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Malte Brettel

You are interested in the foundations of business? You are thinking about making more out of your research? Then this course might be interesting for you: You will get an introduction to entrepreneurship to learn more about the entrepreneurial mindset and what it takes to become a successful entrepreneur. After having participated in the first part of this course, the introduction to entrepreneurship, you can select your focus in other fields of entrepreneurship according to your interests. All lectures are exclusively given online so you get to choose the content specilization as well the time and speed of this entire course. You will take an exam about each part of the course that you selected and get 1 ECTS for each part. Exercises and example exams will help you to prepare for the final exam. The flexibility in terms of number of ECTS will allow you to integrate this course easily into your studies. No matter which background you have, you are welcome to join because you can choose your focus in this course depending on your background knowledge. We are looking forward to welcoming you to this course.

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What's inside

Learning objectives

  • Introduction to entrepreneurship
  • Detailed knowledge on different fields of entrepreneurship such as venture capital, entrepreneurial thinking, upscaling&growth, marketing, ...

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Taught by Malte Brettel, who are recognized for their work in x
Examines entrepreneurship, which is highly relevant to Venture Capital, Entrepreneurial Thinking, Upscaling&Growth, Marketing, and more
Teaches the entrepreneurial mindset, which is in-demand in the workforce
Develops foundational knowledge in entrepreneurship, which is an emerging field

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Entrepreneurship 101 - Thinking & Acting like an Entrepreneur 4 with these activities:
Read and analyze the book 'The Lean Startup' by Eric Ries
Enhance your understanding of lean startup principles and validate your business ideas through experimentation.
Show steps
  • Purchase or borrow a copy of 'The Lean Startup'.
  • Read the book carefully and take notes.
  • Reflect on the concepts and apply them to your entrepreneurial endeavors.
  • Summarize key takeaways and discuss them with peers or a mentor.
Review business fundamentals
Refresh your foundational business knowledge, including business concepts, processes, and terminology.
Browse courses on Business Fundamentals
Show steps
  • Read introductory business textbooks or articles.
  • Review your notes or materials from previous business courses.
  • Take practice quizzes or mock tests.
Explore online courses or workshops on specific entrepreneurship topics
Enhance your knowledge and skills in specific areas of entrepreneurship through structured online learning experiences.
Show steps
  • Identify your areas of interest or skill gaps.
  • Search for online courses or workshops offered by reputable platforms.
  • Review course content and instructor profiles.
  • Enroll in and actively participate in the learning experience.
Six other activities
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Show all nine activities
Complete case studies or simulations
Apply your knowledge by working through real-world business scenarios and simulations.
Show steps
  • Identify a relevant case study or simulation.
  • Analyze the case or scenario and identify key issues.
  • Develop and implement a solution.
  • Evaluate the outcome and reflect on your learning.
Join or participate in a discussion or study group
Engage with fellow students to exchange ideas, learn from diverse perspectives, and enhance your understanding.
Show steps
  • Identify or join relevant discussion or study groups.
  • Prepare for discussions by reviewing materials and formulating questions.
  • Actively participate in discussions and share your insights.
  • Summarize key takeaways and reflect on your learning.
Attend industry events or meetups
Connect with professionals, learn from industry experts, and explore potential business opportunities.
Show steps
  • Identify relevant industry events or meetups.
  • Prepare your elevator pitch and business cards.
  • Attend and actively network with participants.
  • Follow up with potential connections.
Develop a business plan or pitch deck
Demonstrate your understanding of entrepreneurship principles by creating a comprehensive business plan or pitch deck.
Browse courses on Business Plan Development
Show steps
  • Define your target market and business concept.
  • Conduct market research and competitive analysis.
  • Develop a financial plan and projections.
  • Craft a compelling narrative and presentation.
Volunteer as a mentor for aspiring entrepreneurs
Strengthen your entrepreneurial knowledge and skills by mentoring others and facilitating their growth.
Show steps
  • Identify mentorship opportunities or platforms.
  • Develop a structured mentorship plan and timeline.
  • Provide guidance, support, and feedback to your mentees.
  • Evaluate the progress and impact of your mentorship.
Contribute to open-source projects related to entrepreneurship
Gain practical experience and showcase your skills by contributing to real-world projects in the entrepreneurship domain.
Show steps
  • Identify open-source projects in your areas of interest.
  • Review project documentation and codebases.
  • Identify areas for improvement or contribution.
  • Submit your contributions and actively engage with the project community.

