Find Off-Market Real Estate Deals (to Wholesale or Acquire) from Udemy

Want to finally close on a deal with a double digit cap rate?

You need to master the art of finding good deals.

It's no secret that the #1 most valuable skill in the business of real estate is the ability to find deals with high upside. Why? Because if you're able to buy right, all of a sudden options start opening up to you.

If you have a good deal under contract, it becomes very easy to raise the capital needed to close.
If you have a good deal under contract, you can assign the contract for a hefty wholesale assignment fee.
If you have a good deal under contract, you feel much less stress going into the deal. (I know this from experience all too well)

In fact, when it comes to real estate investing, a rule of thumb to keep in mind is that in real estate, your money be should made when you sign the purchase and sale agreement. You will of course have to work the deal, but if the number's don't make sense when you sign on the dotted line, there's no amount of work that will make your real estate investment profitable.

In short, if you want to make a hefty wholesale fee or see a great return on your investment, you need to be able to find a deal with numbers that make sense given your exit strategy.

The only problem? The vast majority of deals listed On Market by brokers are generally overpriced.

Which means, you need to go one step upstream from the brokers. You must speak directly with the seller themselves.

Why?

Because when you speak directly with the seller, you can negotiate a price and terms that fit your strategy.

The process of marketing for and connecting with sellers of properties that are not listed on the MLS is generally referred to as off-market lead generation. It's the one skill that, once mastered, can catapult your real estate business to new heights through hefty wholesale fees and increased return on your capital.

This course will go over the nuts and bolts of how to generate off-market leads so that you can create a thriving commercial real estate investing business and live a life of abundance and financial freedom.

In this course you will learn how to:

Setup Your Systems - without systems, your business will be chaos. This section will show you the nuts and bolts of how to setup a real estate lead generation system. This section will include:
- Buy your Domain
- Setup your Website
- Setup your CallRail #
- Source your Data (2k min)
Off-Market Marketing (Lead Generation. ) - leads are the lifeblood of any profitable real estate business. And the best leads are found off-market through lead generation. This section will include:
- The three main marketing methods explained
  - Direct Mail
  - Ringless Voicemail
  - Text Marketing
  - Other methods to consider

What's inside

Learning objectives

How to setup your real estate acquisitions systems for maximum efficiency
How to gather commercial real estate data and create an off market list for investor lead generation

The three best off market lead generation marketing methods for commercial real estate investors that works in todays market
How to hire virtual assistants to automate your lead generation and systematize your business

How to setup your real estate acquisitions systems for maximum efficiency
How to gather commercial real estate data and create an off market list for investor lead generation
The three best off market lead generation marketing methods for commercial real estate investors that works in todays market
How to hire virtual assistants to automate your lead generation and systematize your business

Syllabus

Introduction

In this course we will go over how to generate off-market leads in commercial real estate. When it comes to real estate, all of your money is made when you BUY your property. In order to get the greatest Return On Investment for your real estate deal, you need to be able to purchase the property for a reasonably low price.

The problem? Deals listed by brokers online are generally overpriced.

In order to find good deals, you must speak directly with the seller. This is the best way to negotiate a good price. And the only way to negotiate directly with the seller of a commercial real estate property? You guessed it -- Off Market Lead Generation.

In this lesson you will learn the basics of what off marketing lead generation is and why you should consider doing it to grow your commercial or residential real estate business.

This lesson will serve as a general course overview of what we will cover, as well as give you a specific actionable plan to cover should you choose to turn your learning into RESULTS!

In this lecture, we will begin setting up your off-market lead generation systems.

By the end of this lecture, you should have setup:

Your website
Your call masking number
Your CRM system

In this lecture you will learn how to get your first off-market data and begin building your marketing list.

In this lecture you will learn the staple of off market lead generation - direct mail. Direct mail is a great method of generating leads off market and is a perfect addition to any investors marketing efforts.

In this lecture you will learn how to market using ringless voicemail. Ringless voicemail is a solid method of generating off market leads in commercial and residential real estate.

In this lecture you will learn about my absolute favorite method of generating off market leads in commercial AND residential real estate - text marketing. Text marketing is a superb way to market for properties that are not on market. It's simple, non-intrusive and is a great way to warm up a lead before the first conversation.

