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Product Management
Product Discovery
Keisha Johnson
Keisha Johnson
This course will teach you fundamental skills for effective product research and discovery.
Read more
This course will teach you fundamental skills for effective product research and discovery.
Read more
This course will teach you fundamental skills for effective product research and discovery.
In this course, Product Discovery, you’ll learn the essential skills for effective product research and discovery. First, you’ll explore the types of research you’ll likely need to execute and the questions best addressed by each research strategy. Next, you’ll discover how to use each in practice. Finally, you’ll learn how to synthesize your learnings into actionable insights.. When you’re finished with this course, you’ll have the skills and knowledge of product research needed to successfully lead your product team through researching a problem space or opportunity.
Register for this course and see more details by visiting:
OpenCourser.com/course/bx97ll/product
What's inside
Syllabus
Course Overview
Product Discovery: Your Role as a PM
Introduction to Research Styles
Discovery Planning
Read more
Syllabus
Course Overview
Product Discovery: Your Role as a PM
Introduction to Research Styles
Discovery Planning
Read more
Discovery Strategies
Synthesizing Research
Taking Action on Your Research
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Develops fundamental skills for effective product research and discovery, which are core skills for product managers
Taught by Keisha Johnson, who are recognized for their work in product discovery
Offers hands-on labs and interacive materials, which enhance the learning process
Builds a strong foundation for beginners in product research and discovery
Suitable for students new to product research and discovery, as it starts with the basics
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Activities
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Product Management: Product Discovery.
These are activities you can do either before, during, or after a course.
Career center
Learners who complete Product Management: Product Discovery will develop knowledge and skills
that may be useful to these careers:
Product Manager
Product Manager
As a Product Manager, you will be responsible for the lifecycle of a product, from its inception to its launch and beyond. This course will teach you the fundamental skills you need to be successful in this role, such as how to conduct effective product research, discover customer needs, and develop and launch successful products.
Product Designer
Product Designer
As a Product Designer, you will be responsible for the user experience of a product. This course will teach you the skills you need to be successful in this role, such as how to conduct user research, design user interfaces, and create prototypes.
User Researcher
User Researcher
As a User Researcher, you will be responsible for conducting research to understand the needs of users. This course will teach you the skills you need to be successful in this role, such as how to design and conduct research studies, analyze data, and present findings.
Market Researcher
Market Researcher
As a Market Researcher, you will be responsible for conducting research to understand the market for a product. This course will teach you the skills you need to be successful in this role, such as how to design and conduct research studies, analyze data, and present findings.
Data Analyst
Data Analyst
As a Data Analyst, you will be responsible for analyzing data to identify trends and patterns. This course will teach you the skills you need to be successful in this role, such as how to clean and analyze data, and present findings.
Business Analyst
Business Analyst
As a Business Analyst, you will be responsible for analyzing business processes to identify areas for improvement. This course may teach you some of the skills you need to be successful in this role, such as how to identify and analyze problems, and develop and implement solutions.
Project Manager
Project Manager
As a Project Manager, you will be responsible for planning and executing projects. This course may teach you some of the skills you need to be successful in this role, such as how to plan and manage projects, and communicate with stakeholders.
Software Engineer
Software Engineer
As a Software Engineer, you will be responsible for designing, developing, and testing software. This course may teach you some of the skills you need to be successful in this role, such as how to design and develop software, and test and debug code.
UX Designer
UX Designer
As a UX Designer, you will be responsible for designing the user experience of a product. This course may teach you some of the skills you need to be successful in this role, such as how to design user interfaces, and create prototypes.
Marketing Manager
Marketing Manager
As a Marketing Manager, you will be responsible for developing and executing marketing campaigns. This course may teach you some of the skills you need to be successful in this role, such as how to develop and implement marketing plans, and measure and analyze results.
Sales Manager
Sales Manager
As a Sales Manager, you will be responsible for leading and managing a sales team. This course may teach you some of the skills you need to be successful in this role, such as how to develop and implement sales strategies, and motivate and manage a sales team.
Customer Success Manager
Customer Success Manager
As a Customer Success Manager, you will be responsible for ensuring that customers are satisfied with a product or service. This course may teach you some of the skills you need to be successful in this role, such as how to build relationships with customers, and resolve their issues.
Technical Writer
Technical Writer
As a Technical Writer, you will be responsible for writing technical documentation. This course may teach you some of the skills you need to be successful in this role, such as how to write clear and concise technical documentation.
Quality Assurance Analyst
Quality Assurance Analyst
As a Quality Assurance Analyst, you will be responsible for testing software to ensure that it meets quality standards. This course may teach you some of the skills you need to be successful in this role, such as how to test software, and identify and report bugs.
Business Development Manager
Business Development Manager
As a Business Development Manager, you will be responsible for developing new business opportunities. This course may teach you some of the skills you need to be successful in this role, such as how to identify and qualify potential customers, and develop and pitch business proposals.
For more career information including salaries, visit:
OpenCourser.com/course/bx97ll/product
Reading list
We've selected nine books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Product Management: Product Discovery.
Save
The book is commonly used by professionals and teams to learn about effective discovery.
Commonly used reference for product development and lean product strategy.
Provides background in the lean product development process and an overview of the concepts of different research strategies and research synthesis.
Save
Commonly used reference by product development teams and professionals to understand startup strategy.
Provides background on understanding the innovator's dilemma and its impact on product research and strategy.
Save
Commonly used text on user story mapping.
Save
Is commonly used by students and professionals for understanding product strategy.
Save
Is commonly read by professionals seeking to develop an understanding of how to research technology markets.
Provides background on understanding the chasm and its impact on product research and strategy.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/bx97ll/product
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Time
76 hours
Level
Introductory
Via
Pluralsight
Instructor
Keisha Johnson
Language
English
Good to know
Develops fundamental skills for effective product research and discovery, which are core skills for product managers
Taught by Keisha Johnson, who are recognized for their work in product discovery
Offers hands-on labs and interacive materials, which enhance the learning process
Builds a strong foundation for beginners in product research and discovery
Suitable for students new to product research and discovery, as it starts with the basics
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