Establishing Team Purpose from Coursera

Currently we are only able to offer this certification program in English. This certification program is not available in a country that is considered sanctioned by the U.S.

Welcome to Leading StandOut Teams: Establishing Team Purpose.

This course will help you craft your story and learn how to get even better at telling stories about purpose that will have a profound impact on your team. Then, we’re going to talk about rituals for keeping your team connected. Last, we will explore what celebration looks like at your company and on your team, and how your team responds to it.

By the end of the course, you will be able to:

- Create and explain in a story-telling format your “Purpose Story.”

- Describe the importance of team connections and successfully implement ways to make these connections productive and meaningful.

- Design a story-telling format for your “Purpose Story."

- Define storytelling and tips to help you share a more compelling story.

- Identify challenges, choices, and outcomes in crafting a compelling story.

- Apply strengths to your story and construct a final draft.

- Compare and contrast rituals vs. Routines.

- Identify what celebration looks like at your company and determine how to reward the right behaviors for more of the same.

Modules Include:

One: Creating Compelling Stories. Craft your story and learn how to get even better at telling stories about purpose — what we’ll call “Purpose Stories” — that will have a profound impact on your team.

Two: Keeping the Team Connected. Learn rituals for keeping your team connected, what are rituals, why connecting with the team (and the team members connecting with each other) is important, and how you can make connections productive and meaningful.

Three: Celebrating People. Explore what celebration looks like at your company and on your team, and how your team responds to it. Look at how to reward productive behaviors and the impact that doing so can have on your employees, teams, and even your organization.

This is a beginner's course, intended for team leaders with an interest in Leading StandOut Teams. It includes lecture videos by StandOut Strengths Coaches, practice quizzes, graded quizzes, peer-reviewed assignments, discussion prompts, and activity guides to facilitate ongoing learning and provide a structure to make sense of learning so that it can be embedded into real change.

To succeed in this course, you should be willing to self-reflect and open to shifting perspectives. Making the effort will result in a positive and fulfilling response.

What's inside

Syllabus

Module 1: Creating Compelling Stories

Welcome to Leading StandOut Teams, Course 1: Establishing Team Purpose! Module 1 will help you craft your story and learn how to get better at telling purposeful stories that will impact your team profoundly. By the end of this module, you will be able to design a story-telling format for your "Purpose Story."

Traffic lights

Read about what's good

what should give you pause

and possible dealbreakers

Explores storytelling formats to craft a 'Purpose Story' that resonates with teams

Guides learners to create rituals that enhance team cohesion and productivity

Examines the role of celebration in recognizing and motivating teams

Offers practical strategies for team leaders to establish a clear sense of purpose and connection

Provides a structured approach for learners to reflect on their strengths and incorporate them into their storytelling

Reviews summary

Establishing team purpose

According to learners, this course provides a largely positive and practical introduction to establishing team purpose. Students particularly appreciate the focus on crafting compelling 'Purpose Stories' and the emphasis on building strong team connections through rituals and celebration. Many find the content actionable and well-suited for new team leaders seeking foundational knowledge. However, some highlight that the course requires significant self-reflection and active participation. There's also an observation that the quality of peer-reviewed assignments can be inconsistent, and for those seeking deep dives into advanced strategies, the course offers more of a high-level overview.

Covers topics broadly, may not delve deep into advanced strategies.

"This course provides a great overview, but I would have liked more advanced strategies or case studies."

"It's excellent for foundational knowledge, but don't expect a deep dive into every specific aspect of team building."

"Good for setting the stage, but if you're looking for highly detailed tactics, it felt more high-level."

Success depends on personal willingness to engage and reflect.

"You need to be willing to put in the work of self-reflection to get the most out of it."

"The value I got from this course was directly proportional to my commitment to the exercises and introspection."

"It's not a passive learning experience; active participation and introspection are key to applying the lessons."

Well-suited for new team leaders or those new to the concepts.

"As a new team leader, this course provided a great foundational understanding of team dynamics."

"It's a good entry point for exploring team purpose and leadership principles."

"The content is accessible and easy to follow, even for those without prior experience in team management."

Valuable insights into fostering team connection and celebrating success.

"The module on team rituals was eye-opening for strengthening our team connections."

