Email Marketing: Boost Sales with High-Converting Campaigns from Coursera

In this hands-on Email Marketing course, you’ll learn how to plan, build, and optimize high-performing email campaigns using SendPulse — a powerful all-in-one marketing platform. Whether you're new to email marketing or want to sharpen your skills, this course walks you through every step: from creating irresistible pop-ups and segmenting mailing lists to managing CRM pipelines and setting up chatbots that convert.

You’ll explore the foundational principles of permission-based marketing, learn how to write emails that get opened and clicked, and master the key performance metrics that matter. Plus, you'll gain practical experience with email deliverability, sender authentication, and advanced features like chatbot flows and website builders — all without needing to code.

This course combines strategy, creativity, and technology to help you build automated systems that drive results.

By the end of this course, you’ll be able to:

- Launch targeted, compliant email campaigns that increase revenue and engagement;

- Build lead generation tools (pop-ups, landing pages, chatbots) using SendPulse;

- Use CRM data and segmentation to personalize communication and automate workflows.

Ready to level up your marketing skills?

Enroll now and start building email marketing campaigns that actually convert — with confidence, clarity, and hands-on tools.

What's inside

Syllabus

Email Marketing Foundations

Learn how email marketing works, why deliverability matters, and how to stay compliant. Get introduced to the SendPulse platform.

Career center

Learners who complete Email Marketing: Boost Sales with High-Converting Campaigns will develop knowledge and skills that may be useful to these careers:

Email Marketing Specialist

An Email Marketing Specialist crafts and executes email strategies designed to engage audiences, nurture leads, and drive sales. This course directly prepares learners for this dynamic role by providing hands-on experience in planning, building, and optimizing high-converting email campaigns. You will gain proficiency in creating irresistible lead generation tools like pop-ups and landing pages, segmenting mailing lists for personalized communication, and managing CRM pipelines to connect email efforts with sales objectives. The emphasis on persuasive email writing, understanding deliverability, and mastering key performance metrics ensures you can launch targeted, compliant campaigns that effectively increase revenue and engagement. This specialized training on platform features, automated workflows, and A/B testing will help you navigate the complexities of modern email marketing with confidence.

See salaries and explore the career path for Email Marketing Specialist

Lead Generation Specialist

A Lead Generation Specialist focuses on attracting and capturing potential customers interested in a company's products or services. This course is exceptionally well-suited for a Lead Generation Specialist, directly addressing the core competencies required for the role. You will gain hands-on experience in building a variety of effective lead generation tools, including irresistible pop-ups, optimized landing pages, and sophisticated chatbots that convert website visitors into subscribers and qualified leads. The course also details how to segment mailing lists to target potential customers effectively and manage CRM pipelines to track and nurture those leads, ensuring a systematic approach to expanding customer acquisition funnels and driving business growth.

See salaries and explore the career path for Lead Generation Specialist

Growth Marketing Manager

A Growth Marketing Manager strategically identifies and implements initiatives to accelerate business growth, focusing on acquisition, retention, and monetization. This course provides essential skills for a Growth Marketing Manager by concentrating on high-converting email campaigns that directly contribute to these objectives. You will gain expertise in using email to boost sales, convert leads, and retain loyal customers. The hands-on learning includes building lead generation tools such as pop-ups and chatbots, optimizing campaigns based on key performance metrics, and leveraging CRM data for personalized communication. This enables you to design automated systems that drive measurable results, making email a powerful engine for sustainable business expansion.

See salaries and explore the career path for Growth Marketing Manager

Marketing Automation Specialist

A Marketing Automation Specialist designs, implements, and manages automated marketing workflows and systems to streamline processes and improve efficiency. This course is exceptionally well-suited for a Marketing Automation Specialist, as its core focus is on building automated systems that drive results. You will gain hands-on expertise with SendPulse, a powerful all-in-one marketing platform, learning to set up complex chatbot flows, automate email campaigns, and integrate them with CRM pipelines. The course teaches you to use segmentation and CRM data to personalize communication and automate workflows, enabling you to launch targeted campaigns with confidence and clarity, ultimately creating efficient and high-performing automated marketing funnels.

See salaries and explore the career path for Marketing Automation Specialist

Digital Marketing Manager

A Digital Marketing Manager oversees an organization's overall online presence and campaign strategies, often integrating various channels to achieve business goals. This course provides a strong foundation for a Digital Marketing Manager by deeply exploring email marketing, a critical component of any comprehensive digital strategy. You will learn to leverage email to boost sales, convert leads, and retain customers, understanding how to plan and optimize high-performing campaigns. The course's focus on building lead generation tools like pop-ups and chatbots, managing CRM data for segmentation and personalization, and setting up automated workflows directly enhances your ability to create integrated digital experiences that drive results across the entire customer journey.

See salaries and explore the career path for Digital Marketing Manager

Campaign Manager

A Campaign Manager is responsible for the overall planning, execution, and optimization of marketing campaigns across various channels to achieve specific objectives. This course directly prepares individuals for the role of a Campaign Manager by providing comprehensive, hands-on training in planning, building, and optimizing high-performing email campaigns. You will learn every step from verifying sender addresses and writing persuasive emails to setting up targeted messages using segments. The course also covers critical elements like building lead generation tools such as pop-ups and landing pages, managing CRM data, and understanding key performance metrics, all essential for launching targeted, compliant campaigns that increase revenue and engagement effectively.

