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Marla Noel
경영 및 전략기획의 본질에서는 사업 운영의 기초와 조직의 성장 및 수익성 개선을 촉진하는 전략을 소개합니다. 수강생은 본 강좌를 통해 경영과 리더십을 확실히 이해하고, 경영과 리더십의 차이점을 파악하며, 강한 리더십이 인력 개발에 어떤 역할을 하는지 배우게 됩니다. 또한 전략이 무엇이며 핵심 전략이 어떻게 조직을 경쟁자보다 앞설 수 있게끔 만들어주는지를 배우게 됩니다. 기타 주제로는 조치 계획 수립 및 책임감에 대해 다루게 됩니다.
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What's inside
Syllabus
경영이란 무엇일까요?
1단원. 경영이란 무엇일까요? 이번 단원에서는 경영이란 무엇이며, 여러분과 무슨 관계가 있으며, 어떻게 경영 역량을 향상시킬 수 있는지 살펴봅니다.
경영과 리더십의 차이
2단원. 경영과 리더십의 차이. 이번 단원에서는 다양한 리더십 유형과 상황에 맞는 최적의 유형을 선택하는 방법을 배우겠습니다.
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Syllabus
경영이란 무엇일까요?
1단원. 경영이란 무엇일까요? 이번 단원에서는 경영이란 무엇이며, 여러분과 무슨 관계가 있으며, 어떻게 경영 역량을 향상시킬 수 있는지 살펴봅니다.
경영과 리더십의 차이
2단원. 경영과 리더십의 차이. 이번 단원에서는 다양한 리더십 유형과 상황에 맞는 최적의 유형을 선택하는 방법을 배우겠습니다.
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전략: 전략이란 무엇이며, 전략은 어떻게 사업에 도움을 주는가
3단원. 전략: 전략이란 무엇이며, 전략은 어떻게 사업에 도움을 주는가. 이번 단원에서는 사업을 개선하기 위한 다양한 전략적 선택지를 살펴봅니다.
사업 성장을 위한 전략기획(1부)
4단원. 사업 성장을 위한 전략기획. 이번 단원에서는 전략기획을 적용하는 방법과 책임을 지고 후속 조치를 취하는 방법을 살펴봅니다.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
적합한 기업 및 조직 경영을 위한 강력한 기초를 마련합니다
전략 기획의 핵심 원칙과 도구를 소개하고, 실무에 적용하는 방법을 안내합니다
성장과 수익성 향상을 위한 실용적인 전략을 탐구합니다
전략과 리더십의 차이점을 명확히 해주며, 조직의 성공에 필수적인 역할을 이해하는 데 도움을 줍니다
관리자 및 리더가 팀과 조직을 효과적으로 관리하는 데 필요한 기본 원칙을 다룹니다
경영 전문가인 Marla Noel이 강의하며, 해당 분야에 대한 폭넓은 지식과 경험을 공유합니다
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in 경영 및 전략기획의 본질 with these
activities:
Review the basics of business management
Show steps
Reviewing the basics of business will help you build a stronger foundation for understanding the concepts covered in this course.
Browse courses on
Business Management
Show steps
-
Read an introductory textbook on business management
-
Take an online course on business management basics
-
Attend a workshop or seminar on business management
Watch video tutorials on specific topics
Show steps
Watching video tutorials will help you learn at your own pace and focus on specific topics that you need additional support with.
Show steps
-
Find video tutorials on specific topics
-
Watch the video tutorials
-
Take notes on the key points
Take practice quizzes and exams
Show steps
Taking practice quizzes and exams will help you assess your understanding of the material and identify areas where you need additional support.
Show steps
-
Find practice quizzes and exams
-
Take the practice quizzes and exams
-
Review your answers
-
Identify areas where you need additional support
Four other activities
Expand to see all activities and additional details
Show all seven activities
Join a study group and discuss the course material
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Working with peers will help reinforce your understanding of the material and provide you with different perspectives from other people.
Show steps
-
Find a study group to join
-
Attend study group meetings regularly
-
Participate in discussions and ask questions
Develop a business plan for a new product or service
Show steps
Creating a business plan will help you apply the concepts you learn in this course to a real-world scenario.
Browse courses on
Business Planning
Show steps
-
Identify a business opportunity
-
Develop a product or service concept
-
Create a marketing plan
-
Develop a financial plan
-
Write a business plan
Contribute to open source projects related to business management
Show steps
Contributing to open source projects will help you apply your skills to real-world projects and collaborate with others in the field.
Browse courses on
Open Source
Show steps
-
Find an open source project related to business management
-
Read the project documentation
-
Make a contribution to the project
-
Submit your contribution for review
Start a business or non-profit organization
Show steps
Starting a business or non-profit will help you apply the concepts you learn in this course to a real-world setting.