"Gained new ideas for celebrating team achievements effectively, beyond just recognition."

"This course helped me understand the importance of consistent team interaction and acknowledgment."

Excellent guidance on crafting purpose stories for teams.

"The storytelling aspect was a unique and powerful way to frame our team's purpose."

"I really appreciated the focus on creating a 'Purpose Story' – it makes the abstract concrete."

"Learned how to tell a more compelling story about our team's vision and impact."

Offers immediately applicable strategies for team leadership.

"I found the concepts directly applicable to my team; it's not just theory."

"The course provided actionable steps that I could implement with my team right away."

"Learned practical tools for improving team cohesion and recognizing contributions in my daily work."

Quality of peer feedback in assignments can vary.

"The peer-reviewed assignments were sometimes helpful, but feedback quality was inconsistent."

"I wished there was more instructor feedback, as some peer reviews weren't always insightful or constructive."

"Some peer reviews were great, others felt rushed or unhelpful, which was a bit frustrating for learning."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Establishing Team Purpose with these activities:

Read case studies on team leadership

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Review fundamental team leadership concepts and challenges you may encounter.

Browse courses on Leading teams

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Identify 3-5 case studies on team leadership
Read and analyze each case study, identifying key leadership principles and outcomes.

Watch videos on storytelling techniques

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Enhance your storytelling skills to effectively convey your team's purpose.

Browse courses on Storytelling

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Search for online videos on storytelling techniques.
Choose 2-3 videos that resonate with your communication style.
Watch the videos, taking notes on key techniques and best practices.

Facilitate a team discussion on team purpose

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Engage in discussions to clarify and align on your team's purpose.

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Prepare discussion prompts or questions to guide the conversation.
Facilitate a team meeting or virtual session.
Encourage team members to share their perspectives and ideas.
Summarize key points and document the outcomes of the discussion.

Four other activities

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Show all seven activities

Create and practice elevator pitches for your team's purpose

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Develop concise and impactful summaries of your team's purpose to engage others.

Browse courses on Elevator Pitch

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Brainstorm and outline key message points.
Practice delivering your elevator pitch in a clear and engaging manner.
Seek feedback from colleagues or mentors to refine your pitch.

Develop a visual representation of your team's purpose

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Create a visually appealing representation to showcase your team's purpose and make it memorable.

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Choose a format such as a mind map, infographic, or presentation.
Gather and organize key elements of your team's purpose.
Design and create the visual representation.
Share your creation with your team and stakeholders.

Volunteer as a mentor or coach for aspiring team leaders

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Share your knowledge and experience to support others in developing their leadership skills.

Browse courses on Team Leadership

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Identify opportunities to volunteer as a mentor or coach.
Connect with individuals seeking guidance in team leadership.
Provide support and guidance based on your own experiences and expertise.

Attend a workshop on team building and collaboration

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Gain insights and practical strategies for fostering a cohesive and high-performing team.

Browse courses on Team Building

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Research and identify relevant workshops.
Register and attend the workshop.
Actively participate and take notes.
Implement learnings and share insights with your team.

Career center

Learners who complete Establishing Team Purpose will develop knowledge and skills that may be useful to these careers:

General Manager

General Managers are responsible for the overall operations of an organization. Taking the course on Establishing Team Purpose can help you craft your story and learn how to get better at telling purposeful stories that will impact your team profoundly. This course can help you build a foundation for success as a General Manager by designing a story-telling format for your "Purpose Story." A big part of being a successful General Manager is developing rituals that are productive and meaningful. This is covered in Module 2 and will therefore help you in the role of General Manager.

See salaries and explore the career path for General Manager

Chief Executive Officer (CEO)

Chief Executive Officers (CEOs) are responsible for the overall leadership and management of an organization. Taking the course on Establishing Team Purpose can help you craft your story and learn how to get better at telling purposeful stories that will impact your team profoundly. This course can help you build a foundation for success as a CEO by designing a story-telling format for your "Purpose Story." A big part of being a successful CEO is developing rituals that are productive and meaningful. This is covered in Module 2 and will therefore help you in the role of CEO.

