Sorry, this page is no longer available

We may earn an affiliate commission when you visit our partners.

경영 및 전략기획의 본질

Marla Noel

경영 및 전략기획의 본질에서는 사업 운영의 기초와 조직의 성장 및 수익성 개선을 촉진하는 전략을 소개합니다. 수강생은 본 강좌를 통해 경영과 리더십을 확실히 이해하고, 경영과 리더십의 차이점을 파악하며, 강한 리더십이 인력 개발에 어떤 역할을 하는지 배우게 됩니다. 또한 전략이 무엇이며 핵심 전략이 어떻게 조직을 경쟁자보다 앞설 수 있게끔 만들어주는지를 배우게 됩니다. 기타 주제로는 조치 계획 수립 및 책임감에 대해 다루게 됩니다.

Enroll now

Or subscribe to Coursera Plus

And get unlimited access to Coursera

Here's a deal for you

Save money when you learn with a deal that may be relevant to this course.

All coupon codes, vouchers, and discounts are applied automatically unless otherwise noted.

Valid until August 30

Google AI App Builder

Learn how to use Gemini API and API Studio with a three-course series from Google DeepMind

What's inside

Syllabus

경영이란 무엇일까요?

1단원. 경영이란 무엇일까요? 이번 단원에서는 경영이란 무엇이며, 여러분과 무슨 관계가 있으며, 어떻게 경영 역량을 향상시킬 수 있는지 살펴봅니다.

경영과 리더십의 차이

2단원. 경영과 리더십의 차이. 이번 단원에서는 다양한 리더십 유형과 상황에 맞는 최적의 유형을 선택하는 방법을 배우겠습니다.

Traffic lights

Read about what's good

what should give you pause

and possible dealbreakers

적합한 기업 및 조직 경영을 위한 강력한 기초를 마련합니다

전략 기획의 핵심 원칙과 도구를 소개하고, 실무에 적용하는 방법을 안내합니다

성장과 수익성 향상을 위한 실용적인 전략을 탐구합니다

전략과 리더십의 차이점을 명확히 해주며, 조직의 성공에 필수적인 역할을 이해하는 데 도움을 줍니다

관리자 및 리더가 팀과 조직을 효과적으로 관리하는 데 필요한 기본 원칙을 다룹니다

경영 전문가인 Marla Noel이 강의하며, 해당 분야에 대한 폭넓은 지식과 경험을 공유합니다

Save this course

Create your own learning path. Save this course to your list so you can find it easily later.

Save

Reviews summary

경영 및 전략기획 핵심 입문

학습자들은 이 강좌가 경영 및 전략기획의 본질을 명확히 이해하는 데 매우 효과적이라고 말합니다. 특히 초보 경영자나 실무에 처음 접하는 이들에게 강력 추천되며, 경영과 리더십의 차이, 전략 수립의 핵심 과정을 쉽고 체계적으로 배울 수 있습니다. 실무에 바로 적용 가능한 팁과 구체적인 조치 계획 수립 등 실용적인 내용이 많아 직장인들에게 큰 도움이 됩니다. 다만, 일부 학습자들은 이미 관련 지식이 있거나 심화된 내용을 기대하는 경우 내용이 다소 일반적이고 심도가 부족하다고 느끼거나, 최신 트렌드 사례의 보충이 필요하다고 언급하기도 합니다.

경영 및 전략 분야에 처음 접하는 학습자들에게 이상적인 시작점을 제공합니다.

"초보 경영자에게 정말 큰 도움이 되는 강의였습니다."

"경영 초보에게 꼭 필요한 내용들로 구성되어 있습니다."

"경영 입문자에게 적합한 수준의 강의입니다. 개념 설명이 명확합니다."

"입문자에게는 괜찮을 수 있습니다."

학습한 내용을 실제 업무에 즉시 적용할 수 있도록 실용적인 팁과 방법론을 제공합니다.

"실무에 바로 적용할 수 있는 내용들이 많아서 직장인에게 강력 추천합니다."

"이론적인 설명뿐만 아니라 실제 적용 가능한 팁들을 많이 얻어갈 수 있었습니다. 특히 조치 계획 수립 부분이 실무에 큰 도움이 됩니다."

"핵심을 다시 한번 정리하고 실무에 어떻게 적용할지 고민해볼 수 있는 기회를 주었습니다."

"특히 액션 플랜 수립에 대한 부분이 유용했습니다."

경영 및 전략 기획의 핵심 개념을 명확하고 체계적으로 이해하게 해줍니다.

"전략기획에 대한 제 이해도를 정말 높여주었습니다. 교수님의 설명이 명확하고 실용적인 예시가 많아서 좋았습니다."