Browse courses on
Business Startup
Show steps
-
Develop a business idea
-
Create a business plan
-
Raise capital
-
Launch your business
Review the basics of business management
Show steps
Reviewing the basics of business will help you build a stronger foundation for understanding the concepts covered in this course.
Browse courses on
Business Management
Show steps
Show steps
Show steps
- Read an introductory textbook on business management
- Take an online course on business management basics
- Attend a workshop or seminar on business management
Watch video tutorials on specific topics
Show steps
Watching video tutorials will help you learn at your own pace and focus on specific topics that you need additional support with.
Show steps
Show steps
Show steps
- Find video tutorials on specific topics
- Watch the video tutorials
- Take notes on the key points
Take practice quizzes and exams
Show steps
Taking practice quizzes and exams will help you assess your understanding of the material and identify areas where you need additional support.
Show steps
Show steps
Show steps
- Find practice quizzes and exams
- Take the practice quizzes and exams
- Review your answers
- Identify areas where you need additional support
Four other activities
Expand to see all activities and additional details
Show all seven activities
Join a study group and discuss the course material
Show steps
Working with peers will help reinforce your understanding of the material and provide you with different perspectives from other people.
Show steps
Show steps
Show steps
- Find a study group to join
- Attend study group meetings regularly
- Participate in discussions and ask questions
Develop a business plan for a new product or service
Show steps
Creating a business plan will help you apply the concepts you learn in this course to a real-world scenario.
Browse courses on
Business Planning
Show steps
Show steps
Show steps
- Identify a business opportunity
- Develop a product or service concept
- Create a marketing plan
- Develop a financial plan
- Write a business plan
Contribute to open source projects related to business management
Show steps
Contributing to open source projects will help you apply your skills to real-world projects and collaborate with others in the field.
Browse courses on
Open Source
Show steps
Show steps
Show steps
- Find an open source project related to business management
- Read the project documentation
- Make a contribution to the project
- Submit your contribution for review
Start a business or non-profit organization
Show steps
Starting a business or non-profit will help you apply the concepts you learn in this course to a real-world setting.
Browse courses on
Business Startup
Show steps
Show steps
Show steps
- Develop a business idea
- Create a business plan
- Raise capital
- Launch your business
Career center
Learners who complete 경영 및 전략기획의 본질 will develop knowledge and skills
that may be useful to these careers:
Strategic Planner
Strategic Planner
A Strategic Planner is responsible for developing and implementing strategic plans for organizations. This course can help you develop the skills you need to be a successful strategic planner, such as the ability to conduct environmental scans, develop competitive strategies, and manage change. This course can also provide a strong foundation for professionals who wish to transition into strategic planning from marketing, finance, operations, human resources, or other related fields.
Management Consultant
Management Consultant
A Management Consultant helps organizations improve their performance through the application of management theories and practices. This course can help you develop the skills you need to be a successful management consultant, such as the ability to analyze business problems, develop solutions, and communicate effectively with clients. This course can also provide a strong foundation for professionals who wish to transition into management consulting from marketing, finance, operations, human resources, or other related fields.
Business Analyst
Business Analyst
A Business Analyst is responsible for analyzing business processes and identifying opportunities for improvement. This course can help you develop the skills you need to be a successful business analyst, such as the ability to gather and analyze data, develop recommendations, and communicate effectively with stakeholders. This course can also provide a strong foundation for professionals who wish to transition into business analysis from marketing, finance, operations, human resources, or other related fields.
Program Manager
Program Manager
A Program Manager is responsible for planning, coordinating, and executing complex projects. This course can help you develop the skills you need to be a successful program manager, such as the ability to manage budgets, timelines, and teams. This course can also provide a strong foundation for professionals who wish to transition into program management from marketing, finance, operations, human resources, or other related fields.
Project Manager
Project Manager
A Project Manager is responsible for planning, executing, and closing projects. This course can help you develop the skills you need to be a successful project manager, such as the ability to manage budgets, timelines, and teams. This course can also provide a strong foundation for professionals who wish to transition into project management from marketing, finance, operations, human resources, or other related fields.
Operations Manager
Operations Manager
An Operations Manager is responsible for planning, organizing, and directing the operations of an organization. This course can help you develop the skills you need to be a successful operations manager, such as the ability to manage budgets, timelines, and teams. This course can also provide a strong foundation for professionals who wish to transition into operations management from marketing, finance, human resources, or other related fields.
Marketing Manager
Marketing Manager
A Marketing Manager is responsible for planning, executing, and evaluating marketing campaigns. This course can help you develop the skills you need to be a successful marketing manager, such as the ability to conduct market research, develop marketing strategies, and manage marketing budgets. This course can also provide a strong foundation for professionals who wish to transition into marketing management from sales, public relations, or other related fields.