See salaries and explore the career path for Chief Executive Officer (CEO)

Team Leader

Team Leaders are responsible for leading and motivating a team of employees. Taking the course on Establishing Team Purpose can help you craft your story and learn how to get better at telling purposeful stories that will impact your team profoundly. This course can help you build a foundation for success as a Team Leader by designing a story-telling format for your "Purpose Story." This course can help you to create and explain in a story-telling format your "Purpose Story" which is vital to the role of a Team Leader.

See salaries and explore the career path for Team Leader

Project Manager

Project Managers are responsible for planning, organizing, and executing projects. Taking the course on Establishing Team Purpose can help you craft your story and learn how to get better at telling purposeful stories that will impact your team profoundly. This course can help you build a foundation for success as a Project Manager by designing a story-telling format for your "Purpose Story." A big part of being a successful Project Manager is developing rituals that are productive and meaningful. This is covered in Module 2 and will therefore help you in the role of Project Manager

See salaries and explore the career path for Project Manager

Program Manager

Program Managers are responsible for planning, organizing, and executing programs. Taking the course on Establishing Team Purpose can help you craft your story and learn how to get better at telling purposeful stories that will impact your team profoundly. This course can help you build a foundation for success as a Program Manager by designing a story-telling format for your "Purpose Story." A big part of being a successful Program Manager is developing rituals that are productive and meaningful. This is covered in Module 2 and will therefore help you in the role of Program Manager.

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Operations Manager

Operations Managers are responsible for planning, organizing, and executing the operations of an organization. Taking the course on Establishing Team Purpose can help you craft your story and learn how to get better at telling purposeful stories that will impact your team profoundly. This course can help you build a foundation for success as an Operations Manager by designing a story-telling format for your "Purpose Story." A big part of being a successful Operations Manager is developing rituals that are productive and meaningful. This is covered in Module 2 and will therefore help you in the role of Operations Manager.

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Entrepreneur

Entrepreneurs start and run their own businesses. Taking the course on Establishing Team Purpose may be useful in teaching you how to describe the importance of team connections and successfully implement ways to make these connections productive and meaningful. This course can help build a foundation for success as an Entrepreneur.

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Freelance Writer

Freelance Writers write articles, blog posts, and other content for a variety of clients. Taking the course on Establishing Team Purpose may be useful in teaching you how to share a more compelling story. This course can help build a foundation for success as a Freelance Writer.

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Chief Learning Officer

Chief Learning Officers are responsible for developing a company's learning and development programs. Taking the course on Establishing Team Purpose may be useful in teaching you how to craft a story and tell stories about purpose to have a profound impact on teams. This course can help build a foundation for success as a Chief Learning Officer.

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Public Relations Specialist

Public Relations Specialists help organizations manage their public image. Taking the course on Establishing Team Purpose may be useful in teaching you how to compare and contrast rituals vs. Routines. This course can help build a foundation for success as a Public Relations Specialist.

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Learning and Development Manager

Learning and Development Managers plan, develop, and implement learning and development programs for employees. Taking the course on Establishing Team Purpose may be useful in teaching you how to define storytelling and tips to help you share a more compelling story. This course can help build a foundation for success as a Learning and Development Manager.

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Training and Development Specialist

Training and Development Specialists design, develop, and deliver training programs for employees. Taking the course on Establishing Team Purpose may be useful in teaching you how to identify challenges, choices, and outcomes in crafting a compelling story. This course can help build a foundation for success as a Training and Development Specialist.

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Organizational Development Consultant

Organizational Development Consultants help organizations improve their performance by developing and implementing change programs. Taking the course on Establishing Team Purpose may be useful in teaching you how to apply strengths to your story and construct a final draft. This course can help build a foundation for success as an Organizational Development Consultant.

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Executive Coach

Executive Coaches help leaders develop their skills and achieve their goals. Taking the course on Establishing Team Purpose may be useful in teaching you how to compare and contrast rituals vs. Routines. This course can help build a foundation for success as an Executive Coach.

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Consultant

Consultants provide advice and guidance to organizations on a variety of topics. Taking the course on Establishing Team Purpose may be useful in teaching you how to identify what celebration looks like at your company and determine how to reward the right behaviors for more of the same. This course can help build a foundation for success as a Consultant.

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