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Malte Brettel

You are interested in the foundations of business? You are thinking about making more out of your research? Then this course might be interesting for you: You will get an introduction to entrepreneurship to learn more about the entrepreneurial mindset and what it takes to become a successful entrepreneur. After having participated in the first part of this course, the introduction to entrepreneurship, you can select your focus in other fields of entrepreneurship according to your interests. All lectures are exclusively given online so you get to choose the content specilization as well the time and speed of this entire course. You will take an exam about each part of the course that you selected and get 1 ECTS for each part. Exercises and example exams will help you to prepare for the final exam. The flexibility in terms of number of ECTS will allow you to integrate this course easily into your studies. No matter which background you have, you are welcome to join because you can choose your focus in this course depending on your background knowledge. We are looking forward to welcoming you to this course.

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What's inside

Learning objectives

  • Introduction to entrepreneurship
  • Detailed knowledge on different fields of entrepreneurship such as venture capital, entrepreneurial thinking, upscaling&growth, marketing, ...

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Teaches the basics of entrepreneurship and focuses on the entrepreneurial mindset
Offers flexibility in terms of ECTS, making it easy to integrate into studies
Provides detailed knowledge on various fields of entrepreneurship, such as Venture Capital, Entrepreneurial Thinking, and Marketing
Aims to develop an entrepreneurial mindset and equip learners with the necessary skills to become successful entrepreneurs
Suitable for learners with diverse backgrounds, as the focus can be tailored to their existing knowledge

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Entrepreneurship 101 - Start-up CFO 2 with these activities:
Form a study group
Forming a study group can help you stay motivated, learn from others, and get support.
Show steps
  • Find other students who are interested in entrepreneurship
  • Meet regularly to discuss course material and work on projects
Read 'The Lean Startup'
This book provides a practical framework for building successful businesses by testing and validating ideas early on.
Show steps
  • Read the first three chapters
  • Summarize the key concepts in your own words
  • Identify a potential business idea and apply the principles of the Lean Startup
Develop a business plan
Creating a business plan will help you clarify your business idea, identify potential challenges, and develop a roadmap for success.
Browse courses on Business Planning
Show steps
  • Describe the problem you are solving
  • Identify your target market
  • Develop a solution that meets the needs of your target market
  • Create a financial plan
  • Identify potential risks and challenges
Three other activities
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Show all six activities
Practice pitching your business idea
Practicing your pitch will help you refine your message and increase your confidence when presenting your idea to potential investors.
Browse courses on Pitching
Show steps
  • Identify the key points of your pitch
  • Practice delivering your pitch in front of a mirror
  • Get feedback from friends or family
Contribute to an open-source entrepreneurship project
Contributing to an open-source project can help you learn from others, develop your skills, and build your portfolio.
Show steps
  • Find an open-source entrepreneurship project that interests you
  • Identify a way to contribute to the project
  • Submit your contribution to the project
Start a small business
Starting a small business is the ultimate way to learn about entrepreneurship.
Show steps
  • Identify a business opportunity
  • Develop a business plan
  • Raise financing
  • Launch your business

