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Welcome to the Introduction to Business Analytics and Information Economics Capstone! I’m thrilled to have you enrolled in the course. This Capstone will enable you to put into practice some of the concepts you have studied previously about applying economic...
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Welcome to the Introduction to Business Analytics and Information Economics Capstone! I’m thrilled to have you enrolled in the course. This Capstone will enable you to put into practice some of the concepts you have studied previously about applying economic concepts to information, conceiving analytics hypotheses, valuing information assets, and developing ideas for monetizing information in various ways. I look forward to your contributions and ideas. 
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Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Introduces advanced concepts for learners already familiar with the fundamentals of business analytics and information economics
Develops ideas for monetizing information assets and explores various ways to derive value from information
Taught by instructors who are experts in the fields of business analytics and information economics

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Introduction to Business Analytics and Information Economics Capstone with these activities:
Review the concepts of microeconomics
Strengthen your understanding of the fundamental principles of microeconomics, which are essential for business analytics.
Browse courses on Microeconomics
Show steps
  • Read through your notes or textbooks from previous economics courses.
  • Review key concepts such as supply and demand, elasticity, and market equilibrium.
  • Solve practice problems to test your understanding.
Read _Information Strategy: Building A Learning Organization_ by Davenport
Prepare for this course on information strategy and business analytics by reviewing a seminal text in the field.
Show steps
  • Read the first three chapters of the book.
  • Summarize the key concepts presented in Chapters 1-3.
Review Economics and Business Strategy
Gain a solid understanding of the foundational concepts of business analytics and economic concepts applied to information.
Show steps
  • Read the first three chapters of the book.
  • Take notes on the key concepts and ideas presented in the chapters.
  • Summarize the main points of each chapter in your own words.
Ten other activities
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Attend a Workshop on Data Visualization for Information Analytics
Expand your knowledge and skills in data visualization techniques for effectively communicating insights from information analysis.
Browse courses on Data Visualization
Show steps
  • Research and identify a relevant workshop on data visualization.
  • Register for and attend the workshop.
  • Actively participate in the workshop activities and discussions.
Attend an Industry Conference on Business Analytics
Connect with professionals in the field, learn about the latest industry trends, and explore potential career opportunities.
Browse courses on Business Analytics
Show steps
  • Research and identify an industry conference focused on business analytics.
  • Register for and attend the conference.
  • Network with other attendees, speakers, and exhibitors.
Collaborate with peers on business analytics projects
Enhance your learning by working with others and sharing knowledge and ideas.
Show steps
  • Find a study group or online forum where you can connect with other students.
  • Discuss course material, share resources, and work on projects together.
  • Provide feedback and support to your peers.
Practice Evaluating Information Assets
Refine your understanding of the methods used to evaluate information assets and their value to organizations.
Browse courses on Information Economics
Show steps
  • Review the provided case studies and examples of information asset valuation.
  • Use the provided tools and frameworks to evaluate several sample information assets.
  • Compare your evaluations with those provided by the instructor or other students.
Start a Project on Information Analytics for Decision-Making
Gain practical experience in applying information analytics to real-world decision-making scenarios.
Browse courses on Decision-Making
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  • Identify a business problem or opportunity that can be addressed through information analytics.
  • Gather and analyze relevant data.
  • Develop and implement an analytics model to generate insights.
  • Present your findings and recommendations to stakeholders.
Practice solving business analytics problems
Develop your problem-solving skills and apply economic concepts to real-world business scenarios.
Show steps
  • Find practice problems online or in textbooks.
  • Solve the problems using the concepts you have learned in the course.
  • Check your answers and identify areas where you need improvement.
Create a Video Tutorial on a Specific Information Analytics Technique
Enhance your understanding of a specific information analytics technique by teaching it to others.
Browse courses on Data Analysis
Show steps
  • Choose a specific information analytics technique to focus on.
  • Develop a clear and concise video tutorial explaining the technique.
  • Share your video tutorial with the class for feedback and discussion.
Learn advanced business analytics techniques
Expand your knowledge of business analytics by learning advanced techniques and tools.
Show steps
  • Find online tutorials or courses on advanced business analytics topics.
  • Follow the tutorials and complete the exercises.
  • Apply the new techniques to your own projects or assignments.
Develop an Information Monetization Strategy
Apply the concepts learned in this course to develop a comprehensive strategy for monetizing information assets.
Browse courses on Information Economics
Show steps
  • Identify and analyze potential information assets within an organization.
  • Research and evaluate different information monetization strategies.
  • Develop a detailed plan for implementing the chosen strategy.
  • Present your strategy to the class for feedback and discussion.
Develop a business analytics proposal
Apply your knowledge of business analytics to a real-world business problem and propose a solution.
Show steps
  • Identify a business problem that can be addressed using business analytics.
  • Gather data and analyze it using appropriate techniques.
  • Develop a proposal outlining your findings and recommendations.

