Fundamentos de los Clientes y la Competencia con Goldman Sachs 10,000 Women from Coursera

Este curso online gratuito es uno de los 10 cursos disponibles en la colección Goldman Sachs 10,000 Women, diseñado para emprendedoras listas para llevar su negocio al siguiente nivel.

En este curso, examinarás el proceso de compra de tus clientes y explorarás los beneficios de la segmentación de mercados. Al analizar a tus competidores e identificar tu ventaja competitiva, considerarás cómo la comprensión de tus clientes y competidores pueden ayudar a maximizar el valor de tu oferta al obtener crecimiento empresarial para tu negocio a medida que crece.

Al final de este curso, habrás desarrollado una Propuesta de Valor para el Cliente (PVC) clara. Esto te permitirá comunicar tu oferta comercial a tu público objetivo de una manera convincente. Tendrás la oportunidad de examinar cómo el desarrollo de una estrategia de precios puede apoyar mejor el crecimiento del negocio.

La colección de cursos 10,000 Women ofrece una experiencia de aprendizaje en línea verdaderamente flexible. Tendrás la libertad de acercarte al programa de cualquier manera que funcione para ti: toma cualquier curso o combinación de cursos para adaptar tu viaje de aprendizaje a las necesidades individuales de crecimiento de tu negocio. Si eliges tomar los 10 cursos, explorarás todos los elementos clave de tu negocio y desarrollarás un plan exhaustivo para el crecimiento de tu negocio.

Obtén más información sobre la colección Goldman Sachs 10,000 Women en las preguntas frecuentes.

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What's inside

Syllabus

Fundamentos de los Clientes y la Competencia con Goldman Sachs 10,000 Women

En este curso, se analizará la importancia de comprender a tus clientes y a la competencia, y de qué manera ese conocimiento puede utilizarse para maximizar el valor de los clientes objetivo y la empresa. Al finalizar este curso, habrás desarrollado una clara Propuesta de Valor para el Cliente (PVC), que comunica lo que ofrece tu empresa a los clientes objetivo de una forma convincente, y habrás examinado cómo tu PVC influye y te ayuda a desarrollar tu estrategia de precios para apoyar el crecimiento empresarial. Para cambiar la configuración de idioma en la plataforma Coursera, selecciona el perfil de tu cuenta en la barra de navegación superior derecha y selecciona “Ajustes”. Elige tu idioma preferido en el cuadro desplegable de idioma y selecciona “Guardar” para enviar tu preferencia.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Está diseñado para emprendedoras que buscan hacer crecer sus negocios

Los instructores son reconocidos expertos en sus campos

Cubre conceptos fundamentales de segmentación de mercado y propuestas de valor

Incluye estudios de casos y ejemplos prácticos

Reviews summary

Course highly praised

This course is highly praised by students, who find it to be excellent, very good, and practical. It provides valuable information and tools that are easy to understand and apply. Students particularly appreciate the focus on understanding customers and competitors, which they believe is essential for business growth.

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Fundamentos de los Clientes y la Competencia con Goldman Sachs 10,000 Women with these activities:

Revisa 'Marketing estratégico: conceptos esenciales'

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Repasa los conceptos clave del marketing estratégico para sentar una base sólida para el curso.

View Dirección de Marketing on Amazon

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Lee capítulos seleccionados del libro
Toma notas sobre los conceptos principales
Resume los conceptos en tus propias palabras

Review foundational concepts of marketing strategy

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This activity will ensure that you enter the class with a firm grasp of the key principles of marketing and can leverage that understanding to apply to more complex topics and case studies.

Browse courses on Marketing Strategy

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Review materials from basic marketing courses.
Read textbooks or industry white papers on core marketing concepts.
Watch marketing webinars or online tutorials to reinforce concepts.

Análisis de la competencia

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Fortalece tu comprensión de las estrategias de la competencia para identificar oportunidades y amenazas para tu negocio.

Browse courses on Benchmarking

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Identifica a tus principales competidores
Recopila datos sobre sus productos, precios y estrategias de marketing
Analiza sus fortalezas, debilidades y oportunidades

Two other activities

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Complete an online tutorial on Porter's 5 Forces analysis

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This activity will deep your knowledge of the Porter's 5 Forces framework, complementing your understanding of the principles in this course

Browse courses on Porter's 5 Forces

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Identify online resources and tutorials on Porter's 5 Forces analysis.
Select a course or tutorial that aligns with your learning style.
Complete the tutorial and explore additional resources on the topic.

Desarrolla una propuesta de valor para el cliente

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Crea una propuesta de valor clara para tu negocio, identificando las necesidades de tus clientes y cómo tu oferta cumple con ellas.

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Identifica los problemas y necesidades de tus clientes
Define la propuesta de valor única de tu negocio
Desarrolla una declaración de propuesta de valor concisa

Career center

Learners who complete Fundamentos de los Clientes y la Competencia con Goldman Sachs 10,000 Women will develop knowledge and skills that may be useful to these careers:

Market Research Analyst

A Market Research Analyst is responsible for gathering and analyzing data about a target market, customer preferences, and competitor activity. They use their research to understand the market and develop strategies to increase sales and profits. This course will provide you with a solid understanding of market segmentation, competitive analysis, developing a CVP, and pricing strategies to drive business growth.

