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Skillshare

Monetize your passion for 3D by creating, marketing and selling your assets on a 3D e-commerce platform.

Madison Erwin started her career as a 3D animator by teaching herself the ins and outs of 3D software like Blender and the workings of the animation industry. Just three years later, she’s gone on to work on projects like Spider-Man: Across the Spider-Verse, I Am Groot, and Doctor Strange in the Multiverse of Madness. Now Madison wants to share everything she learned and did to skyrocket her 3D career to the next level.

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Monetize your passion for 3D by creating, marketing and selling your assets on a 3D e-commerce platform.

Madison Erwin started her career as a 3D animator by teaching herself the ins and outs of 3D software like Blender and the workings of the animation industry. Just three years later, she’s gone on to work on projects like Spider-Man: Across the Spider-Verse, I Am Groot, and Doctor Strange in the Multiverse of Madness. Now Madison wants to share everything she learned and did to skyrocket her 3D career to the next level.

In this class, Madison will guide you through getting your 3D asset from design and development to selling and marketing it online. By exploring the different 3D marketplaces, where you can market your final assets and how you might structure your business, you’ll be on your way to using your 3D assets as a new income stream, a passion project, or both!

With Madison as your teacher, you’ll:

* Find the best 3D marketplace for you and your goals

* Finalize your business’ identity, branding, and ideal customer persona

* Discover your primary and secondary marketing platforms

* Maximize your potential profits with a quality marketing strategy

Plus, Madison will walk you through what she’s learned since launching her own 3D animation studio and selling their assets online.

Whether you’re a freelance animator trying to make some extra money or you’re working full time in the studio and you want a side hustle that will offer you more creative freedom, you’ll leave this class with a notebook full of ideas and strategies to finding success selling your 3D assets.

You do not need professional experience as a 3D animator to take this class. You’ll need a journal and pen or your preferred note-taking system to follow along with these lessons.

Instructor bio:

Madison Erwin is a self-taught 3D animator based in LA. Known for her acting and animation skills, she successfully freelanced for a year before taking a role in-house at Sony. Her work has been featured in blockbuster films like Spider-Man: Across the Spider-Verse, Doctor Strange, the Disney Plus Series I Am Groot, and hit game Kena: Bridge of Spirits.

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What's inside

Syllabus

Getting Started with Selling 3D Art
This opening module introduces you to the process of monetizing 3D art. You’ll learn the key starting points for selling digital assets and explore the mindset required to transition from artist to entrepreneur. By the end, you’ll understand the foundations needed to confidently take your first steps into the marketplace.
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Career center