This lecture will briefly cover a few other ways to find off market properties in commercial and residential real estate. I do not recommend these methods for one reason or another. However, this will give you an understanding of what is available.

This lecture will briefly go over a few tips when hiring a VA to work your business. Virtual Assistants are highly recommended when growing a portfolio. However, to do it right you need to set them up for success.

This lecture will review what we've learned so far. If you have any questions, please don't hesitate to reach out to me at The Real Estate Investing Club podcast.

Traffic lights

Read about what's good

what should give you pause

and possible dealbreakers

Explores off-market lead generation, which can provide investors with opportunities to acquire properties at potentially lower prices than those listed on the open market

Covers setting up systems, such as websites and CRM, which are essential for managing and scaling a real estate investment business

Teaches direct mail, ringless voicemail, and text marketing, which are common methods for reaching property owners directly

Requires learners to buy a domain, set up a website, and source data, which may require additional investment beyond the course fee

Discusses hiring virtual assistants, which is a common practice for automating tasks, but requires additional management and financial investment

Focuses on lead generation for commercial real estate, which may not be applicable to those interested in residential properties only

Reviews summary

Practical guide to finding off-market real estate deals

According to learners, this course offers a positive and practical guide to finding off-market real estate deals. Students found the step-by-step approach to setting up essential systems like websites, call tracking, and CRMs particularly helpful and actionable. The modules covering different marketing methods such as direct mail and text marketing are highlighted as relevant and providing a solid foundation for lead generation. Many appreciate that the instructor is knowledgeable, clear, and makes the lectures engaging. However, some reviewers note the course can feel too basic or lack depth for those with more experience, suggesting it serves best as a starting point rather than a comprehensive advanced guide.

Generally clear and engaging presentation.

"The instructor is knowledgeable and explains complex topics clearly."

"The instructor's enthusiasm makes the lectures engaging."

"The instructor is clear and concise."

"Waste of time and money. The information is superficial. Instructor quality isn't great."

Offers actionable steps to set up core systems.

"This course is exactly what I needed to get started... The step-by-step guide on setting up systems was incredibly helpful."

"Fantastic course!... The practical tips on setting up a system (website, call rail, CRM) are invaluable."

"Very actionable content. I appreciated the focus on setting up practical systems from the start."

Covers key off-market marketing techniques.

"The direct mail and text marketing sections provided practical, actionable strategies."

"The sections on sourcing data and different marketing methods were useful... the core content on lead generation methods like RVM and text marketing was solid."

"The marketing methods overview is comprehensive enough for a beginner."

Ideal introduction, may lack depth for experts.

"The course covers the basics well, but doesn't go into much depth. I was hoping for more advanced strategies..."

"It's a good starting point, but definitely requires more learning outside of this course..."

"...experienced investors might find it introductory."

"Disappointed... It's too basic... Lack of depth in key areas."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Find Off-Market Real Estate Deals (to Wholesale or Acquire) with these activities:

Review Real Estate Investment Fundamentals

Show steps

Reinforce your understanding of core real estate investment principles to better evaluate off-market deals.

Browse courses on Real Estate Investment

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Review key real estate investment metrics.
Practice calculating cap rates and cash flow.
Research different investment strategies.

Read 'The Millionaire Real Estate Investor'

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Gain insights into the mindset and strategies of successful real estate investors.

View The Millionaire Real Estate Investor on Amazon

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Read the book and take notes on key concepts.
Reflect on how these concepts apply to off-market deals.

Build a Target Property Profile

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Define your ideal off-market property to focus your lead generation efforts.

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Determine your investment criteria.
Identify target property types and locations.
Create a detailed profile of your ideal property.

Five other activities

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Design a Direct Mail Postcard

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Craft a compelling direct mail piece to attract motivated sellers.

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Research effective direct mail designs.
Write compelling copy that speaks to sellers' needs.
Design a visually appealing postcard layout.

Role-Play Seller Conversations

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Improve your communication skills and build confidence in negotiating with sellers.

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Find a partner to role-play with.
Practice different negotiation scenarios.
Solicit feedback on your communication style.