See salaries and explore the career path for Market Research Analyst

Marketing Manager

A Marketing Manager is responsible for developing and executing marketing campaigns. They work with a team of marketers to create and implement marketing plans that reach target audiences and drive business growth. This course will help you understand the fundamentals of marketing, including customer segmentation, developing a CVP, and analyzing competitors. This course may be useful if you're looking to enter or advance in a career as a Marketing Manager.

See salaries and explore the career path for Marketing Manager

Entrepreneur

An Entrepreneur is someone who starts and runs a business. They are responsible for all aspects of the business, including developing and marketing products, managing finances, and hiring and training staff. This course will help you understand the fundamentals of entrepreneurship, including customer segmentation, developing a CVP, and analyzing competitors. This course may be useful if you're looking to enter or advance in a career as an Entrepreneur.

See salaries and explore the career path for Entrepreneur

Product Manager

A Product Manager is responsible for the development and marketing of a product or product line. They work with engineers, designers, and marketers to create products that meet customer needs and drive business growth. This course will help you understand the fundamentals of product development, including customer segmentation, developing a CVP, and analyzing competitors. This course may be useful if you're looking to enter or advance in a career as a Product Manager.

See salaries and explore the career path for Product Manager

Business Development Manager

A Business Development Manager is responsible for generating new business opportunities for a company. They work with clients to identify their needs and develop solutions that meet those needs. This course will help you understand the fundamentals of business development, including customer segmentation, developing a CVP, and analyzing competitors. This course may be useful if you're looking to enter or advance in a career as a Business Development Manager.

See salaries and explore the career path for Business Development Manager

Business Analyst

A Business Analyst is responsible for analyzing business processes and identifying areas for improvement. They work with stakeholders to develop and implement solutions that improve efficiency and effectiveness. This course will help you understand the fundamentals of business analysis, including customer segmentation, developing a CVP, and analyzing competitors. This course may be useful if you're looking to enter or advance in a career as a Business Analyst.

See salaries and explore the career path for Business Analyst

Data Analyst

A Data Analyst is responsible for collecting, cleaning, and analyzing data. They work with stakeholders to develop and implement solutions that improve decision-making. This course will help you understand the fundamentals of data analysis, including customer segmentation, developing a CVP, and analyzing competitors. This course may be useful if you're looking to enter or advance in a career as a Data Analyst.

See salaries and explore the career path for Data Analyst

Sales Manager

A Sales Manager is responsible for leading and motivating a team of sales representatives. They develop and implement sales strategies, and track and measure performance. This course will help you understand the fundamentals of sales management, including customer segmentation, developing a CVP, and analyzing competitors. This course may be useful if you're looking to enter or advance in a career as a Sales Manager.

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Management Consultant

A Management Consultant helps businesses improve their performance by providing objective advice and recommendations. Entry-level Consultants typically have a master's degree in business administration, so this course may be particularly helpful if you're an undergraduate considering a graduate degree. This course will help you understand the fundamentals of business strategy, including customer segmentation, developing a CVP, and analyzing competitors. This course may be useful if you're looking to enter or advance in a career as a Management Consultant.

See salaries and explore the career path for Management Consultant

Operations Manager

An Operations Manager is responsible for planning and overseeing the day-to-day operations of a business. They work with a team of employees to ensure that the business runs smoothly and efficiently. This course will help you understand the fundamentals of operations management, including customer segmentation, developing a CVP, and analyzing competitors. This course may be useful if you're looking to enter or advance in a career as an Operations Manager.

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Project Manager

A Project Manager is responsible for planning, executing, and closing projects. They work with a team of project stakeholders to ensure that projects are completed on time, within budget, and to the required quality standards. This course will help you understand the fundamentals of project management, including customer segmentation, developing a CVP, and analyzing competitors. This course may be useful if you're looking to enter or advance in a career as a Project Manager.

See salaries and explore the career path for Project Manager

Supply Chain Manager

A Supply Chain Manager is responsible for planning and managing the flow of goods and services from suppliers to customers. They work with a team of suppliers and customers to ensure that the supply chain is efficient and cost-effective. This course will help you understand the fundamentals of supply chain management, including customer segmentation, developing a CVP, and analyzing competitors. This course may be useful if you're looking to enter or advance in a career as a Supply Chain Manager.

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Financial Analyst

A Financial Analyst is responsible for analyzing financial data and making recommendations on investments. They work with clients to develop and manage investment portfolios. This course will help you understand the fundamentals of financial analysis, including customer segmentation, developing a CVP, and analyzing competitors. This course may be useful if you're looking to enter or advance in a career as a Financial Analyst.

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Customer Success Manager

A Customer Success Manager, or CSM for short, works with customers to help them achieve optimal success with a company's product. Knowledge of this course's Customer Value Proposition (CVP) will give you a foundational understanding of how customers make buying decisions and how your company's product can add value to their business. This course may be useful if you're looking to enter or advance in a role as a Customer Success Manager.

See salaries and explore the career path for Customer Success Manager

Human Resources Manager

A Human Resources Manager is responsible for planning and overseeing the human resources function of a business. They work with a team of HR professionals to recruit, hire, train, and develop employees. This course will help you understand the fundamentals of human resources management, including customer segmentation, developing a CVP, and analyzing competitors. This course may be useful if you're looking to enter or advance in a career as a Human Resources Manager.

See salaries and explore the career path for Human Resources Manager