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Advanced Search Engine Optimization Strategies

This course focuses on technical, mobile and social strategies for increasing site traffic. Learn how to build SEO for international audiences through content localization, global team alignment and optimizing for local search engines. Discover techniques to optimize mobile-friendly websites, get mobile apps discovered, and leverage social media to drive organic SEO traffic. You will also learn how to identify key SEO metrics and collect, interpret, validate, and report success to your clients and stakeholders.

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Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Introduces techniques and strategies that help businesses expand their global online presence

Examines how to improve search engine rankings in local markets

Provides insights into mobile app optimization strategies

Emphasizes the use of social media platforms for organic SEO

Guides learners in developing key performance indicators (KPIs) to measure SEO performance

Teaches how to interpret and analyze SEO data for effective reporting

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Reviews summary

Seo essentials for the modern marketer

This course is praised for its actionable lessons on SEO. Many students have reported learning valuable tactics and strategies. This course is particularly beneficial for those looking to expand their skillset in digital marketing and SEO.

The course provides practical tips and tools.

"Practical tips, tools, and examples"

"I learned so many things including the SEO tools to measure metrics"

Students highly rated this course.

"Excellent course to learn about SEO"

"Feeling happy to achieve this course"

Some students have pointed out outdated course content.

"All the lessons are presentation"

"This course had its heart in the right place, but the peer-grading process feels like it wasn't made with the end users in mind"

"Course is out of date"

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Advanced Search Engine Optimization Strategies with these activities:

Review SEO techniques

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Refresh your SEO knowledge to prepare for the course.

Browse courses on SEO

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Read articles about SEO best practices.
Watch videos about SEO techniques.
Complete online SEO courses.

Read "The Art of SEO" by Eric Enge, Stephan Spencer, Jessie Stricchiola, and Rand Fishkin

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Gain insights from industry experts on comprehensive SEO strategies.

View The Art of SEO on Amazon

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Identify key principles and techniques for effective SEO.
Learn about the latest trends and advancements in SEO.

Explore Google Search Console to analyze website traffic

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Gain practical experience in using Google Search Console to monitor and improve website performance.

Browse courses on Google Search Console

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Set up Google Search Console for your website.
Analyze traffic data to identify opportunities for improvement.

Six other activities

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Read and analyze "SEO for International Business" by A. Kern

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Familiarize yourself with strategies for international SEO.

View Campbell Biology Australian and New Zealand... on Amazon

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Identify key concepts in international SEO.
Learn about content localization and global team alignment.

Optimize a website for mobile performance

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Develop proficiency in optimizing websites for mobile devices.

Browse courses on Mobile Optimization

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Identify website elements that impact mobile performance

Discuss and analyze SEO case studies

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Engage in discussions with peers to exchange insights and perspectives on SEO strategies.

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Identify and present successful SEO case studies.
Analyze the key factors contributing to their success.

Develop a social media campaign for a business

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Demonstrate your ability to apply SEO principles in a real-world scenario.

Browse courses on Social Media Marketing

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Identify target audience and define campaign goals.
Develop a content strategy for the campaign.

Develop an SEO plan

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Apply your SEO knowledge by creating a plan for a website.

Show steps

Identify the target audience for the website.
Research relevant keywords for the website.
Create an SEO strategy for the website.
Develop an SEO implementation plan for the website.

Conduct a local SEO audit for a small business

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Apply your SEO knowledge to a real-world project and create a comprehensive local SEO audit report.

Browse courses on Local SEO

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Identify local search terms relevant to the business.
Analyze the business's website, social media, and online presence.
Provide recommendations for improving local SEO.

Career center

Learners who complete Advanced Search Engine Optimization Strategies will develop knowledge and skills that may be useful to these careers:

Search Engine Marketing (SEM) Manager

A Search Engine Marketing Manager oversees a team of specialists in developing and executing digital advertising campaigns that appear on search engine results pages. They ensure that websites are optimized for search engines and mobile devices, and create and manage content that drives organic traffic. This course can help search engine marketing managers stay up-to-date on the latest search engine optimization (SEO) strategies and techniques.

See salaries and explore the career path for Search Engine Marketing (SEM) Manager

SEO Specialist

An SEO Specialist optimizes websites and content to improve their ranking in search engine results pages (SERPs). They conduct keyword research, analyze website traffic, and develop and implement SEO strategies. This course can help SEO Specialists develop the skills and knowledge they need to succeed in their roles.

