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Используем функцию автоматизации имейлов в MailChimp

Daria Toropchyn

К концу этого проекта вы узнаете, как создать учетную запись в MailChimp, как настроить условия персонализированной автоматической отправки имейла: тригер, дата, периодичность, и многое другое. Ваши новые навыки помогут вам эффективно управлять маркетингом и отсаваться на связи с вашими новыми клиентами с помощью MailChimp.

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What's inside

Syllabus

Обзор проекта

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Ознакомит с MailChimp, поможет освоить настройки автоматического маркетинга, такие как триггеры, даты и частота рассылок

Подходит для маркетологов, которым необходимо освоить MailChimp для эффективного управления email-маркетингом

Предоставляет практические навыки автоматизации email-маркетинга в MailChimp

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Используем функцию автоматизации имейлов в MailChimp with these activities:

Обновите свои знания о том, как использовать списки рассылки

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Обновите свои знания о том, как создавать и управлять списками рассылки.

Browse courses on Mailchimp

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Просмотрите документацию MailChimp.
Пройдите учебный курс MailChimp.
Создайте тестовый список рассылки и отправьте несколько писем.

Изучите лучшие практики по использованию персонализированных имейлов.

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Узнайте, как персонализировать свои имейлы, чтобы повысить коэффициент открытий и кликов.

Browse courses on Mailchimp

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Просмотрите блог MailChimp (раздел «Советы и рекомендации»).
Просмотрите документацию MailChimp (раздел «Персонализация»).
Пройдите онлайн-курс по созданию персонализированных имейлов с помощью MailChimp.

Присоединитесь к сообществу пользователей MailChimp и задавайте вопросы.

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Подключитесь к другим пользователям MailChimp, чтобы поделиться знаниями и получить ответы на свои вопросы.

Browse courses on Mailchimp

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Вступите в официальную группу пользователей MailChimp на Facebook.
Следите за форумом пользователей MailChimp.
Задайте вопрос и общайтесь с другими пользователями.

Two other activities

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Создайте несколько новых писем и автоматизированных потоков.

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Закрепите свои навыки работы с MailChimp, создав новые письма и последовательности автоматизации.

Browse courses on Mailchimp

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Создайте новое письмо в MailChimp.
Настройте автоматизированный поток в MailChimp.
Отправьте тестовые письма и следите за результатами.

Создайте электронную книгу о том, как использовать MailChimp для бизнеса.

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Укрепите свои знания о MailChimp, создав подробный справочник.

Browse courses on Mailchimp

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Составьте план для своей электронной книги.
Напишите черновик своей электронной книги.
Просмотрите и отредактируйте свою электронную книгу.
Опубликуйте свою электронную книгу на своем сайте или платформе электронной коммерции.

Career center

Learners who complete Используем функцию автоматизации имейлов в MailChimp will develop knowledge and skills that may be useful to these careers:

Email Marketing Specialist

An Email Marketing Specialist plans, executes, and measures email marketing campaigns for a company or organization. This course is a perfect fit for this role because it covers all of the essential topics for success in this field, including email design, copywriting, and analytics. The course also provides hands-on experience with MailChimp, which is one of the leading email marketing platforms.

See salaries and explore the career path for Email Marketing Specialist

Marketing Manager

A Marketing Manager oversees the development and implementation of marketing campaigns for a company or organization. This course may be useful because it helps to build a foundation in email marketing, which is an important channel for reaching customers and generating leads. The course also covers topics such as segmentation, targeting, and personalization, which are essential for creating effective email campaigns.

See salaries and explore the career path for Marketing Manager

Project Manager

A Project Manager plans and executes projects for a company or organization. This course may be useful because it helps to build a foundation in email marketing, which is an important channel for communicating with project stakeholders. The course also covers topics such as project planning, budgeting, and risk management.

