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Advanced Search Engine Optimization Strategies

Search Engine Optimization (SEO),

This course focuses on technical, mobile and social strategies for increasing site traffic. Learn how to build SEO for international audiences through content localization, global team alignment and optimizing for local search engines. Discover techniques to optimize mobile-friendly websites, get mobile apps discovered, and leverage social media to drive organic SEO traffic. You will also learn how to identify key SEO metrics and collect, interpret, validate, and report success to your clients and stakeholders.
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Rating 4.3 based on 102 ratings
Length 5 weeks
Effort 4-6 weeks of study, 5-7 hours/week
Starts Jun 26 (45 weeks ago)
Cost $79
From University of California, Davis via Coursera
Instructor Dave Lloyd
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Marketing Business Strategy

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What people are saying

very good course

Very interesting course, easily usable in a business context Very good course Very well-structured & useful course!

Very good course Very useful with practical things to try.

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technical seo

The teacher provides very long lists of tools for technical SEO without explaining in detail how to use them.

Maybe it would be useful to ask for more assignments related to technical SEO or to provide an introduction about the construction of webpages.

very useful course From this course, you can learn the basics of technical SEO, global optimization, mobile optimization, and data reportingyou'll set yourself up to better yourself in those areas.

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not really

The topic is not really seo but marketing, and requires using a lot of tools which either don't exist anymore or which have to be paid.

The examples provided are quite sterile and too abstract (often times instead of making concrete examples he refers to X or Y, but this way the examples do not really stick in your mind).

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very useful

Very useful tools are introduced.

Very useful!

other courses

Expected some quality presentation (as made by Rebekah on the other courses).

I didn't attend the other courses of the specialization but I think that this one summarizes really well the whole specialization.

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more practical

It could be further improved by giving users more practical examples and tasks, alongside with theoretical fundaments.

All contents are well explained, though I think more updated material would help and also explain some of the tools in a more practical way.

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no longer

It looks like they don't keep up with the sites they ask you to use to review the apps in the project as the graphs they want you to provide are no longer in the same places or no longer on the free version of these sites.

Add to this the fact that a good bit of the material is out-of-date since some of the SEO tools mentioned no longer exist.

Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Technical Support (Mobile Devices) $33k

Technical Support (desktop, mobile and web... $62k

Technical/Mobile Support $97k

Technical Product Manager, Mobile $98k

Technical Mobile Software Engineer Lead $111k

Technical Specialist, Mobile Development $125k

Technical Manager, Mobile Products and Services Lead $128k

Senior Technical Specialist for the Mobile Computing Initiative $142k

Technical Architect - Mobile Practice $143k

Technical Product Manager, Mobile Web $151k

Technical Leader Enterprise Mobile Apps $216k

Principal Mobile Technical Architect $312k

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Rating 4.3 based on 102 ratings
Length 5 weeks
Effort 4-6 weeks of study, 5-7 hours/week
Starts Jun 26 (45 weeks ago)
Cost $79
From University of California, Davis via Coursera
Instructor Dave Lloyd
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Marketing Business Strategy

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