Este curso establece las habilidades y conocimientos necesarios para desarrollar una estrategia de habilitación de ventas impulsada por el marketing, para principiantes o para aquellos que buscan perfeccionar sus habilidades. Aprenderá los fundamentos de la habilitación de ventas y cómo lograr que su equipo de marketing y de ventas estén alineados bajo la misma estrategia y los mismos objetivos. Aprenderá formas de establecer la conexión con sus compradores y de utilizar el contenido como una herramienta de ventas eficaz. En este curso descubrirá herramientas de automatización que podrá utilizar en su estrategia de habilitación de ventas y le enseñará cómo permitir el éxito continuo del cliente después de una venta.
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Este curso establece las habilidades y conocimientos necesarios para desarrollar una estrategia de habilitación de ventas impulsada por el marketing, para principiantes o para aquellos que buscan perfeccionar sus habilidades. Aprenderá los fundamentos de la habilitación de ventas y cómo lograr que su equipo de marketing y de ventas estén alineados bajo la misma estrategia y los mismos objetivos. Aprenderá formas de establecer la conexión con sus compradores y de utilizar el contenido como una herramienta de ventas eficaz. En este curso descubrirá herramientas de automatización que podrá utilizar en su estrategia de habilitación de ventas y le enseñará cómo permitir el éxito continuo del cliente después de una venta.
Este curso establece las habilidades y conocimientos necesarios para desarrollar una estrategia de habilitación de ventas impulsada por el marketing, para principiantes o para aquellos que buscan perfeccionar sus habilidades. Aprenderá los fundamentos de la habilitación de ventas y cómo lograr que su equipo de marketing y de ventas estén alineados bajo la misma estrategia y los mismos objetivos. Aprenderá formas de establecer la conexión con sus compradores y de utilizar el contenido como una herramienta de ventas eficaz. En este curso descubrirá herramientas de automatización que podrá utilizar en su estrategia de habilitación de ventas y le enseñará cómo permitir el éxito continuo del cliente después de una venta.
Al final de este curso podrá:
• Describir qué es la habilitación de ventas y por qué es importante
• Crear una visión y un objetivo que puedan motivar y alinear a los equipos de ventas y de marketing
• Desarrollar un marco de calificación de clientes potenciales
• Crear un SLA
• Planificar y llevar a cabo reuniones de “smarketing” efectivas
• Identificar su público objetivo
• Desarrollar un perfil de comprador
• Utilizar el marco de tareas a realizar para entender a su comprador
• Crear un mensaje de bienvenida para conectar con su comprador
• Desarrollar una estrategia de contenido para aumentar la eficiencia y la velocidad de su equipo de ventas
• Planificar una iniciativa de creación de contenido para toda la empresa
• Crear contenido impactante
• Permitir el éxito continuo de los clientes
• Identificar las necesidades tecnológicas para la habilitación de ventas
• Desarrollar su estrategia tecnológica para la habilitación de ventas
Este curso le ayudará a construir una base sólida para desarrollar una estrategia de habilitación de ventas y trabajar eficazmente con sus equipos de ventas y de marketing. El curso está dirigido a cualquier persona interesada en impulsar su carrera profesional en el sector de las ventas, tanto si está cambiando de profesión y busca un puesto de nivel inicial como si desea perfeccionar las habilidades de su puesto actual como representante de ventas. No necesita tener conocimientos previos ni experiencia para empezar.
A lo largo del curso, realizará ejercicios que le permitirán aplicar las habilidades que ha aprendido de forma práctica, como evaluar un marco de calificación de clientes potenciales, planificar una reunión de “smarketing”, crear un perfil de comprador y escribir un correo electrónico a clientes potenciales. Compilará su trabajo y lo presentará como proyecto al final del curso.
What's inside
Syllabus
Adoptar una mentalidad de habilitación de ventas
En la primera semana, se le presentará la importancia de la habilitación de ventas. Aprenderá a crear objetivos de ingresos motivadores para sus equipos de ventas y marketing y una red de calificación de clientes potenciales que puede ayudar a sus equipos a alcanzar esos objetivos. Al final de la semana realizará el primer ejercicio que formará parte de su proyecto final de curso.
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Syllabus
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Activities
Review Core Sales Concepts
Show steps
Brush up on the core concepts of sales, such as the sales cycle, different sales techniques, and customer relationship management (CRM), to prepare for the in-depth discussions in this course.
Show steps
-
Read through your old textbooks or notes on sales.
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Watch online videos or tutorials that cover sales basics.
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Attend a sales webinar or workshop.
Volunteer in Sales-Related Organizations
Show steps
Volunteer in sales-related organizations to gain practical experience, apply your skills, and make a positive impact on the community.
Show steps
-
Research sales-related organizations in your area.
-
Contact the organizations and inquire about volunteer opportunities.
-
Choose a role that aligns with your interests and skills.
-
Dedicate time to volunteer regularly.
Practice Sales Role-Playing
Show steps
Engage in role-playing exercises to practice your sales skills, identify areas for improvement, and build confidence in your abilities.
Show steps
-
Find a partner or group to practice with.
-
Develop scenarios that are relevant to your sales process.