Career center

Learners who complete Introduction to Business Analytics and Information Economics Capstone will develop knowledge and skills that may be useful to these careers:
Data Scientist
Data scientists use data to build predictive models and make recommendations for businesses. This course can help you build a foundation in data science, including how to collect, clean, and analyze data, as well as how to build and evaluate predictive models. Additionally, the course covers topics such as information economics and monetizing information, which can be valuable skills for data scientists working in a variety of industries.
Quantitative Analyst
Quantitative analysts use mathematical and statistical models to analyze financial data. This course can help you build a foundation in quantitative analysis, including how to develop and solve mathematical models, analyze data, and make recommendations for investment. Additionally, the course covers topics such as information economics and valuing information assets, which can be valuable skills for quantitative analysts working in investment banking, asset management, or corporate finance.
Data Analyst
Data analysts use data to solve business problems and make better decisions. This course can help you build a foundation in data analysis, including how to collect, clean, and analyze data, as well as how to interpret and communicate your findings. Additionally, the course covers topics such as information economics and monetizing information, which can be valuable skills for data analysts working in a variety of industries.
Information Architect
Information architects design and organize information systems to make them more usable and efficient. This course can help you build a foundation in information architecture, including how to understand user needs, design information structures, and evaluate information systems. Additionally, the course covers topics such as information economics and valuing information assets, which can be valuable skills for information architects working in a variety of industries.
Risk Analyst
Risk analysts assess and manage financial risks. This course can help you build a foundation in risk analysis, including how to identify and assess financial risks, develop and implement risk management strategies, and monitor and report on risks. Additionally, the course covers topics such as information economics and valuing information assets, which can be valuable skills for risk analysts working in a variety of industries.
Information Security Analyst
Information security analysts protect information systems from security breaches. This course can help you build a foundation in information security, including how to identify and assess security risks, develop and implement security measures, and respond to security breaches. Additionally, the course covers topics such as information economics and valuing information assets, which can be valuable skills for information security analysts working in a variety of industries.
Economist
Economists study how people make decisions and how those decisions affect the economy. This course can help you build a foundation in economics, including how to analyze data, develop economic models, and make predictions about the economy. Additionally, the course covers topics such as information economics and valuing information assets, which can be valuable skills for economists working in government, academia, or the private sector.
Information Management
Information management professionals manage and protect information assets. This course can help you build a foundation in information management, including how to develop and implement information management policies, protect information assets from security breaches, and manage information lifecycles. Additionally, the course covers topics such as information economics and valuing information assets, which can be valuable skills for information management professionals working in a variety of industries.
Operations Research Analyst
Operations research analysts use mathematical and statistical models to solve business problems. This course can help you build a foundation in operations research, including how to develop and solve mathematical models, analyze data, and make recommendations for improvement. Additionally, the course covers topics such as information economics and valuing information assets, which can be valuable skills for operations research analysts working in a variety of industries.
Product Manager
Product managers develop and manage products. This course can help you build a foundation in product management, including how to define product requirements, develop product roadmaps, and launch new products. Additionally, the course covers topics such as information economics and valuing information assets, which can be valuable skills for product managers working in a variety of industries.
Business Analyst
Business analysts help businesses improve their operations by analyzing data and identifying opportunities for improvement. This course can provide you with the skills and knowledge you need to succeed in this role, including how to collect and analyze data, develop recommendations for improvement, and communicate your findings to stakeholders.
Financial Analyst
Financial analysts help businesses make investment decisions. This course can help you build a foundation in financial analysis, including how to analyze financial statements, develop financial models, and make recommendations for investment. Additionally, the course covers topics such as information economics and valuing information assets, which can be valuable skills for financial analysts working in investment banking, asset management, or corporate finance.
Market Research Analyst
Market research analysts collect and analyze data about consumers and markets. This course can help you build a foundation in market research, including how to design and conduct surveys, analyze data, and make recommendations for marketing campaigns. Additionally, the course covers topics such as information economics and valuing information assets, which can be valuable skills for market research analysts working in a variety of industries.
Management Consultant
Management consultants help businesses improve their operations and achieve their goals. This course can help you build a foundation in management consulting, including how to analyze business problems, develop recommendations for improvement, and implement solutions. Additionally, the course covers topics such as information economics and valuing information assets, which can be valuable skills for management consultants working in a variety of industries.
Actuary
Actuaries assess financial risks and help businesses make informed decisions. This course can help you build a foundation in information economics, which is essential for understanding how to value and manage financial risks. Additionally, the course covers topics such as conceiving analytics hypotheses and developing ideas for monetizing information, which can be valuable skills for actuaries working in insurance, finance, or consulting.

