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María Ignacia España
En este proyecto se recorrerá la plataforma de administrador de ventas de Facebook, Facebook Commerce Manager, conociendo las distintas herramientas que este administrador nos ofrece.
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OpenCourser.com/course/83krtl/como
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What's inside
Syllabus
Visión general del proyecto
En este proyecto se recorrerá la plataforma de administrador de ventas de Facebook, Facebook Commerce Manager, conociendo las distintas herramientas que este administrador nos ofrece.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Explores Facebook Commerce Manager, a widely used tool in the e-commerce industry
Taught by María Ignacia España, who has expertise in the field of digital marketing
Provides hands-on experience with Facebook's e-commerce management platform
Suitable for individuals interested in e-commerce and digital advertising
Requires no prior knowledge, making it accessible to beginners in e-commerce
Save this course
Save Cómo empezar con Facebook Commerce Manager to your list so you can find it easily later:
Save
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Cómo empezar con Facebook Commerce Manager with these
activities:
Connect with experienced Commerce Manager practitioners
Show steps
Gain valuable insights and guidance from industry professionals.
Show steps
-
Reach out to Commerce Manager experts through LinkedIn or other networking platforms
-
Briefly introduce yourself and your learning goals
-
Request a short meeting or consultation to discuss Commerce Manager best practices
Review chapter 5 of the Commerce Manager Fundamentals Guide
Show steps
Get a solid foundation in using Commerce Manager by reviewing its fundamentals.
Show steps
-
Read chapter 5 of the Commerce Manager Fundamentals Guide
-
Take notes on the key concepts covered in the chapter
-
Complete the chapter quiz to test your understanding
Participate in a Commerce Manager study group
Show steps
Collaborate with peers to enhance your learning experience.
Show steps
-
Find or form a study group with other students enrolled in the course
-
Meet regularly to discuss course materials, share insights, and work on assignments together
-
Provide feedback and support to group members
Five other activities
Expand to see all activities and additional details
Show all eight activities
Attend a Commerce Manager workshop or webinar
Show steps
Engage with experts and learn from their experiences.
Show steps
-
Identify relevant Commerce Manager workshops or webinars
-
Register for the event
-
Attend the event and participate actively
-
Follow up with the organizers or speakers to clarify any questions
Complete the Commerce Manager Quickstart Guide drills
Show steps
Build your confidence in using Commerce Manager through hands-on practice.
Show steps
-
Follow the steps in the Commerce Manager Quickstart Guide
-
Create a test campaign, ad set, and ad
-
Monitor the performance of your campaign
Watch tutorials on advanced Commerce Manager techniques
Show steps
Expand your knowledge and skills by learning from experts.
Show steps
-
Search for tutorials on advanced Commerce Manager techniques
-
Watch the tutorials and take notes on the key takeaways
-
Practice implementing the techniques in your own Commerce Manager account
Write a blog post on a Commerce Manager feature
Show steps
Enhance your understanding of Commerce Manager by teaching others.
Show steps
-
Choose a specific Commerce Manager feature to focus on
-
Research the feature and gather information from reliable sources
-
Write a blog post that clearly explains the feature and its benefits
Develop a Commerce Manager strategy for a real-world business
Show steps
Apply your knowledge and skills to a practical business scenario.
Show steps
-
Identify a real-world business that could benefit from using Commerce Manager
-
Develop a comprehensive Commerce Manager strategy for the business
-
Submit the strategy to the business for feedback and implementation
Connect with experienced Commerce Manager practitioners
Show steps
Gain valuable insights and guidance from industry professionals.
Show steps
Show steps
Show steps
- Reach out to Commerce Manager experts through LinkedIn or other networking platforms
- Briefly introduce yourself and your learning goals
- Request a short meeting or consultation to discuss Commerce Manager best practices
Review chapter 5 of the Commerce Manager Fundamentals Guide
Show steps
Get a solid foundation in using Commerce Manager by reviewing its fundamentals.
Show steps
Show steps
Show steps
- Read chapter 5 of the Commerce Manager Fundamentals Guide
- Take notes on the key concepts covered in the chapter
- Complete the chapter quiz to test your understanding
Participate in a Commerce Manager study group
Show steps
Collaborate with peers to enhance your learning experience.
Show steps
Show steps
Show steps
- Find or form a study group with other students enrolled in the course
- Meet regularly to discuss course materials, share insights, and work on assignments together
- Provide feedback and support to group members
Five other activities
Expand to see all activities and additional details
Show all eight activities
Attend a Commerce Manager workshop or webinar
Show steps
Engage with experts and learn from their experiences.
Show steps
Show steps
Show steps
- Identify relevant Commerce Manager workshops or webinars
- Register for the event
- Attend the event and participate actively
- Follow up with the organizers or speakers to clarify any questions
Complete the Commerce Manager Quickstart Guide drills
Show steps
Build your confidence in using Commerce Manager through hands-on practice.
Show steps
Show steps
Show steps
- Follow the steps in the Commerce Manager Quickstart Guide
- Create a test campaign, ad set, and ad
- Monitor the performance of your campaign
Watch tutorials on advanced Commerce Manager techniques
Show steps
Expand your knowledge and skills by learning from experts.
