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Omodiaogbe Samuel
By the end of this guided project, you will able to design and analyze the three important steps that are necessary for assessing your innovation’s market opportunities. You will know how the market opportunity navigator answers one of the most difficult questions any aspiring entrepreneur or innovator must ask: “which target market should I serve”? We will use the spreadsheet to sketch the market opportunity navigator, and conduct the analysis by working through the three worksheets. You will learn how to strike the delicate balance between focusing on a primary market and keeping selected options open for backup or growth. Then you will use the model to innovate as you determine how to harness the most attractive market. We will work you through each of the process of the navigator with our startup venture as that would enable is to practically demonstrate its application. This project is for entrepreneurs and innovators who want to understand how determine the right market for their innovation. By the end of the project, you will be able to design and analyze the market opportunity navigator, and also understood why it is a strategic tool for planning, reflecting, and adjusting.
Register for this course and see more details by visiting:
OpenCourser.com/course/8xk6xp/validating
What's inside
Syllabus
Project Overview
By the end of this guided project, you will able to design and analyze the three important steps that are necessary for assessing your innovation’s market opportunities. You will know how the market opportunity navigator answers one of the most difficult questions any aspiring entrepreneur or innovator must ask: “which target market should I serve”? We will use the spreadsheet to sketch the market opportunity navigator, and conduct the analysis by working through the three worksheets. You will learn how to strike the delicate balance between focusing on a primary market and keeping selected options open for backup or growth. Then you will use the model to innovate as you determine how to harness the most attractive market. We will work you through each of the process of the navigator with our startup venture as that would enable is to practically demonstrate its application. This project is for entrepreneurs and innovators who want to understand how determine the right market for their innovation. By the end of the project, you will be able to design and analyze the market opportunity navigator, and also understood why it is a strategic tool for planning, reflecting, and adjusting.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Taught by Omodiaogbe Samuel, who is recognized for their work in this topic
Teaches skills, knowledge, and/or tools that are highly relevant to entrepreneurs and innovators
Provides a strong foundation for beginners in innovation
Offers a comprehensive study of one aspect of the human condition
Examines topics that are highly relevant to your interests in entrepreneurship and innovation
Taught by an established institution recognized for their work in the topic
Save this course
Save Validating Your Strategy with Market Opportunity Navigator to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Validating Your Strategy with Market Opportunity Navigator with these
activities:
Explore online resources on market opportunity analysis
Show steps
Enhance understanding of market analysis techniques and frameworks through guided learning.
Browse courses on
Market Opportunity
Show steps
-
Identify reputable websites and articles on market opportunity analysis.
-
Follow the tutorials, taking notes on key concepts and methodologies.
Review "The Innovator’s Dilemma" by Clayton Christensen
Show steps
Provide insights into market dynamics and the challenges faced when introducing new products and services.
View
The Disruptive Innovation Set (2 Books)
on Amazon
Show steps
-
Summarize the main takeaways from each chapter.
-
Read through the book, highlighting key concepts and arguments.
Form a study group to discuss the course concepts
Show steps
Enhance understanding and retention through peer-to-peer learning and knowledge sharing.
Browse courses on
Collaboration
Show steps
-
Identify like-minded classmates who share interests and goals.
-
Establish regular study sessions to discuss course materials and assignments.
Six other activities
Expand to see all activities and additional details
Show all nine activities
Conduct customer interviews
Show steps
Gain hands-on experience in gathering and analyzing qualitative data to understand customer needs and preferences.
Browse courses on
Market Research
Show steps
-
Develop a list of interview questions based on the course concepts.
-
Recruit potential customers for interviews.
-
Conduct structured interviews, taking detailed notes.
Attend an innovation workshop or seminar
Show steps
Gain exposure to industry experts and cutting-edge ideas to expand knowledge and foster innovation.
Browse courses on
Innovation
Show steps
-
Identify and register for relevant workshops or seminars on innovation and market analysis.
-
Attend the event and actively participate in discussions and networking.
Create a market opportunity profile for a specific product/service idea
Show steps
Develop a comprehensive understanding of a specific market opportunity by synthesizing knowledge from the course.