"복잡하게 느껴졌던 전략 수립 과정이 단계별로 명확하게 제시되어 이해하기 쉬웠습니다."

"혼란스러웠던 개념들을 명확히 할 수 있었습니다. 강의 자료도 훌륭하고, 실무에 바로 적용할 수 있는 통찰을 얻었습니다."

"경영의 기본 개념과 전략 수립 과정을 잘 설명해줍니다. 기초를 다지기에는 아주 훌륭합니다."

일부 학습자는 강의 속도가 느리거나 반복적인 설명이 많다고 느낄 수 있습니다.

"내용은 좋았으나, 강의 속도가 다소 느리게 느껴졌습니다."

"이미 어느 정도 지식이 있는 분들에게는 반복되는 설명이 많아 지루할 수 있습니다."

이미 관련 지식이 있는 전문가에게는 내용이 다소 일반적이거나 심도 있게 다뤄지지 않을 수 있습니다.

"내용이 다소 일반적인 수준이라 이미 관련 지식이 있는 사람에게는 조금 쉬울 수 있습니다."

"특정 분야에 대한 심도 있는 내용은 부족하다고 느꼈습니다. 실질적인 케이스 스터디나 고급 전략 기법에 대한 내용은 더 보충되어야 할 것 같습니다."

"내용이 깊이 있지 않아 전문가에게는 심심할 수 있습니다."

"최신 트렌드를 반영한 사례가 더 많았으면 좋았을 것 같아요."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in 경영 및 전략기획의 본질 with these activities:

Review the basics of business management

Show steps

Reviewing the basics of business will help you build a stronger foundation for understanding the concepts covered in this course.

Browse courses on Business Management

Show steps

Read an introductory textbook on business management
Take an online course on business management basics
Attend a workshop or seminar on business management

Watch video tutorials on specific topics

Show steps

Watching video tutorials will help you learn at your own pace and focus on specific topics that you need additional support with.

Show steps

Find video tutorials on specific topics
Watch the video tutorials
Take notes on the key points

Take practice quizzes and exams

Show steps

Taking practice quizzes and exams will help you assess your understanding of the material and identify areas where you need additional support.

Show steps

Find practice quizzes and exams
Take the practice quizzes and exams
Review your answers
Identify areas where you need additional support

Four other activities

Expand to see all activities and additional details

Show all seven activities

Join a study group and discuss the course material

Show steps

Working with peers will help reinforce your understanding of the material and provide you with different perspectives from other people.

Show steps

Find a study group to join
Attend study group meetings regularly
Participate in discussions and ask questions

Develop a business plan for a new product or service

Show steps

Creating a business plan will help you apply the concepts you learn in this course to a real-world scenario.

Browse courses on Business Planning

Show steps

Identify a business opportunity
Develop a product or service concept
Create a marketing plan
Develop a financial plan
Write a business plan

Contribute to open source projects related to business management

Show steps

Contributing to open source projects will help you apply your skills to real-world projects and collaborate with others in the field.

Browse courses on Open Source

Show steps

Find an open source project related to business management
Read the project documentation
Make a contribution to the project
Submit your contribution for review

Start a business or non-profit organization

Show steps

Starting a business or non-profit will help you apply the concepts you learn in this course to a real-world setting.

Browse courses on Business Startup

Show steps

Develop a business idea
Create a business plan
Raise capital
Launch your business

Career center

Learners who complete 경영 및 전략기획의 본질 will develop knowledge and skills that may be useful to these careers:

Strategic Planner

A Strategic Planner is responsible for developing and implementing strategic plans for organizations. This course can help you develop the skills you need to be a successful strategic planner, such as the ability to conduct environmental scans, develop competitive strategies, and manage change. This course can also provide a strong foundation for professionals who wish to transition into strategic planning from marketing, finance, operations, human resources, or other related fields.

See salaries and explore the career path for Strategic Planner

Management Consultant

A Management Consultant helps organizations improve their performance through the application of management theories and practices. This course can help you develop the skills you need to be a successful management consultant, such as the ability to analyze business problems, develop solutions, and communicate effectively with clients. This course can also provide a strong foundation for professionals who wish to transition into management consulting from marketing, finance, operations, human resources, or other related fields.

See salaries and explore the career path for Management Consultant

Business Analyst

A Business Analyst is responsible for analyzing business processes and identifying opportunities for improvement. This course can help you develop the skills you need to be a successful business analyst, such as the ability to gather and analyze data, develop recommendations, and communicate effectively with stakeholders. This course can also provide a strong foundation for professionals who wish to transition into business analysis from marketing, finance, operations, human resources, or other related fields.