-
Take turns playing the role of the salesperson and the customer.
-
Provide each other with feedback and constructive criticism.
Five other activities
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Show all eight activities
Attend Industry Events
Show steps
Attend industry events to connect with other sales professionals, learn about the latest trends, and discover new strategies and techniques.
Show steps
-
Research upcoming industry events in your area.
-
Register for the events that align with your interests.
-
Prepare an elevator pitch to introduce yourself to others.
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Follow up with the people you met after the event.
Join a Sales Enablement Community
Show steps
Connect with other sales enablement professionals through online communities, forums, or meetups to share ideas, learn from others, and stay up to date on industry trends.
Show steps
-
Search for sales enablement communities online.
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Join relevant groups and forums.
-
Participate in discussions and ask questions.
-
Attend webinars and events hosted by the community.
Write a Blog Post on Sales Enablement
Show steps
Write a blog post that shares your insights on sales enablement, providing valuable information to other sales professionals.
Show steps
-
Choose a topic that you're knowledgeable about and that will be of interest to your audience.
-
Research the topic thoroughly and gather your thoughts.
-
Write a well-structured and engaging blog post.
-
Promote your blog post on social media and other channels.
Develop a Sales Enablement Plan
Show steps
Create a comprehensive sales enablement plan that outlines your goals, strategies, and tactics for improving sales performance.
Show steps
-
Define your sales enablement goals and objectives.
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Assess your current sales enablement capabilities.
-
Develop a strategy to address the gaps and improve performance.
-
Create a detailed plan outlining the specific initiatives and actions that will be taken.
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Monitor and evaluate the progress of your plan and make adjustments as needed.
Contribute to Open-Source Sales Enablement Tools
Show steps
Contribute to open-source sales enablement tools to enhance your technical skills, learn from others, and give back to the community.
Show steps
-
Identify open-source sales enablement projects that align with your interests.
-
Review the project documentation and contribute code.
-
Report bugs and suggest improvements.
-
Participate in community discussions and Q&A forums.
Review Core Sales Concepts
Show steps
Brush up on the core concepts of sales, such as the sales cycle, different sales techniques, and customer relationship management (CRM), to prepare for the in-depth discussions in this course.
Show steps
- Read through your old textbooks or notes on sales.
- Watch online videos or tutorials that cover sales basics.
- Attend a sales webinar or workshop.
Volunteer in Sales-Related Organizations
Show steps
Volunteer in sales-related organizations to gain practical experience, apply your skills, and make a positive impact on the community.
Show steps
- Research sales-related organizations in your area.
- Contact the organizations and inquire about volunteer opportunities.
- Choose a role that aligns with your interests and skills.
- Dedicate time to volunteer regularly.
Practice Sales Role-Playing
Show steps
Engage in role-playing exercises to practice your sales skills, identify areas for improvement, and build confidence in your abilities.
Show steps
- Find a partner or group to practice with.
- Develop scenarios that are relevant to your sales process.
- Take turns playing the role of the salesperson and the customer.
- Provide each other with feedback and constructive criticism.
Attend Industry Events
Show steps
Attend industry events to connect with other sales professionals, learn about the latest trends, and discover new strategies and techniques.
Show steps
- Research upcoming industry events in your area.
- Register for the events that align with your interests.
- Prepare an elevator pitch to introduce yourself to others.
- Follow up with the people you met after the event.
Join a Sales Enablement Community
Show steps
Connect with other sales enablement professionals through online communities, forums, or meetups to share ideas, learn from others, and stay up to date on industry trends.
Show steps
- Search for sales enablement communities online.
- Join relevant groups and forums.
- Participate in discussions and ask questions.
- Attend webinars and events hosted by the community.
Write a Blog Post on Sales Enablement
Show steps
Write a blog post that shares your insights on sales enablement, providing valuable information to other sales professionals.
Show steps
- Choose a topic that you're knowledgeable about and that will be of interest to your audience.
- Research the topic thoroughly and gather your thoughts.
- Write a well-structured and engaging blog post.
- Promote your blog post on social media and other channels.
Develop a Sales Enablement Plan
Show steps
Create a comprehensive sales enablement plan that outlines your goals, strategies, and tactics for improving sales performance.
Show steps
- Define your sales enablement goals and objectives.
- Assess your current sales enablement capabilities.
- Develop a strategy to address the gaps and improve performance.
- Create a detailed plan outlining the specific initiatives and actions that will be taken.
- Monitor and evaluate the progress of your plan and make adjustments as needed.
Contribute to Open-Source Sales Enablement Tools
Show steps
Contribute to open-source sales enablement tools to enhance your technical skills, learn from others, and give back to the community.
Show steps
- Identify open-source sales enablement projects that align with your interests.
- Review the project documentation and contribute code.
- Report bugs and suggest improvements.
- Participate in community discussions and Q&A forums.
Career center
Sales Enablement Manager
Sales Analyst
Salesforce Architect
Marketing Automation Specialist
Sales Manager
Demand Generation Analyst
Content Marketing Manager
Marketing Manager
Growth Hacker
Product Marketing Manager
Business Development Manager
User Experience Researcher
Product Manager
Operations Manager
Project Manager
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