) template will be particularly valuable for event planners who want to ensure that all details are documented.
Wedding Planner
A Wedding Planner coordinates all aspects of weddings, often including catering. This course may be useful for wedding planners who want to gain a better understanding of the catering process. The course covers menu planning, costing, and event execution, which can help wedding planners better communicate with caterers and ensure that their clients' needs are met. The Banquet Event Order (BEO) template will be particularly valuable.
Event Coordinator
An Event Coordinator is responsible for the logistical and operational aspects of events, often working closely with caterers. Understanding the catering business can be exceedingly useful in event coordination and ensure smooth sailing on some of the most important details. By understanding menu planning, costing, and sales taught on this course, the Event Coordinator can better communicate with caterers and ensure that client's needs are met.
Personal Chef
A Personal Chef prepares meals for clients in their homes. This course may be useful for personal chefs who want to expand their services to include small-scale catering. The course covers menu planning, costing, and event execution, which can help personal chefs take on larger events. The menu costing spreadsheet and sales script are particularly valuable for personal chefs looking to grow their business.
Culinary Instructor
A Culinary Instructor teaches cooking techniques and culinary concepts to students. This course may be useful for culinary instructors who want to incorporate catering business principles into their curriculum. The course covers menu planning, costing, and sales, which can provide students with a practical understanding of the food service industry. The menu costing spreadsheet and sales script are particularly valuable resources for culinary instructors.
Hospitality Consultant
A Hospitality Consultant advises businesses in the hospitality industry on improving their operations and customer service. A hospitality consultant benefits from understanding what it takes to run and launch a catering business. The consultant can help a business evaluate their core strengths in areas of food and wine using this course. This course also helps people to identify where to purchase food and equipment for their catering venture.
Restaurant Consultant
A Restaurant Consultant advises restaurants on improving their operations and profitability. Menu creation is an important component in a successful restaurant. This course may be useful for restaurant consultants who want to advise their clients on catering operations. The course covers menu planning, costing, and sales, which can help restaurant consultants identify areas for improvement. The menu costing spreadsheet is an especially valuable resource.
Food Stylist
A Food Stylist prepares and arranges food for photography or video shoots. This course may be useful for food stylists who want to better understand the business side of catering. Understanding menu costing, pricing strategies, and event contracts can help food stylists better collaborate with caterers on projects. The course's insights into menu creation can help food stylists develop visually appealing and marketable food presentations.
Kitchen Manager
A Kitchen Manager oversees the daily operations of a kitchen, including food preparation and staff management. This course may be useful for Kitchen Managers looking to work for catering businesses. A kitchen manager will find some of the material in this course helpful. Topics include how to cost a catering job or menu item easily. Also of great use will be the industry standards of catering portion size and order quantity.
Food Sales Representative
A Food Sales Representative sells food products to restaurants, caterers, and other food service businesses. This course may be useful for food sales representatives who want to better understand the needs of their catering clients. Understanding menu costing, pricing strategies, and event contracts can help food sales representatives tailor their sales pitches to caterers. The course's insights into menu creation can help sales representatives identify potential product opportunities.
Food Blogger
A Food Blogger creates content about food, recipes, and culinary experiences. This course may be useful for food bloggers who want to expand their knowledge of the catering industry. Understanding menu costing, pricing strategies, and event contracts can help food bloggers create more informed and engaging content. Additionally, the course's insights into menu creation may inspire new recipe ideas.
Supply Chain Manager
A Supply Chain Manager oversees the flow of goods and materials from suppliers to customers. This course may be useful for Supply Chain Managers who work with catering businesses. This course will assist with understanding menu costing, pricing strategies, and event contracts that may assist tailoring supply chain processes for caterers. The menu spreadsheet is a resource for supply chain managers.

Reading list

We've selected 50 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Home Based Catering Business Ultimate Bundle All 5 Courses.
Explores the shift to digital customer service and how to create seamless experiences on customers' screens. It discusses the evolution of customer expectations and the psychology driving digital interactions. This highly relevant book for understanding contemporary customer service in a digital landscape.
Offers a unique perspective on the purpose and structure of gatherings, encouraging readers to rethink conventional approaches. It's valuable for deepening understanding by focusing on the human-centered aspects of events and creating meaningful experiences. It's considered a must-read for its insightful and unconventional approach to event design.