Show steps
Show steps
Show steps
- Search for tutorials on advanced Commerce Manager techniques
- Watch the tutorials and take notes on the key takeaways
- Practice implementing the techniques in your own Commerce Manager account
Write a blog post on a Commerce Manager feature
Show steps
Enhance your understanding of Commerce Manager by teaching others.
Show steps
Show steps
Show steps
- Choose a specific Commerce Manager feature to focus on
- Research the feature and gather information from reliable sources
- Write a blog post that clearly explains the feature and its benefits
Develop a Commerce Manager strategy for a real-world business
Show steps
Apply your knowledge and skills to a practical business scenario.
Show steps
Show steps
Show steps
- Identify a real-world business that could benefit from using Commerce Manager
- Develop a comprehensive Commerce Manager strategy for the business
- Submit the strategy to the business for feedback and implementation
Career center
Learners who complete Cómo empezar con Facebook Commerce Manager will develop knowledge and skills
that may be useful to these careers:
Social Media Manager
Social Media Manager
The Facebook Commerce Manager is a central dashboard for e-commerce on Facebook platforms. Social Media Managers are responsible for managing multiple platforms as well as monitoring marketing campaigns and producing great content. This course can help Social Media Managers better understand how to maximize their marketing reach using Commerce Manager, and all of its tools. Whether you are an established Social Media Manager, or are just beginning your career in this role, learning to use Commerce Manager can help you get better results for your business.
E-commerce Manager
E-commerce Manager
E-commerce Managers are responsible for overseeing the entire e-commerce operations of a business. This includes monitoring revenue, implementing marketing campaigns, managing product listings, and ensuring a seamless checkout experience. With an understanding of Commerce Manager's tools and dashboards, E-commerce Managers can improve the user experience, optimize their ad campaigns, and increase conversion rates, all of which can lead to more sales and revenue.
Digital Marketing Manager
Digital Marketing Manager
Digital Marketing Managers plan, execute, and manage the digital marketing campaigns of a business. They are responsible for generating leads, driving traffic, and increasing brand awareness through various digital channels. Because Facebook is one of the largest digital marketing channels for businesses, it is important that Digital Marketing Managers have a deep understanding of how to use Commerce Manager to reach their target audience, and the techniques they can use to maximize their marketing budget.
Marketing Analyst
Marketing Analyst
Marketing Analysts collect and analyze data to assess the effectiveness of marketing campaigns and make recommendations for improvements. Commerce Manager is likely one of the most important tools for a Marketing Analyst to master, as it provides a wealth of data on ad performance, audience demographics, and checkout behavior, all of which can be used to improve campaign performance. By completing this course, Marketing Analysts can learn to use Commerce Manager to track key metrics, identify trends, and generate reports that can help their organization make better decisions.
Data Analyst
Data Analyst
Data Analysts collect, clean, and analyze data to identify trends and patterns. They use this information to help businesses make better decisions. Commerce Manager can be a valuable tool for Data Analysts, as it provides a wealth of data on customer behavior, product performance, and marketing campaign performance. By completing this course, Data Analysts can learn how to use Commerce Manager to extract valuable insights from data, which can help them make better recommendations for their organization.
Product Manager
Product Manager
Product Managers are responsible for the development and launch of new products and features. They work with engineering, design, and marketing teams to bring new products to market and ensure that they meet the needs of customers. By taking this course, Product Managers can gain a deep understanding of Commerce Manager and how it can be used to improve the user experience and increase sales. This knowledge can help Product Managers launch more successful products and features.
Business Analyst
Business Analyst
Business Analysts help businesses improve their operations by identifying and solving problems. They use a variety of tools and techniques to collect and analyze data, and then they make recommendations for improvements. Commerce Manager can be a valuable tool for Business Analysts, as it provides a wealth of data on customer behavior, product performance, and marketing campaign performance. By completing this course, Business Analysts can learn how to use Commerce Manager to identify and solve problems that are costing their organization money.
Sales Manager
Sales Manager
Sales Managers are responsible for leading and managing sales teams. They set sales goals, develop sales strategies, and motivate and train their teams to achieve their targets. Commerce Manager can be a valuable tool for Sales Managers, as it provides a wealth of data on sales performance, customer behavior, and marketing campaign performance. By completing this course, Sales Managers can learn how to use Commerce Manager to improve their sales strategies and increase their team's performance.
Customer Success Manager
Customer Success Manager
Customer Success Managers are responsible for ensuring that customers are successful with a company's products or services. They work with customers to identify their needs and goals, and then they develop and implement plans to help them achieve those goals. Commerce Manager can be a valuable tool for Customer Success Managers, as it provides a wealth of data on customer behavior, product performance, and marketing campaign performance. By completing this course, Customer Success Managers can learn how to use Commerce Manager to identify and resolve customer issues, and to develop and implement plans to help them achieve their goals.
