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Business Metrics for Data-Driven Companies

This course is a part of Excel to MySQL: Analytic Techniques for Business, a 5-course Specialization series from Coursera.

In this course, you will learn best practices for how to use data analytics to make any company more competitive and more profitable. You will be able to recognize the most critical business metrics and distinguish them from mere data. You’ll get a clear picture of the vital but different roles business analysts, business data analysts, and data scientists each play in various types of companies. And you’ll know exactly what skills are required to be hired for, and succeed at, these high-demand jobs. Finally, you will be able to use a checklist provided in the course to score any company on how effectively it is embracing big data culture. Digital companies like Amazon, Uber and Airbnb are transforming entire industries through their creative use of big data. You’ll understand why these companies are so disruptive and how they use data-analytics techniques to out-compete traditional companies.

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Duke University

Rating 4.4 based on 836 ratings
Length 5 weeks
Effort 4 weeks, 3-5 hours per week
Starts Feb 18 (9 weeks ago)
Cost $79
From Duke University via Coursera
Instructors Daniel Egger, Jana Schaich Borg
Download Videos On all desktop and mobile devices
Language English
Subjects Data Science Business
Tags Data Science Data Analysis Business Business Strategy

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What people are saying

We analyzed reviews for this course to surface learners' thoughts about it

business metrics in 99 reviews

Great intro into the world of analytics exceptional Great foundational information for understanding the value of Business Metrics Some questions in assignment do not clear This is an incredibly misleading course name.

The professor is simply brilliant.Can watch him teach for hours at stretch and at anytime of the day Great course to better understand business metrics and the main business areas of the application.

It gave me a basic understanding towards business metrics, quite useful for beginners!

Great introduction to business metrics This was a good course.

Best Wishes to the organising team and many thanks I'm delighted to complete this course where I get to learn so many key concepts revolving around business metrics.

Very interesting and informative course for introduction into data analytics and how it relates to business metrics.

This is an excellent course which has broadened my basic knowledge on Business Metrics.

And get in to the business metrics that are truly usefull for enterprises, instead is a review of what are the things that do the people in business data.

looking forward in 12 reviews

Looking forward to complete the specialization before deciding next steps for this path.Looking promising so far!

I'm looking forward to taking the next course of this programme.

Looking forward to take up all the other courses in this specialization as well.

Am looking forward to the next courses with hands on excel and mysql use.

Great class and looking forward to the excel analysis one!

Looking forward for the next modules.

Pretty let down and $79 waste this is a really interesting course is helping me a lot, looking forward to complete this class Very informative Very good course.

I'm looking forward to complete the specialization.

case study in 11 reviews

And at the end there will be a case study for final.

Great learning and practical case study.

Good business case study and meaningful assessment it really improve my English and practic it Learned a lot in detail A good overview about the requirement of each of the data analyst job roles and the business metrics identified for analysis.

Excellent teaching and great case study to end with !

All metrics very well explained and useful case study It is indeed a useful course for non business student.

Great case study at the end, made me think about everything I learned during the course.

Thank you Informative course, the final case study could be beefed up a bit to make the quantitative material stick better.

I thought the course was good - but I think the final case study could have been more specific.

great introductory course in 9 reviews

great introductory course Great beginning course for a path toward to the data scientist and business analytics careers This is the best course I have ever attended at Coursera Platform.

Great introductory course, explains the concepts of biz metrics Good course!

This was a great introductory course.

It's a great introductory course to an even more interesting courses to come !

Great Introductory Course, which sets the right basis to deep dive into the world of analytics and problem solving.

It was a great introductory course, and a comprehensive overview of different business metrics.

It's a great introductory course, although a bit superficial.

It is a great introductory course to business metrics and data analysis, very clear and relevant explanations, in a series of attractive and not too long videos.

highly recommend in 9 reviews

I would highly recommend this course.

I highly recommend it For what it is – a very basic introduction to business metrics with little to no technical knowledge – this is a decent and low-time-investment course.

Highly recommended !!!

Highly recommended Pretty good overview for simple business metrics definitions and basic level analysis.

Awesome I highly recommend this course as an example of excellence in teaching.

I would highly recommend this course to those who are looking to understand the different measures to check the "pulse" of a business.

Highly recommended.

easy to follow in 8 reviews

A case study illustration would be better Excellent concepts course Excellent course :) The class is well structured, well presented and well paced so make it easy to follow.

very good and informative Very easy to follow, but the pacing is a bit uneven.

I found the lectures easy to follow and well organized.

Easy to follow, and quizzes help reinforce information learned Awesome class:).

The lectures are easy to follow and quizzes help reinforce what student learn.

Easy to follow, yet comprehensive introduction to the field.

-Instructors are very clear, easy to follow, and well prepared on the material-Clear goals and expectations on what you will be able to do by completing the course-Class material extremely well prepared and easy to follow-Plenty of references and uses of real life scenarios that I can see myself applying in my work (vs. hypothetical a+b basic scenarios)-Classwork and examples are easy to follow making it straight forward to complete homework / labs If you are in data analysis this is a must take!!

It was easy to follow, but it was packed full of great information!


An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Volunteer Big Data Engineer $48k

Data Scientist - Big Data $68k

Big Data and AWS Data Lake $73k

Big Data Developer (Streaming Data) $77k

Big data developer with AWS $78k

Research Scientist Big Data $94k

Big Data Developer Consultant $98k

Big Data Engineer 6 $107k

Big data and ETL specialist $121k

Big Data Specialist $149k

Principal Big Data Architect $180k

Senior Big Data Sales $181k

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Duke University

Rating 4.4 based on 836 ratings
Length 5 weeks
Effort 4 weeks, 3-5 hours per week
Starts Feb 18 (9 weeks ago)
Cost $79
From Duke University via Coursera
Instructors Daniel Egger, Jana Schaich Borg
Download Videos On all desktop and mobile devices
Language English
Subjects Data Science Business
Tags Data Science Data Analysis Business Business Strategy

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