Browse courses on
Market Opportunity
Show steps
-
Select a product/service idea of interest.
-
Conduct research to identify the target market, their needs, and potential competitors.
-
Analyze the market size, growth potential, and competitive landscape.
Develop a business plan outline for your innovation idea
Show steps
Apply course concepts in a practical setting by creating a roadmap for your innovation idea.
Browse courses on
Business Planning
Show steps
-
Define the problem or opportunity that your innovation addresses.
-
Identify your target market and analyze their needs.
-
Develop a solution and outline the execution strategy.
Participate in a market research competition
Show steps
Challenge critical thinking and data analysis skills while gaining real-world experience in market research.
Browse courses on
Market Research
Show steps
-
Identify and register for relevant market research competitions.
-
Form a team and develop a research proposal.
-
Conduct thorough market research and analyze the data.
Offer mentorship to students pursuing similar innovation paths
Show steps
Reinforce your own learning while fostering a sense of community and support.
Browse courses on
Mentorship
Show steps
-
Identify opportunities to mentor junior students or peers.
-
Share your knowledge and experience to guide others.
Explore online resources on market opportunity analysis
Show steps
Enhance understanding of market analysis techniques and frameworks through guided learning.
Browse courses on
Market Opportunity
Show steps
Show steps
Show steps
- Identify reputable websites and articles on market opportunity analysis.
- Follow the tutorials, taking notes on key concepts and methodologies.
Review "The Innovator’s Dilemma" by Clayton Christensen
Show steps
Provide insights into market dynamics and the challenges faced when introducing new products and services.
View
The Disruptive Innovation Set (2 Books)
on Amazon
Show steps
Show steps
Show steps
- Summarize the main takeaways from each chapter.
- Read through the book, highlighting key concepts and arguments.
Form a study group to discuss the course concepts
Show steps
Enhance understanding and retention through peer-to-peer learning and knowledge sharing.
Browse courses on
Collaboration
Show steps
Show steps
Show steps
- Identify like-minded classmates who share interests and goals.
- Establish regular study sessions to discuss course materials and assignments.
Six other activities
Expand to see all activities and additional details
Show all nine activities
Conduct customer interviews
Show steps
Gain hands-on experience in gathering and analyzing qualitative data to understand customer needs and preferences.
Browse courses on
Market Research
Show steps
Show steps
Show steps
- Develop a list of interview questions based on the course concepts.
- Recruit potential customers for interviews.
- Conduct structured interviews, taking detailed notes.
Attend an innovation workshop or seminar
Show steps
Gain exposure to industry experts and cutting-edge ideas to expand knowledge and foster innovation.
Browse courses on
Innovation
Show steps
Show steps
Show steps
- Identify and register for relevant workshops or seminars on innovation and market analysis.
- Attend the event and actively participate in discussions and networking.
Create a market opportunity profile for a specific product/service idea
Show steps
Develop a comprehensive understanding of a specific market opportunity by synthesizing knowledge from the course.
Browse courses on
Market Opportunity
Show steps
Show steps
Show steps
- Select a product/service idea of interest.
- Conduct research to identify the target market, their needs, and potential competitors.
- Analyze the market size, growth potential, and competitive landscape.
Develop a business plan outline for your innovation idea
Show steps
Apply course concepts in a practical setting by creating a roadmap for your innovation idea.
Browse courses on
Business Planning
Show steps
Show steps
Show steps
- Define the problem or opportunity that your innovation addresses.
- Identify your target market and analyze their needs.
- Develop a solution and outline the execution strategy.
Participate in a market research competition
Show steps
Challenge critical thinking and data analysis skills while gaining real-world experience in market research.
Browse courses on
Market Research
Show steps
Show steps
Show steps
- Identify and register for relevant market research competitions.
- Form a team and develop a research proposal.
- Conduct thorough market research and analyze the data.
Offer mentorship to students pursuing similar innovation paths
Show steps
Reinforce your own learning while fostering a sense of community and support.
