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Malte Brettel
You are interested in the foundations of business? You are thinking about making more out of your research? Then this course might be interesting for you: You will get an introduction to entrepreneurship to learn more about the entrepreneurial mindset and what it takes to become a successful entrepreneur. After having participated in the first part of this course, the introduction to entrepreneurship, you can select your focus in other fields of entrepreneurship according to your interests. All lectures are exclusively given online so you get to choose the content specilization as well the time and speed of this entire course. You will take an exam about each part of the course that you selected and get 1 ECTS for each part. Exercises and example exams will help you to prepare for the final exam. The flexibility in terms of number of ECTS will allow you to integrate this course easily into your studies. No matter which background you have, you are welcome to join because you can choose your focus in this course depending on your background knowledge. We are looking forward to welcoming you to this course.
Register for this course and see more details by visiting:
OpenCourser.com/course/4m3vh2/entrepreneurship
What's inside
Learning objectives
- Introduction to entrepreneurship
- Detailed knowledge on different fields of entrepreneurship such as venture capital, entrepreneurial thinking, upscaling&growth, marketing, ...
- Introduction to entrepreneurship
- Detailed knowledge on different fields of entrepreneurship such as venture capital, entrepreneurial thinking, upscaling&growth, marketing, ...
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Tailored to your interests and background knowledge, this course offers a comprehensive introduction to the foundations of entrepreneurship
You'll learn not only the basics of launching a business but also the essential qualities of successful entrepreneurs
Taught by experienced instructors, this course provides practical insights into various aspects of entrepreneurship
Flexibility in selecting the focus area and pacing of the course makes it suitable for a diverse audience
Save this course
Save Entrepreneurship 101 - Start-up CFO 1 to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Entrepreneurship 101 - Start-up CFO 1 with these
activities:
Review of Marketing Fundamentals
Show steps
Strengthen foundation by revisiting core concepts of marketing including market segmentation, targeting, and positioning.
Browse courses on
Marketing
Show steps
The Lean Startup
Show steps
Provide foundational knowledge on lean principles and customer-centric innovation, enhancing understanding of entrepreneurial best practices.
View
The Lean Startup: How Today's Entrepreneurs Use...
on Amazon
Show steps
Financial Analysis Exercises
Show steps
Strengthen numeracy and financial literacy through regular practice of financial analysis exercises.
Browse courses on
Financial Analysis
Show steps
-
Review financial statements and key ratios.
-
Conduct sensitivity analysis and scenario planning.
-
Practice financial modeling and forecasting.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Develop a business plan
Show steps
Reinforce understanding of business principles and real-world application of theory through developing a detailed business plan.
Browse courses on
Business Planning
Show steps
-
Identify a business opportunity and define the target market.
-
Conduct thorough market research and competitive analysis.
-
Develop a comprehensive marketing and sales strategy.
-
Outline operational and financial plans.
-
Seek feedback and iterate on the plan.
Idea Validation Workshop
Show steps
Foster collaborative learning and innovation by engaging in peer-led idea validation workshops.
Show steps
-
Present business ideas to peers and gather feedback.
-
Analyze market demand, competition, and potential risks.
-
Refine ideas based on constructive criticism and suggestions.
Entrepreneurial Pitch Presentation
Show steps
Enhance communication and presentation skills while solidifying entrepreneurial mindset by creating a persuasive pitch for a business idea.
Show steps
-
Develop a compelling business idea and value proposition.
-
Structure the presentation using a clear narrative.
-
Craft a concise and persuasive pitch.
-
Practice and refine the presentation.
Attend Industry Conferences
Show steps
Expand professional network, learn from industry experts, and stay updated on current trends in the field.
Show steps
-
Identify relevant industry conferences.
-
Attend keynote speeches and breakout sessions.
-
Connect with professionals, investors, and potential mentors.
Review of Marketing Fundamentals
Show steps
Strengthen foundation by revisiting core concepts of marketing including market segmentation, targeting, and positioning.
Browse courses on
Marketing
Show steps
Show steps
Show steps
The Lean Startup
Show steps
Provide foundational knowledge on lean principles and customer-centric innovation, enhancing understanding of entrepreneurial best practices.