Learners who complete Monetize Your 3D Art: Sell Assets & Grow Your Audience will develop knowledge and skills that may be useful to these careers:
Digital Product Seller
A Digital Product Seller focuses on creating, listing, and selling intangible goods online. This can range from software and e-books to, in this specific case, 3D assets. The course "Monetize Your 3D Art: Sell Assets & Grow Your Audience" provides comprehensive training for this exact career path. It guides learners through identifying lucrative 3D e-commerce platforms, structuring their online business, and developing effective marketing strategies to attract buyers. By taking this course, individuals learn to translate their 3D artistry into a profitable venture, gaining insights into everything from pricing models to audience engagement, which are crucial for success as a Digital Product Seller.
Creative Entrepreneur
This course is perfectly aligned with the journey of a Creative Entrepreneur. This role involves initiating, developing, and managing a business venture within a creative field, often leveraging one's artistic skills to create marketable products or services. The course "Monetize Your 3D Art: Sell Assets & Grow Your Audience" directly addresses how to transition from an artist to an entrepreneur, focusing on generating income from 3D assets. It provides a roadmap for setting up a sustainable business structure, identifying target audiences, and implementing marketing strategies. For anyone aspiring to become a Creative Entrepreneur, this course offers practical guidance on turning artistic passion into a viable business, from finding the best marketplaces to maximizing profits.
Game Asset Marketplace Curator
A Game Asset Marketplace Curator selects, organizes, and promotes 3D assets for sale on platforms catering to game developers. This role requires a keen eye for quality, understanding market trends, and knowledge of licensing and pricing. This course, "Monetize Your 3D Art: Sell Assets & Grow Your Audience," provides highly relevant insights for a Game Asset Marketplace Curator. It offers an insider's view into the process of monetizing 3D art, from identifying the best marketplaces to understanding pricing, licensing, and effective marketing strategies. By comprehending the creators' perspective and the dynamics of selling digital assets, one gains valuable knowledge in evaluating and positioning assets for a marketplace.
E-commerce Business Owner
An E-commerce Business Owner establishes and manages an online store, overseeing everything from product development and inventory to marketing and customer service. This course, "Monetize Your 3D Art: Sell Assets & Grow Your Audience," is highly relevant for individuals aiming to become E-commerce Business Owners, particularly those with a focus on digital products. It provides a structured approach to setting up an online venture centered around selling 3D assets. Learners gain specific knowledge on choosing appropriate 3D e-commerce platforms, defining their brand identity, and crafting marketing strategies to drive sales and grow their customer base, all essential components of running a successful online business.
Content Creator
A Content Creator produces engaging and informative material for various platforms, often building an audience around a specific niche or interest. While broad, this role increasingly involves monetizing creations directly. The course "Monetize Your 3D Art: Sell Assets & Grow Your Audience" is highly relevant for a Content Creator who specializes in 3D art or wishes to leverage their creative output for income. It details strategies for growing an audience, selecting appropriate marketing platforms, and structuring a business around selling digital assets. This course provides a clear pathway for creators to turn their passion into a sustainable income stream, teaching them how to market their unique creations effectively.
Online Course Creator
An Online Course Creator designs, develops, and markets educational content delivered through digital platforms. This role requires expertise in a subject matter, instructional design, and marketing skills to attract students. This course, "Monetize Your 3D Art: Sell Assets & Grow Your Audience," is highly relevant for an aspiring Online Course Creator, particularly one who wishes to teach artistic or technical skills. The instructor, Madison Erwin, effectively teaches how to package creative knowledge and market it successfully. Learners will observe firsthand how to build an audience, finalize business identity, and employ marketing strategies, all directly transferable skills for monetizing their own expertise through online education.
Digital Marketing Specialist
A Digital Marketing Specialist develops and implements online marketing strategies to promote products, services, or brands. This involves understanding various digital channels, audience targeting, and performance analytics. The course "Monetize Your 3D Art: Sell Assets & Grow Your Audience" directly addresses critical skills for a Digital Marketing Specialist, especially in the context of digital products. It delves into discovering primary and secondary marketing platforms, crafting strategies to boost visibility, attracting buyers, and fostering long-term customer relationships. For those interested in digital marketing, particularly for creative or tech-oriented products, this course offers practical insights into audience understanding and effective market penetration.
Business Development Manager Digital Products