Sales Manager
Sales Manager
A Sales Manager is responsible for planning, executing, and evaluating sales strategies. This course can help you develop the skills you need to be a successful sales manager, such as the ability to develop sales plans, manage sales teams, and close deals. This course can also provide a strong foundation for professionals who wish to transition into sales management from sales, marketing, or other related fields.
Human Resources Manager
Human Resources Manager
A Human Resources Manager is responsible for planning, organizing, and directing the human resources function of an organization. This course can help you develop the skills you need to be a successful human resources manager, such as the ability to recruit and hire employees, manage employee relations, and develop employee training programs. This course can also provide a strong foundation for professionals who wish to transition into human resources management from other related fields.
Financial Manager
Financial Manager
A Financial Manager is responsible for planning, organizing, and directing the financial activities of an organization. This course can help you develop the skills you need to be a successful financial manager, such as the ability to manage budgets, prepare financial statements, and analyze financial data. This course can also provide a strong foundation for professionals who wish to transition into financial management from accounting, finance, or other related fields.
Chief Executive Officer
Chief Executive Officer
A Chief Executive Officer (CEO) is responsible for the overall operation and management of an organization. This course can help you develop the skills you need to be a successful CEO, such as the ability to develop strategic vision, manage operations, and lead teams. This course can also provide a strong foundation for professionals who wish to transition into CEO roles from other senior management positions.
Chief Operating Officer
Chief Operating Officer
A Chief Operating Officer (COO) is responsible for the day-to-day operations of an organization. This course can help you develop the skills you need to be a successful COO, such as the ability to manage budgets, timelines, and teams. This course can also provide a strong foundation for professionals who wish to transition into COO roles from other senior management positions.
Chief Financial Officer
Chief Financial Officer
A Chief Financial Officer (CFO) is responsible for the financial management of an organization. This course can help you develop the skills you need to be a successful CFO, such as the ability to manage budgets, prepare financial statements, and analyze financial data. This course can also provide a strong foundation for professionals who wish to transition into CFO roles from other senior management positions.
Chief Information Officer
Chief Information Officer
A Chief Information Officer (CIO) is responsible for the information management of an organization. This course can help you develop the skills you need to be a successful CIO, such as the ability to develop and implement information strategies, manage IT budgets, and lead IT teams. This course can also provide a strong foundation for professionals who wish to transition into CIO roles from other senior management positions.
Chief Technology Officer
Chief Technology Officer
A Chief Technology Officer (CTO) is responsible for the technology management of an organization. This course can help you develop the skills you need to be a successful CTO, such as the ability to develop and implement technology strategies, manage IT budgets, and lead technology teams. This course can also provide a strong foundation for professionals who wish to transition into CTO roles from other senior management positions.
For more career information including salaries, visit:
OpenCourser.com/course/w6631s/gyeongyeong
Reading list
We've selected 12 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
경영 및 전략기획의 본질.
Save
전략 관리의 개념과 원리를 설명하고, 산업 분석, 경쟁 우위 분석, 전략 수립 및 실행 과정에 대해 다룹니다.
Save
A widely used textbook that covers the core concepts of strategic management and includes case studies for analysis.
Save
A concise and practical guide to developing effective business strategies.
A collection of essays from a successful entrepreneur that provides insights into the challenges and rewards of building a company.
An introductory textbook that provides a comprehensive overview of management concepts and practices.
A classic work that challenges traditional business models and provides insights into how successful companies adapt to disruptive technologies.
A popular book that promotes lean principles in business, focusing on building and testing products iteratively.
A popular textbook that explores various leadership theories and their applications in different contexts.
A thought-provoking book that encourages entrepreneurs to focus on creating unique and valuable products.
Save
A practical guide for startups on acquiring their first customers.
Save
A classic work on military strategy that provides valuable insights into competition and decision-making.
A popular self-help book that provides practical advice on personal and professional effectiveness.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/w6631s/gyeongyeong
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Effort
4주 학습 과정, 주당 2~3 시간 소요
Level
Introductory
Via
Coursera
Institution
University of California, Irvine
Instructor
Marla Noel
Language
한국어
Transcript
English
Good to know
적합한 기업 및 조직 경영을 위한 강력한 기초를 마련합니다
전략 기획의 핵심 원칙과 도구를 소개하고, 실무에 적용하는 방법을 안내합니다
성장과 수익성 향상을 위한 실용적인 전략을 탐구합니다
전략과 리더십의 차이점을 명확히 해주며, 조직의 성공에 필수적인 역할을 이해하는 데 도움을 줍니다
관리자 및 리더가 팀과 조직을 효과적으로 관리하는 데 필요한 기본 원칙을 다룹니다
경영 전문가인 Marla Noel이 강의하며, 해당 분야에 대한 폭넓은 지식과 경험을 공유합니다
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