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Malte Brettel

You are interested in the foundations of business? You are thinking about making more out of your research? Then this course might be interesting for you: You will get an introduction to entrepreneurship to learn more about the entrepreneurial mindset and what it takes to become a successful entrepreneur. After having participated in the first part of this course, the introduction to entrepreneurship, you can select your focus in other fields of entrepreneurship according to your interests. All lectures are exclusively given online so you get to choose the content specilization as well the time and speed of this entire course. You will take an exam about each part of the course that you selected and get 1 ECTS for each part. Exercises and example exams will help you to prepare for the final exam. The flexibility in terms of number of ECTS will allow you to integrate this course easily into your studies. No matter which background you have, you are welcome to join because you can choose your focus in this course depending on your background knowledge. We are looking forward to welcoming you to this course.

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What's inside

Learning objectives

  • Introduction to entrepreneurship
  • Detailed knowledge on different fields of entrepreneurship such as venture capital, entrepreneurial thinking, upscaling&growth, marketing, ...

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Provides an overview of entrepreneurship, a core topic in finance and business
Offers flexibility in terms of the number of ECTS credits students can earn, making it easy to integrate into their studies
Taught by Malte Brettel, an experienced instructor in entrepreneurship and innovation
Delivered fully online, providing convenience and accessibility for students
Provides introductory knowledge on various fields of entrepreneurship, catering to diverse interests

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Entrepreneurship 101 - Thinking & Acting like an Entrepreneur 3 with these activities:
Review Fundamentals of Entrepreneurship
Refresher activities help you recall and retain prior knowledge. Reviewing the basics of entrepreneurship will help you build a stronger foundation before diving into the course.
Show steps
  • Review notes or textbooks from previous entrepreneurship courses or introductory business courses.
  • Complete practice questions or quizzes on key concepts of entrepreneurship.
Attend Industry Meetups or Conferences
Networking can broaden your perspectives and connect you with potential mentors or collaborators.
Browse courses on Networking
Show steps
  • Identify industry meetups, conferences, or events relevant to entrepreneurship.
  • Attend the events, introduce yourself to professionals, and exchange ideas.
Follow Online Tutorials on Venture Capital
Guided tutorials can supplement your classroom learning. Studying venture capital through online materials will enhance your understanding of one of the key aspects of entrepreneurship.
Browse courses on Venture Capital
Show steps
  • Search for online courses or tutorials on platforms like Coursera, edX, or Udemy.
  • Identify reputable sources and instructors with expertise in venture capital.
  • Follow the tutorials, take notes, and complete any accompanying exercises.
Four other activities
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Show all seven activities
Solve Entrepreneurial Case Studies
Practice drills reinforce your understanding. Working through case studies will challenge you to apply entrepreneurial principles to real-world scenarios.
Browse courses on Business Analysis
Show steps
  • Find case studies related to entrepreneurship, startups, or business ventures.
  • Analyze the case studies, identifying key issues, challenges, and opportunities.
  • Develop and evaluate potential solutions or recommendations.
Develop a Business Plan Outline
Creating deliverables allows you to apply what you learn. Developing an outline for a business plan will force you to think critically about the key elements of a successful entrepreneurial venture.
Browse courses on Business Plan Development
Show steps
  • Identify the key components of a business plan, such as executive summary, market analysis, financial projections, and operations plan.
  • Research industry trends, target market, and competitive landscape.
  • Draft an outline that includes sections for each component of the business plan.
Read 'The Innovator's Dilemma' by Clayton M. Christensen
Reading books can deepen your understanding of the concepts covered in class. This influential book provides insights into the challenges and opportunities faced by entrepreneurs in established companies.
Show steps
  • Obtain a copy of the book through a library, bookstore, or online retailer.
  • Read the book thoroughly, taking notes and highlighting key passages.
  • Reflect on the book's concepts and how they relate to the course material.
  • Participate in discussions or write a summary to further engage with the book's content.
Develop a Minimal Viable Product (MVP) for a New Business Idea
Projects provide hands-on experience. Creating an MVP will allow you to test your entrepreneurial ideas and get feedback from potential users.
Browse courses on Product Development
Show steps
  • Brainstorm and select a business idea with potential.
  • Define the problem or need that your product or service will address.
  • Design and develop a basic version of your product or service (MVP).
  • Test your MVP with a small group of potential customers.
  • Gather feedback and iterate on your MVP based on user input.

