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Healthcare Ecosystems and Communication

Strategies to Examine Information

Dr. Jonathan S Berek and Dr. Seema Yasmin

This course from the Stanford Center for Health Education (SCHE) provides you with an overview of the health information ecosystem and outlines strategies to navigate it.

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This course from the Stanford Center for Health Education (SCHE) provides you with an overview of the health information ecosystem and outlines strategies to navigate it.

You’ll discover how to identify elements of the health information ecosystem and the sources of health news. You’ll also examine the impact of virality on the spread of health information, misinformation, and disinformation; learn how to identify and engage with credible and false information; and unpack ways to craft messages that counter information disorder.

Finally, by exploring practical strategies and communication styles for conducting difficult conversations, you’ll be better prepared to engage with bad news, negotiate changing mindsets, and give and receive feedback.

What you'll learn

  • How the health information ecosystem works.

  • How to identify the credibility of information and combat the spread of false information.

  • How virality impacts the spread of health information.

  • How certain strategies and communication styles can help when conducting challenging conversations.

  • How best to engage with bad news, adapt to changing mindsets, and give and receive feedback.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Examines the elements of the health information ecosystem, from sources to virality
Outlines strategies to combat the spread of false health information and craft messages to counter it
Provides practical strategies and communication styles for conducting difficult conversations and engaging with challenging news
Teaches methods to identify and give feedback, as well as adapt mindsets
Suitable for individuals seeking to navigate the complexities of health information and combat misinformation