Marketing Consultant
Marketing Consultant
Marketing Consultants help businesses develop and execute their marketing plans. They work with clients to identify their target audience, develop marketing strategies, and create and implement marketing campaigns. Commerce Manager can be a valuable tool for Marketing Consultants, as it provides a wealth of data on customer behavior, product performance, and marketing campaign performance. By completing this course, Marketing Consultants can learn how to use Commerce Manager to help their clients develop and execute more effective marketing campaigns.
E-commerce Specialist
E-commerce Specialist
E-commerce Specialists are responsible for managing the day-to-day operations of an e-commerce business. They work with vendors, customers, and shipping carriers to ensure that products are ordered, shipped, and delivered on time. Commerce Manager can be a valuable tool for E-commerce Specialists, as it provides a central dashboard for managing all aspects of an e-commerce business. By completing this course, E-commerce Specialists can learn how to use Commerce Manager to improve their efficiency and effectiveness.
Social Media Specialist
Social Media Specialist
Social Media Specialists are responsible for managing a company's social media presence. They create and publish content, engage with customers, and monitor social media trends. Commerce Manager can be a valuable tool for Social Media Specialists, as it provides a way to track the performance of social media campaigns and to identify opportunities for improvement. By completing this course, Social Media Specialists can learn how to use Commerce Manager to improve their social media marketing efforts.
Digital Marketing Specialist
Digital Marketing Specialist
Digital Marketing Specialists are responsible for creating and executing digital marketing campaigns. They work with marketing teams to develop and implement digital marketing strategies, and they use a variety of digital channels to reach target audiences. Commerce Manager can be a valuable tool for Digital Marketing Specialists, as it provides a way to track the performance of digital marketing campaigns and to identify opportunities for improvement. By completing this course, Digital Marketing Specialists can learn how to use Commerce Manager to improve their digital marketing efforts.
Data Scientist
Data Scientist
Data Scientists use data to solve business problems. They collect, clean, and analyze data to identify trends and patterns, and then they develop and implement solutions to improve business outcomes. Commerce Manager can be a valuable tool for Data Scientists, as it provides a wealth of data on customer behavior, product performance, and marketing campaign performance. By completing this course, Data Scientists can learn how to use Commerce Manager to extract valuable insights from data, which can help them develop better solutions for their organization.
Web Developer
Web Developer
Web Developers design and develop websites. They work with designers and clients to create websites that are both visually appealing and functional. Commerce Manager can be a valuable tool for Web Developers, as it provides a way to integrate e-commerce functionality into websites. By completing this course, Web Developers can learn how to use Commerce Manager to create websites that allow users to purchase products and services online.
For more career information including salaries, visit:
OpenCourser.com/course/83krtl/como
Reading list
We've selected ten books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Cómo empezar con Facebook Commerce Manager.
Esta guía completa cubre todos los aspectos de la publicidad en Facebook, incluidas las mejores prácticas y las estrategias para utilizar Facebook Commerce Manager para campañas de publicidad.
Save
Este libro ofrece una visión general de las estrategias de marketing para el comercio electrónico, incluyendo el uso de Facebook Commerce Manager para la promoción de productos.
Este libro ofrece una introducción básica al marketing en Facebook. Es adecuado para principiantes que buscan una comprensión fundamental de los conceptos básicos de la plataforma.
Save
Este libro explora el potencial de las redes sociales para el marketing, incluyendo el uso de Facebook Commerce Manager para conectar con clientes potenciales y aumentar las ventas.
Este libro ayuda a comprender las métricas clave de rendimiento (KPI) en el comercio electrónico. Es beneficioso para monitorear y evaluar el desempeño de las campañas de Facebook Commerce Manager.
Save
Este libro ayuda a medir el retorno de la inversión (ROI) en el marketing en redes sociales. Resulta beneficioso para evaluar la efectividad de las campañas de Facebook Commerce Manager y optimizarlas para obtener mejores resultados.
Este libro ofrece consejos prácticos sobre el uso de las redes sociales para empresas. Proporciona ideas sobre cómo crear contenido atractivo y construir una comunidad sólida en Facebook, lo que beneficia a las campañas de Facebook Commerce Manager.
Esta biblia de las redes sociales proporciona una visión integral de las estrategias y tácticas para utilizar las redes sociales para el éxito empresarial, incluyendo el uso de Facebook Commerce Manager para el marketing y la publicidad.
Este libro ofrece una visión general completa del marketing en Facebook. Es útil para principiantes que buscan una comprensión general de la plataforma y sus características, incluida Facebook Commerce Manager.
Save
Este manual completo cubre todos los aspectos del marketing digital, incluyendo el uso de Facebook Commerce Manager para campañas de marketing en redes sociales.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/83krtl/como
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Effort
2 horas
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
María Ignacia España
Language
Español
Good to know
Explores Facebook Commerce Manager, a widely used tool in the e-commerce industry
Taught by María Ignacia España, who has expertise in the field of digital marketing
Provides hands-on experience with Facebook's e-commerce management platform
Suitable for individuals interested in e-commerce and digital advertising
Requires no prior knowledge, making it accessible to beginners in e-commerce
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