Browse courses on
Mentorship
Show steps
Show steps
Show steps
- Identify opportunities to mentor junior students or peers.
- Share your knowledge and experience to guide others.
Career center
Learners who complete Validating Your Strategy with Market Opportunity Navigator will develop knowledge and skills
that may be useful to these careers:
Market Research Analyst
Market Research Analyst
Market Research Analysts study market conditions to help businesses understand their customers' needs and preferences. This course can help Market Research Analysts to better understand how to identify and analyze market opportunities. The course teaches how to use the Market Opportunity Navigator, a tool that can help businesses to assess the potential of a new product or service. This tool can be used to identify the target market for a product or service, to assess the competition, and to develop a marketing strategy.
Product Manager
Product Manager
Product Managers are responsible for the development and launch of new products. This course can help Product Managers to better understand how to assess the market potential of a new product. The course teaches how to use the Market Opportunity Navigator, a tool that can help businesses to assess the potential of a new product or service. This tool can be used to identify the target market for a product or service, to assess the competition, and to develop a marketing strategy.
Marketing Manager
Marketing Manager
Marketing Managers are responsible for developing and executing marketing campaigns. This course can help Marketing Managers to better understand how to identify and analyze market opportunities. The course teaches how to use the Market Opportunity Navigator, a tool that can help businesses to assess the potential of a new product or service. This tool can be used to identify the target market for a product or service, to assess the competition, and to develop a marketing strategy.
Business Development Manager
Business Development Manager
Business Development Managers are responsible for identifying and developing new business opportunities. This course can help Business Development Managers to better understand how to assess the market potential of a new business opportunity. The course teaches how to use the Market Opportunity Navigator, a tool that can help businesses to assess the potential of a new product or service. This tool can be used to identify the target market for a product or service, to assess the competition, and to develop a marketing strategy.
Sales Manager
Sales Manager
Sales Managers are responsible for leading and motivating sales teams. This course can help Sales Managers to better understand how to identify and analyze market opportunities. The course teaches how to use the Market Opportunity Navigator, a tool that can help businesses to assess the potential of a new product or service. This tool can be used to identify the target market for a product or service, to assess the competition, and to develop a marketing strategy.
Entrepreneur
Entrepreneur
Entrepreneurs are individuals who start their own businesses. This course can help Entrepreneurs to better understand how to assess the market potential of a new business idea. The course teaches how to use the Market Opportunity Navigator, a tool that can help businesses to assess the potential of a new product or service. This tool can be used to identify the target market for a product or service, to assess the competition, and to develop a marketing strategy.
Business Analyst
Business Analyst
Business Analysts are responsible for identifying and analyzing business needs. This course can help Business Analysts to better understand how to identify and analyze market opportunities. The course teaches how to use the Market Opportunity Navigator, a tool that can help businesses to assess the potential of a new product or service. This tool can be used to identify the target market for a product or service, to assess the competition, and to develop a marketing strategy.
Management Consultant
Management Consultant
Management Consultants provide advice to businesses on how to improve their operations. This course can help Management Consultants to better understand how to identify and analyze market opportunities. The course teaches how to use the Market Opportunity Navigator, a tool that can help businesses to assess the potential of a new product or service. This tool can be used to identify the target market for a product or service, to assess the competition, and to develop a marketing strategy.
Financial Analyst
Financial Analyst
Financial Analysts provide advice to businesses on how to make financial decisions. This course may be helpful for Financial Analysts who want to learn more about how to identify and analyze market opportunities. The course teaches how to use the Market Opportunity Navigator, a tool that can help businesses to assess the potential of a new product or service. This tool can be used to identify the target market for a product or service, to assess the competition, and to develop a marketing strategy.
Operations Manager
Operations Manager
Operations Managers are responsible for the day-to-day operations of a business. This course may be helpful for Operations Managers who want to learn more about how to identify and analyze market opportunities. The course teaches how to use the Market Opportunity Navigator, a tool that can help businesses to assess the potential of a new product or service. This tool can be used to identify the target market for a product or service, to assess the competition, and to develop a marketing strategy.