See salaries and explore the career path for Business Analyst

Program Manager

A Program Manager is responsible for planning, coordinating, and executing complex projects. This course can help you develop the skills you need to be a successful program manager, such as the ability to manage budgets, timelines, and teams. This course can also provide a strong foundation for professionals who wish to transition into program management from marketing, finance, operations, human resources, or other related fields.

See salaries and explore the career path for Program Manager

Project Manager

A Project Manager is responsible for planning, executing, and closing projects. This course can help you develop the skills you need to be a successful project manager, such as the ability to manage budgets, timelines, and teams. This course can also provide a strong foundation for professionals who wish to transition into project management from marketing, finance, operations, human resources, or other related fields.

See salaries and explore the career path for Project Manager

Operations Manager

An Operations Manager is responsible for planning, organizing, and directing the operations of an organization. This course can help you develop the skills you need to be a successful operations manager, such as the ability to manage budgets, timelines, and teams. This course can also provide a strong foundation for professionals who wish to transition into operations management from marketing, finance, human resources, or other related fields.

See salaries and explore the career path for Operations Manager

Marketing Manager

A Marketing Manager is responsible for planning, executing, and evaluating marketing campaigns. This course can help you develop the skills you need to be a successful marketing manager, such as the ability to conduct market research, develop marketing strategies, and manage marketing budgets. This course can also provide a strong foundation for professionals who wish to transition into marketing management from sales, public relations, or other related fields.

See salaries and explore the career path for Marketing Manager

Sales Manager

A Sales Manager is responsible for planning, executing, and evaluating sales strategies. This course can help you develop the skills you need to be a successful sales manager, such as the ability to develop sales plans, manage sales teams, and close deals. This course can also provide a strong foundation for professionals who wish to transition into sales management from sales, marketing, or other related fields.

See salaries and explore the career path for Sales Manager

Human Resources Manager

A Human Resources Manager is responsible for planning, organizing, and directing the human resources function of an organization. This course can help you develop the skills you need to be a successful human resources manager, such as the ability to recruit and hire employees, manage employee relations, and develop employee training programs. This course can also provide a strong foundation for professionals who wish to transition into human resources management from other related fields.

See salaries and explore the career path for Human Resources Manager

Financial Manager

A Financial Manager is responsible for planning, organizing, and directing the financial activities of an organization. This course can help you develop the skills you need to be a successful financial manager, such as the ability to manage budgets, prepare financial statements, and analyze financial data. This course can also provide a strong foundation for professionals who wish to transition into financial management from accounting, finance, or other related fields.

See salaries and explore the career path for Financial Manager

Chief Executive Officer

A Chief Executive Officer (CEO) is responsible for the overall operation and management of an organization. This course can help you develop the skills you need to be a successful CEO, such as the ability to develop strategic vision, manage operations, and lead teams. This course can also provide a strong foundation for professionals who wish to transition into CEO roles from other senior management positions.

See salaries and explore the career path for Chief Executive Officer

Chief Operating Officer

A Chief Operating Officer (COO) is responsible for the day-to-day operations of an organization. This course can help you develop the skills you need to be a successful COO, such as the ability to manage budgets, timelines, and teams. This course can also provide a strong foundation for professionals who wish to transition into COO roles from other senior management positions.

See salaries and explore the career path for Chief Operating Officer

Chief Financial Officer

A Chief Financial Officer (CFO) is responsible for the financial management of an organization. This course can help you develop the skills you need to be a successful CFO, such as the ability to manage budgets, prepare financial statements, and analyze financial data. This course can also provide a strong foundation for professionals who wish to transition into CFO roles from other senior management positions.

See salaries and explore the career path for Chief Financial Officer

Chief Technology Officer

A Chief Technology Officer (CTO) is responsible for the technology management of an organization. This course can help you develop the skills you need to be a successful CTO, such as the ability to develop and implement technology strategies, manage IT budgets, and lead technology teams. This course can also provide a strong foundation for professionals who wish to transition into CTO roles from other senior management positions.

See salaries and explore the career path for Chief Technology Officer

Chief Information Officer

A Chief Information Officer (CIO) is responsible for the information management of an organization. This course can help you develop the skills you need to be a successful CIO, such as the ability to develop and implement information strategies, manage IT budgets, and lead IT teams. This course can also provide a strong foundation for professionals who wish to transition into CIO roles from other senior management positions.

See salaries and explore the career path for Chief Information Officer

Reading list

We've selected 12 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in 경영 및 전략기획의 본질.