Outlines principles for businesses to consider to meet the evolving expectations of future customers. It touches on technology, personalization, and creating seamless experiences. It's a good read for professionals looking to stay ahead of trends in customer service.
Takes a strategic view of customer service, emphasizing its critical role in organizational success. It covers both the big-picture strategy and tactical aspects of creating an effective service approach that drives loyalty and profitability. It's a valuable resource for managers and leaders.
An in-depth exploration of pricing strategy, discussing pricing models, pricing tactics, competitive pricing, price discrimination, and ethical pricing. Includes a scholarly review of the latest research on pricing.
Introduces a revolutionary sales technique that has been proven to increase sales effectiveness. It is based on the idea of asking the right questions to uncover the customer's needs and pain points.
Comprehensive guide to advanced web development with JavaScript. It covers a wide range of topics, from client-side scripting to server-side programming. It is written in a clear and concise style, with plenty of examples and illustrations.
Explores the critical role of empathy in customer experience. It provides a framework for embedding empathy into customer experience management and design processes. It's a valuable resource for deepening the understanding of the human element in customer service.
Addressing the critical contemporary topic of sustainability in event planning, this book provides a step-by-step guide to managing events responsibly. It covers identifying and evaluating environmental and social impacts and offers practical tools and case studies. This is essential reading for anyone looking to incorporate sustainable practices into their event planning.
Examines the principles behind the Ritz-Carlton's legendary customer service. It focuses on leadership strategies for fostering a service culture that consistently exceeds expectations. It's a valuable resource for leaders and managers in any service-oriented industry.
Focuses on the importance of truly understanding the customer to create meaningful experiences. It provides practical methods for listening to customers, characterizing them, and embedding customer empathy throughout the organization. It includes exercises and plans for application.
This textbook offers a comprehensive look at menu development, covering strategy and practical application. It's likely a useful resource for students and professionals seeking a structured approach to creating and implementing effective menus. It bridges the gap between understanding concepts and putting them into practice.
Considered a foundational text in event management, this book provides a thorough overview of the principles and practices of planning special events. It combines theoretical concepts with practical applications and case studies. is often used as a textbook in academic programs and is essential for a deep understanding of the field and its evolution.
This handbook offers practical, step-by-step guidance for building a customer-focused culture within an organization. It provides actionable strategies and real-world examples to help engage employees and foster a commitment to exceptional service. This useful reference tool for managers and those responsible for training.
Advocates for a customer-centric approach to business, emphasizing the importance of understanding and designing experiences from the customer's perspective. It provides practical guidance and real-world examples for fostering loyalty and improving performance by putting customers at the center.
Highly relevant to contemporary event planning, this book focuses on the strategies and execution of digital and hybrid events. It addresses the growing importance of technology in the industry and provides insights into creating engaging online experiences. is essential for understanding the current landscape of event planning.
As the title suggests, this book aims to be a complete guide to event planning, covering a wide range of topics and event types. It's a valuable resource for gaining a broad understanding and serves as a good starting point for those new to the field.
Presents a framework for creating exceptional customer experiences that foster loyalty and profitability. It uses storytelling and real-life examples to illustrate how to reduce friction, empower employees, and stay ahead of changing customer expectations. It's a practical guide with engaging insights.
Provides an in-depth look at Disney's renowned approach to customer service. It outlines their philosophy and system for consistently exceeding customer expectations. It is particularly useful for understanding how a strong service culture is built and maintained, and can be inspiring for those in the hospitality and service industries.
Provides a comprehensive guide to CRM, covering its concepts, applications, and the technologies involved. It helps businesses understand how to build and maintain strong customer relationships through strategic, operational, and analytical CRM. It's a useful textbook or reference for those studying or implementing CRM systems.
Understanding and mitigating risk is vital in event planning. focuses specifically on risk management for meetings and events, providing essential knowledge for ensuring safety and security. It's a critical resource for professionals and those responsible for the well-being of event attendees.
This textbook offers a structured approach to event planning and management, covering principles, planning, and the importance of professionalism. It's a practical guide suitable for students and aspiring event managers, providing a step-by-step formula for planning and delivering successful events.
Emphasizes the principles and practices of event planning and management, offering a structured and practical approach. It's suitable for academic study and professional development, providing a solid understanding of the core concepts and their application.
Offers guidance on delivering exceptional customer service that drives loyalty and revenue. It covers effective complaint handling, communication skills, and creating a service-oriented culture. It provides practical insights for improving service delivery and profitability.