See salaries and explore the career path for Project Manager

Sales Manager

A Sales Manager oversees the sales activities of a company or organization. This course may be useful because it helps to build a foundation in email marketing, which is an important channel for reaching potential customers and generating leads. The course also covers topics such as sales strategy, negotiation, and customer relationship management.

See salaries and explore the career path for Sales Manager

Financial Analyst

A Financial Analyst analyzes financial data for a company or organization. This course may be useful because it helps to build a foundation in email marketing, which is an important channel for communicating with investors and other stakeholders. The course also covers topics such as financial modeling, valuation, and investment analysis.

See salaries and explore the career path for Financial Analyst

Product Manager

A Product Manager manages the development and launch of new products or services for a company. This course may be useful because it helps to build a foundation in email marketing, which is an important channel for promoting new products and services. The course also covers topics such as product strategy, market research, and user experience.

See salaries and explore the career path for Product Manager

Operations Manager

An Operations Manager oversees the day-to-day operations of a company or organization. This course may be useful because it helps to build a foundation in email marketing, which is an important channel for communicating with employees and customers. The course also covers topics such as process improvement, quality control, and inventory management.

See salaries and explore the career path for Operations Manager

Human Resources Manager

A Human Resources Manager oversees the human resources activities of a company or organization. This course may be useful because it helps to build a foundation in email marketing, which is an important channel for communicating with employees. The course also covers topics such as recruitment, employee relations, and benefits administration.

See salaries and explore the career path for Human Resources Manager

Business Development Manager

A Business Development Manager identifies and develops new business opportunities for a company. This course may be useful because it helps to build a foundation in email marketing, which is an important channel for reaching potential partners and customers. The course also covers topics such as market analysis, competitive intelligence, and negotiation.

See salaries and explore the career path for Business Development Manager

Customer Success Manager

A Customer Success Manager helps customers to achieve their goals with a company's products or services. This course may be useful because it helps to build a foundation in email marketing, which is an important channel for communicating with customers. The course also covers topics such as customer onboarding, retention, and dispute resolution.

See salaries and explore the career path for Customer Success Manager

Event Planner

An Event Planner plans and executes events for a company or organization. This course may be useful because it helps to build a foundation in email marketing, which is an important channel for promoting events. The course also covers topics such as event planning, budgeting, and vendor management.

See salaries and explore the career path for Event Planner

Social Media Manager

A Social Media Manager develops and executes social media campaigns for a company or organization. This course may be useful because it helps to build a foundation in email marketing, which is an important channel for promoting social media content. The course also covers topics such as social media strategy, content creation, and analytics.

See salaries and explore the career path for Social Media Manager

Content Marketer

A Content Marketer creates and distributes content that is designed to attract and engage a target audience. This course may be useful because it helps to build a foundation in email marketing, which is an important channel for distributing content. The course also covers topics such as content strategy, copywriting, and analytics.

See salaries and explore the career path for Content Marketer

Digital Marketing Specialist

A Digital Marketing Specialist develops and executes digital marketing campaigns for a company or organization. This course may be useful because it helps to build a foundation in email marketing, which is an important channel for reaching customers and generating leads. The course also covers topics such as social media marketing, search engine optimization, and paid advertising.

See salaries and explore the career path for Digital Marketing Specialist

Public Relations Specialist

A Public Relations Specialist manages the public relations activities of a company or organization. This course may be useful because it helps to build a foundation in email marketing, which is an important channel for reaching journalists and other influencers. The course also covers topics such as media relations, crisis communications, and event planning.

See salaries and explore the career path for Public Relations Specialist

Reading list

We've selected ten books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Используем функцию автоматизации имейлов в MailChimp.

The Copywriter's Handbook

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Пошаговое руководство по email-маркетингу: как создавать успешные email-кампании. Дополнительное чтение, содержит практические примеры и шаблоны.

Используем функцию автоматизации имейлов в MailChimp

What's inside

Syllabus

Good to know

Save this course

Activities

Career center

Reading list

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