Innovation for Impact (i4i) The Carlson-Polizzotto Method of Value Creation from Coursera

Welcome!

Partnering with Tech industry giants Curtis Carlson and Len Polizzotto, Northeastern University brings you “Value Creation: The Carlson-Polizzotto Method” a short-form course experience like no other.

Building careers by solving for the value proposition - Curt and Len are responsible for driving the integration of the software technology behind Apple’s voice command intelligent assistant and creating the standard for high definition television - now known to billions today as Siri and HDTV.

So why do more than 50 percent of businesses fail? It’s because they are not identifying what their customers value.

Watch Curt and Len coach 4 groups of professionals, each from distinctly different industries, tech, startup, education, and marketing, and learn alongside them as they use the Value Creation methodology to increase the power of their organization’s value proposition.

Evaluate the benefits of implementing a Value Creation practice that can impact your own strategic business initiatives so you can successfully create your business’ value proposition.

What's inside

Syllabus

Value Creation

Follow the journey of entrepreneurs as they apply the value creation practice to their own work. You will walk away with a framework for creating a value proposition that you can apply to your current projects. The three sections of this course delve into the importance of understanding customer needs, the use of key insights to create a successful value proposition and the benefits of iteration and continuous feedback.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Teaches a framework for creating a value proposition that learners can apply to their current projects

Emphasizes the importance of understanding customer needs in creating a successful value proposition

Taught by industry giants Curtis Carlson and Len Polizzotto, who have extensive experience in driving software technology and creating industry standards

Uses a case study approach to demonstrate the practical application of the value creation methodology in different industries

Provides insights into identifying what customers value, which is crucial for business success

Covers the concept of iteration and continuous feedback in refining and improving a value proposition

Reviews summary

Value creation strategy

Students say this course on the Carlson-Polizzotto Method of Value Creation is well-structured and engaging. The assignments are designed to help students identify their strengths and weaknesses. Students also enjoyed the practical hands-on examples in the course.

Includes recordings of live classroom sessions.

"I especially enjoyed the footage from inside the classroom."

Relevant for those interested in entrepreneurship

"This course is very important to all those who want to be entrepreneurs."

Delivers a lot of info in a short amount of time.

"This was an extremely helpful, fast-paced class."

Brief and clear explanations of value creation concepts.

"The concepts were explained briefly and did not take much time to grasp it."

Hands-on experience with focused assignments.

"The structure of the Carlson-Polizzotto Method of Value Creation is clear, and the assignments allow us to really discover where our strengths and weaknesses are."

Career center

Learners who complete Innovation for Impact (i4i) The Carlson-Polizzotto Method of Value Creation will develop knowledge and skills that may be useful to these careers:

Product Manager

Product Managers are responsible for owning the product vision and executing that strategy. They work with multiple teams to execute that vision within finite budgets, schedules, and resources. Given the importance of understanding customer needs, the use of key insights to create a successful value proposition and the benefits of iteration and continuous feedback, this course will be an invaluable asset to Product Managers who want to be successful.

See salaries and explore the career path for Product Manager

Business Analyst

Business Analysts work closely with stakeholders to identify their needs and translate those into actionable solutions. They may work on various projects within a single company, meaning that being able to switch gears and apply a structured framework to new problems will help them to be successful. Furthermore, given their focus on translating stakeholder needs into actionable solutions, the Value Creation methodology taught in this course will be quite applicable.

See salaries and explore the career path for Business Analyst

Customer Success Manager

Customer Success Managers help their customers to get the most value out of their software and technology. By understanding and speaking to their customers, Customer Success Managers are continually getting feedback on the effectiveness of their value proposition; and by improving the value their customers receive, they improve their retention.

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Project Manager

Project Managers are responsible for the successful delivery of their projects and managing the needs and expectations of a variety of stakeholders. The Value Creation methodology taught in this course will be of particular use to Project Managers who need to identify, analyze, and define the project scope and deliverables.

See salaries and explore the career path for Project Manager

Marketing Manager

Marketing Managers are responsible for developing and executing marketing campaigns that will reach their target audience and achieve their business goals. The material in this course will be very helpful for Marketing Managers who need to understand the benefits of their company's value proposition so that they can clearly and effectively communicate them to their customers.

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Consultant

Consultants provide expert advice and guidance to companies on various problems and business issues. The Carlson-Polizzotto Value Creation method, taught in this course, will be especially helpful for Consultants who need to help their clients improve their strategic initiatives and create business value propositions.

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Entrepreneur

Entrepreneurs are responsible for the vision, launch, and growth of new businesses. The Value Creation method taught in this course can help Entrepreneurs to identify the value they are going to deliver, and to set themselves apart from the competition.

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Sales Manager

Sales Managers are responsible for leading and motivating their sales teams to achieve their targets. The Carlson-Polizzotto Value Creation method taught in this course can help Sales Managers to increase their sales teams' effectiveness by helping them to better understand the value that they are selling as well as the value that their customers are looking for.

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Product Marketing Manager

Product Marketing Managers are responsible for the marketing and positioning of new products and services. The Value Creation method taught in this course will help Product Marketing Managers to better understand the target market and the benefits that those customers are looking for.

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Operations Manager

Operations Managers are responsible for the day-to-day operations of a business. The Value Creation method taught in this course will be helpful for Operations Managers who want to improve operational efficiency and create value for their customers.

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Process Improvement Manager

Process Improvement Managers are responsible for identifying and implementing process improvements that will make their organization more efficient and effective. The Value Creation method taught in this course will be helpful to Process Improvement Managers who want to identify and implement process improvements that will create value for their customers.

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Program Manager

Program Managers are responsible for the planning, implementation, and execution of complex programs and projects. The Value Creation method taught in this course may be helpful for Program Managers who want to improve their program's effectiveness and deliver more value to their stakeholders.

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Supply Chain Manager

Supply Chain Managers are responsible for the planning, implementation, and execution of supply chain operations. The Value Creation method taught in this course may be helpful for Supply Chain Managers who want to improve their supply chain's efficiency and effectiveness, and to deliver more value to their customers.

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Organizational Development Manager

Organizational Development Managers are responsible for the planning, implementation, and execution of organizational development initiatives. The Value Creation method taught in this course may be helpful for Organizational Development Managers who want to develop and implement initiatives that will create value for their organization.

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Data Analyst

Data Analysts are responsible for the collection, analysis, and interpretation of data. The Value Creation method taught in this course may be helpful for Data Analysts who want to improve the quality and effectiveness of their data analysis and to provide more valuable insights to their stakeholders.

See salaries and explore the career path for Data Analyst