Career center

Learners who complete Entrepreneurship 101 - Thinking & Acting like an Entrepreneur 3 will develop knowledge and skills that may be useful to these careers:
Entrepreneur
Entrepreneurs create and manage their own businesses. This course can help you develop the skills and knowledge you need to be successful as an entrepreneur. You will learn about the different aspects of starting and running a business, from developing a business plan to marketing and sales. This course can help you gain the confidence and skills you need to start your own business and become your own boss.
Business Consultant
Business consultants help businesses improve their performance. They may work with businesses of all sizes, from startups to large corporations. This course can help you develop the skills and knowledge you need to be successful as a business consultant. You will learn about different aspects of business, including finance, marketing, and operations. This course can help you gain the skills and knowledge you need to help businesses improve their performance and achieve their goals.
Product Manager
Product managers are responsible for the development and launch of new products. They work with engineers, designers, and marketers to bring new products to market. This course can help you develop the skills and knowledge you need to be successful as a product manager. You will learn about different aspects of product development, from ideation to launch. This course can help you gain the skills and knowledge you need to develop and launch successful new products.
Operations Manager
Operations managers are responsible for the day-to-day operations of a business. They work with a variety of stakeholders, including employees, suppliers, and customers. This course can help you develop the skills and knowledge you need to be successful as an operations manager. You will learn about different aspects of operations management, from supply chain management to customer service. This course can help you gain the skills and knowledge you need to ensure that your business runs smoothly and efficiently.
Marketing Manager
Marketing managers are responsible for planning and executing marketing campaigns. They work with a variety of stakeholders, including customers, sales teams, and product managers. This course can help you develop the skills and knowledge you need to be successful as a marketing manager. You will learn about different aspects of marketing, from market research to campaign development. This course can help you gain the skills and knowledge you need to develop and execute successful marketing campaigns.
Sales Manager
Sales managers are responsible for leading and motivating sales teams. They work with sales reps to develop and execute sales strategies. This course can help you develop the skills and knowledge you need to be successful as a sales manager. You will learn about different aspects of sales management, from team leadership to sales forecasting. This course can help you gain the skills and knowledge you need to lead and motivate your sales team to achieve success.
Private Equity Investor
Private equity investors invest in private companies. They work with a variety of businesses, including leveraged buyouts, growth capital, and distressed assets. This course can help you develop the skills and knowledge you need to be successful as a private equity investor. You will learn about different aspects of private equity, from deal sourcing to portfolio management. This course can help you gain the skills and knowledge you need to identify and invest in promising private companies.
Investment Banker
Investment bankers help businesses raise capital and advise them on mergers and acquisitions. They work with a variety of clients, including corporations, governments, and investment firms. This course can help you develop the skills and knowledge you need to be successful as an investment banker. You will learn about different aspects of investment banking, from financial analysis to deal structuring. This course can help you gain the skills and knowledge you need to help businesses raise capital and achieve their financial goals.
Financial Analyst
Financial analysts provide financial advice to businesses and individuals. They may work with a variety of clients, including investment firms, banks, and corporations. This course can help you develop the skills and knowledge you need to be successful as a financial analyst. You will learn about different aspects of financial analysis, from financial modeling to investment analysis. This course can help you gain the skills and knowledge you need to provide sound financial advice and make informed investment decisions.
Hedge Fund Manager
Hedge fund managers manage investment funds for high-net-worth individuals and institutions. They use a variety of investment strategies, including long-short equity, fixed income, and commodities. This course can help you develop the skills and knowledge you need to be successful as a hedge fund manager. You will learn about different aspects of hedge fund management, from portfolio management to risk management. This course can help you gain the skills and knowledge you need to manage investment funds and achieve superior returns.
Venture Capitalist
Venture capitalists provide funding to early-stage businesses. They work with a variety of businesses, including technology startups, biotechnology companies, and clean energy companies. This course can help you develop the skills and knowledge you need to be successful as a venture capitalist. You will learn about different aspects of venture capital, from deal sourcing to portfolio management. This course can help you gain the skills and knowledge you need to identify and invest in promising early-stage businesses.
Urban Planner
Urban planners develop plans for the use and development of land in cities and towns. They work with a variety of stakeholders, including government officials, architects, and engineers. This course can help you develop the skills and knowledge you need to be successful as an urban planner. You will learn about different aspects of urban planning, from land use planning to transportation planning. This course can help you gain the skills and knowledge you need to develop and implement plans for the use and development of land in cities and towns.
Interior designer
Interior designers create the interior spaces of buildings. They work with a variety of clients, including homeowners, businesses, and institutions. This course can help you develop the skills and knowledge you need to be successful as an interior designer. You will learn about different aspects of interior design, from space planning to furniture selection. This course can help you gain the skills and knowledge you need to create beautiful and functional interior spaces.
Architect
Architects design and oversee the construction of buildings. They work with a variety of stakeholders, including clients, contractors, and engineers. This course can help you develop the skills and knowledge you need to be successful as an architect. You will learn about different aspects of architecture, from design to construction. This course can help you gain the skills and knowledge you need to design and oversee the construction of beautiful and functional buildings.
Real Estate Developer
Real estate developers acquire, develop, and manage real estate properties. They work with a variety of stakeholders, including architects, engineers, and contractors. This course can help you develop the skills and knowledge you need to be successful as a real estate developer. You will learn about different aspects of real estate development, from site selection to project management. This course can help you gain the skills and knowledge you need to develop and manage successful real estate projects.

Reading list

We've selected 14 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Entrepreneurship 101 - Thinking & Acting like an Entrepreneur 3.
Provides a practical framework for building a successful startup and is essential reading for anyone interested in entrepreneurship.
This classic work on innovation explores the challenges that established companies face when trying to innovate and provides insights into how to overcome them.
Challenges the conventional wisdom about innovation and argues that the key to success is to create something truly new and valuable.
Provides a simple and effective framework for developing and executing good strategy.
Provides a framework for understanding the challenges of marketing and selling to mainstream customers.
Provides a practical guide to building and launching successful products using the Lean Startup methodology.
Explores the implications of living longer and how it will affect our lives and work.

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