A Business Development Manager Digital Products identifies new growth opportunities, builds strategic partnerships, and drives sales for digital offerings. This involves market analysis, negotiation, and a deep understanding of product value. The course "Monetize Your 3D Art: Sell Assets & Grow Your Audience" provides a robust foundation for an aspiring Business Development Manager Digital Products. It covers foundational aspects such as choosing the right 3D marketplace, structuring a business for long-term success, and crafting strategies to attract buyers and foster customer relationships. Understanding these elements from a creator's perspective can be invaluable for developing strategic approaches to product growth and market expansion.
Brand Strategist
A Brand Strategist works to define, develop, and maintain a consistent brand identity and message for businesses or products to resonate with their target audience. This involves market analysis, understanding customer psychology, and crafting compelling narratives. The course "Monetize Your 3D Art: Sell Assets & Grow Your Audience" specifically guides learners in finalizing their business' identity, branding, and ideal customer persona. For an aspiring Brand Strategist, the practical application within this course—defining a brand for 3D assets and understanding how to differentiate them in a competitive marketplace—offers valuable insights into the core principles of brand development and audience connection.
Freelance 3D Artist
A Freelance 3D Artist creates three-dimensional models, animations, or visual effects for various clients and projects on a self-employed basis. While the core skill is 3D art, successful freelancers often need to understand business, marketing, and sales to sustain their careers. This course, "Monetize Your 3D Art: Sell Assets & Grow Your Audience," may be useful for a Freelance 3D Artist as it focuses on generating income streams beyond client work by selling assets. It helps build a foundation in business structuring, intellectual property, and audience growth, which are invaluable for any independent creative professional looking to diversify their income and achieve greater creative freedom.
Community Manager Digital Products
A Community Manager Digital Products fosters and maintains a positive and engaged community around a digital product or brand. This involves direct interaction with users, gathering feedback, and supporting customer relationships. The course "Monetize Your 3D Art: Sell Assets & Grow Your Audience" emphasizes strategies to foster long-term customer relationships and grow an audience. For an aspiring Community Manager Digital Products, understanding how to attract and retain buyers, and how to build a loyal following around digital assets, provides a practical framework for engaging with and supporting a user base in an online environment.
Product Manager Digital Goods
A Product Manager Digital Goods oversees the lifecycle of digital products, from conception and development to launch and post-launch performance. This role often involves market research, understanding customer needs, and strategizing for product success. This course, "Monetize Your 3D Art: Sell Assets & Grow Your Audience," may be useful for an aspiring Product Manager Digital Goods. While not a direct management course, it provides a unique perspective on the entire process of bringing a digital asset to market, from understanding customer personas and marketplace selection to launching and marketing. This hands-on experience in productizing creativity helps build a foundational understanding of the challenges and opportunities in the digital goods space.
Social Media Manager
A Social Media Manager develops and executes social media strategies to enhance brand presence, engage audiences, and drive marketing goals. This role requires understanding platform algorithms, content planning, and community management. The course "Monetize Your 3D Art: Sell Assets & Grow Your Audience" may be useful for an aspiring Social Media Manager. It emphasizes discovering primary and secondary marketing platforms and crafting strategies that boost visibility and attract buyers, which are integral to social media efforts. While focused on 3D assets, the principles of audience growth and consistent brand messaging discussed in the course are directly applicable to managing social media for various individuals or businesses.
Intellectual Property Consultant
An Intellectual Property Consultant advises individuals or businesses on protecting and leveraging their intellectual assets, including copyrights, trademarks, and patents. This often involves understanding licensing agreements and commercialization strategies. This course, "Monetize Your 3D Art: Sell Assets & Grow Your Audience," may be useful for an aspiring Intellectual Property Consultant as it examines how to structure a sustainable business, from pricing to licensing, specifically for digital 3D assets. While not a legal course, it provides a practical perspective on the commercial aspects of intellectual property, offering insights into how creators think about and manage their rights when selling their work in online marketplaces. Advanced degrees, such as a law degree, are typically required for this role.
Technical Artist
A Technical Artist bridges the gap between art and programming, developing tools, optimizing workflows, and ensuring the technical quality and efficiency of 3D assets in production pipelines. While primarily technical, understanding commercial viability and user needs is beneficial. This course, "Monetize Your 3D Art: Sell Assets & Grow Your Audience," may be useful for a Technical Artist who wants to understand the market and monetization aspects of the assets they help create. It offers insights into how 3D assets are valued, sold, and marketed across various e-commerce platforms. This perspective can inform asset creation decisions, ensuring that the technical aspects align with market demands and potential for monetization.