Human Resources Manager
Human Resources Manager
Human Resources Managers are responsible for the management of employees. This course may be helpful for Human Resources Managers who want to learn more about how to identify and analyze market opportunities. The course teaches how to use the Market Opportunity Navigator, a tool that can help businesses to assess the potential of a new product or service. This tool can be used to identify the target market for a product or service, to assess the competition, and to develop a marketing strategy.
Information Technology Manager
Information Technology Manager
Information Technology Managers are responsible for the management of information technology systems. This course may be helpful for Information Technology Managers who want to learn more about how to identify and analyze market opportunities. The course teaches how to use the Market Opportunity Navigator, a tool that can help businesses to assess the potential of a new product or service. This tool can be used to identify the target market for a product or service, to assess the competition, and to develop a marketing strategy.
Customer Service Manager
Customer Service Manager
Customer Service Managers are responsible for the management of customer service operations. This course may be helpful for Customer Service Managers who want to learn more about how to identify and analyze market opportunities. The course teaches how to use the Market Opportunity Navigator, a tool that can help businesses to assess the potential of a new product or service. This tool can be used to identify the target market for a product or service, to assess the competition, and to develop a marketing strategy.
Supply Chain Manager
Supply Chain Manager
Supply Chain Managers are responsible for the management of the supply chain. This course may be helpful for Supply Chain Managers who want to learn more about how to identify and analyze market opportunities. The course teaches how to use the Market Opportunity Navigator, a tool that can help businesses to assess the potential of a new product or service. This tool can be used to identify the target market for a product or service, to assess the competition, and to develop a marketing strategy.
Accountant
Accountant
Accountants are responsible for the management of financial records. This course may be helpful for Accountants who want to learn more about how to identify and analyze market opportunities. The course teaches how to use the Market Opportunity Navigator, a tool that can help businesses to assess the potential of a new product or service. This tool can be used to identify the target market for a product or service, to assess the competition, and to develop a marketing strategy.
For more career information including salaries, visit:
OpenCourser.com/course/8xk6xp/validating
Reading list
We've selected 13 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Validating Your Strategy with Market Opportunity Navigator.
This classic work on innovation by Clayton M. Christensen explores the challenges that large companies face when they are confronted with disruptive new technologies.
By Eric Ries provides a practical guide to the Lean Startup methodology, which helps entrepreneurs to quickly and efficiently validate their business ideas.
Save
By Gabriel Weinberg and Justin Mares provides a practical guide to getting customers for your startup.
Save
By Richard Rumelt explains the difference between good and bad strategy, and provides a framework for developing good strategy.
Save
By Ash Maurya provides a practical guide to the Lean Startup methodology, with a focus on building and validating business models.
By Tom Kelley and David Kelley provides insights into the creative process and how to foster innovation.
By Nathan Furr and Jeff Dyer provides a practical guide to the Innovator's Method, a framework for bringing the Lean Startup methodology into your organization.
By Clayton M. Christensen, Jeff Dyer, and Hal Gregersen explores the five skills that disruptive innovators need to succeed.
By Steve Blank and Bob Dorf provides a comprehensive guide to building a successful startup.
By Dan Olsen provides a practical guide to the Lean Product Playbook, a framework for developing and launching successful products.
By Ben Horowitz provides insights into the challenges of building a successful business.
By Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, and Alan Smith provides a practical guide to value proposition design, a framework for creating products and services that customers want.
Save
By Peter Thiel and Blake Masters provides insights into the process of building a successful startup.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/8xk6xp/validating
Share
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Effort
2 Hours
Level
Intermediate
Via
Coursera
Institution
Coursera Project Network
Instructor
Omodiaogbe Samuel
Language
English
Good to know
Taught by Omodiaogbe Samuel, who is recognized for their work in this topic
Teaches skills, knowledge, and/or tools that are highly relevant to entrepreneurs and innovators
Provides a strong foundation for beginners in innovation
Offers a comprehensive study of one aspect of the human condition
Examines topics that are highly relevant to your interests in entrepreneurship and innovation
Taught by an established institution recognized for their work in the topic
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