See salaries and explore the career path for SEO Specialist

Digital Marketing Manager

A Digital Marketing Manager plans, implements, and manages digital marketing campaigns across a variety of channels. They use data and analytics to track campaign performance and make adjustments to improve results. This course can help Digital Marketing Managers develop the skills and knowledge they need to succeed in their roles.

See salaries and explore the career path for Digital Marketing Manager

Content Marketing Manager

A Content Marketing Manager plans, creates, and manages content that is used to attract and engage customers. They use data and analytics to track content performance and make adjustments to improve results. This course can help Content Marketing Managers develop the skills and knowledge they need to succeed in their roles.

See salaries and explore the career path for Content Marketing Manager

Web Developer

A Web Developer designs and develops websites. They use a variety of programming languages and technologies to create websites that are user-friendly, accessible, and meet the needs of their clients. This course can help Web Developers learn about the latest SEO trends and techniques, and how to incorporate them into their website designs.

See salaries and explore the career path for Web Developer

Data Analyst

A Data Analyst collects, analyzes, and interprets data to help businesses make informed decisions. They use a variety of statistical and data analysis techniques to identify trends and patterns in data. This course can help Data Analysts develop the skills and knowledge they need to succeed in their roles.

See salaries and explore the career path for Data Analyst

Marketing Analyst

A Marketing Analyst tracks and analyzes marketing campaign performance to identify trends and patterns. They use data to make recommendations on how to improve campaign performance. This course can help Marketing Analysts develop the skills and knowledge they need to succeed in their roles.

See salaries and explore the career path for Marketing Analyst

Social Media Manager

A Social Media Manager plans, creates, and manages social media content for businesses and organizations. They use a variety of social media platforms to reach and engage target audiences. This course can help Social Media Managers learn about social media SEO and how to use social media to drive traffic to websites.

See salaries and explore the career path for Social Media Manager

E-commerce Manager

An E-commerce Manager plans, implements, and manages e-commerce operations. They oversee the development and maintenance of e-commerce websites, and manage the marketing and sales of products and services online. This course can help E-commerce Managers learn about SEO for e-commerce websites and how to optimize their websites for conversion.

See salaries and explore the career path for E-commerce Manager

Product Manager

A Product Manager plans, develops, and manages products and services. They work with cross-functional teams to bring products to market and ensure that they meet the needs of customers. This course may help Product Managers learn about SEO for product pages and how to optimize their products for search.

See salaries and explore the career path for Product Manager

Brand Manager

A Brand Manager develops and implements brand strategies for businesses and organizations. They work to create a consistent brand identity across all marketing channels. This course may help Brand Managers learn about SEO for brand building and how to use SEO to enhance their brand's online presence.

See salaries and explore the career path for Brand Manager

Public Relations (PR) Manager

A Public Relations Manager plans and implements public relations campaigns for businesses and organizations. They work to build and maintain positive relationships with the media and other stakeholders. This course may help Public Relations Managers learn about SEO for public relations and how to use SEO to promote their stories and messages.

See salaries and explore the career path for Public Relations (PR) Manager

Customer Relationship Manager (CRM) Manager

A Customer Relationship Manager (CRM) Manager plans and implements CRM strategies for businesses and organizations. They work to build and maintain positive relationships with customers and ensure that they have a positive experience with the company. This course may help Customer Relationship Managers learn about SEO for customer service and how to use SEO to improve the customer experience.

See salaries and explore the career path for Customer Relationship Manager (CRM) Manager

Sales Manager

A Sales Manager plans, implements, and manages sales for businesses and organizations. They work to develop and maintain sales teams, and ensure that sales goals are met. This course may help Sales Managers learn about SEO for sales and how to use SEO to generate leads and close deals.

See salaries and explore the career path for Sales Manager

Business Development Manager

A Business Development Manager plans and implements business development strategies for businesses and organizations. They work to identify and develop new business opportunities, and ensure that the company grows and prospers. This course may help Business Development Managers learn about SEO for business development and how to use SEO to attract new customers and partners.

See salaries and explore the career path for Business Development Manager

Reading list

We've selected 11 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Advanced Search Engine Optimization Strategies.

Lost and Founder

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This handbook comprehensive guide to SEO, covering all the essential aspects.

Advanced Search Engine Optimization Strategies

Good to know

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Reviews summary

Seo essentials for the modern marketer

Activities

Career center

Reading list

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