Exploring Positioning Product Metrics from Pluralsight

Fortune favors the bold, and bold decisions are needed to move the company forward. This course will teach you how to evaluate which ideas to bet on and how to quantify the impact of those bets by defining the metrics that matter to your product.

Everyone has ideas but figuring out which are the good ones is hard. In this course, Exploring Positioning Product Metrics, you’ll learn to use metrics to inform the essential decisions you'll make as a product manager, including which problems to solve and what to build. First, you’ll identify the metrics that truly matter for your business: the ones that will guide you to product success. Next, you’ll discover the power of experimentation to iterate on product ideas in a systematic way. Finally, you’ll learn how to test whether your work has delivered the value you intended for your users. When you’re finished with this course, you’ll have the skills and understanding of product metrics needed to power data-driven decision-making for your product and quantify the impact you are having.

What's inside

Syllabus

Course Overview

Why Metrics Matter

What Makes a Good Metric?

From Insights to Action

Testing with Real Users

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Delves into quantifying the impact of product decisions, which is essential for data-driven decision-making in product development

Instructed by industry expert Dave Masom, who brings real-world experience and insights into product management

Provides a structured approach to evaluating product ideas and determining which ones to prioritize

Emphasizes using metrics to guide product success, helping learners make informed decisions

Covers experimentation as a core method for validating product ideas and gathering user feedback

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Exploring Positioning Product Metrics with these activities:

Review Product Management Fundamentals

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Review the basics of product management, including product development lifecycles, market research, and customer segmentation.

Browse courses on Product Management

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Read articles and blog posts on product management.
Watch videos and tutorials on product management.
Take an online course or workshop on product management.

Attend a Product Management Meetup

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Attend a meetup to connect with other product managers and learn from their experiences.

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Find a product management meetup in your area.
Attend the meetup and introduce yourself to other attendees.
Participate in discussions and ask questions.

Review Data Analytics Concepts

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Reinforce your understanding of data analytics foundational concepts for the course.

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Review class notes and textbook chapters.
Take practice quizzes.

Six other activities

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Read 'Inspired' by Marty Cagan

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Learn about the principles of great product management from one of the leading experts in the field.

View Transformed on Amazon

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Read the book and take notes.
Summarize the key concepts in your own words.
Apply the concepts to your own product development work.

Follow a Tutorial on Product Analytics

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Follow a tutorial to learn how to use a specific tool or technique for product analytics.

Browse courses on Product Management

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Choose a tutorial on product analytics.
Follow the tutorial step-by-step.
Apply the concepts you learned to your own product development work.

Read 'The Lean Startup' by Eric Ries

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Learn about the principles of lean product development and how to build a successful product using customer feedback.

View The Lean Startup: How Today's Entrepreneurs Use... on Amazon

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Read the book and take notes.
Summarize the key concepts in your own words.
Apply the concepts to your own product development work.

Build a Product Roadmap

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Create a roadmap for a new product or feature, including timelines, milestones, and goals.

Browse courses on Product Management

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Define the problem you are solving.
Identify the target market for your product.
Develop a product vision and strategy.
Create a product roadmap.
Get feedback on your roadmap from stakeholders.

Develop a Product Metrics Dashboard

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Create a dashboard to track the key metrics for your product, including usage, engagement, and revenue.

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Identify the key metrics to track for your product.
Choose a data visualization tool.
Create a dashboard that visualizes the key metrics.
Share the dashboard with stakeholders.

Volunteer with a Product Development Startup

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Volunteer with a product development startup to gain hands-on experience in product management and development.

Browse courses on Product Management

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Find a product development startup that you are interested in volunteering with.
Contact the startup and express your interest in volunteering.
Work with the startup to identify a project that you can contribute to.
Volunteer your time to work on the project.

Career center

Learners who complete Exploring Positioning Product Metrics will develop knowledge and skills that may be useful to these careers:

User Experience Researcher

User experience researchers strive to understand and improve the user experience. The course, Exploring Positioning Product Metrics, equips you with the knowledge to define and measure product metrics that reflect user needs and satisfaction. This understanding is essential for designing products that are both user-centric and successful.