Career center

Learners who complete Entrepreneurship 101 - Start-up CFO 2 will develop knowledge and skills that may be useful to these careers:
Business Consultant
**Business Consultants** help organizations improve their performance by providing objective advice and recommendations. They use their knowledge of business principles and practices to identify areas for improvement and develop strategies to address them. This course provides a strong foundation in entrepreneurship, including topics such as marketing, finance, and operations. This knowledge is essential for Business Consultants, who need to understand the different aspects of a business in order to make sound recommendations.
Financial Analyst
**Financial Analysts** use their knowledge of financial markets and economics to provide investment advice to individuals and organizations. They analyze financial data to identify trends and make recommendations on how to invest money. This course provides a strong foundation in finance, including topics such as financial statement analysis, valuation, and portfolio management. This knowledge is essential for Financial Analysts, who need to be able to understand and interpret financial data in order to make sound investment recommendations.
Investment Banker
**Investment Bankers** help companies raise capital by issuing debt or equity securities. They also advise companies on mergers and acquisitions and other financial transactions. This course provides a strong foundation in finance and entrepreneurship, including topics such as financial statement analysis, valuation, and capital markets. This knowledge is essential for Investment Bankers, who need to be able to understand and interpret financial data and advise companies on financial matters.
Sales Manager
**Sales Managers** are responsible for leading and managing sales teams. They set sales targets, develop sales strategies, and motivate and train sales staff. This course provides a strong foundation in sales and marketing, including topics such as sales techniques, customer relationship management, and sales management. This knowledge is essential for Sales Managers, who need to be able to understand and implement sales strategies to achieve sales goals.
Product Manager
**Product Managers** are responsible for the development and launch of new products. They work with engineers and marketers to define product specifications and features, and they oversee the product development process. This course provides a strong foundation in entrepreneurship and product development, including topics such as market research, product design, and launch strategy. This knowledge is essential for Product Managers, who need to be able to understand and manage the product development process.
Marketing Manager
**Marketing Managers** develop and execute marketing campaigns to promote products and services. They use their knowledge of marketing principles and practices to identify target markets and develop strategies to reach them. This course provides a strong foundation in marketing, including topics such as market research, product development, and brand management. This knowledge is essential for Marketing Managers, who need to be able to understand and implement marketing strategies to achieve business goals.
Business Development Manager
**Business Development Managers** are responsible for identifying and developing new business opportunities for their company. They work with customers and partners to develop and execute sales strategies. This course provides a strong foundation in business development, including topics such as market research, sales techniques, and customer relationship management. This knowledge is essential for Business Development Managers, who need to be able to understand and implement business development strategies to achieve sales goals.
Entrepreneur
**Entrepreneurs** are individuals who start and run their own businesses. They are responsible for all aspects of their business, from product development to marketing and sales. This course provides a strong foundation in entrepreneurship, including topics such as market research, financial planning, and operations management. This knowledge is essential for Entrepreneurs, who need to be able to understand and manage all aspects of their business.
Corporate Development Officer
**Corporate Development Officers** are responsible for developing and executing corporate development strategies for their company. They work with senior management to identify and evaluate mergers and acquisitions, joint ventures, and other strategic initiatives. This course provides a strong foundation in corporate development, including topics such as due diligence, valuation, and negotiation. This knowledge is essential for Corporate Development Officers, who need to be able to understand and implement corporate development strategies.
Venture Capitalist
**Venture Capitalists** invest in early-stage companies with high growth potential. They provide funding and mentorship to help these companies grow and succeed. This course provides a strong foundation in venture capital, including topics such as due diligence, valuation, and portfolio management. This knowledge is essential for Venture Capitalists, who need to be able to understand and evaluate early-stage companies.
Private Equity Investor
**Private Equity Investors** invest in private companies with the goal of generating a high return on investment. They use their knowledge of private equity markets and investment strategies to identify and invest in companies with high growth potential. This course provides a strong foundation in private equity, including topics such as due diligence, valuation, and portfolio management. This knowledge is essential for Private Equity Investors, who need to be able to understand and evaluate private companies.
Strategy Consultant
**Strategy Consultants** help organizations develop and implement strategies to achieve their business goals. They use their knowledge of business principles and practices to identify areas for improvement and develop strategies to address them. This course provides a strong foundation in strategy consulting, including topics such as market research, financial analysis, and operations management. This knowledge is essential for Strategy Consultants, who need to be able to understand and analyze business issues and develop strategies to address them.
Operations Manager
**Operations Managers** are responsible for planning and managing the day-to-day operations of a business. They work with employees and departments to ensure that the business runs smoothly and efficiently. This course provides a strong foundation in operations management, including topics such as process improvement, supply chain management, and quality control. This knowledge is essential for Operations Managers, who need to be able to understand and manage the operations of a business.
Financial Planner
**Financial Planners** help individuals and families plan for their financial future. They provide advice on investments, retirement planning, and estate planning. This course provides a strong foundation in personal finance, including topics such as budgeting, investing, and retirement planning. This knowledge is essential for Financial Planners, who need to be able to understand and advise clients on their financial needs.
Wealth Manager
**Wealth Managers** provide investment advice and financial planning services to high-net-worth individuals and families. They work with clients to develop and implement investment strategies that meet their financial goals. This course provides a strong foundation in wealth management, including topics such as portfolio management, estate planning, and tax planning. This knowledge is essential for Wealth Managers, who need to be able to understand and advise clients on their financial needs.

Reading list

We've selected 11 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Entrepreneurship 101 - Start-up CFO 2.
Provides a practical guide to building a successful startup using the Lean Methodology, which emphasizes testing ideas quickly and cheaply, and iterating based on results.
Argues that successful startups must create new markets rather than compete in existing ones, and provides a framework for identifying and developing disruptive technologies.
Provides practical advice on the challenges of building and running a startup, including topics such as fundraising, hiring, and firing.
Provides a step-by-step guide to acquiring customers for your startup, including strategies for marketing, sales, and customer service.
Provides a framework for understanding how disruptive technologies can lead to the downfall of established companies, and how to avoid this fate.
Provides a framework for developing good strategies, and identifies the common pitfalls to avoid.
This ancient Chinese military treatise provides timeless principles that can be applied to business and entrepreneurship, such as the importance of strategy, deception, and adaptation.
This self-help book provides principles for personal and professional effectiveness, including topics such as goal setting, time management, and interpersonal communication.

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