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Ricardo Viana Vargas

Remember to get your voucher before starting the course to earn your Brightline® Initiative certificate using this link: https://www.coursera.org/promo/brightlinepromo.

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Remember to get your voucher before starting the course to earn your Brightline® Initiative certificate using this link: https://www.coursera.org/promo/brightlinepromo.

In today’s competitive business environment, organizations are facing unprecedented levels of change and disruption. Only 1 out of 10 executives based on a global survey admit that their organizations successfully deliver all of their strategic initiatives. This course will help you as a leader of your organization to bridge the costly and wasteful gap between strategy design and delivery.

You will learn how external and internal factors impact the organizations’ capability to implement strategies. You will understand Brightline’s 10 Guiding Principles and see how these can help bridge the strategy-implementation gap based on real-world examples from the profit-, non-profit- and government sectors. We bring you interviews from global leaders and experts to share their experiences and examples in strategy implementation. You will also analyze a fictional case and create a strategic action plan following the Brightline’s 10 Guiding Principles.

After completing this course, you will comprehend how the 10 Guiding Principles can address and resolve your organization’s challenges to successfully achieve its strategic goals.

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What's inside

Syllabus

Module 1: The Gap between Strategy Design and Strategy Delivery
Welcome to the first week of the course! Get started by reviewing your learning objectives for this module and some helpful "housekeeping" information about the course. Then we will dive into learning about the gap between strategy design and delivery. Let's get started!
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Module 2: Brightline Guiding Principles 1, 2, 3 and 4
Welcome to the second week of the course! This week we are diving into the Guiding Principles. Please review your learning objectives for this week and then let's get started!
Module 3: Brightline Guiding Principles 5, 6 and 7
Well done for making it to the third week of the course! This week we are continuing our journey through the Guiding Principles. Let's keep the momentum going!
Module 4: Brightline Guiding Principles 8, 9 and 10
Well done! You've made it to the fourth week of the course. This week we finish learning about the remaining Guiding Principles. Keep up the good work!
Module 5: Put the Brightline Guiding Principles into Action
Nice work - you've made it to the fifth and final week of the course. This week you'll take everything you've learned and apply it in a final project. Good luck, and enjoy Module 5!
Module 5: Put the Brightline Guiding Principles into Action: Lesson Choices
Choice 1: "RTech Becomes a Global Tech Player" | Choice 2: "Taxing Challenges for Pavlova" | Choice 3: "Reinventing Steifen's Life Foundation"

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Enhances your understanding of strategy implementation, a critical aspect for organizational success
Taught by Ricardo Viana Vargas, a respected expert in strategic implementation
Provides real-world examples from various sectors, enhancing applicability
Requires learners to analyze a case study and develop a strategic action plan, fostering practical skills development