See salaries and explore the career path for User Experience Researcher

Product Owner

As a product owner, you are responsible for defining product vision and ensuring its successful execution. Exploring Positioning Product Metrics provides you with the tools to translate business requirements into measurable product metrics, enabling you to prioritize features, track progress, and deliver value.

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Market Researcher

Market research is the cornerstone of informed decision-making. Exploring Positioning Product Metrics equips you with the skills to design and conduct user studies, analyze data, and uncover insights that drive product strategy and marketing campaigns. These skills are highly sought after in the market research field.

See salaries and explore the career path for Market Researcher

Product Marketing Manager

Success in product marketing hinges on your ability to understand and communicate the value of a product. Exploring Positioning Product Metrics empowers you with the knowledge to define and measure product metrics that resonate with target audiences, enabling you to develop effective marketing campaigns and drive adoption.

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Quantitative Analyst

Quantitative analysts use mathematical and statistical techniques to analyze data and make predictions. Exploring Positioning Product Metrics equips you with the ability to define and analyze product metrics, enabling you to contribute to financial modeling, risk assessment, and investment decisions.

See salaries and explore the career path for Quantitative Analyst

Data Analyst

As a data analyst, your ability to utilize metrics to uncover insights and drive decision-making is essential. The course, Exploring Positioning Product Metrics, provides a comprehensive foundation in product metrics, enabling you to effectively analyze data, identify trends, and make informed recommendations.

See salaries and explore the career path for Data Analyst

Marketing Manager

Marketing managers oversee the development and execution of marketing campaigns. Exploring Positioning Product Metrics provides you with insights into product metrics that measure customer engagement, satisfaction, and acquisition. This knowledge is essential for creating effective marketing strategies that drive business growth.

See salaries and explore the career path for Marketing Manager

Sales Manager

Sales managers lead and motivate sales teams to achieve revenue targets. Exploring Positioning Product Metrics provides you with insights into product metrics that measure customer satisfaction, retention, and lifetime value. This knowledge can help you develop effective sales strategies and drive team performance.

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Data Scientist

Data scientists leverage large amounts of data to solve complex business problems. Exploring Positioning Product Metrics introduces you to the fundamentals of product metrics, enabling you to collaborate effectively with product teams and contribute to data-driven decision-making.

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Business Analyst

Business analysts play a crucial role in bridging the gap between business objectives and technology solutions. The concepts explored in Exploring Positioning Product Metrics align seamlessly with this role, providing you with the analytical framework to evaluate product ideas, prioritize initiatives, and measure the impact of business decisions.

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Business Development Manager

Business development managers are responsible for identifying and pursuing new business opportunities. Exploring Positioning Product Metrics provides you with the knowledge to assess product metrics that indicate market demand, customer adoption, and competitive advantage, helping you make informed decisions and drive business growth.

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Investment Analyst

Investment analysts evaluate and recommend investment opportunities. Exploring Positioning Product Metrics introduces you to product metrics that measure company performance, financial health, and growth potential. This knowledge can be valuable for making informed investment decisions and building successful investment portfolios.

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Consultant

Consultants provide advice and expertise to organizations. Exploring Positioning Product Metrics may be helpful in understanding the metrics that drive business success, enabling you to provide valuable insights and recommendations to your clients.

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Product Manager

In the realm of product management, data-driven decision-making is paramount. The course, Exploring Positioning Product Metrics, equips you with the knowledge and skills to identify and measure the metrics that guide product success. By understanding how to evaluate ideas, quantify their impact, and test product iterations, you'll gain a competitive edge in this dynamic field.

See salaries and explore the career path for Product Manager

Software Engineer

Software engineers are responsible for designing, developing, and maintaining software systems. Exploring Positioning Product Metrics may be useful in understanding the metrics that drive product success, enabling you to align your technical efforts with business objectives and user needs.

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