Reading list

We've selected 50 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Monetize Your 3D Art: Sell Assets & Grow Your Audience.
This comprehensive guide covers everything from getting started as a freelancer to building a successful business. It's a great resource for anyone who wants to learn more about freelancing.
Provides a foundational visual framework, the Business Model Canvas, for understanding and designing business models. It's highly valuable for gaining a broad understanding of how businesses create, deliver, and capture value. It serves as a practical reference tool and is often used in academic settings and by professionals for its clear and actionable approach.
A companion to Business Model Generation, this book focuses specifically on the crucial element of creating value for customers. It provides tools and processes for understanding customer needs and designing compelling value propositions, essential for successful business development. It's a practical guide for both students and professionals.
A comprehensive guide to developing and implementing digital marketing strategies. covers various digital channels and techniques, providing a practical framework for navigating the complexities of online marketing. It's a valuable reference for professionals and students focusing on digital strategy. The third edition includes updates on recent trends.
Presents a framework for creating new market spaces rather than competing in existing ones. It's highly relevant for contemporary business development by encouraging innovative thinking and strategic shifts to achieve high growth and profitability. It's a valuable read for those looking to differentiate their business.
The latest in Kotler's marketing series, this book explores the impact of technology on marketing and how marketers can leverage it to create a more human-centric approach. It delves into contemporary topics like AI, data, and agile marketing, making it highly relevant for understanding the future of marketing strategy.
Based on extensive research, this book argues that the most successful salespeople challenge their customers' thinking. It offers a contemporary approach to sales that is highly relevant to business development professionals who need to provide insights and solutions to complex customer problems. It's a widely discussed and influential book in modern sales.
This classic book introduces the enduring concept of positioning, explaining how to create a unique space for a product or brand in the consumer's mind. While not recently published, its core principles remain highly relevant for developing effective marketing strategies. It must-read for understanding competitive strategy and brand perception.
Focusing on the sales pipeline and lead generation, this book offers practical strategies for building a scalable sales process. It's particularly useful for those looking to deepen their understanding of the revenue generation side of business development and is considered a modern classic in sales methodology.
Compiles insights from leading Silicon Valley operators and investors on scaling startups. It's highly relevant to contemporary business development in fast-growing companies, offering practical advice on challenges like hiring, management, and fundraising. It serves as a valuable reference for those in hyper-growth environments.
Provides a comprehensive overview of audience analysis and engagement, exploring techniques for understanding and connecting with diverse audiences in various contexts.
Provides a framework for creating clear and compelling brand messages that resonate with customers. It's particularly useful for understanding how to communicate value and build strong customer relationships, a key aspect of effective marketing strategy.
Based on empirical research, this book challenges many traditional marketing and branding beliefs. It offers a data-driven approach to understanding how brands grow and is highly relevant for those seeking a contemporary, evidence-based perspective.
Offers a concise and memorable set of principles for successful branding. It's an excellent resource for gaining a broad understanding of key branding concepts in an accessible format. While not a recent publication, its principles remain highly relevant.
This classic addresses the unique challenges of bringing disruptive technology products to wider markets. It's essential for understanding the dynamics of technology adoption and how to bridge the gap between early adopters and the mainstream market. While not a recent publication, its insights remain highly relevant for contemporary business development in tech.
Offers a practical framework for scaling a business, focusing on four key decision areas: People, Strategy, Execution, and Cash. It's a valuable resource for those looking to deepen their understanding of the operational aspects of business development and managing growth effectively. It provides actionable tools and techniques.
Delves into the core of what constitutes a good strategy, applicable across various business functions, including marketing. It helps readers identify the characteristics of a strong strategy and the pitfalls of a weak one, providing a solid foundation for developing robust marketing strategies.
Another classic by Ries and Trout, this book presents 22 fundamental laws of marketing that remain relevant despite the changing marketing landscape. It offers timeless principles for developing effective marketing strategies and is considered a must-read for foundational knowledge.
