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This course will teach you how to get more teams to take your research seriously.
Read more
This course will teach you how to get more teams to take your research seriously.
Read more
This course will teach you how to get more teams to take your research seriously.
You’ve done some great product research, and yet, it doesn’t seem to find it’s way into the product. In this Guest Speaker Series, you’ll learn to get people to act on your research. First, you’ll explore research repeatability, how to make your insights repeatable to people. Next, you’ll discover research marketing, how to make people want to find your insights. Finally, you’ll learn how to research sell-ability, how to get the stakeholder to engage. When you’re finished with this course, you’ll have the skills and knowledge of product research needed to get your insights into the product.
Register for this course and see more details by visiting:
OpenCourser.com/course/ziorvt/making
What's inside
Syllabus
Making Research Matter - Repeatable, Marketable, Sellable
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Develops methods and skills for presenting research to stakeholders
Addresses a problem faced by many researchers
Provides a framework for making research more impactful
Offers insights from guest speakers who have successfully overcome the challenge of getting their research used
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Save Making Research Matter - Repeatable, Marketable, Sellable to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Making Research Matter - Repeatable, Marketable, Sellable with these
activities:
Review basics of research design
Show steps
Reinforces research design principles covered in the course.
Browse courses on
Research Design
Show steps
-
Review key concepts of research design, such as sampling, validity, and reliability.
-
Apply these concepts to a research scenario.
Compile a research toolkit
Show steps
Organizes and consolidates resources for future reference.
Browse courses on
Research Methods
Show steps
-
Gather resources such as research articles, datasets, and software.
-
Organize the resources into a coherent collection.
-
Annotate the resources with brief descriptions.
Participate in a research project as a volunteer
Show steps
Provides practical experience in research and exposure to real-world research environments.
Browse courses on
Research Methods
Show steps
-
Identify a research project to volunteer for.
-
Contact the researchers and express interest in volunteering.
-
Participate in data collection or other research activities as assigned.
Six other activities
Expand to see all activities and additional details
Show all nine activities
Discuss research ethics with peers
Show steps
Engage in discussions with peers to strengthen your understanding of research ethics during the course.
Browse courses on
Research Ethics
Show steps
-
Find a group of peers to discuss research ethics with.
-
Come up with a list of discussion topics.
-
Share your thoughts and ideas with the group.
-
Listen to the perspectives of others.
Conduct a research study on a small scale
Show steps
Provides hands-on experience in conducting research.
Browse courses on
Research Design
Show steps
-
Define a research question and hypothesis.
-
Design a research study to test the hypothesis.
-
Collect data and analyze the results.
-
Draw conclusions and write a report.
Develop a research proposal
Show steps
Develops project management and persuasive writing for research.
Browse courses on
Research Design
Show steps
-
Identify a research problem.
-
Develop a research question and hypothesis.
-
Design a research study to test the hypothesis.
-
Write a research proposal.
Create a research marketing plan
Show steps
Develop your skills in creating research marketing plans after the course ends.
Show steps
-
Identify your target audience.
-
Develop your marketing message.
-
Choose the right marketing channels.
-
Create a marketing budget.
Explore advanced research techniques and tools
Show steps
Expands knowledge of research techniques and tools, enhancing research skills.
Browse courses on
Research Methods
Show steps
-
Identify research techniques and tools relevant to the course.
-
Follow tutorials to learn how to use these techniques and tools.
-
Practice applying these techniques and tools to research projects.
Mentor junior researchers
Show steps
Reinforces knowledge through teaching and provides leadership opportunities.
Browse courses on
Research Methods
Show steps
-
Identify a junior researcher to mentor.
-
Provide guidance and support on research projects.
-
Review and provide feedback on their research work.
Review basics of research design
Show steps
Reinforces research design principles covered in the course.
Browse courses on
Research Design
Show steps
Show steps
Show steps
- Review key concepts of research design, such as sampling, validity, and reliability.
- Apply these concepts to a research scenario.
Compile a research toolkit
Show steps
Organizes and consolidates resources for future reference.
Browse courses on
Research Methods
Show steps
Show steps
Show steps
- Gather resources such as research articles, datasets, and software.
- Organize the resources into a coherent collection.
- Annotate the resources with brief descriptions.
Participate in a research project as a volunteer
Show steps
Provides practical experience in research and exposure to real-world research environments.
Browse courses on
Research Methods
Show steps
Show steps
Show steps
- Identify a research project to volunteer for.
- Contact the researchers and express interest in volunteering.
- Participate in data collection or other research activities as assigned.
Six other activities
Expand to see all activities and additional details
Show all nine activities
Discuss research ethics with peers
Show steps
Engage in discussions with peers to strengthen your understanding of research ethics during the course.
Browse courses on
Research Ethics
Show steps
Show steps
Show steps
- Find a group of peers to discuss research ethics with.
- Come up with a list of discussion topics.
- Share your thoughts and ideas with the group.
- Listen to the perspectives of others.
Conduct a research study on a small scale
Show steps
Provides hands-on experience in conducting research.
Browse courses on
Research Design
Show steps
Show steps
Show steps
- Define a research question and hypothesis.
- Design a research study to test the hypothesis.
- Collect data and analyze the results.
- Draw conclusions and write a report.
Develop a research proposal
Show steps
Develops project management and persuasive writing for research.
Browse courses on
Research Design
Show steps
Show steps
Show steps
- Identify a research problem.
- Develop a research question and hypothesis.
- Design a research study to test the hypothesis.
- Write a research proposal.
Create a research marketing plan
Show steps
Develop your skills in creating research marketing plans after the course ends.