Guides readers through the entire menu planning process, from understanding the target market to menu layout and analysis. It's a foundational text that provides a solid understanding of the steps involved in creating a menu that aligns with business goals. It would be particularly helpful for those new to menu planning.
This textbook offers a comprehensive introduction to the principles and practices of events management, suitable for both undergraduate and postgraduate students. It covers key areas such as finance, law, marketing, and operations, providing a strong theoretical and practical foundation. The latest editions include updated content on contemporary trends like virtual events and sustainability.
Sponsorship crucial element in event funding and success. provides a practical guide to navigating the world of event sponsorship, from structuring proposals to negotiation and securing deals. It's a valuable resource for deepening understanding of this specific area of event management.
This practical guide provides a comprehensive overview of event management, covering various aspects from planning to evaluation. It's a widely recognized textbook in the field and offers a strong foundation for both students and practitioners.
Drawing on experiences from Walt Disney World, this book offers practical rules for creating a customer-centric culture. It covers essential principles for building relationships, creating memorable experiences, and driving loyalty. This can serve as a foundational text for understanding core customer service principles.
Provides valuable insights and practical techniques for handling challenging customer interactions. It focuses on navigating confrontational scenarios and turning negative experiences into opportunities to build stronger relationships. It's a useful resource for anyone in a customer-facing role.
While not exclusively about customer service, this book explores how to create memorable experiences that have a lasting impact. It provides insights into identifying and shaping key moments in the customer journey. It's a valuable read for understanding the psychology of experience and applying it to service design.
Teaches how to build dynamic websites using PHP and MySQL. It covers all the essential topics, from database design to form processing. It is written in a clear and concise style, with plenty of examples and illustrations.
Likely provides a broad overview of menu design, covering its marketing aspects, the principles of menu engineering for profitability, and practical layout considerations. It would be useful for gaining a foundational understanding of the topic and is suitable for those new to menu design or seeking a comprehensive introduction.
Offers a focused and concise reference on menu engineering. It's likely structured around key questions and concepts in menu engineering, making it a useful tool for quickly understanding and applying these principles.
Another in-depth exploration of pricing strategy by Thomas T. Nagle. Examines the concept of value pricing, with an emphasis on maximizing value to the customer while optimizing profit.
Focuses on understanding and catering to the specific needs and preferences of female consumers. It provides insights into transforming the customer experience to win their business and loyalty. This valuable read for businesses looking to target a significant demographic.
This handbook introduces a systemic approach to event design, focusing on creating events with a purpose and lasting impact. It's valuable for those looking to deepen their understanding of the strategic and design aspects of events beyond basic logistics. It encourages a more thoughtful and impactful approach to event creation.
Focusing on the production aspects of events, this book delves into the technical and logistical elements required to bring an event to life. It's essential for understanding the practicalities of event execution and valuable reference for those involved in event production.
Good choice for beginners who want to learn the basics of web development. It covers a wide range of topics, from HTML and CSS to JavaScript and PHP. It is written in a clear and concise style, with plenty of examples and illustrations.
Provides a comprehensive introduction to the MICE industry (Meetings, Incentives, Conventions, and Expositions), which significant part of event planning. It's a useful resource for gaining a broad understanding of this specific sector and its operations. It serves as a solid foundation for those interested in corporate and large-scale events.
Provides a comprehensive guide to the sales process, from identifying and qualifying prospects to closing the deal. It is written by a sales expert with over 20 years of experience and is packed with practical tips and advice.
Good choice for beginners who want to learn the basics of CSS. It covers a wide range of topics, from the basics of CSS syntax to more advanced concepts like responsive design. It is written in a clear and concise style, with plenty of examples and illustrations.
Good choice for beginners who want to learn the basics of web design using HTML and CSS. It covers a wide range of topics, from the basics of HTML and CSS syntax to more advanced concepts like responsive design and SEO. It is written in a clear and concise style, with plenty of examples and illustrations.
Offers a practical, business-oriented perspective on running a successful restaurant, including aspects of menu design related to profitability and cost control. It's particularly useful for understanding the financial implications of menu decisions and how menu engineering fits into overall business strategy.
Introduces a new sales methodology that is designed to help businesses generate predictable revenue. It is based on the idea of using data and analytics to identify and target the right prospects.
Provides a step-by-step guide to building a sales machine that will generate more leads, close more deals, and make more money. It is packed with practical tips and advice from one of the world's leading sales experts.

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