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Reviews summary

Bridging the gap

learners say this largely positive course covers the 10 engaging assignments Brightline Guiding Principles, which close the gap between well received strategic vision and execution. Students appreciate the engaging assignments, interviews with industry experts, and real-world case studies that highly recommend this course.
The course is organized and easy to follow, making it accessible for learners of all levels.
"Very good initiative from Brightline Initiative by PMI. Guiding Principles are well explained along with Senior Industry leaders interview which were very apt to the concepts and HBR articles would be very useful for you to understand the concepts clearly."
"Well put together course - good logical layout with excellent structure and valuable learnings."
"Easy to follow and understand, would highly recommend this course!"
The course includes exercises and assignments that allow learners to apply the principles they learn.
"This course allowed me to be aware of the importance of strategy delivery "connecting" with people."
"An enriching experience in being able to learn about Strategy design and delivery. Thanks to #Brightline and #Coursera for coming up with this course"
"Excellent Opportunity to learn core skills about how to succeed strategy delivery with meaningful involvement and treating strategy design as the mandatory and important factor while executing its implementation."
Provides valuable insights and perspectives from top business leaders.
"Excellent, current and thought-provoking content with great use of leader interviews to illustrate strategy challenges and solutions."
"Well put together course - good logical layout with excellent structure and valuable learnings. I like the quest talks and the final assignment as they required good solid engagement"
"Captivating and valuable course. The course deliverables are well done, especially the TED Videos."
Helps learners connect theory to practice and see how the principles are applied in the real world.
"Excellent course. I enjoyed the case studies and interviews. Thanks!!!"
"Relevant content for all project managers who would like to understand the gap between strategy design and delivery and the importance of implementing both to successfully deliver a portfolio."
"Solid content. Easy to follow and understand, would highly recommend this course!"
Practical, applicable principles to bridge the gap between strategy and delivery.
"Key for any startegic leader"
"Gives you wonderful insight"
"Excellent principles to use in any company or market!"
Some learners found the course to be unengaging or repetitive.
"Boring and redundant. I want to unenroll but unable to do so"
"One of the best strategy course. Explicit and bold. Sharing a lot of experience. Thanks to Brightline team and Ricardo Vargas!"
The course is appropriately paced and not too long, making it manageable for busy learners.
"It was a little ner wracking at the end waiting for peers to grade but overall the content of the class was excellent."
"I became a bit confused at the end, when I needed to choose one from three final evaluation cases, but the course allowed me to start all of the three."
The course includes peer review, which can be challenging but also beneficial for learning.
"The course is very detailed, give clear case study on each principle and the assignments are very usefull"
"Excellent course. The guidelines shared in the course are very useful and beneficial."
"It's one the most interesting course on Coursera."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Bridging the Gap between Strategy Design and Delivery with these activities:
Review course notes and materials
Refreshing your knowledge of the key concepts covered in the course will help you maximize your engagement and learning.
Show steps
  • Read through your notes from previous courses or study materials related to strategy design and implementation.
  • Review the Brightline Guiding Principles.
  • Take practice questions or quizzes to test your understanding.
Review the 10 Guiding Principles of Strategy Implementation
Understanding the 10 Guiding Principles will provide you with a solid foundation for the course.
Browse courses on Strategy Implementation
Show steps
  • Read the 10 Guiding Principles.
  • Create a summary of each principle.
Join a Study Group or Online Forum for Strategy Professionals
Participating in a study group or online forum will allow you to connect with other professionals and learn from their experiences.
Browse courses on Strategy
Show steps
  • Identify a few study groups or online forums that are relevant to your needs.
  • Join the study group or online forum.
  • Participate in the discussions and activities.
Eight other activities
Expand to see all activities and additional details
Show all 11 activities
Attend an Industry Conference on Strategy
Attending an industry conference will provide you with the opportunity to learn from experts, network with other professionals, and stay up-to-date on the latest trends in strategy.
Browse courses on Strategy
Show steps
  • Identify a few industry conferences on strategy that are relevant to your needs.
  • Register for the conference.
  • Attend the conference.
Read: Good Strategy/Bad Strategy by Richard Rumelt
Reading this book will provide you with a solid foundation in the principles of strategy development.
Show steps
  • Purchase a copy of the book.
  • Read the book, taking notes as you go.
  • Write a summary of the book's main points.
Participate in a peer learning group
Engaging with peers in a learning group can provide valuable insights and support as you implement the Brightline Guiding Principles.
Browse courses on Strategy Implementation
Show steps
  • Find a group of peers who are also interested in learning about the Brightline Guiding Principles.
  • Meet regularly to discuss the course material, share experiences, and provide feedback to each other.
  • Work together on projects or case studies to apply the Guiding Principles to real-world situations.
Attend a Workshop on Strategy Implementation
Attending a workshop will provide you with the opportunity to learn from experts and network with other professionals in your field.
Browse courses on Strategy Implementation
Show steps
  • Identify a workshop on strategy implementation that is relevant to your needs.
  • Register for the workshop.
  • Attend the workshop.
Review Real-World Examples of Strategic Action Plans
Examining real-world examples will give you a practical understanding of how to create effective strategic action plans.
Browse courses on Case Study Analysis
Show steps
  • Identify a few examples of strategic action plans from different industries.
  • Analyze the plans, paying particular attention to their structure, content, and implementation.
  • Develop a model strategic action plan that you can use in your own organization.
Develop a strategic action plan
Creating a strategic action plan will help you apply the Brightline Guiding Principles to your own organization's challenges.
Browse courses on Strategy Implementation
Show steps
  • Identify the key strategic goals of your organization.
  • Analyze the external and internal factors that impact your organization's ability to implement strategy.
  • Develop a set of strategic initiatives that are aligned with the Brightline Guiding Principles.
  • Create a detailed implementation plan for each initiative.
  • Monitor and evaluate the progress of your strategic action plan.
Analyze Case Studies of Successful and Unsuccessful Strategy Implementations
Analyzing case studies will help you identify the factors that contribute to successful strategy implementation.
Browse courses on Strategy Implementation
Show steps
  • Identify a few case studies of successful and unsuccessful strategy implementations.
  • Analyze the case studies, paying particular attention to the factors that contributed to success or failure.
  • Write a report on your findings.
Create a Strategy Implementation Plan for Your Own Organization
Creating a strategic implementation plan will help you operationalize your strategy and increase the likelihood of success.
Browse courses on Strategic Planning
Show steps
  • Identify the key strategic objectives you want to achieve.
  • Develop a plan to achieve each objective, including specific actions, timelines, and responsibilities.
  • Monitor your progress and make adjustments as needed.