View
The Lean Startup: How Today's Entrepreneurs Use...
on Amazon
Show steps
Show steps
Show steps
Financial Analysis Exercises
Show steps
Strengthen numeracy and financial literacy through regular practice of financial analysis exercises.
Browse courses on
Financial Analysis
Show steps
Show steps
Show steps
- Review financial statements and key ratios.
- Conduct sensitivity analysis and scenario planning.
- Practice financial modeling and forecasting.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Develop a business plan
Show steps
Reinforce understanding of business principles and real-world application of theory through developing a detailed business plan.
Browse courses on
Business Planning
Show steps
Show steps
Show steps
- Identify a business opportunity and define the target market.
- Conduct thorough market research and competitive analysis.
- Develop a comprehensive marketing and sales strategy.
- Outline operational and financial plans.
- Seek feedback and iterate on the plan.
Idea Validation Workshop
Show steps
Foster collaborative learning and innovation by engaging in peer-led idea validation workshops.
Show steps
Show steps
Show steps
- Present business ideas to peers and gather feedback.
- Analyze market demand, competition, and potential risks.
- Refine ideas based on constructive criticism and suggestions.
Entrepreneurial Pitch Presentation
Show steps
Enhance communication and presentation skills while solidifying entrepreneurial mindset by creating a persuasive pitch for a business idea.
Show steps
Show steps
Show steps
- Develop a compelling business idea and value proposition.
- Structure the presentation using a clear narrative.
- Craft a concise and persuasive pitch.
- Practice and refine the presentation.
Attend Industry Conferences
Show steps
Expand professional network, learn from industry experts, and stay updated on current trends in the field.
Show steps
Show steps
Show steps
- Identify relevant industry conferences.
- Attend keynote speeches and breakout sessions.
- Connect with professionals, investors, and potential mentors.
Career center
Learners who complete Entrepreneurship 101 - Start-up CFO 1 will develop knowledge and skills
that may be useful to these careers:
Entrepreneur
Entrepreneur
An Entrepreneur starts and runs their own business. This course provides an introduction to entrepreneurship, which can be helpful for Entrepreneurs who need to understand the financial risks and rewards of starting a new business.
Venture Capitalist
Venture Capitalist
A Venture Capitalist invests money in early-stage, high-growth companies. This course provides an introduction to entrepreneurship, which can be helpful for Venture Capitalists who need to understand the financial risks and rewards of investing in new businesses.
Financial Analyst
Financial Analyst
A Financial Analyst researches and analyzes financial data to make recommendations to clients on how to invest their money. This course provides an introduction to entrepreneurship, which can be helpful for Financial Analysts who need to understand the financial risks and rewards of investing in new businesses.
Investment Banker
Investment Banker
An Investment Banker analyzes and values companies in order to make recommendations to clients on whether or not to invest in them. This course provides an introduction to entrepreneurship, which can be helpful for Investment Bankers who need to understand the financial risks and rewards of investing in new businesses.
Private Equity Investor
Private Equity Investor
A Private Equity Investor invests money in companies that are not publicly traded. This course provides an introduction to entrepreneurship, which can be helpful for Private Equity Investors who need to understand the financial risks and rewards of investing in new businesses.
Product Manager
Product Manager
A Product Manager is responsible for the development and marketing of a product. This course provides an introduction to entrepreneurship, which can be helpful for Product Managers who need to understand the financial risks and rewards of launching a new product.
Operations Manager
Operations Manager
An Operations Manager is responsible for the day-to-day operations of a business. This course provides an introduction to entrepreneurship, which can be helpful for Operations Managers who need to understand the financial risks and rewards of starting a new business.
Information Technology Manager
Information Technology Manager
An Information Technology Manager is responsible for the management of a company's information technology systems. This course provides an introduction to entrepreneurship, which can be helpful for Information Technology Managers who need to understand the financial risks and rewards of starting a new business.
Business Consultant
Business Consultant
A Business Consultant helps businesses improve their performance. This course provides an introduction to entrepreneurship, which can be helpful for Business Consultants who need to understand the financial risks and rewards of starting a new business.