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Activities

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Career center

Learners who complete Healthcare Ecosystems and Communication: Strategies to Examine Information will develop knowledge and skills that may be useful to these careers:
Community Health Worker
Community Health Workers are frontline public health workers who play a critical role in improving the health of their communities. They work with individuals, families, and groups to promote healthy behaviors, prevent disease, and manage chronic conditions. This course would be particularly helpful for Community Health Workers who want to learn more about the health information ecosystem and how to navigate it. The course would also provide Community Health Workers with the skills they need to identify and combat the spread of false information, and to engage with bad news and changing mindsets.
Health Communicator
Health Communicators are responsible for developing and delivering health messages to the public. They work with the media, public health organizations, and other stakeholders to promote healthy behaviors and prevent disease. This course would be particularly helpful for Health Communicators who want to learn more about the health information ecosystem and how to navigate it. The course would also provide Health Communicators with the skills they need to identify and combat the spread of false information, and to engage with bad news and changing mindsets.
Health Educator
Health Educators are responsible for planning, implementing, and evaluating health education programs. They work with individuals, groups, and communities to promote healthy behaviors and prevent disease. This course would be particularly helpful for Health Educators who want to learn more about the health information ecosystem and how to navigate it. The course would also provide Health Educators with the skills they need to identify and combat the spread of false information, and to engage with bad news and changing mindsets.
Social Media Manager
Social Media Managers are responsible for developing and implementing social media strategies for businesses and organizations. They work with marketing teams to create and manage social media content, engage with customers, and track results. This course would be particularly helpful for Social Media Managers who want to learn more about the health information ecosystem and how to navigate it. The course would also provide Social Media Managers with the skills they need to identify and combat the spread of false information, and to engage with bad news and changing mindsets.
Science Writer
Science Writers are responsible for writing and editing scientific content for a variety of audiences. They work with scientists, engineers, and other experts to produce clear and accurate scientific information. This course would be particularly helpful for Science Writers who want to learn more about the health information ecosystem and how to navigate it. The course would also provide Science Writers with the skills they need to identify and combat the spread of false information, and to engage with bad news and changing mindsets.
Health Policy Analyst
Health Policy Analysts are responsible for analyzing health policy and making recommendations to policymakers. They work with government agencies, non-profit organizations, and other stakeholders to improve the health of the population. This course would be particularly helpful for Health Policy Analysts who want to learn more about the health information ecosystem and how to navigate it. The course would also provide Health Policy Analysts with the skills they need to identify and combat the spread of false information, and to engage with bad news and changing mindsets.
Medical Writer
Medical Writers are responsible for writing and editing medical content for a variety of audiences. They work with physicians, scientists, and other healthcare professionals to produce clear and accurate medical information. This course would be particularly helpful for Medical Writers who want to learn more about the health information ecosystem and how to navigate it. The course would also provide Medical Writers with the skills they need to identify and combat the spread of false information, and to engage with bad news and changing mindsets.
Public Health Nurse
Public Health Nurses are responsible for providing nursing care to individuals, families, and communities. They work in a variety of settings, including schools, clinics, and community health centers. This course would be particularly helpful for Public Health Nurses who want to learn more about the health information ecosystem and how to navigate it. The course would also provide Public Health Nurses with the skills they need to identify and combat the spread of false information, and to engage with bad news and changing mindsets.
User Experience Designer
User Experience Designers are responsible for designing and evaluating the user experience of websites, apps, and other digital products. They work with product teams to create products that are easy to use, efficient, and enjoyable. This course would be particularly helpful for User Experience Designers who want to learn more about the health information ecosystem and how to navigate it. The course would also provide User Experience Designers with the skills they need to identify and combat the spread of false information, and to engage with bad news and changing mindsets.
Health Informatics Specialist
Health Informatics Specialists are responsible for managing and analyzing health data. They work with healthcare providers, insurers, and other stakeholders to improve the quality and efficiency of healthcare delivery. This course may be helpful for Health Informatics Specialists who want to learn more about the health information ecosystem and how to navigate it. The course may also provide Health Informatics Specialists with the skills they need to identify and combat the spread of false information.
Technical Writer
Technical Writers are responsible for writing and editing technical documentation. They work with engineers, scientists, and other experts to produce clear and accurate instructions, manuals, and other documents. This course may be helpful for Technical Writers who want to learn more about the health information ecosystem and how to navigate it. The course may also provide Technical Writers with the skills they need to identify and combat the spread of false information.
Knowledge Manager
Knowledge Managers are responsible for managing and sharing knowledge within organizations. They work with employees, customers, and other stakeholders to identify, capture, and disseminate knowledge. This course may be helpful for Knowledge Managers who want to learn more about the health information ecosystem and how to navigate it. The course may also provide Knowledge Managers with the skills they need to identify and combat the spread of false information.
Information Architect
Information Architects are responsible for designing and organizing the information on websites, apps, and other digital products. They work with User Experience Designers and other stakeholders to create products that are easy to find and use. This course may be helpful for Information Architects who want to learn more about the health information ecosystem and how to navigate it. The course may also provide Information Architects with the skills they need to identify and combat the spread of false information.
Data Analyst
Data Analysts are responsible for collecting, analyzing, and interpreting data to help businesses and organizations make better decisions. They work with data from a variety of sources, including surveys, experiments, and customer feedback. This course may be helpful for Data Analysts who want to learn more about the health information ecosystem and how to navigate it. The course may also provide Data Analysts with the skills they need to identify and combat the spread of false information.
Product Manager
Product Managers are responsible for managing the development and launch of new products. They work with engineers, designers, and marketers to create products that meet the needs of customers. This course may be helpful for Product Managers who want to learn more about the health information ecosystem and how to navigate it. The course may also provide Product Managers with the skills they need to identify and combat the spread of false information.

Reading list

We've selected six books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Healthcare Ecosystems and Communication: Strategies to Examine Information.
Provides an introduction to the key concepts and theories of health communication, with a focus on the role of communication in health promotion and disease prevention. It would be particularly useful for students or professionals who are interested in learning more about the theoretical foundations of health communication.
Provides practical guidance on how to develop and implement effective health communication campaigns. It would be particularly useful for students or professionals who are interested in learning more about the practical aspects of health communication.
Provides a framework for having difficult conversations. It would be a valuable resource for students in this course who want to learn more about how to conduct difficult conversations about health information.
Provides a guide to medical information for patients. It would be a valuable resource for students in this course who want to learn more about how to find, evaluate, and use health information as a patient.
This reader provides a collection of classic and contemporary readings on the topic of health communication. It valuable resource for students and professionals in the field.
This encyclopedia provides a comprehensive overview of the field of communication. It covers topics such as communication theory, research methods, and communication technologies.

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