Career center

Learners who complete Bridging the Gap between Strategy Design and Delivery will develop knowledge and skills that may be useful to these careers:
Business Analyst
Business Analysts help organizations understand their business needs and develop solutions to improve their operations. This course can help build the skills needed to be a successful Business Analyst, such as problem-solving, communication, and analytical skills.
Management Consultant
Management Consultants help organizations improve their performance. This course helps build a foundation for success as a Management Consultant because it covers topics that are relevant to the role, such as strategy design and delivery, as well as change management.
Program Manager
Program Managers are responsible for planning, executing, and controlling programs. This course can help build the skills needed to be a successful Program Manager, such as project management, stakeholder management, and risk management.
Project Manager
Project Managers are responsible for planning, executing, and controlling projects. This course can help build the skills needed to be a successful Project Manager, such as project management, stakeholder management, and risk management.
Operations Manager
Operations Managers are responsible for planning, executing, and controlling the operations of an organization. This course can help build the skills needed to be a successful Operations Manager, such as operations management, process improvement, and quality management.
Product Manager
Product Managers are responsible for developing and managing products. This course can help build the skills needed to be a successful Product Manager, such as product development, market research, and customer relationship management.
Marketing Manager
Marketing Managers are responsible for developing and executing marketing campaigns. This course may be useful for those seeking a career as a Marketing Manager by providing a better understanding of strategy design and delivery as it pertains to marketing.
Sales Manager
Sales Managers are responsible for leading and managing sales teams. This course may be useful for those seeking a career as a Sales Manager by providing a better understanding of strategy design and delivery in sales.
Human Resources Manager
Human Resources Managers are responsible for managing the human resources of an organization. This course may be useful for those seeking a career as a Human Resources Manager by providing a better understanding of strategy design and delivery.
Financial Analyst
Financial Analysts are responsible for analyzing financial data and making recommendations. This course may be useful for those seeking a career as a Financial Analyst by providing a better understanding of strategy design and delivery within this domain.
Information Technology Manager
Information Technology Managers are responsible for planning, implementing, and managing information technology systems. This course may be useful for those seeking a career as a Information Technology Manager by providing a better understanding of strategy design and delivery in IT.
Supply Chain Manager
Supply Chain Managers are responsible for planning, implementing, and managing supply chains. This course may be useful for those seeking a career as a Supply Chain Manager by providing a better understanding of strategy design and delivery in the supply chain.
Chief Executive Officer
Chief Executive Officers are responsible for the overall management of an organization. This course may be useful for those seeking a career as a Chief Executive Officer by providing a better understanding of strategy design and delivery.
Chief Operating Officer
Chief Operating Officers are responsible for the day-to-day operations of an organization. This course may be useful for those seeking a career as a Chief Operating Officer by providing a better understanding of strategy design and delivery.
Chief Financial Officer
Chief Financial Officers are responsible for the financial management of an organization. This course may be useful for those seeking a career as a Chief Financial Officer by providing a better understanding of strategy design and delivery.

Reading list

We've selected 12 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Bridging the Gap between Strategy Design and Delivery.
Presents a framework for linking strategy to operations, and for measuring and managing the performance of an organization's strategy. It valuable resource for leaders who want to improve their organization's ability to execute its strategy.
Provides a practical guide to leading and managing change. It valuable resource for leaders who want to improve their organization's ability to implement its strategy.
Provides a framework for understanding why large organizations often fail to innovate. It valuable resource for leaders who want to improve their organization's ability to adapt to change.
Provides a framework for evaluating the quality of a strategy. It valuable resource for leaders who want to improve their organization's ability to develop and implement effective strategies.
Provides a framework for developing and testing new products and services. It valuable resource for leaders who want to improve their organization's ability to innovate.
Provides a framework for creating new markets and avoiding competition. It valuable resource for leaders who want to improve their organization's ability to grow.
Provides a framework for creating organizations that are inspired by the next stage of human consciousness. It valuable resource for leaders who want to improve their organization's ability to thrive in the 21st century.
Provides a framework for creating learning organizations. It valuable resource for leaders who want to improve their organization's ability to learn and adapt to change.
Provides a framework for implementing the Toyota Production System. It valuable resource for leaders who want to improve their organization's ability to operate efficiently and effectively.
Provides a practical guide to strategy execution for project managers. It valuable resource for project managers who want to improve their ability to deliver on their organization's strategic initiatives.
Provides a practical guide to strategy mapping. It valuable resource for leaders who want to improve their organization's ability to develop and implement effective strategies.

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