A classic in the field of sales, this book presents a research-based methodology for complex B2B sales. While focused on sales, the principles of understanding customer needs and asking effective questions are fundamental to business development. It's an essential read for anyone involved in the sales cycle within a business development context.
Focuses on the importance of creating valuable, compelling content to attract and retain customers. It's a key resource for understanding contemporary content marketing strategies and how they fit into an overall marketing plan.
Seth Godin argues for the importance of creating remarkable products and services that stand out from the ordinary. challenges traditional marketing thinking and emphasizes the need for innovation and differentiation. It's a thought-provoking read for anyone looking to create impactful marketing strategies.
Explores the science behind why certain products, ideas, or behaviors become popular and spread. It offers actionable insights into creating contagious content and marketing campaigns, making it highly relevant for contemporary digital marketing strategies and understanding word-of-mouth.
Explores the elements that make ideas memorable and impactful. Understanding these principles is crucial for crafting marketing messages that resonate with the target audience. It's a valuable resource for improving the effectiveness of marketing communications.
Challenges conventional thinking about competition and differentiation, urging brands to be truly different. It's a thought-provoking read for deepening understanding of strategic branding and escaping marketplace clutter.
Based on research into successful growth companies, this book identifies the key characteristics that enable sustained expansion. It's valuable for understanding the internal challenges of scaling and how to maintain the entrepreneurial spirit as a company grows, offering insights relevant to long-term business development strategy.
Reframes the concept of sales, arguing that everyone is involved in 'moving' others in some way. It provides a broader perspective on influence and persuasion, valuable for various aspects of business development beyond traditional sales roles. It's an accessible and insightful read for a general understanding of modern influence.
Understanding human behavior is key in business development. delves into the psychology behind why people say 'yes' and outlines universal principles of persuasion. It provides valuable background knowledge for sales, marketing, and negotiation aspects of business development. This classic text with enduring relevance.
This practical guide provides a simple, actionable framework for creating a marketing plan on a single page. It's particularly useful for entrepreneurs and small business owners who need a clear and concise approach to marketing strategy.
Provides a clear and concise framework for understanding the relationship between business strategy and brand design. It's valuable for gaining a broad understanding of how these elements must align for effective branding. Marty Neumeier respected authority in the field.
Provides a comprehensive overview of digital branding, covering strategy, tactics, and tools. It's essential for understanding contemporary branding in the digital age and offers practical guidance for implementing digital branding initiatives.
Offers a comprehensive overview of pricing strategy and tactics, providing businesses with a solid foundation for making informed pricing decisions.
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Focusing on differentiation, this book argues for the importance of creating a one-of-a-kind brand. It's a valuable read for deepening understanding of competitive brand strategy and how to stand out in a crowded market.
While broader than just business development, this book by Bridgewater Associates founder Ray Dalio outlines principles for decision-making and management that can be applied to building and scaling organizations. It offers a structured approach to problem-solving and creating an effective culture, relevant for leaders in business development.
Exploring the subconscious factors influencing consumer purchasing decisions, this book delves into neuromarketing and its implications for branding. It offers contemporary insights into consumer behavior and adds depth to understanding brand impact.
Focusing on the emotional aspects of branding, this book delves into how brands can connect with consumers on a deeper level. It's relevant for contemporary branding discussions and helps solidify understanding of the psychological impact of brands.
Delves into the power of sensory marketing and how engaging multiple senses can create stronger brand connections. It offers a unique perspective on building brand equity and is relevant for those looking to add depth to their understanding of branding within marketing strategy.
Addresses the shift in power from companies to customers in the digital age and its implications for branding. It offers contemporary insights into building brands in a customer-driven world.
Provides a practical approach to developing pricing strategies that maximize profitability, making it a valuable resource for businesses looking to increase their revenue.
Provides a comprehensive introduction to the core concepts and activities of business development in an accessible format. It's an excellent starting point for those seeking a broad understanding of the field, covering various aspects from strategy to sales and marketing. It serves as a helpful guide for beginners.

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