Document Your Lead Generation Process

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Create a detailed guide to streamline your lead generation efforts and train future team members.

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Outline each step of your lead generation process.
Document best practices and common challenges.
Create templates and checklists for each task.

Read 'Never Split the Difference'

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Learn advanced negotiation techniques to secure favorable deals with off-market sellers.

View Never Split the Difference: Negotiating As If... on Amazon

Show steps

Read the book and identify key negotiation strategies.
Practice applying these strategies in role-playing scenarios.

Share Your Knowledge in Online Forums

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Reinforce your understanding by explaining off-market lead generation concepts to others.

Show steps

Find relevant online forums or communities.
Answer questions and share your experiences.
Provide helpful and informative responses.

Career center

Learners who complete Find Off-Market Real Estate Deals (to Wholesale or Acquire) will develop knowledge and skills that may be useful to these careers:

Real Estate Investor

A real estate investor identifies and acquires properties to generate income. This course, which focuses on finding off-market real estate deals, is directly relevant to a real estate investor. They need to find deals with high upside, and this course helps develop strategies for that activity. The course teaches how to establish systems, generate leads through varied marketing methods, and work with virtual assistants to grow a real estate business. A real estate investor will benefit greatly from this course as it provides the tools to locate undervalued properties and negotiate favorable purchase agreements, essential for profitability. By learning how to source off-market deals, investors improve their ability to acquire properties below market value.

See salaries and explore the career path for Real Estate Investor

Real Estate Wholesaler

A real estate wholesaler finds properties and then assigns the purchase contract to another buyer for a fee. This course is highly relevant for a real estate wholesaler. It is core to their business model to find deals with high profit potential. This course teaches how to find off-market deals, which is the specialty of a wholesaler. The course's focus on setting up systems, data sourcing, and marketing through direct mail, ringless voicemail, and text messaging will directly apply to a real estate wholesaler's workflow. This course will help a wholesaler build a strong foundation of lead generation techniques that lead to higher assignment fees.

See salaries and explore the career path for Real Estate Wholesaler

Acquisitions Manager

An acquisitions manager is responsible for finding, evaluating, and purchasing properties for a real estate company. This course provides the necessary foundation for this role. An acquisitions manager must be able to identify off market deals to obtain the greatest return. The course covers setting up lead generation systems, which are necessary for any acquisitions team. It also includes training on a variety of marketing techniques that are essential for finding off-market properties. This course is helpful because it gives acquisitions managers a structured approach to sourcing lucrative deals and negotiating directly with sellers, which can lead to more favorable purchase prices.

See salaries and explore the career path for Acquisitions Manager

Commercial Real Estate Agent

A commercial real estate agent helps clients buy, sell, and lease commercial properties. While a traditional agent works with listed properties, a commercial real estate agent who also seeks out off market deals can provide additional value to clients. This course teaches the specific skill of sourcing off market leads, allowing a commercial real estate agent to offer clients a more exclusive inventory. This course also covers critical lead generation techniques such as direct mail, ringless voicemail, and text marketing, which help a commercial real estate agent generate new listings. This course is helpful as it enables the agent to expand their reach beyond what is conventionally available on the market.

See salaries and explore the career path for Commercial Real Estate Agent

Real Estate Development Consultant

A real estate development consultant advises on the feasibility and strategy of real estate projects. This course is pertinent to a real estate development consultant. This course directly addresses how to find deals with high upside, which is critical for successful real estate development. It will help consultants understand the process of off-market lead generation, including setting up systems, sourcing data, and using marketing methods to find properties. This course will help a consultant find properties with real development potential. The training in hiring virtual assistants will also help consultants who wish to scale their business.

See salaries and explore the career path for Real Estate Development Consultant

Property Sourcing Specialist

A property sourcing specialist locates properties that meet specific investment criteria for clients or companies. This course is highly relevant for this role, as it directly teaches the skills needed to find off-market deals. A property sourcing specialist needs to be skilled in identifying and acquiring properties not listed on the open market and this course provides a strong foundation. This course is helpful because it provides the practical skills in systems setup, data gathering, and the employment of marketing methods to create a lead generation pipeline. The training in hiring virtual assistants will be valuable in scaling acquisition efforts.