Reading list

We've selected 16 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Introduction to Business Analytics and Information Economics Capstone.
Provides an introduction to information economics, which studies the role of information in economic decision-making. It valuable resource for anyone who wants to learn more about how to use information to create value.
Provides a comprehensive overview of econometric analysis, which is used to study the relationship between economic variables. It valuable resource for anyone who wants to learn more about how to use data to test economic theories.
Explores the challenges that established firms face when they are confronted with disruptive technologies. It provides insights into how firms can avoid the innovator's dilemma and stay ahead of the competition.
Provides an introduction to machine learning, which is used to develop algorithms that can learn from data. It valuable resource for anyone who wants to learn more about how to use machine learning to solve business problems.
Provides a practical guide to the lean startup methodology. It teaches entrepreneurs how to test their business ideas quickly and cheaply, and how to pivot their businesses as needed.
Provides a practical guide to using data to gain a competitive advantage. It valuable resource for anyone who wants to learn more about how to use analytics to improve their business.
Provides a practical guide to content marketing. It covers topics such as how to create and distribute content, and how to track the results of content marketing campaigns.
Provides a more comprehensive overview of the role of analytics in business. It valuable resource for anyone who wants to learn more about how to use analytics to transform their organization.
Provides a practical guide to data science, which is used to extract knowledge from data. It valuable resource for anyone who wants to learn more about how to use data science to solve business problems.
Provides a comprehensive guide to data warehousing, which is used to store and manage large amounts of data. It valuable resource for anyone who wants to learn more about how to use data warehousing to support business intelligence.
Provides a comprehensive overview of data mining, which is used to extract knowledge from data. It valuable resource for anyone who wants to learn more about how to use data mining to solve business problems.
Provides a comprehensive overview of econometrics, which is used to study the relationship between economic variables. It valuable resource for anyone who wants to learn more about how to use econometrics to test economic theories.
Provides a comprehensive overview of business intelligence, which is used to transform data into actionable insights. It valuable resource for anyone who wants to learn more about how to use business intelligence to improve their business.
Provides a comprehensive overview of data visualization, which is used to communicate data in a clear and concise way. It valuable resource for anyone who wants to learn more about how to use data visualization to tell stories with data.

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