Career center

Learners who complete Entrepreneurship 101 - Thinking & Acting like an Entrepreneur 4 will develop knowledge and skills that may be useful to these careers:
Startup Founder
Startup Founders are individuals who start and run their own businesses. This course can help you develop the skills you need to succeed in this role by providing you with an understanding of the entrepreneurial mindset and the principles of entrepreneurship. You will learn how to identify business opportunities, develop business plans, and raise capital. This course will help you build a strong foundation for a career as a startup founder.
Entrepreneur
Entrepreneurs are individuals who start and run their own businesses. This course can help you develop the skills you need to succeed in this role by providing you with an understanding of the entrepreneurial mindset and the principles of entrepreneurship. You will learn how to identify business opportunities, develop business plans, and raise capital. This course will help you build a strong foundation for a career as an entrepreneur.
Project Manager
Project Managers are responsible for planning and executing projects. This course can help you develop the skills you need to succeed in this role by providing you with an understanding of the entrepreneurial mindset and the principles of project management. You will learn how to develop project plans, manage project teams, and execute projects on time and within budget. This course will help you build a strong foundation for a career in project management.
Sales Manager
Sales Managers are responsible for leading and managing sales teams. This course can help you develop the skills you need to succeed in this role by providing you with an understanding of the entrepreneurial mindset and the principles of sales management. You will learn how to develop sales strategies, manage sales teams, and close deals. This course will help you build a strong foundation for a career in sales management.
Business Analyst
Business Analysts are responsible for analyzing business processes and developing recommendations for improvement. This course can help you develop the skills you need to succeed in this role by providing you with an understanding of the entrepreneurial mindset and the principles of business analysis. You will learn how to identify and analyze business problems, develop solutions, and communicate your findings to stakeholders. This course will help you build a strong foundation for a career in business analysis.
Financial Analyst
Financial Analysts are responsible for analyzing financial data and making recommendations on investments. This course can help you develop the skills you need to succeed in this role by providing you with an understanding of the entrepreneurial mindset and the principles of financial analysis. You will learn how to analyze financial statements, develop investment recommendations, and communicate your findings to clients. This course will help you build a strong foundation for a career in financial analysis.
Product Manager
Product Managers are responsible for developing and managing products. This course can help you develop the skills you need to succeed in this role by providing you with an understanding of the entrepreneurial mindset and the principles of product management. You will learn how to identify product opportunities, develop product roadmaps, and manage product launches. This course will help you build a strong foundation for a career in product management.
Consultant
Consultants provide advice and guidance to businesses on a variety of topics, including marketing, finance, and operations. This course can help you develop the skills you need to succeed in this role by providing you with an understanding of the entrepreneurial mindset and the principles of consulting. You will learn how to identify business problems, develop solutions, and communicate your findings to clients. This course will help you build a strong foundation for a career in consulting.
Investment Banker
Investment Bankers provide financial advice and services to businesses and governments. This course can help you develop the skills you need to succeed in this role by providing you with an understanding of the entrepreneurial mindset and the principles of investment banking. You will learn how to analyze financial data, develop investment recommendations, and execute financial transactions. This course will help you build a strong foundation for a career in investment banking.
Venture Capitalist
Venture Capitalists are individuals who invest in early-stage businesses. This course can help you develop the skills you need to succeed in this role by providing you with an understanding of the entrepreneurial mindset and the principles of venture capital. You will learn how to identify investment opportunities, evaluate business plans, and negotiate investment terms. This course will help you build a strong foundation for a career in venture capital.
Business Development Manager
Business Development Managers are responsible for identifying and developing new business opportunities. This course can help you develop the skills you need to succeed in this role by providing you with an understanding of the entrepreneurial mindset and the principles of business development. You will learn how to identify new market opportunities, develop business plans, and negotiate contracts. This course will help you build a strong foundation for a career in business development.
Advertising Manager
Advertising Managers are responsible for creating and implementing advertising campaigns to promote products and services. This course can help you develop the skills you need to succeed in this role by providing you with an understanding of the entrepreneurial mindset and the principles of marketing and advertising. You will learn how to identify target markets, develop effective marketing campaigns, and measure the results of your efforts. This course will help you build a strong foundation for a career in advertising and marketing.
Management Consultant
Management Consultants provide advice and guidance to businesses on a variety of topics, including strategy, operations, and finance. This course can help you develop the skills you need to succeed in this role by providing you with an understanding of the entrepreneurial mindset and the principles of management consulting. You will learn how to identify business problems, develop solutions, and communicate your findings to clients. This course will help you build a strong foundation for a career in management consulting.
Corporate Strategist
Corporate Strategists are responsible for developing and implementing long-term strategies for businesses. This course can help you develop the skills you need to succeed in this role by providing you with an understanding of the entrepreneurial mindset and the principles of corporate strategy. You will learn how to analyze industry trends, develop strategic plans, and execute strategic initiatives. This course will help you build a strong foundation for a career in corporate strategy.
Marketing Manager
Marketing Managers are responsible for developing and implementing marketing campaigns to promote products and services. This course can help you develop the skills you need to succeed in this role by providing you with an understanding of the entrepreneurial mindset and the principles of marketing. You will learn how to identify target markets, develop effective marketing campaigns, and measure the results of your efforts. This course will help you build a strong foundation for a career in marketing.

Reading list

We've selected 13 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Entrepreneurship 101 - Thinking & Acting like an Entrepreneur 4.
A widely read book on entrepreneurship, The Lean Startup emphasizes the development of an idea and whether it's viable in the market. It also introduces the principles behind the Lean Startup movement.
Traction focuses on how to get early customers for a startup. It provides a step-by-step process through which to gain users and customers for a business.
Is more focused on the actual business aspects of starting a company, and presents a very practical and useful approach to designing a business model that will work.
Good Strategy/Bad Strategy teaches readers how to create strategies that focus on creating a competitive advantage, applying theory to create a valuable resource.
The Hard Thing About Hard Things shares the lessons that the author learned while starting and operating his businesses. It's an entertaining read for entrepreneurs that's full of practical advice.
While it's not specifically related to entrepreneurship, Zero to One provides insight into how companies and ideas can move from nothing to something, which can be helpful for those looking to build a business.
After you've built a business and you're starting to get some traction, this book great help for putting together a lean, data-driven approach to marketing your business and making improvements as you learn more.
An academic work that's written in a very approachable manner, The Innovator's Dilemma explores why established companies often fail to innovate successfully and how they can overcome this challenge.
Focuses on the early days of starting a business, with a particular emphasis on getting the right mindset and building a solid foundation that can actually last.
Debunks a lot of the traditional business advice that people are told to follow, focusing on a more modern and productive business approach that works in the modern age.
A classic in marketing, Crossing the Chasm helps businesses understand the challenges of moving from early adopters to mainstream customers.

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