Human Resources Manager
Human Resources Manager
A Human Resources Manager is responsible for the management of a company's employees. This course provides an introduction to entrepreneurship, which can be helpful for Human Resources Managers who need to understand the financial risks and rewards of starting a new business.
Finance Manager
Finance Manager
A Finance Manager is responsible for the management of a company's finances. This course provides an introduction to entrepreneurship, which can be helpful for Finance Managers who need to understand the financial risks and rewards of starting a new business.
Marketing Manager
Marketing Manager
A Marketing Manager is responsible for the development and execution of marketing campaigns. This course provides an introduction to entrepreneurship, which can be helpful for Marketing Managers who need to understand the financial risks and rewards of launching a new marketing campaign.
Project Manager
Project Manager
A Project Manager is responsible for planning and executing projects. This course provides an introduction to entrepreneurship, which can be helpful for Project Managers who need to understand the financial risks and rewards of starting a new project.
Sales Manager
Sales Manager
A Sales Manager is responsible for the development and execution of sales strategies. This course provides an introduction to entrepreneurship, which can be helpful for Sales Managers who need to understand the financial risks and rewards of launching a new sales strategy.
Operations Research Analyst
Operations Research Analyst
An Operations Research Analyst uses mathematical and statistical techniques to solve business problems. This course provides an introduction to entrepreneurship, which can be helpful for Operations Research Analysts who need to understand the financial risks and rewards of starting a new business.
For more career information including salaries, visit:
OpenCourser.com/course/4m3vh2/entrepreneurship
Reading list
We've selected 15 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Entrepreneurship 101 - Start-up CFO 1.
Provides a practical guide to building a successful startup using the Lean Startup methodology. It valuable resource for entrepreneurs who want to learn how to quickly and efficiently test their ideas, build a sustainable business, and scale their operations.
Challenges the traditional view of entrepreneurship and argues that successful startups must create something new and valuable that does not yet exist. It provides a framework for thinking about innovation and building a successful startup.
Explores the challenges that large, established companies face when trying to innovate. It provides a framework for understanding how disruptive technologies can lead to the downfall of large companies and how to avoid this fate.
Save
Provides a simple framework for evaluating the quality of a strategy. It valuable resource for entrepreneurs who want to learn how to develop and implement a successful strategy for their business.
Provides a realistic and honest look at the challenges of building a successful startup. It valuable resource for entrepreneurs who want to learn how to overcome the obstacles and build a successful business.
Save
Provides a practical guide to getting traction for your startup. It valuable resource for entrepreneurs who want to learn how to attract customers and build a successful business.
Provides a comprehensive guide to building a successful startup. It covers everything from idea generation to exit strategy.
Save
Provides a practical guide to venture capital financing. It valuable resource for entrepreneurs who want to learn how to raise money for their startup.
Save
Provides a practical guide to starting a successful business. It valuable resource for entrepreneurs who want to learn how to develop a great product, build a strong team, and launch their business.
Provides a practical guide to business model development. It valuable resource for entrepreneurs who want to learn how to create a successful business model for their startup.
Provides a timeless guide to marketing principles. It valuable resource for entrepreneurs who want to learn how to effectively market their products and services.
Provides a practical guide to using the Lean Startup methodology to develop and launch successful products.
Explores the challenges and dilemmas that founders face when building a successful startup.
Save
Provides a detailed look at the history of Amazon and the leadership of Jeff Bezos.
Provides a detailed look at the life and work of Elon Musk.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/4m3vh2/entrepreneurship
Share
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Effort
1 to 2 hours per week for 15 weeks
Level
Introductory
Via
edX
Institution
RWTH Aachen University
Instructor
Malte Brettel
Language
English
Transcript
English
Good to know
Tailored to your interests and background knowledge, this course offers a comprehensive introduction to the foundations of entrepreneurship
You'll learn not only the basics of launching a business but also the essential qualities of successful entrepreneurs
Taught by experienced instructors, this course provides practical insights into various aspects of entrepreneurship
Flexibility in selecting the focus area and pacing of the course makes it suitable for a diverse audience
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