See salaries and explore the career path for Campaign Manager

E-commerce Marketing Specialist

An E-commerce Marketing Specialist drives online sales and customer engagement for e-commerce businesses through various digital channels. This course is highly relevant for an E-commerce Marketing Specialist, as email marketing is a cornerstone of successful online retail. You will learn to launch targeted, compliant email campaigns specifically designed to increase revenue and engagement, which is crucial for e-commerce. The course provides hands-on skills in building lead generation tools like pop-ups to capture potential customers, using segmentation for personalized product recommendations, and setting up automated chatbot flows for customer support and sales. This empowers you to create automated systems that boost sales and foster loyal customers in the fast-paced e-commerce environment.

See salaries and explore the career path for E-commerce Marketing Specialist

Marketing Operations Manager

A Marketing Operations Manager optimizes marketing processes, manages technology stacks, and ensures the efficiency and effectiveness of marketing programs. This course helps prepare you to be a Marketing Operations Manager by detailing the implementation and optimization of a core marketing channel: email. You will gain practical experience with a powerful all-in-one marketing platform, SendPulse, learning to plan, build, and optimize high-performing campaigns. The course covers critical operational aspects such as email deliverability, sender authentication, CRM pipeline management, and setting up automated chatbot flows. This helps in building automated systems that drive results, ensuring compliance and data integrity within the marketing technology infrastructure.

See salaries and explore the career path for Marketing Operations Manager

Conversion Rate Optimization Specialist

A Conversion Rate Optimization Specialist focuses on improving the percentage of website visitors who take a desired action, such as making a purchase or filling out a form. This course significantly enhances the capabilities of a Conversion Rate Optimization Specialist by providing direct, practical skills in optimizing conversion funnels. You will learn to create irresistible pop-ups and design high-converting landing pages that effectively capture leads. The emphasis on writing persuasive emails that get opened and clicked, and using segmentation to deliver highly relevant messages, directly contributes to improving conversion rates. Setting up chatbots that convert and leveraging CRM data for personalized communication are essential tools for maximizing visitor engagement and driving desired actions.

See salaries and explore the career path for Conversion Rate Optimization Specialist

Customer Relationship Management Specialist

A Customer Relationship Management Specialist focuses on managing customer data, streamlining interactions, and enhancing customer loyalty through strategic use of CRM systems. This course offers valuable preparation for a Customer Relationship Management Specialist, particularly through its dedicated module on CRM. You will learn to organize and track leads using SendPulse’s CRM, manage contacts, build pipelines, and understand how to connect email marketing efforts directly with sales processes. The emphasis on using CRM data for segmentation and personalizing communication will help you develop targeted strategies that deepen customer relationships and automate workflows, ensuring a more cohesive and effective customer journey that drives retention and engagement.

See salaries and explore the career path for Customer Relationship Management Specialist

Content Marketing Specialist

A Content Marketing Specialist creates and distributes valuable, relevant, and consistent content to attract and retain a clearly defined audience. This course may be useful for a Content Marketing Specialist by sharpening specific skills in crafting compelling written communication for email channels. While broader content strategy is beyond its scope, the focus on writing persuasive emails that get opened and clicked directly applies to developing engaging email newsletters, promotional content, and automated messages. You will learn to structure content for optimal deliverability and engagement, using segmentation to ensure the right message reaches the right audience. The ability to create converting pop-ups and website forms also helps in integrating content efforts with lead capture strategies.

See salaries and explore the career path for Content Marketing Specialist

Marketing Analyst

A Marketing Analyst collects, analyzes, and interprets data to evaluate the effectiveness of marketing campaigns and identify trends. This course helps prepare a Marketing Analyst by providing a deep understanding of the key performance metrics that matter in email marketing. While the course is not primarily about data science, it teaches you to track and interpret the success of high-converting campaigns, evaluating engagement, revenue, and deliverability. You will learn how to assess the performance of lead generation tools like pop-ups and chatbots, and how to use CRM data for segmentation and personalization, which are critical inputs for effective analysis and optimization of marketing investments.

See salaries and explore the career path for Marketing Analyst

Product Marketing Manager

A Product Marketing Manager is responsible for bringing products to market, communicating their value, and driving adoption and usage among target audiences. This course may be useful for a Product Marketing Manager, especially in developing effective communication strategies for product launches, feature updates, and customer engagement. You will learn to plan, build, and optimize email campaigns that can articulate product value, personalize communication through segmentation, and nurture client relationships. The skills in crafting persuasive emails that get opened and clicked, along with managing CRM data, can directly translate into more impactful product messaging, helping to convert leads and retain loyal customers for the products you champion.

See salaries and explore the career path for Product Marketing Manager

Business Development Representative

A Business Development Representative focuses on identifying and qualifying new sales opportunities, initiating contact with potential clients, and building the top of the sales funnel. This course may be helpful for a Business Development Representative by providing insights into lead management and personalized communication, which are crucial for effective outreach. While not directly a sales course, understanding how to use CRM data to organize and track leads, build pipelines, and connect email with sales can significantly enhance prospecting efforts. Learning about permission-based marketing and crafting messages that resonate can also improve the quality of initial contact, laying a stronger foundation for successful sales interactions.

See salaries and explore the career path for Business Development Representative

Social Media Manager

A Social Media Manager develops and executes strategies for an organization's social media presence to build brand awareness, engage audiences, and drive traffic. This course may be useful for a Social Media Manager by providing insights into lead generation and automated communication that can extend beyond email. While its primary focus is email, skills in building lead capture tools like pop-ups and website forms can be adapted for social media campaigns aiming for sign-ups. More directly, learning to set up chatbots to engage visitors and collect leads across channels like Messenger and Telegram can significantly enhance social media automation strategies, enabling automated conversations and better integration of social efforts with broader marketing funnels.

See salaries and explore the career path for Social Media Manager