Show steps
Show steps
Show steps
- Identify your target audience.
- Develop your marketing message.
- Choose the right marketing channels.
- Create a marketing budget.
Explore advanced research techniques and tools
Show steps
Expands knowledge of research techniques and tools, enhancing research skills.
Browse courses on
Research Methods
Show steps
Show steps
Show steps
- Identify research techniques and tools relevant to the course.
- Follow tutorials to learn how to use these techniques and tools.
- Practice applying these techniques and tools to research projects.
Mentor junior researchers
Show steps
Reinforces knowledge through teaching and provides leadership opportunities.
Browse courses on
Research Methods
Show steps
Show steps
Show steps
- Identify a junior researcher to mentor.
- Provide guidance and support on research projects.
- Review and provide feedback on their research work.
Career center
Learners who complete Making Research Matter - Repeatable, Marketable, Sellable will develop knowledge and skills
that may be useful to these careers:
Product Manager
Product Manager
Product Managers take a product from conception to launch and beyond. They act as the bridge between users and the product team. You can use the strategies learned in this course to identify customer requirements, define the product vision, and create a roadmap to lead the product's development.
User Researcher
User Researcher
User Researchers understand the needs and wants of a specific group of users. With the skills learned in this course, you'll be able to conduct user research to identify these pain points. You will help your organization understand not only what the user needs are but also how to market your product to better appeal to them.
UX Researcher
UX Researcher
UX Researchers focus on the user experience with a product, whether it be a website, app, or other digital product. You will use the skills learned in this course to understand how users interact with your company's products. Additionally, you will identify pain points and opportunities for improvement.
Market Researcher
Market Researcher
Market Researchers conduct market research to understand customers, competitors, and market trends. The research you do will be used to generate sales and increase profits. You will use the skills learned in this course to design research studies, collect data, and analyze findings.
Data Analyst
Data Analyst
Data Analysts collect, clean, and analyze data to identify trends and patterns. With the skills learned in this course, you'll be able to analyze data to uncover insights that can be used to improve your organization's products and services.
Business Analyst
Business Analyst
Business Analysts help businesses understand their needs and develop solutions to improve their operations. You will use the skills learned in this course to gather requirements, analyze data, and develop recommendations that will help your organization achieve its goals.
Marketing Manager
Marketing Manager
Marketing Managers develop and execute marketing campaigns to promote products and services. You will use the skills learned in this course to understand your target market, develop marketing strategies, and measure the effectiveness of your campaigns.
Sales Manager
Sales Manager
Sales Managers lead and motivate sales teams to achieve sales goals. You will use the skills learned in this course to develop sales strategies, manage sales pipelines, and close deals.
Product Designer
Product Designer
Product Designers create products that are both useful and user-friendly. You will use the skills learned in this course to understand user needs, design user interfaces, and develop prototypes.
Software Engineer
Software Engineer
Software Engineers design, develop, and maintain software systems. You will use the skills learned in this course to understand user requirements, design software solutions, and write code.
Web Developer
Web Developer
Web Developers design and develop websites. You will use the skills learned in this course to understand user needs, design website layouts, and write code.
Content Writer
Content Writer
Content Writers create written content for websites, blogs, and other marketing materials. You will use the skills learned in this course to understand your target audience, develop content strategies, and write engaging content.
Technical Writer
Technical Writer
Technical Writers create documentation for software and other technical products. You will use the skills learned in this course to understand user needs, write clear and concise documentation, and manage documentation projects.
Copywriter
Copywriter
Copywriters create written content for advertisements, marketing campaigns, and other marketing materials. You will use the skills learned in this course to understand your target audience, develop persuasive copy, and write engaging content.
Journalist
Journalist
Journalists research and write news stories for newspapers, magazines, and other media outlets. You will use the skills learned in this course to research your topics, write compelling stories, and meet deadlines.
For more career information including salaries, visit:
OpenCourser.com/course/ziorvt/making
Reading list
We've selected 12 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Making Research Matter - Repeatable, Marketable, Sellable.
Provides a step-by-step guide to developing and launching a successful product. It would be a valuable resource for anyone involved in product development.
Describes a five-day process for solving critical business problems and testing new ideas. It would be a valuable resource for anyone involved in product development.
Provides a practical guide to creating and delivering value propositions that customers will love. It would be a useful resource for anyone involved in product development or marketing.
Save
Provides a practical guide to getting traction for your startup. It would be a valuable resource for any entrepreneur.
Provides a candid and insightful look at the challenges of building a startup. It would be a valuable resource for any entrepreneur.
Save
Provides a practical guide to using design thinking to develop innovative products and services. It would be useful for anyone interested in learning more about design thinking.
Provides a framework for understanding the challenges of marketing and selling to mainstream customers. It would be a valuable resource for anyone involved in product marketing.
Explores the characteristics of successful innovators. It would be a valuable resource for any entrepreneur or product developer.
Save
Provides a framework for understanding the importance of purpose in business. It would be a valuable resource for any entrepreneur or product developer.
Introduces the Lean Startup methodology, essential for product development and marketing. It would be helpful as background reading before taking this course.
Explores the challenges faced by large organizations when they try to innovate. It provides insights into how to overcome these challenges and create successful new products.
Provides a comprehensive overview of research relevant to product design and development. It would be useful as background reading before taking this course.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/ziorvt/making
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Time
2880 hours
Level
Introductory
Via
Pluralsight
Language
English
Good to know
Develops methods and skills for presenting research to stakeholders
Addresses a problem faced by many researchers
Provides a framework for making research more impactful
Offers insights from guest speakers who have successfully overcome the challenge of getting their research used
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