See salaries and explore the career path for Property Sourcing Specialist

Real Estate Acquisitions Analyst

A real estate acquisitions analyst evaluates potential property acquisitions. This course may be helpful for a real estate acquisitions analyst although it is not explicitly an analytics course. The course provides training on finding off-market leads through various marketing methods, which helps analysts spot undervalued properties. An acquisitions analyst will benefit from understanding the early stages of deal sourcing and how off market deals are found. This course will teach them the importance of systems and direct negotiations with sellers, which are important for securing favorable terms.

See salaries and explore the career path for Real Estate Acquisitions Analyst

Real Estate Portfolio Manager

A real estate portfolio manager oversees a collection of properties. This course may be useful for a real estate portfolio manager by providing a deeper understanding of all aspects of real estate acquisition. By understanding how off-market deals are secured, a portfolio manager can evaluate investments more strategically. The course emphasizes the importance of setting up systems and generating leads, which are helpful for long-term success in the business. This course may help a portfolio manager become more well-rounded in their knowledge of real estate.

See salaries and explore the career path for Real Estate Portfolio Manager

Real Estate Marketing Consultant

A real estate marketing consultant develops marketing plans for real estate businesses or properties. This course may be helpful for a real estate marketing consultant. The course explores several off-market marketing strategies, such as direct mail, ringless voicemail, and text marketing. This course may provide a deeper perspective into lead generation, especially off-market. This course may help them in the development of marketing plans for their clients. The course will also provide some insight into systems and hiring of virtual assistants, all of which a real estate marketing consultant may find helpful.

See salaries and explore the career path for Real Estate Marketing Consultant

Real Estate Broker

A real estate broker manages a real estate brokerage and agents. This course may be useful for a real estate broker, especially if the broker is looking to expand their business to find more off-market deals. This course can help them understand the process of off-market lead generation. Real estate brokers may find the course helpful because it covers systems setup, data sourcing, and marketing, all of which help grow a real estate business. Learning how to generate off-market leads can help a broker give a unique value added to their agents.

See salaries and explore the career path for Real Estate Broker

Business Development Manager

A business development manager aims to grow sales and market share. This course may be useful to a business development manager in the real estate space. The course’s focus on lead generation and systems setup may be applicable to other industries. The marketing methods taught in the course (direct mail, ringless voicemail, text marketing) can be adapted for various business development efforts. This course will help a business development manager create a marketing plan, especially when targeting a niche sector.

See salaries and explore the career path for Business Development Manager

Sales Manager

A sales manager leads a team of sales professionals. This course may be useful for a sales manager because it covers strategies for lead generation. The course focuses on lead generation in the real estate industry. However, sales managers across various industries may find this course useful. This course may help a sales manager grow their sales pipeline, by understanding and adapting its strategies to their particular industry. The course's focus on systems is also pertinent to scaling a sale team.

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Entrepreneur

An entrepreneur is someone who starts their own business. This course may be useful to an entrepreneur, particularly in real estate. The course specifically teaches off-market lead generation strategies, which is a core skill for any real estate entrepreneur. An entrepreneur may find the the course’s focus on setting up systems and generating leads valuable in creating a scalable business. This course may be useful for an entrepreneur entering any field, as it teaches strategies around data, leads, and marketing.

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Marketing Specialist

A marketing specialist implements marketing campaigns. While this course is focused on real estate, it may be useful for a marketing specialist. This course covers off-market marketing, which is valuable to a marketing specialist. The techniques discussed in the course (for example, direct mail, ringless voicemail, and text message marketing) may broaden their skill set. Taking this course may help a marketing specialist understand how to build data lists for niche targeting.

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Operations Manager

An operations manager oversees the day to day running of a business. This course may have some relevance to an operations manager. The course’s focus on system set up and the use of virtual assistants may be useful in the day to day operations of a business. The real estate lead generation techniques may be less relevant to an operations manager, though the course may help them refine processes and find efficiency.

See salaries and explore the career path for Operations Manager

Find Off-Market Real Estate Deals (to Wholesale or Acquire)

What's inside

Learning objectives

Syllabus

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Reviews summary

Practical guide to finding off-market real estate deals

Activities

Career center

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